
The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management.
20 Apr 2011 13:11
[Gregory Gondwe: @Kalipochi] Airtel Malawi has reportedly spent K1.1 million in the ongoing 'Yabooka SMS Promotion'. In the third draw, expected to reach a grand finale in October, a lucky subscriber will cart home a grand prize of K5 million.
21 Aug 2012 12:33
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to
from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
[Gregory Gondwe: @Kalipochi] Companies and organisations in Malawi that use CDMA (Code Division Multiple Access) and any other phone telecommunication have a new product on the market after Teleservice Traders Limited (TT), unveiled a product, which uses wired and wireless technology, called Private Automatic Branch Exchange (PABX) - Music/Advert on Hold system.
14 Aug 2012 15:31
As global businesses begin to turns towards African developing markets, outdoor advertising companies need to understand the different segments in the economies and how best to reach disparate groups of consumers.
14 Jun 2012 13:03
[Gregory Gondwe: @Kalipochi] The Malawi Chapter of the Media Institute of Southern Africa (MISA-Malawi) has said 2011 saw Malawi's media environment deteriorate to the worst as observed from 2009.
6 Jan 2012 11:31
[Gregory Gondwe: @Kalipochi] Airtel Malawi has partnered with Samsung in a multi-million kwacha promotion where it will award cash prizes, mobile communication gadgets, including handsets and tablets to its subscribers.
8 Dec 2011 10:43
Tickets for The 33rd Annual Loerie Awards are on sale as of 12pm today, Monday, 18 April 2011. The festival weekend, hosted in Cape Town, will take place from 16-18 September. Tickets can be booked on the Loeries website via the new electronic booking system.
18 Apr 2011 10:32
In line with international festivals, the 33rd Annual
Loerie Awards have upscaled and this year the festival weekend, 16-18 September 2011, features black tie affairs, with red carpet, at its new venue, the Cape Town International Convention Centre (CTICC). Tickets to the awards ceremonies are limited to 1500 per night and an additional 1000 tickets will be available for the Official Party.
6 Apr 2011 08:59
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
15 Mar 2011 13:19The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
23 Feb 2011 07:22
[Gregory Gondwe] Roofhouse Advertising has taken over the Zain Malawi account from ZK Advertising, which will soon rebrand to Bharti Airtel Malawi. According to Frank Phiri, ZK Advertising PR strategist, the ZK group has managed the Celtel/Zain account since 2005 across Africa.
26 Oct 2010 10:12