Any advertiser worth their salt knows that above-the-line (ATL) advertising and in-store promotions form an integral part of any good sales strategy...
Steve Jourdan, ADreach 2 Dec 2015
“For the third year they've come up with incredible pieces, each better than the previous one...” That's how Bruno Bertelli, global CCO at Publicis Milan and One Show film juror, describes the entry that was a delight for him to watch.
11 hours ago
FCB's leaders from across the globe were recently in Cape Town for their Global Leadership Conference, held at the Belmond Mount Nelson at the end of February. Key among these was FCB Global CEO Carter Murray.
Leigh Andrews 14 hours ago
“A lot of advertising tries to manufacture emotion, you watch it and think ‘oh I should be feeling sad or uplifted now', but in this one, you actually do.” That's how John Mescall, global ECD at McCann New York and One Show film juror describes the entry that was a delight for him to watch.
1 day ago
The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.
Izzy Pugh 1 day ago
German media and publishing group Bertelsmann on Tuesday presented ambitious objectives for 2020, as its bets on digital and international expansion paid off with a second one-billion-euro annual profit in 2016.
1 day ago