Most liked Marketing news in Egypt

Brand building in Africa: Demystifying the African marketplace

Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop: investing in infrastructure by means of supply chains and distribution networks, creating employment, and relentlessly driving their brands on the market, only to close-up shop when great expectations floundered.

By Catherine Burton, Harsh Sarda and Zeenat Ismail, Issued by Ipsos 1 day ago

The line between news and advertising is blurring, according to study

The third annual Global Communications Report, a comprehensive survey of public relations leaders and students worldwide, has been released by the Centre for Public Relations at the USC Annenberg School for Communication and Journalism...

20 Apr 2018

The Soapbox Films team with Stein back-left.

VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.

By Leigh Andrews 19 Apr 2018

Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction.

By Wynand Smit 18 Apr 2018

Synovate strikes global panel partnership with GMI

Global market research company Synovate has entered a worldwide partnership with GMI (Global Market Insite, Inc.), one of the world’s leading panel and market research software providers. This partnership gives Synovate access to over six million panellists across the globe. Combined with its existing ViewsNet panels, this partnership now enables Synovate to offer panel research in more than 50 markets.

Issued by Ipsos 20 Apr 2007

Battle of the brands for emerging market hearts

While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate.

Issued by Ipsos 17 Apr 2007

365 Digital signs first Adtech client in Kenya

Nairobi-based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the Adtech Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.

Issued by 365 Digital 16 Apr 2007

Volcano assists Airlink's expansion in Africa with new routes to paradise

Airlink, true to its theme of the ‘Freedom of the African Skies’, continues to extend its reach with new African destinations and is proud to announce a new direct route from Johannesburg to Pemba, Mozambique.

Issued by Volcano 13 Apr 2007

Egypt to revitalize film industry

It produced 40 films last year – yet Egypt, dubbed ‘Hollywood of the East’, has only 250 cinemas for a population of over 76 million.

12 Apr 2007

Survey finds neglect of small businesses by African banks

There was “neglect on the Small and Medium Enterprise sector” by banking institutions across the African continent, a survey has found.

By Oupa Segalwe 5 Apr 2007

Regional survey reveals why 70% of press releases go unpublished

The corporate communications industry in the Middle East and northern head of Africa needs to become more targeted and sharpen up the way it deals with the media, according to the results of a survey published today.

2 Apr 2007

Middle East Media Guide now includes North Africa

The Middle Eastern region's comprehensive media directory has been renamed the Middle East & North Africa Media Guide, following the addition of four extra countries in the newly launched 2007 edition.

19 Mar 2007

Egyptian blogger jailed for insulting Islam

An Egyptian appeals court has upheld a four-year jail sentence against 22-year-old blogger, Abdul Kareem Suleiman Amer, who was convicted of insulting Islam and the Egyptian president, Hosni Mubarak.

13 Mar 2007

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