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Results for content is king

Contextualise yourself

The current reality of the ad industry is that of Charles Darwin's quote - 'It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.'

By Dylan Laubscher 24 Apr 2014 09:03

Trends in branded broadcast content

Oh how I love my PVR! After years of being in the advertising and communications business, my husband and I delight in zapping the rubbish ads and moving on to what we really want to watch - the programme! It's a global trend which is resulting in more and more interest being placed on AFP's (Advertiser Funded Programmes) with some really interesting results.

By Sara Butchart, Issued by Kaelo Engage 18 May 2013 08:04

[2012 trends] Media industry encountering unprecedented challenges

The fragmentation of the media and the mind-boggling range of sources of information available to readers, from Wikipedia to Google and the social networks, have conspired to cause publishers of print media to re-evaluate their roles, much as the horse-drawn carriage industry was forced to with the arrival of the internal combustion engine.

By Angela Quintal 27 Jan 2012 14:28

[2012 trends] Getting found in 2012

In 2011, further innovations in the online space meant that consumers became even more savvy about blocking out traditional forms of advertising. Buyers also showed that they have the capability to evaluate the products and services they need on their own.

By Lana Hindmarch 27 Jan 2012 13:01

[2012 trends] Degrees of separation, stupidity and success in social media

The Mayans prophesied long ago that 2012 will see social media playing a crucial role in business communication. Why is it then, that this exciting communications channel sees otherwise good, beloved brands making avoidable mistakes? Here are a few trends, suggestions and case studies that should help you work both hard and smart in the coming months.

By William Smook 12 Jan 2012 11:29

Great content the digital marketing challenge

Content, they say, is king. This saying has been relevant to business people for decades, but in the era of Web 2.0, it has taken on a whole new dimension. In the middle of a global financial meltdown, advertisers, publishers and companies of many other varieties are moving to digital channels. Why?

By Michael Balkind 4 Jun 2009 09:53

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