Retail rewind - a year in review 2011

[Zeenat Moorad] The approval of the Wal-Mart/Massmart deal will go down as the highlight of the retail sector in 2011. 6 Jan 2012 08:19

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

Ad Dynamo enters Brazil with Realmedia

BRASILIA, BRAZIL: Ad Dynamo announced its entry into Brazil yesterday. "Brazil represents an enormous growth market in both online and mobile advertising, and we're very pleased to be launching here with a relevant and established player such as Realmedia," says Sean Riley, CEO of Ad Dynamo. 26 Apr 2012 10:17

YouTube, Art Directors Club launch second round of "Show & Tell"

NEW YORK, US: YouTube and the Art Directors Club (www.adcglobal.org) have selected the latest round of new content for the YouTube Show & Tell brand channel, and announced the next group of top agency creatives and strategists to provide written and video reviews and commentary on the work. 21 Jul 2010 10:12

Dubai Lynx: Over 2000 entries into 2012 awards

DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries. 5 Mar 2012 08:33

Space Barley: The final frontier

TOKYO, JAPAN: The power of producing limited edition versions of a product should not to be underestimated. Releasing a special "collectors" edition at a premium price is an excellent way to generate PR, as well as enhance the image of a brand. 23 Jul 2010 10:37

Bizcommunity

Bizcommunity launches new dedicated sectors, newsletters

Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from yesterday Tuesday, 20 September 2011. 20 Sep 2011 15:45

Nielsen's Women of Tomorrow

NEW YORK, US: Women across the globe believe they have greater opportunities than their mothers... women in developed markets believe outlook different for their daughters... women prefer to get information about products on TV... quality most important driver of brand loyalty. 12 Aug 2011 10:41

[IMCC] "Out-imagine your competition" - Dan Pinch

[Sindy Peters: Africa editor] PR and marketing departments need to work together to generate creative ideas. This is the opinion of both social media expert Dan Pinch and Bizcommunity's own Chris Moerdyk, keynote speakers on day one of the two-day 2010 Integrated Marketing Communication (IMC) Conference. The event began today, Wednesday, 27 October 2010, in Cape Town at the Crystal Towers Hotel and Spa. 27 Oct 2010 13:49

'Don't assume that print, TV and radio are things of the past'

LONDON, UK: Mark St Andrew, creamglobal.com, interviews Tony Granger, global chief creative officer at Young & Rubicam on the subject of the "golden era" of innovation. 16 Aug 2010 10:44

The BP boss and other language lapses

[Mark St Andrew, creamglobal.com] LONDON, UK: As BP pledges to protect "small" people, Cream and Today Translations examines other examples of poorly chosen words, translation gaffes and cultural blunders. 28 Jul 2010 11:28

Research shows entertainment banners impact box office revenues

NEW YORK, US: A recent joint study from MediaMind and comScore provides insights into ad effectiveness and user behaviour in entertainment verticals. 23 Jul 2010 09:43