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Marketing & Media Africa

Looking to female business inspiration across the continent

When marketing to millennials, it helps to remember that they're 'self-centred', so you'll do well sticking to selfies, hashtags and retweets when your brand looks to appeal to this target market, writes Michele Warbreck.

Something sure to appeal to that market, Mohammed Awal writes about the app developer challenge launched by Airtel in Ghana, designed to encourage start-up developers to build locally but internationally appealing and relevant apps. It's a five-month challenge that reaffirms the company's belief in empowering people.

Then, still on the topic of empowerment and as part of our #WomensMonth special feature, Beverley Klein looks at [#WomenInBiz] making waves across Africa and breaking through the gender barriers to become visionaries, leaders and an inspiration for young women all over the world - find out more about Isis Nyongo and Ory Okolloh from Kenya, as well as Folake Folarin-Coker and Adenike Ogunlesi of Nigeria. An inspiring read, this Women's Month...

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".


Today's top stories
Marketing to millennials - selfies, hashtags and retweets

Michele Warbreck

Millennials are self-centred. They love selfies, and hashtags, and sharing all their life moments online. And as they reach their prime working and spending years, brands are now faced with a huge opportunity to appeal to this consumer market...

Read more >>



Ghana: Airtel launches app challenge

Mohammed Awal

Airtel - the world's third largest telecommunication services provider - has launched an app developer challenge designed to encourage start-up developers to build locally but internationally appealing and relevant apps...

Read more >>



[#WomenInBiz] Women making waves across Africa

Beverley Klein

In celebration of Women's Day, these African women are making strides in business across the continent. They've broken through the gender barriers and have become visionaries, leaders and an inspiration for young women all over the world...

Read more >>





Education
ZAMBIA
Samsung volunteers build houses and conduct IT training in Zambian village
Thirty-three Samsung Electronic staff volunteers have built houses and conducted IT training in the village of Kabwe, Zambia. They built two houses, donated 31 NotePCs, launched a Solar Powered Internet School (SPIS) and conducted IT training for teachers and students. read more>>
Events & Conferencing
AFRICA
Last chance to register for Highway Africa 2015
The closing date for online registration for Highway Africa 2015 is 15 August 2015. The conference will be held from 30-21 August under the theme 'Journalism and the City'... read more>>
SOUTH AFRICA
Joyce Banda keynote speaker at 2015 Businesswoman of the Year Awards
The first female president of Malawi, Joyce Banda, will deliver the keynote address at the 2015 Businesswoman of the Year Awards (BWASA) on 3 September 2015... read more>>
TV
AFRICA
DStv's TLC announces search for its first African presenter

All Africa Staff Writer

TLC Entertainment (DStv channel 172) has announced the launch date for TLC's Next Great Presenter, the channel's campaign to find its first local presenter. read more>>
International
UNITED STATES
Costs of ad blocking rise to nearly USD22bn: study
WASHINGTON, USA: The use of software that blocks online ads is expected to cost websites some $21.8bn globally in 2015, a study showed on Monday... read more>>
More International
New events to diarise
5th Telecom CEM, CRM and Loyalty Summit
Fexton Conferences - 17 Aug 2015 to 18 Aug 2015, Johannesburg

2015 All Africa Business Leaders Awards
ABN Productions - 26 Aug 2015, Lagos | 17 Sep 2015, Nairobi | 1 Oct 2015, Johannesburg | 13 Nov 2015, Johannesburg

18th AutoExpo Africa 2015
Expogroup - 27 Aug 2015 to 29 Aug 2015, Dar-es-Salaam

SEAexpo 2015
C-Major Productions - 4 Sep 2015 to 5 Sep 2015, Johannesburg

Africa Com
Informa - 17 Nov 2015 to 19 Nov 2015, Cape Town

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