Artificial intelligence is cool, market intelligence is cooler
Artificial intelligence is cool, market intelligence is cooler

There's a big race in marketing to drive artificial intelligence into their channels and consumer facing products. Especially with rise of chatbots, which has become the perfect interface to speak to an AI product. Marketers should be looking carefully at AI but new technologies are providing value in even better corners of the marketing spectrum.

By Mike Saunders 1 day ago

Tanzania Women of Achievement.
Mentorship app for young women, girls in Africa

DAR ES SALAAM, Tanzania - A mobile app and online web portal designed to provide mentorship and learning on the go for girls and women in Africa has been launched by the Tanzania Women of Achievement (TWA).

2 days ago

#AfricaAchiever OMG Digital aims to reach Africa's millennials
#AfricaAchiever OMG Digital aims to reach Africa's millennials

Ghanaian tech startup, OMG Digital has been called the “Buzzfeed of Africa”, creating multi-media content aimed at Africa's 250 million millennials. It already has monthly aggregated content views of over 90 million on social media and 4.5 million website readers since its launch in 2016.

By Louise Marsland 3 days ago

Egypt's Mosawer launches online photography platform
Egypt's Mosawer launches online photography platform

Egyptian startup Mosawer has launched what it claims to be the MENA region's first comprehensive platform allowing photographers and videographers to manage their workflow and gain exposure.

By Tom Jackson 11 Aug 2017

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Imagine a brand that offers fantastic products and brilliant service but pays its staff below the minimum wage. Or a store that sells wonderful clothes, except they are made in sweatshops that exploit their staff. Or a YouTube video showing less-than-stellar customer service that is viewed hundreds of millions of times. Cases like these are surprisingly common, and make for great headlines - often at the expense of a brand's reputation, value and success.

By Adam Howatson 11 Aug 2017

Sundar Pichai, Google CEO, at Google for Nigeria event in Lagos.
Google commits to preparing 10m in Africa for future jobs

By 2034 Africa is expected to have the world's largest working-age population of 1.1 billion—yet only 3 to 4 million jobs are created annually. That means there's an urgent need to create opportunities for the millions of people on the continent who are creative, smart and driven to succeed.

By Juliet Ehimuan-Chiazor 11 Aug 2017