

Johanna McDowell
MD of the Independent Agency Search and Selection Company (IAS), and partner in Scopen Africa, with a background that includes being on both the agency and the client side of the fence, Johanna McDowell is well-placed to offer commentary on marketing and advertising in the South African and international contexts. She built her career in marketing and advertising since 1974, holding directorship in both SA and British advertising agencies. She was MD of Grey Phillips Advertising in 1988.
![]() ![]() Marketing & Media 10 Tips for building a strong partnership with your agencyJohanna McDowell 27 Mar 2025 ![]() ![]() ![]() ![]() ![]() Marketing Post pitch relationships: Keep the glow when the real work hits hardJohanna McDowell 13 Nov 2023 ![]() ![]() ![]() ![]() ![]() ![]() ![]() Advertising Output-based costing: An alternative to billable hours for agencies?Johanna McDowell 28 Jul 2022 ![]() ![]() ![]() ![]() Marketing & Media Word Soup: The starter that waters down relationship managementJohanna McDowell 24 Nov 2021 ![]() ![]() |





















