Purpose must come before profit... and before anything else too
Purpose must come before profit... and before anything else too

Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result. Money is the fuel for the engine, not the reason for the journey. But what does it mean to operate with purpose, and how does a business identify whether it really knows what its purpose is?

By Mike Freedman 1 day ago

Partnerships giving Africa a new look
Partnerships giving Africa a new look

The private sector in Africa is playing a crucial role in the continent's economic development - more than it did a decade ago.

1 day ago

Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.
Unilever's brand plan to grow business across Africa

Multinational Unilever has launched an Africa hub in Johannesburg, South Africa, as part of its ongoing drive to grow its business of iconic brands across the African continent.

1 day ago

Henri Konan Bédié bridge, Abidjan, Ivory Coast. Credit: ppp.gouv.ci.
Partnerships at work in Africa

The construction of a liquefied natural gas terminal in Ghana to support power generation in the Kpone Power Enclave in the port city of Tema, near Accra, is reawakening hopes of an end to the energy crisis that has plagued the country in recent years.

2 days ago

Paul Gabriel.
New economic giants rising in Africa

Economic, political or security risks have seen Africa's traditional economic giants, Egypt, Nigeria and South Africa, experience turbulent times, which have allowed other economies to emerge and take centre stage.

15 Sep 2017

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media
On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

According to the Content Marketing Institute's report for 2016, in the year 2016 content marketing was increasingly vital to brands. A massive 76 percent of brands relied on content marketing last year, 50 percent of brands increased their budget for content. These stats only show what we already know, that if your brand isn't on social, is it even a real? What these stats also mean is that brands have to gravitate towards engaging their consumers online because that's where millions of people (read potential customers and clients) are.

By Babalwa Nyembezi 13 Sep 2017