Brand building in Africa: Demystifying the African marketplace
Brand building in Africa: Demystifying the African marketplace

Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop: investing in infrastructure by means of supply chains and distribution networks, creating employment, and relentlessly driving their brands on the market, only to close-up shop when great expectations floundered.

By Catherine Burton, Harsh Sarda and Zeenat Ismail, Issued by Ipsos 1 day ago

(c) Ventsislav Bratovanov -
The line between news and advertising is blurring, according to study

The third annual Global Communications Report, a comprehensive survey of public relations leaders and students worldwide, has been released by the Centre for Public Relations at the USC Annenberg School for Communication and Journalism...

20 Apr 2018

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.

By Leigh Andrews 19 Apr 2018

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction.

By Wynand Smit 18 Apr 2018

Photo by Emilio Garcia on Unsplash
Why my startup scene is better than yours: Rwanda

It is heady days for the African tech startup space, but which ecosystem has the most going for it?

By Tom Jackson 13 Apr 2018

Radio listening clubs in rural African communities

Rural radio clubs promise future benefits for advertisers and marketers.

14 Mar 2007

Live radio, audio streaming for Marketing Association IGM

The inaugural general meeting of the Marketing Association IGM is currently being broadcast live by 1485 Radio Today on 1485 AM to the greater Johannesburg area; DStv audio channel 70 nationally throughout South Africa, and to the eight English speaking countries of southern Africa, including Zambia South, by Internet streaming on www.1485.org.za. The event will also be housed as a podcast for worldwide listening after the event via the same website. The internet broadcast will allow you to forward nominations for the Board of Directors, vote via email and pose questions to the interim Board of Directors during the panel discussion. The IGM began at 2pm and will finish at 5pm.

5 Mar 2007

Destination Zambia
Destination Zambia

Ads24, the national sales and marketing division of Media24’s daily and community newspapers and the free lifestyle magazine MyWeek, is inviting agencies and advertisers to join them on their “You’ll wish you where here” awareness campaign for MyWeek magazine.

20 Feb 2007

The Media and the Rwanda Genocide - book launch

The news media played a crucial role in the 1994 Rwanda genocide: local media fuelled the killings, while the international media either ignored or seriously misconstrued what was happening. This is one of the conclusions of The Media and the Rwanda Genocide, the first book to explore both sides of that media equation.

6 Feb 2007

Journalist fellowships available for HIV/AIDS coverage

Senior-level print and radio journalists from Botswana, Lesotho, Malawi, Namibia, Zambia and Zimbabwe, with experience in covering health issues, are invited to apply for a Panos Fellowship on Global Trade and Access to Treatment by Friday, 1 December 2006.

28 Nov 2006

Primedia Outdoor expands into Zambia
Primedia Outdoor expands into Zambia

Primedia Outdoor's growing international division has expanded into Zambia to offer advertisers additional access to Africa under the helm of MD Gareth Letherby, who brings a wealth of experience in business in Africa with him.

24 Nov 2006

Reuters launches daily African TV

Reuters has expanded its television coverage of Africa with the recent launch of a dedicated daily video feed, Reuters Africa Daily. The new service provides both African and global broadcasters with a variety of video news from the region.

12 Nov 2006

African perspectives on PR education

Pioneers in the fields of public relations and communication academia gathered at an academic forum running alongside the main Federation of African PR Associations (FAPRA) conference last week to discuss the future public relations curriculum to be offered on tertiary level.

By Boitumelo Mmotlana & Mmoneng Gwebu 28 May 2006

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