FEPE International Congress to address global OOH challenges

Major advertisers will be speaking at the FEPE International Congress, in Stockholm from 7-9 June 2017 where they'll be addressing global OOH challenges...

5 May 2017

Creative in the sky

Focus on the top out-of-home campaigns this past year...

By Danette Breitenbach 4 Dec 2015

Integration of mobile OOH ads

Out-of-home advertising faces a massive margin squeeze if it does not evolve faster in Africa. In South Africa, slow OOH mobile integration hampers the medium...

By Ran Neu-Ner 3 Dec 2015

Time to step up to the plate

Margie Carr, managing director of In Touch Media, gives her view on why OOH is not living up to expectations...

By Margie Carr 2 Dec 2015

Mind the gap: Why street pole advertising might be your missing marketing link

Any advertiser worth their salt knows that above-the-line (ATL) advertising and in-store promotions form an integral part of any good sales strategy...

By Steve Jourdan, Issued by ADreach 2 Dec 2015

Location is key to OOH future

Technology and mobile is driving the real change in the advertising, media and communications industry, including out-of-home...

By Craig Page-Lee 1 Dec 2015

OOH measuring up

By 2019, the out-of-home industry in South Africa will be worth R5.1bn. This will make SA the 16th largest OOH market globally...

By Danette Breitenbach 1 Dec 2015

Out of home on steroids

A high 79% of consumers have taken action after seeing an out-of-home (OOH) advertisement, with 62% doing so after seeing a digital out-of-home (DOOH) advertisement...

By Danette Breitenbach 30 Nov 2015

Global OOH trends

The biggest out-of-home trend in 2016 is digital out of home (DOOH). PricewaterhouseCoopers also predicts the industry will continue to show steady growth...

By Danette Breitenbach 30 Nov 2015