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Don MacRobert

Consultant at Edward Nathan Sonnenbergs
Location:South Africa
    How to measure brand value

    As we all know, when individuals achieve some degree of celebrity status, they become brands in their own right, just like any other brand. The question is how does one measure the value of a brand ... and in the case of this article, how can we determine the value of brand Oscar Pistorius?

    By Don MacRobert 28 Feb 2013 08:21