Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
By Lars Deutsch 16 Apr 2012 12:08
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
Population growth, rapid urbanisation, adoption of new technologies, unlocking of abundant resources and the deepening of the financial sector are the five major trends that are set to drive Africa's economic growth, Simon Freemantle, Standard Bank Africa senior analyst, told a media roundtable in Johannesburg, South Africa, yesterday, Thursday 6 October 2011.
By Issa Sikiti da Silva: @sikitimedia 7 Oct 2011 09:56
The African Banker Awards have released the shortlist of nominees for the 2011 competition. The winners will be announced at the awards ceremony on the 23rd September in Washington DC, during the World Bank/IMF meetings.
26 Aug 2011 10:58
New retail precincts across Africa are not only changing consumers' buying behaviour but also changing their social behaviour. Malls provide a venue for consumers to congregate and they're doing this in preference to other social activities.
8 Jul 2011 09:46
The penetration of mobile phones in many African countries is higher than the world average. Data on the number of mobile subscriptions per 100 people show that penetration rates in Algeria, South Africa, Gabon, Tunisia, Mauritius, Botswana, Morocco and Mauritania are all above the world average of 60%.
23 Jun 2011 10:59
Kraft Foods SA on Monday, 28 March 2011, said it had invested R160 million in a pilot skills programme in its sub-Saharan African operations as it positioned itself to double its revenue in five years in an increasingly competitive fast-moving consumer goods (FMCG) market.
By Zeenat Moorad 29 Mar 2011 08:42
LONDON: The panel of judges has been announced for the eighth Diageo Africa Business Reporting Awards set to take place on 30 June 2011. The annual awards aims to encourage more prolific reporting of economic opportunities in Africa and to celebrate excellence in business journalism.
15 Mar 2011 10:37
Consumer confidence in Nigeria and Kenya - two of Africa's leading economies - has significantly increased in the past six months, while Morocco experienced a slight decline and Egypt's index recorded a level below 50, a MasterCard Worldwide Index of Consumer Confidence released last week in Johannesburg has revealed.
By Issa Sikiti da Silva 31 Jan 2011 07:10
NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers.
27 Jan 2011 11:00
General Motors (GM) has announced a new strategy for African business, which it hopes will allow GM to capitalise on the growing opportunities around the continent.
By Michael Bratt 23 Nov 2010 12:36
NEW YORK, US: After an upbeat start to the year with two consecutive quarters of increases in optimism, global consumer confidence fell three points in September to an Index of 90 as consumers' hopes for a full economic recovery this year fades in most parts of the world, according to the latest edition of the Nielsen Global Consumer Confidence Index.
27 Oct 2010 06:22
RABAT, MOROCCO: A row is brewing in Morocco over the sensitive issue of selling alcohol to Moroccan Muslims, which is banned by a law that is broken openly every day.
16 Feb 2010 12:22
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