How Pokémon Go could benefit your business
How Pokémon Go could benefit your business

You've heard of B2B and B2C, but are you ready for O2O? The new online-to-offline trend is lighting up markets across the globe, particularly with the growing Pokémon Go phenomenon.

By Leigh Andrews 3 days ago

How long should a TV commercial be?
How long should a TV commercial be?

It still amazes me that so many TV (and radio) commercials are 30 seconds long.

By Chris Brewer 25 Jul 2016

[Newsmaker] Jonathan Everest from Outdoor Network
[Newsmaker] Jonathan Everest from Outdoor Network

Jonathan Everest recently joined Outdoor Network's Johannesburg office as head of sales - Street Furniture. He plans to grow sales in the street furniture division, as well as expand the company's business offering.

By Beverley Klein 25 Jul 2016

Three key leadership challenges for modern communicators
Three key leadership challenges for modern communicators

Leaders have rarely had a more challenging time. Rapid technological disruption, a rebalance of world power, continuing economic uncertainty following the 2008 financial crisis - these factors and more combine to create a highly volatile and increasingly complex decision-making environment.

By Andre Fourie 25 Jul 2016

First digital industry salary survey
First digital industry salary survey

The IAB SA, in partnership with Millward Brown, has released the results of its first industry-endorsed digital salary survey. It benchmarks the salaries of specialist skills, relevant to the South African digital marketing and communication industry and relevant to the scale of agencies, which otherwise was ill-defined.

25 Jul 2016

Ageism in advertising
Ageism in advertising

As an ECD with many years of experience on four continents, in many countries, having won my fair share of awards and new business, I am now a victim of ageism.

By Tim Pinder 22 Jul 2016

Goodbye to competitive advantage, say hello to customer advantage
Goodbye to competitive advantage, say hello to customer advantage

Remember the days when we were always following the leader and looking for ways to gain competitive advantage. We based our strategies on what our competitors were doing, on what internal CVP's we can develop to lead in the battle field. The battle field for brands has now shifted to the customer as it is going to be increasingly difficult to gain customer advantage in the future.

By Audrey Naidoo 22 Jul 2016

Desiree Gullan
How to create content that connects

This is the golden age of content marketing and nowhere is this more evident than in digital. Content marketing allows brands to go beyond the product push to entertain, enlighten and seduce audiences with useful information aligned with the brand's strategy and target market. But chances are if everyone in the room is singing, a large number will be off-key. So here are some important points to ensure your content marketing is on-point.

By Desiree Gullan, Issued by G&G Digital 21 Jul 2016

Pixabay
Are you making these five common blogging mistakes?

Nowadays, there are thousands of blogs covering topics such as fashion, health, education, entertainment, business and lifestyle. Though starting a blog is relatively easy, there are some mistakes which can prove detrimental in your blogging journey.

By Charles Mburugu 21 Jul 2016

Do's and don'ts of digital marketing
Do's and don'ts of digital marketing

These days, it is no longer a question of if companies should execute a digital marketing strategy, but rather how to best execute a meaningful and engaging approach that generates results.

By Simon Campbell-Young 20 Jul 2016

Why you need to merge your PDF files? Easy ways to merge them efficiently
Why you need to merge your PDF files? Easy ways to merge them efficiently

The emergence of PDF technology has changed the way users handle the electronic documents. There are many benefits of PDF documents including smaller size, powerful security, and universal deployment. Thanks to the PDF format, the transition from paper documents to digital documents has become very quick and easy.

Issued by Docs.Zone 19 Jul 2016

The evolution and revolution of business networks in Africa
The evolution and revolution of business networks in Africa

Trade is in Africa's blood. Its rich resources, numerous societies and access to the world have created a hotbed of trade civilisations. One could go back millennia to the early kingdoms around the continental horn - the forefathers and peers of the Ancient Egyptian world - or the mysterious Kingdom of Nok in West Africa as examples.

By Brett Parker 18 Jul 2016

Communication gets collaborative with SACOMM
Communication gets collaborative with SACOMM

Ever get the feeling that the South African communication industry is just too disjointed and there's no common ground? Not so, explains Dr Julie Reid of SACOMM...

By Leigh Andrews 8 Jan 2015

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