MTN tops advertising spend in Uganda

[Walter Wafula] MTN, Uganda's largest mobile operator, maintained its lead as top advertiser in the country in 2011, according to a new media report by Ipsos-Synovate. 22 Feb 2012 13:43

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

2012 PAMRO Conference calls for papers

The 14th meeting of PAMRO and All Africa Media Research Conference, set to take place at Speke Resort & Convention Centre in Uganda from 26-29 August 2012, is calling for presentation submissions for the conference in line with the theme "From Local to Global: Media Research in a Developing World". 7 May 2012 11:43

Ugandans to join online debate on internet standards

[Walter Wafula] Ugandans will be able to join the rest of Africa in an online session to discuss global internet standards in an effort aimed to obtain the continent's views on how the internet can be developed further. 7 May 2012 12:35

Ipsos

Synovate strikes global panel partnership with GMI

Global market research company Synovate has entered a worldwide partnership with GMI (Global Market Insite, Inc.), one of the world’s leading panel and market research software providers. This partnership gives Synovate access to over six million panellists across the globe. Combined with its existing ViewsNet panels, this partnership now enables Synovate to offer panel research in more than 50 markets. 20 Apr 2007 20:09

Report finds improved business regulations for East African SMEs

A new International Finance Corporation and World Bank report shows that the business environment for entrepreneurs in all five economies of the East African Community (Burundi, Kenya, Rwanda, Tanzania, and Uganda) improved in 2010-2011, as the countries implemented critical regulatory reforms. 12 Apr 2012 11:07

Research backed media buying key to marketing success

[Walter Wafula] Often, advertising and marketing managers in developing countries practice shadowboxing when it comes to buying media. Their advertising decisions are informed by hearsay and past marketing success. 19 Mar 2012 10:10

African mobile advertising market continues growth - InMobi

JOHANNESBURG: InMobi, the independent mobile ad network, has released its April 2011 Mobile Insights Report for Africa providing insights on mobile advertising trends on the continent. Data from the report shows that InMobi now serves 4.2 billion impressions a month in Africa, up 21% from 3.5 billion in January 2011. 6 Jun 2011 12:11

Significant shifts in South Africa, Africa's mobile patterns

[Issa Sikiti da Silva] A global study conducted by TNS Research Surveys shows that South Africans' unconditional love for handsets - more than content as it is in developed markets - is beginning to change and will even shift faster as bandwidth improves, and as cheaper smartphones appear on the market - probably from China. 21 Apr 2011 09:37

Television stations battle for superiority in Uganda

[Walter Wafula] Uganda's television houses are battling for superiority in the eyes of advertisers following the release of a new media survey by research firm Steadman Synnovate in Uganda. 28 Mar 2011 12:08

March for women in the African Women's Decade

[Gwen Watkins] Internationally recognised as Women's History Month, March 2011 has seen South Africa benefit from top international and local speakers at women's events in Johannesburg. Celebrating International Women's Day, the WIF conference heard from Dona Oosthuyse, MD: GM for Citi South Africa and the British High Commissioner, Dr Nicola Brewer. 16 Mar 2011 11:25

Africa Portal receiving high traffic

WATERLOO: The Centre for International Governance Innovation (CIGI) recently announced that the Africa Portal has reached a large, worldwide audience since its launch late last year. The online knowledge resource, which became active on 25 November 2010, offers open access to a suite of features aimed to equip users with research and information on Africa's current policy issues. 14 Mar 2011 11:06

2011 PAMRO meeting, media research conference set for Senegal

The 13th PAMRO meeting and All Africa Media Research Conference will take place from 21-24 August 2011 in Dakar, Senegal at the Le Méridien President Hotel. Updates on media audience research activities from countries from all parts of Africa will be provided. 14 Mar 2011 08:23