[2012 trends] A ratcheting up of existing trends

[Janice Spark] Looking forward, we can expect a ratcheting up of existing trends throughout 2012. Whether you're a politician, an executive or a consumer, the odds are strong you're going to need to hang firmly onto your hat. 20 Jan 2012 12:56

[2012 trends] Print - the new 'cool' in 2012

[Lyn Davis] Smart printing, that fulfils a particular need or niche, will survive the digital shift into 2012 and beyond. I like to think that print will never disappear. With many people spending their entire working day in front of a screen or glued to their smartphone, easing the commute with a newspaper on the Gautrain or relaxing in the bath with a book after a long day are some of life's great luxuries. 18 Jan 2012 12:26

[2012 trends] Mobile - why, what and maybe

[Kevin Bassett] Mobile is trending and 2012 won't be any different. But the products will, so here's a look at why, what and maybe. [video] 16 Jan 2012 13:00

Retailing faces a new reality... are shops, shoppers ready?

[Rafi Leigh] The first enthusiastic observer to say he'd seen the future, and it worked, was talking about communism... and it didn't. I'm on safer ground by predicting that new augmented reality (AR) technology is the future for many sectors and is going to work just fine. 16 Aug 2011 11:28

Acceleration Media

Augmented reality signals a shift to richer mobile marketing

[Tony Sousa, CEO at Acceleration Media] Mobile marketing is becoming increasingly rich, personalised and interactive as marketers find innovative ways of using the smartphone to bridge the physical and online worlds. 19 Jul 2011 12:31

New Car out today offers augmented reality cover

The May issue of Car magazine, out today, Monday, 18 April 2011, features a futuristic, augmented reality (AR) cover on its "Experience" issue. The edition further enhances reader experience through quick response (QR) codes embedded in selected road tests and boasts a high-tech print ad, reportedly the first of its kind in the world, designed to spark the reader's imagination. 18 Apr 2011 10:27

Loeries 2011 opens for entries, categories revised

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories. 15 Mar 2011 13:19

[2011 trends] Full steam ahead in the digital world

[Luke McKend] The world of technology didn't slow down for a minute in the past year, and developments are set to continue at a fast pace in 2011. The 11 trends that I've flagged below firstly highlight some high-level predictions for what we at Google see ahead for the Internet, mobile and devices, before going a little deeper into marketing and advertising. 14 Jan 2011 13:56

Use augmented reality to select restaurants

Dining-Out, described as a premiere online restaurant guide and the only one offered in an online mobile format, has added augmented reality (AR) to its applications for Apple iPhone and Android. The application combines three key elements - smart phones, the Layar Reality Browser and the 9000+ visitors that the site receives each day. 9 Dec 2010 10:52

World Wide Creative

What the hell is "Augmented Reality" anyway?

Imagine being able to view two versions of the world around you. In the first world, things are pretty much as you've always known them to be. The birds around you are tweeting; neon billboards are blinking aimlessly. Don your Augmented Reality glasses and an entirely different scenario takes place. 23 Apr 2010 16:04

100 things for 2010

A special January 2010 edition of AdVantage, which focuses on what we can expect from 2010 across the media, marketing and advertising industry, includes the predicted 100 ‘things' that you should watch out for in 2010. JWT Johannesburg has collated this in collaboration with Ann Mack, its global trend expert. 4 Feb 2010 11:54

[2010 trends] This year heralds the 'Planet of the Apps'

[Anice Hassim] This year will see us become the 'Planet of the Apps', with those addictive little downloads popping up on every screen - including your car dashboard, television and photo frames... 19 Jan 2010 10:51

[2010 trends] Year of the Tiger for digital

[Rob Stokes] The Year of the Tiger, 2010, is going to be a beast for those involved in anything digital. Below are my top 10 picks for the changes we'll see this year. No doubt half are obvious and the other half will be wrong, so feel free to add your two cents in the comments. 18 Jan 2010 11:48