Marketing lessons from the Arab Spring

[Eugene Yiga] 2011 was the year of the protester. But instead of discussing the bored trustafarians who 'occupied' the world lest they be denied something for the first time in their lives, I'd like to focus on the Arab Spring. How did it happen? And what can we as marketers learn? 13 Apr 2012 09:39

Morocco sees increase in mobile users

Mobile users in Morocco continued their upward push through 2011, with the number of users rising 14.29% to 36.55 million. According to the report from the country's national telecom regulator ANRT, the result is a 113.57% penetration rate. 30 Jan 2012 11:03

Independent media losing foothold

[Abderrahim El Ouali] The Moroccan government's announcement that it would issue new public media guidelines at the end of May has reignited a stormy debate around independent media in the kingdom. 31 May 2012 10:10

Most Valuable African Nation Brand 2012 announced

Brand Africa in association with Brand Finance on Friday, 25 May 2012, named South Africa as the Most Valuable African Nation Brand. The event was hosted by Brand Kenya at the Intercontinental Hotel in Nairobi, Kenya. 28 May 2012 11:29

Morocco: Journalist barred from his office

The Arabic Network for Human Rights Information (ANHRI) has issued a statement in which it condemns what it terms the "arbitrary and degrading expulsion" of journalist Radwan Hifani from his office at the Assabah newspaper on 21 December 2011, due to his public and continuing solidarity with Rachid Nini, the imprisoned editor-in-chief of el-Masaa newspaper. 30 Dec 2011 06:33

Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

2012 African Banker Awards shortlist announced

The African Banker Awards has released the shortlist of nominees for the 2012 competition. The winners will be announced at an awards ceremony on 30 May 2012, which makes its debut in Africa. This year's event coincides with the annual African Development Bank (AfDB) meetings in Arusha, Tanzania 24 Apr 2012 16:14