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Don MacRobert

Don MacRobert

Consultant at Edward Nathan Sonnenbergs
Location:South Africa

    Profile

    Don MacRobert is a consultant at ENS and has over 28 years experience. He currently practises in the intellectual property department. He specialises in the registration and enforcement of trade marks, trade mark selection and strategic brand management, copyright and passing-off. He is also a registered patent agent and has significant experience in patent matters including filing and prosecution of patent applications. Contact details: email
    How to measure brand value
    How to measure brand value

    As we all know, when individuals achieve some degree of celebrity status, they become brands in their own right, just like any other brand. The question is how does one measure the value of a brand ... and in the case of this article, how can we determine the value of brand Oscar Pistorius?

    By Don MacRobert 28 Feb 2013 08:21

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