Trend forecasting is becoming increasingly important for creative industries, and South African and African businesses are no exception. Succeeding at trend forecasting can define a brand's performance in the market place.
1 day ago
Never has it been so evident to acknowledge and value the power of consumer insights in 2017. The world is in a constant state of flux, continuous evolution and so too are we as consumers in how we do things, what we stand for and how we share experiences. Therefore, marketing is a shot in the dark without great insights and I would like to believe that any seasoned marketer knows this.
Thomas Sepheka 3 days ago
The world needs to bet on Africa to feed the 9 billion people that will inhabit the planet by 2050, as Africa has 65% of the uncultivated arable land left in the world.
20 Oct 2017
Every business leader today faces immense pressures of power and responsibility. All it takes is a few wrong decisions, or a dollop too much complacency, for disaster to land. Today this pressure is more poignant than ever. Change is in the air, only now it is happening at breakneck speed. The lifespans of companies are fast becoming shorter. Uncertainty reigns.
Gilbert Saggia 19 Oct 2017
Africa must focus on young people, empower women and girls, and be innovative in leveraging resources and financing for development, United Nations secretary-general, António Guterres, said as the UN kicked off Africa Week.
19 Oct 2017
Nielsen 18 Oct 2017
Big brands shared the role of design in their business at Business of Design, with Adrian Morris, partner and MD at Design Partnership speaking of the current physical reboot trend responding to a changing landscape, while Brian Mtongana, head of design at Woolworths, honed in on the role of packaging in sales.
Leigh Andrews 16 Oct 2017
While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate.
Ipsos 17 Apr 2007
Nairobi-based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the Adtech Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.
365 Digital 16 Apr 2007
Airlink, true to its theme of the ‘Freedom of the African Skies’, continues to extend its reach with new African destinations and is proud to announce a new direct route from Johannesburg to Pemba, Mozambique.
Volcano 13 Apr 2007
There was “neglect on the Small and Medium Enterprise sector” by banking institutions across the African continent, a survey has found.
Oupa Segalwe 5 Apr 2007
After leading the South African business-to-business and online media in publishing daily news to the media, marketing and advertising community in South Africa, Bizcommunity.com is launching into Africa to provide our readers on the continent and advertisers with comprehensive and durable content country by country - adding to the 800 000 newsletters it already distributes monthly with SA-specific content in this industry.
Bizcommunity.com 12 Mar 2007
The MTN Group has announced that the Jupiter Drawing Room has been awarded the advertising agency contract for MTN Group, MTN South Africa and MTN Swaziland, covering both brand and retail.
22 Dec 2006