I'm not sure where it will end, but I know where it starts

[Harry Herber] It seems like just yesterday that the most overused word in the media planner's vocabulary suddenly appeared: convergence. I remember thinking how cool it was, and wondering how come the penny took so long to drop. Convergence was inevitable. Technology was flying and a single gadget that truly ran your life was surely on the cards somewhere in the not too distant future. Well, it has arrived. 14 Dec 2012 05:29

[2012 trends] Convergence, content key themes for media, advertising

[Tanya Schreuder & Richard Procter] Fact: consumers hold the upper hand in how we advertise. They are the ones who are more empowered, are demanding more and are less loyal. Never before has advertising been so interesting and exciting what, with tried-and-tested traditional formulas constantly being challenged. 25 Jan 2012 14:48

[2012 trends] Occupy 2012

[Charl Thom] The past year will go down in history as a time of unexpected political regime change, social unrest and civil protest, from the bloody end to Muammar Gaddafi's 41-year rule in Libya to the Occupy Wall Street movement in New York that spread very quickly around the world. 19 Jan 2012 15:44

[2012 trends] What's up in media for 2012?

[Marion Scher] Ever since I read Faith Popcorn's Clicking in 1998 (and I can't believe you haven't read it - really?) I've been hooked on trends and how important it is not only to pay attention to what's affecting people right now but what could happen around the corner. Because you need to be around that corner, armed with what you need to reach your market. 17 Jan 2012 13:43

[2012 trends] The metaphor of the Age of Aquarius

[Gillian Rightford] Whether this year actually brings the end of the world as we know it or not, 2012 is an interesting year from an astrological point of view. 16 Jan 2012 15:35

[2012 trends] OOH - people are getting out more

[Erik Warburg] Currently, out of home (OOH) is an exciting sphere to be in. People are spending more and more time out of their homes, and there are an increasingly growing number of OOH options available to the advertiser. 16 Jan 2012 12:25

[2011 trends] A year of hard work for brands

[Janice Spark] If 2010 could be summed up as soccer, vuvuzelas and national pride, 2011 will be all about the hard work of restoring the economy to sustainable growth, paying attention to environmental concerns and mastering the technologies that are changing the world. Here are a few trends to watch in 2011. 17 Jan 2011 15:27

The world of entertainment at MIPTV 2009

MIPTV, CANNES, FRANCE: The world of entertainment is changing as the demarcation between television, mobile, web and IPTV is becoming less distinct. Against this backround, 11 500 entertainment content producers, distributors, digital media and advertising executives, from 105 countries, came together in Cannes, France, for MIPTV. 3 Apr 2009 13:17

[2009 trends] 2009 - the rise of creativity

[Brendan Wade & Stuart Stobbs] Emergence, convergence - 2009 will be about the rise of creativity and the further South Africanisation of brands and concepts. 23 Jan 2009 12:17

[2009 trends] Convergence is overrated

[Graham Willcock] There is one indicator/trend that will trump all others in 2009 - and I suspect for quite some time thereafter as well. Vision and values, or V2 as we call it at RadMark, is going to define the nature of business relationships - be they definitional stakeholders such as customers, employees, investors and competitors or instrumental stakeholders such NGOs, special interest groups, Government or the media as a whole. 19 Jan 2009 13:00

Striata SA

eMarketing convergence the best route for broad marketing strategy

[Issued by Striata SA] The Internet, e-mail, SMS and MMS technology have created a potent electronic marketing platform. However, the experience of the past five years demonstrates that eMarketing executed as part of a broader marketing strategy platform is likely to have greater impact. 9 Oct 2008 13:14

Challenges of broadcast media in Africa

[Carole Kimutai] Kenya will host the first Broadcast and Film Africa Conference and Exhibition in Nairobi, 23 - 25 September 2008. The theme of the event is broadcast and film convergence in the digital age. Bizcommunity.com spoke to Sean Moroney, AITEC Africa chairman and the organisers of the event. 22 Sep 2008 12:32

Bizcommunity.com

The journalist of the future has arrived

[Robin Parker, Issued by Bizcommunity.com] As far back as 1996 at a Highway Africa conference at Rhodes University, Grahamstown, South Africa, I outlined the journalist of the future. One working across multimedia platforms, easily able to circumvent government restrictions in times of turmoil or simply to prevent a curious world sneaking a peak at a dubious human rights record. Those days have arrived and are currently most clearly evident in the post-presidential election violence sweeping Kenya. 4 Jan 2008 14:09