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Oresti Patricios

CEO at OrnicoGroup
Oresti Patricios, CEO of the OrnicoGroup (www.ornico.co.za), has been in the media information business for over 25 years. He has an MBA from the Gordon Institute of Business Science (GIBS) and a huge body of brand knowledge and experience, which he brings to the brand intelligence offered by the company. Contact Oresti on tel +27 (0)11 884 5041 or email and follow @orestaki on Twitter.
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Brand SA - Reputation, we have a problem
[Oresti Patricios, Issued by Ornico] South Africa faces significant structural challenges that can't be fixed by spending money on advertising the brand. It could well be time to reassess Brand South Africa's raison d'être and its relationship with the state. 31 May 2013 08:52
[2013 trends] The year of the snake
[Oresti Patricios] Context is king, but knowing what's around the next corner takes a little more than 20/20 vision. To find out what trends, innovations or environmental changes could affect your brand's future in 2013, here's some foresight. 22 Jan 2013 09:55
Advertising levy crisis an opportunity to unify industry
[Oresti Patricios] Put selfish interest aside. Self-interest means protecting the industry's assets, which can only happen if the industry pays levies. 8 Jun 2012 07:25
[2012 trends] Media trends in Africa for 2012
[Oresti Patricios] The continent's future is tied to its media. Free open media promises much for flourishing democracies and economic growth, but authoritarian states will struggle to let go of controls. 19 Jan 2012 14:27
City Press's new magazine the talk of the town
[Oresti Patricios] Hot off the back of a strategy lead by editor Ferial Haffajee, City Press is investing heavily in ensuring it becomes the most noticeable and noted Sunday media brand. The latest accent in that drive to own the Sunday newspaper market is a magazine that Media24's publication has simply called i magazine. 4 Oct 2011 10:46
Vodacom sees red, leads TV adspend
[Oresti Patricios] The mobile industry is perhaps the most hotly contested brand space in South Africa, if not the world. In looking at advertising and branding in SA's mobile industry market for the first four months of 2011, Vodacom went red, Cell C saw red and MTN just kept on growing its brand value. 29 Jun 2011 14:31
Research conference highlights mobile, Africa's marvel
[Oresti Patricios] Social media, the opportunities in mobile networks and mobile internet were the dominant themes at the 2010 PAMRO Conference held in Botswana recently. As the economic recession continues, with talk of a double-dip for the US, emerging economies are finding renewed favour from both investors and brands looking for growth, and Africa is no exception. 4 Oct 2010 09:47
Oracle attempts to 'shoot the messenger'
[Oresti Patricios] I write to respond to a recent article by Oracle's Chris Hitchens headlined: Oracle, MultiChoice refute claims by Ornico. 17 Dec 2009 13:17
The Julius-Nando's hullabaloo - 100% genius
[Oresti Patricios] Nando's campaign featuring Julius Malema has been nothing short of inspired, creating significant publicity and brand loyalty by getting the nation talking chicken. 30 Apr 2009 13:23
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