Mike Archer, creative director, Adwork, Lagos, Nigeria.
How to increase ad spend in Nigeria

"There's plenty, plenty money in Nigeria," Dele, an Uber driver in Lagos, tells me and he's right. The glitter and gold palaces on Banana Island are testament to the fact that Nigeria is the largest economy in Africa. Or it was until the crash in the international oil price, which hit a low of $26 per barrel in January 2016, at a time when Nigeria's budget was predicated on an average oil price of $75 per barrel.

By Mike Archer 1 day ago

Boniswa Pezisa, BBDO South Africa group CEO and Gau Narayanan, Net#work BBDO MD.
SA as a launchpad for talking to Africans in Africa

Boniswa Pezisa, BBDO South Africa group CEO, and I, recently chatted to an executive MBA class from Wharton Business School (University of Pennsylvania, USA) about using South Africa as a hub for growing into the rest of Africa. The class hoped to gain insights into doing business in South Africa, as well as the opportunities and challenges that local and multinational companies see across the continent.

By Gau Narayanan 3 days ago

Don't overlook consumers in Africa's rural areas
Don't overlook consumers in Africa's rural areas

It's a mistake to rule out rural spaces and consumers, especially in Africa. Global commerce is fiercely competitive, with business leaders and investors still waking to the vast potential of Africa's burgeoning consumer market. The continent, now home to more than 1.1 billion people, will account for one-fifth of the world's population by 2025. Sub-Saharan Africa's population stood at 1.03 billion last year. What's especially significant is that well over 637 million - 61.6% - of these men, women and children live in rural areas.

By Ben Leo 20 Feb 2018

The next step in your marketing? You're probably already using it
The next step in your marketing? You're probably already using it

As noted futurologist Roy Amera observed in 2006: "We tend to overestimate the effect of a technology in the short run, and underestimate the effect in the long run."

By Adam Howatson 19 Feb 2018

Emerging technologies harnessed for economic development of Africa
Emerging technologies harnessed for economic development of Africa

KIGALI, Rwanda - An African Union high level panel on emerging technologies is to meet at The African Innovation Summit in Kigali, June 6-8, 2018. The High Level-APET has been constituted in recognition of the need to harness both existing and emerging technologies for the economic development of Africa.

19 Feb 2018