When I started out my career in the media industry 20 years ago, pan-regional data was scarce and based on many assumptions, but we used it the best we could to gain insight into our audience, their behaviour and response to programming and advertising campaigns. Fast forward to 2018 and we are in another world where an ever-growing range of data points help us to understand audience habits, what content they consume, how and where they do so, and how this fits into their lives.
Cathy Ibal 8 Jun 2018
Africa's growing digital economy is fast changing how business is done on the continent. Trading of goods and services online, for example, is estimated to be worth $24 billion. It's growing at around 25% a year.
Mercy Mpinganjira 4 Jun 2018
Rural radio clubs promise future benefits for advertisers and marketers.
14 Mar 2007
The inaugural general meeting of the Marketing Association IGM is currently being broadcast live by 1485 Radio Today on 1485 AM to the greater Johannesburg area; DStv audio channel 70 nationally throughout South Africa, and to the eight English speaking countries of southern Africa, including Zambia South, by Internet streaming on www.1485.org.za. The event will also be housed as a podcast for worldwide listening after the event via the same website. The internet broadcast will allow you to forward nominations for the Board of Directors, vote via email and pose questions to the interim Board of Directors during the panel discussion. The IGM began at 2pm and will finish at 5pm.
5 Mar 2007
Ads24, the national sales and marketing division of Media24’s daily and community newspapers and the free lifestyle magazine MyWeek, is inviting agencies and advertisers to join them on their “You’ll wish you where here” awareness campaign for MyWeek magazine.
20 Feb 2007
The news media played a crucial role in the 1994 Rwanda genocide: local media fuelled the killings, while the international media either ignored or seriously misconstrued what was happening. This is one of the conclusions of The Media and the Rwanda Genocide, the first book to explore both sides of that media equation.
6 Feb 2007
Senior-level print and radio journalists from Botswana, Lesotho, Malawi, Namibia, Zambia and Zimbabwe, with experience in covering health issues, are invited to apply for a Panos Fellowship on Global Trade and Access to Treatment by Friday, 1 December 2006.
28 Nov 2006
Primedia Outdoor's growing international division has expanded into Zambia to offer advertisers additional access to Africa under the helm of MD Gareth Letherby, who brings a wealth of experience in business in Africa with him.
24 Nov 2006
Reuters has expanded its television coverage of Africa with the recent launch of a dedicated daily video feed, Reuters Africa Daily. The new service provides both African and global broadcasters with a variety of video news from the region.
12 Nov 2006
Pioneers in the fields of public relations and communication academia gathered at an academic forum running alongside the main Federation of African PR Associations (FAPRA) conference last week to discuss the future public relations curriculum to be offered on tertiary level.
Boitumelo Mmotlana & Mmoneng Gwebu 28 May 2006
The inaugural International Legends Soccer Tournament held at the Ellis Park Stadium in Johannesburg on Saturday 7 January 2006 broke the Ellis Park record of media attendance - the 180 media institutions that registered included representatives from Holland, Bulgaria, Denmark, Norway, Sweden, The Middle East, Nigeria and Zambia.
11 Jan 2006
The search for fresh modelling talent begins this month as TV channel M-Net and mobile phone company Nokia start holding open castings for aspiring models in Accra, Addis Ababa, Cape Town, Dar es Salaam, Gaborone, Johannesburg, Kampala, Kigali, Lagos, Luanda, Lusaka, Nairobi and Windhoek.
7 Dec 2005
Stanbic Bank is encouraging people living in Uganda, Namibia, Malawi, Swaziland, Zambia and Botswana to look for inspiring success stories and nominate community-based projects for cash donations to acknowledge local nation-builders.
20 Nov 2005