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Banele Rewo

Creative strategy magician
(Johannesburg, South Africa)
Banele Rewo is a Creative (re)Director of Authentic Creatives. A creative strategy, outdoor media and product placement company specialising in the urban African market. authenticoutdoor.wozaonline.co.za an Opinion Leader on www.BizRadio.co.za every Monday at 10AM, he has also contributed to the success of local and global brands through innovation and unique creative approaches. Contact Banele at , follow @Baniroquai on Twitter or view creative portfolio on www.icreatewecreate.com.
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Out of creative ideas?
[Banele Rewo] Go ahead and deride Zuma but there is that other aspect of ridiculing President Zuma, it's called the target market. Comedians have said before, Zuma is the fountain of all things guaranteed to make their audiences laugh but to brands it may be another story. 28 Nov 2012 07:46
Five SA brands Charles Darwin would have loved
[Banele Rewo] To add "innovation" in the company's mission and vision statement and not in the mind of the consumer should be a criminal offence. It is indisputable that there is an influx of new brands entering the market probably daily and new ideas are transforming the consumers in just as many days. Although this gives the consumer a universal view of the world, it is this global outlook that gives flat-footed brands a headache and innovative brands an edge. (video) 2 Nov 2012 06:12
Brands behaving badly on social media
[Banele Rewo] If you believe that social media enables brands to build relationships with consumers you are dead wrong. The technology merely provides a platform to connect the two parties then everything else goes back to basic psychology, group dynamics and social science. 7 Jun 2012 11:20
The creative industry needs change
[Banele Rewo] The 'creative industry needs change, but where are the creatives?' excuse should be retired. The rhetoric continues to stagger while actions are stagnant. (video) 4 May 2012 11:34
[2012 trends] The cheese has moved for brands and youth
[Banele Rewo] From a marketer's perspective, we miss the mark from the moment we fail to understand the uniqueness of the South African youth market. The cheese keeps moving while we are wielding text books and strategies from 1996, 2010 or even September 2011, which may be off the mark and off the streets by June 2012. 18 Jan 2012 13:31
A double tot for a double dip recession
[Banele Rewo] Scotch whisky makers Grant's may have the perfect blend in their marketing strategy to weather any sluggish economic climate. The euro debt is not easing and the markets are fragile. With rumours abound everywhere of an impending double dip recession it is expected that brands will hall advertising budget to the chopping block without hesitation. 28 Sep 2011 14:00
Hansa takes influencers and early adopters seriously
[Banele Rewo] One would expect a huge brand like Hansa Pilsner to dismiss recommendations from the ground and sit pretty well on its laurels. They probably have intensely educated marketing experts in their offices studying markets and executing "solutions" around the clock... 1 Jul 2011 12:04
Hansa has finally gotten my attention
[Banele Rewo] But I still can't bring myself to buy Hansa... [video] 15 Jun 2011 14:10
An open letter to British American Tobacco
[Banele Rewo] In the advent of a series of open letters going around lately, especially regarding racism, I also have decided to use this opportunity to write to British American Tobacco while the social media hashtags on racism are still hot. 22 Mar 2011 12:05
How to get a job in the media industry
[Banele Rewo] Young talented graduates find it to be a near impossible undertaking breaking into the media, advertising and communications industry. But, before we start blaming several factors that mainly put the blame squarely on the industry, let's first look at how and where the young-and-upcoming go wrong when applying a job. 1 Dec 2010 10:45
Mismatched marketing
[Banele Rewo] There is a trend practiced by marketers, advertisers and promoters in black and coloured locations, which are so very complex and vibrant that, when conjuring up campaigns for products, marketers and promoters need to tailor their approaches to suit the target. Photocopying marketing strategies will only result in people only interested in whatever free stuff given out. Needless to say, that particular campaign will not succeed in winning over the target market from the competition. 22 Aug 2008 09:25
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