Focus on Youth Marketing

Bizcommunity's YOUTH MARKETING Trend Report is now available in a downloadable PDF.

Youth Marketing PDF >>
#YouthMarketing: The youth want brands that listen to them

The millennial generation expects a lot from brands. They expect them to behave as they do...

By Louise Marsland 28 Sep 2017

#YouthMarketing: Brands must communicate authentically

How business can help to affect the ‘learning renaissance' by contributing to the education of its future leaders...

By Nkosinathi Moshoana 28 Sep 2017

#YouthMarketing: The generation forcing brands to reimagine their customer journeys

Millennials are the generation that saw the birth of the world wide web and dial up internet, but they are also experience-driven monsters...

By George Bourdos 27 Sep 2017

#YouthMarketing: Youth marketing requires a convergence of media

Why youth marketing requires your attention (it's deeper than you think)...

By Akhona Gushman 27 Sep 2017

#YouthMarketing: The importance of brand “Me”

Student Village released research earlier this year that looked at what students spend their money on...

By Louise Marsland 26 Sep 2017

#YouthMarketing: Why are businesses so obsessed with Gen Y?

How well do businesses really understand millennials and what are their perceptions based on? Finding the data to plug the generation gap...

By Shlomo Ben-Hur 26 Sep 2017