
The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management.
20 Apr 2011 13:11The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
23 Feb 2011 07:22The African Development Bank (AfDB) plans to bring more than 300 international journalists to Arusha where the AfDB intends to launch new efforts to re-brand the image of the African continent.
23 Apr 2012 14:30The African Press Organisation (APO) yesterday, 19 April 2012, announced a new contract with the African Development Bank (AfDB) under which APO will provide media relations services to promote the AfDB Annual Meetings to be held in Arusha, Tanzania, from 28 May to 1 June 2012.
20 Apr 2012 09:49
[Walter Wafula] Nova Nee, a public relations agency in Kenya has set its eyes on the East African market amidst cut throat competition for accounts by established domestic and multinational firms in the region. Beth Maina-Mwaura, the firm's managing director spoke to Bizcommunity about the firm's plans.
21 Sep 2011 13:27
In the media relations category of the International Association of Business Communicators (IABC) African Gold Quill Awards, PR Worx won for its Anglo American's CSI publicity activities. It received the highest publicity category score in Africa, after the first tier of judging, so the entry will be submitted to the second round of international adjudication in the US.
28 Mar 2011 09:13
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
15 Mar 2011 13:19This week, Kenya Airways CEO Titus Naikuni presented an update on the company's performance following the post-election unrest.
11 Feb 2008 10:56