[2012 trends] The year of the phoenix

[Joanna Oosthuizen] Twenty Twelve, year of the dragon, a leap year and the year the world as we know it is meant to end. I believe it will, not in a dooms-day fill-my-bunker-with-canned-food kind of way but in a thinking, progressive, collaborative and connective way. It's a phoenix year, where great ideas and people will rise from the economic ashes and drive informed action. 26 Jan 2012 12:37

[2012 trends] Convergence, content key themes for media, advertising

[Tanya Schreuder & Richard Procter] Fact: consumers hold the upper hand in how we advertise. They are the ones who are more empowered, are demanding more and are less loyal. Never before has advertising been so interesting and exciting what, with tried-and-tested traditional formulas constantly being challenged. 25 Jan 2012 14:48