When I started out my career in the media industry 20 years ago, pan-regional data was scarce and based on many assumptions, but we used it the best we could to gain insight into our audience, their behaviour and response to programming and advertising campaigns. Fast forward to 2018 and we are in another world where an ever-growing range of data points help us to understand audience habits, what content they consume, how and where they do so, and how this fits into their lives.
Cathy Ibal 8 Jun 2018
Africa's growing digital economy is fast changing how business is done on the continent. Trading of goods and services online, for example, is estimated to be worth $24 billion. It's growing at around 25% a year.
Mercy Mpinganjira 4 Jun 2018
CAIRO: Egypt's financial regulator has approved the sale of the Egyptian telecom giant Mobinil to France Telecom's Orange, the official MENA agency has said.
14 Dec 2009
Reports have revealed that Egypt's overall economy expanded by 4.7% in the fiscal year through June, driven by the expansion of its ICT sector which grew by 14.6%.
31 Aug 2009
In Egypt, efforts to widen access to scientific material have been boosted by the launch of a US$60,000 digital library. The library, launched in June, boasts locally-produced research, and provides the Egyptian community with discounted journals by leading US scientific societies.
17 Jun 2009
Marico India will officially inaugurate Wednesday its third plant in Egypt's Sadat City that will bring Parachute, the company's largest selling hair care brand worth LE 700 million, to the Arab world's most populous market.
4 Nov 2008
As more phones come with built-in GPS capabilities, importing smartphones into Egypt is proving increasingly difficult - thanks to local laws which restrict the use of GPS without a license.
13 Oct 2008
Arabic Network for Human Rights Information (ANHRI) has spoken out against the efforts of the ministerial council of Arab information ministers, held in the headquarters of the Arab League from 20 - 21 June 2008, to further restrict satellite television broadcasting.
27 Jun 2008
Despite oil wealth, many Egyptians live in poverty. Now religious body issues edict.
17 Jun 2008
Alcatel-Lucent is organising a customised workshop for media professionals in Egypt in order to enhance their understanding of the "how and why" of voice and data communications systems, networks and terminology and the impact of these technologies on business decisions and opportunities.
11 Jun 2008