When I started out my career in the media industry 20 years ago, pan-regional data was scarce and based on many assumptions, but we used it the best we could to gain insight into our audience, their behaviour and response to programming and advertising campaigns. Fast forward to 2018 and we are in another world where an ever-growing range of data points help us to understand audience habits, what content they consume, how and where they do so, and how this fits into their lives.
Cathy Ibal 8 Jun 2018
Africa's growing digital economy is fast changing how business is done on the continent. Trading of goods and services online, for example, is estimated to be worth $24 billion. It's growing at around 25% a year.
Mercy Mpinganjira 4 Jun 2018
GABORONE: Growing up in a dusty hunter-gatherer village in Botswana's Kalahari game reserve, Bihela Sekere never even knew what a university was, much less thought of becoming a graduate.
26 Jul 2010
Game Stores has come a long way since it opened its first store in Durban in 1970 in cramped premises in the city's CBD, ringing up sales of R78 000 in its first month of trading. Its founders believed that shopping had become a tedious and boring pastime. They wanted to create a fun shopping environment and so conceptualised retailing as a game. The signature bright pink prevails to this day.
19 Jul 2010
In partnership with OMD, Tony Koenderman's AdReview is designed to provide expert and accurate media information covering South Africa and the SADC. The review covers Angola, Botswana, DRC, Lesotho, Mauritius, Mozambique, Namibia, Seychelles, South Africa, Swaziland, Tanzania, Zambia and Zimbabwe.
19 Jul 2010
The Botswana hospitality industry is one of the country's growth areas – and Compass Botswana has identified function catering and remote site catering as two further opportunities for growth.
5 Nov 2007
It's a new era for banking in Nigeria as Stanbic Bank and IBTC Chartered Bank go ahead with merger.
22 Aug 2007
Investigative reporter for the Weekly Observer in Uganda, Richard Kavuma outstripped more than 1500 other African journalists to lift CNN's/Multichoice's African Journalist of the Year in Cape Town at the weekend.
23 Jul 2007
Nairobi-based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the Adtech Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.
365 Digital 16 Apr 2007
Orange Botswana is the second telephony company after Botswana Telecommunications Corporation to receive a service-neutral license in this central African country.
13 Apr 2007
Pioneers in the fields of public relations and communication academia gathered at an academic forum running alongside the main Federation of African PR Associations (FAPRA) conference last week to discuss the future public relations curriculum to be offered on tertiary level.
Boitumelo Mmotlana & Mmoneng Gwebu 28 May 2006
Exhibition organizers South Africa Rai have announced that the company is to launch leading décor and design expo Decorex SA in Botswana as part of a drive to bring the best of the best in African décor to the rest of the continent. Decorex Botswana will be hosted at the Gaborone International Convention Centre, The Grand Palm Hotel Casino and Convention Resort, from 21 to 24 October 2005.
22 Feb 2005
Johnnic Holdings' Exclusive Books, one of the main competitors of the CNA Group, has opened up shop in Botswana, signalling their first foray into territory beyond South African borders.
18 Dec 2002