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MARKETING & MEDIA
Marketing lessons from the Arab Spring
[Eugene Yiga] 2011 was the year of the protester. But instead of discussing the bored trustafarians who 'occupied' the world lest they be denied something for the first time in their lives, I'd like to focus on the Arab Spring. How did it happen? And what can we as marketers learn? 13 Apr 2012 09:39
MARKETING & MEDIA
Dubai Lynx: Over 2000 entries into 2012 awards
DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries. 5 Mar 2012 08:33
MARKETING & MEDIA
Most Valuable African Nation Brand 2012 announced
Brand Africa in association with Brand Finance on Friday, 25 May 2012, named South Africa as the Most Valuable African Nation Brand. The event was hosted by Brand Kenya at the Intercontinental Hotel in Nairobi, Kenya. 28 May 2012 11:29
MARKETING & MEDIA
Govt adopts controversial media law
Algeria, on 14 December 2011, passed a media law that drew scorn from journalists, rights activists and opposition legislators who charged that it restricts freedom of expression. 15 Dec 2011 10:29
RETAIL
Can you hear your brand?
[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08
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