[2012 trends] An amateur audience

[Stacey Rumble] In the last few years we've seen an increase in online consumer conversation as more and more South Africans gain access to the Internet, mostly via mobile. While this increase has been on the cards for some time, this year we're seeing proof of a much larger local online community. 2012 will be the year that industries better grasp how to reach us all. 25 Jan 2012 13:48

[2012 trends] 12 thoughts for the mobile space

[Petros Kondos] Marketing and communication via mobile media and the web are always evolving. New players in the space appear and disappear, almost on a monthly basis. As we all progress with the new and exciting opportunities that they open up, we can only explore further, fail, move on and start again. 13 Jan 2012 11:22

[2012 trends] Degrees of separation, stupidity and success in social media

[William Smook] The Mayans prophesied long ago that 2012 will see social media playing a crucial role in business communication. Why is it then, that this exciting communications channel sees otherwise good, beloved brands making avoidable mistakes? Here are a few trends, suggestions and case studies that should help you work both hard and smart in the coming months. 12 Jan 2012 11:29

[2012 trends] 12 specifically South African social media trends

[Amanda Sevasti Whitehouse] Looking at the future of social media, it's easy to consider international trends and forget that South Africa is a developing market with unique features. In some ways, particularly mobile adoption, we are ahead of some developed markets, but in others we are still playing catch-up. 11 Jan 2012 14:00

[2012 trends] Getting published in 2012

[Allison Cooper] While 2012 will bring another hard year for some brands and their consumers, there are others which will continue to perform really well. 10 Jan 2012 15:15