SOUTH AFRICA Constitutional Court confirms 2022 ruling for Overbeek Signs to take down OOH billboardSource: © Cape Talk Cape Talk The Constitutional Court has confirmed the January 2022 Western Cape High Court ruling on the illegality of the Overbeek Building outdoor advertising billboards | |
SOUTH AFRICA #Newsmaker: Ruchelle Mouton talks new head of group marketing & services role at Tractor OutdoorRuchelle Mouton is the new head of group marketing and services at Tractor Outdoor. Source: Supplied. | |
SOUTH AFRICA #BehindtheSelfie: Tractor Outdoor's new sales director, Mali Motsumi-GarridoMali Motsumi-Garrido. Source: Supplied. | |
SOUTH AFRICA Road 2.0: OOH's gamechangerSource © Wang Song 123rf he Outdoor Audience Council (OMC) has launched its new Roadside Outdoor Audience Data (Road 2.0) in partnership with MGEData. | |
SOUTH AFRICA Flying Fish launches live billboard in a What the Flying Fish! (WTFF) momentSource: Flying Fish. Tumi Malita “ Stopnonsons” & Mashabela Galane, two well-loved South African comedians, will be stuck in the billboard at one of the busiest intersections and traffic count areas in Gauteng, on William Nicol Drive, for three days, 9 to 11 May, doing multiple 12 hour-long live-roasting sessions of passers-bys | |
SOUTH AFRICA Out of Home: driving home the purchasing decisionA DOOH camapign by Kevani, an out of home (OOH) sales organisation headquartered in LA in the US during the Super Bowl | |
SOUTH AFRICA Unlocking the potential of Out of Home in AfricaSource: © Provantege Provanttage Financial services giant Old Mutual's massive building wrap on a strategic OOH site in the heart of the capital city of Accra, Ghana | |
SOUTH AFRICA Every agency dispenses advice, but it's a rare one that heeds it[Stuart Walsh] Moral Hazard. Two words you don't often hear in the context of advertising. But then, you didn't really hear them in any context until after 2009. That's when we discovered just how reckless those Wall Street Wizkids had been... | |
SOUTH AFRICA Is data the only thing that will get you the deal?Photo by fauxels from [[www.pexels.com Pexels. | |
SOUTH AFRICA OOH - Determining the trends[Dave McKenzie] Dave McKenzie, founder and CEO of BOO! Surprising Media Solution, shares a few thoughts related to the future of OOH in South Africa... | |
SOUTH AFRICA Airport Ads flying high with new look, new focus[Danette Breitenbach] On the back of trends and substantial expansion of the brand since its launch in 2012, Airport Ads recently relaunched with a new look... | |
SOUTH AFRICA Why out-of-home is withstanding the threat of digital and growing with it - Provantage[Jacques du Preez] With digital and mobile continuing to grow its market share, most traditional mediums have seen their slice of the pie cut dramatically, but not out-of-home, according to Jacques du Preez, CEO of Provantage Media Group... | |
SOUTH AFRICA Ubiquitous DOOHImage source: Gallo/Getty Images. | |
SOUTH AFRICA Outdoor media = digital media... when creatives get it right© 123RF.com. | |
SOUTH AFRICA OMC launches Optimiser toolImage supplied. | |
SOUTH AFRICA #NewCampaign: #EatingIsBelieving (what the customers say)[Jessica Tennant] With the launch of its combos, RocoMamas took real-life testimonial tweets about the new offering and applied them to billboard sites across the country, including the Twitter handles of their customers... | |
SOUTH AFRICA How significant is DOOH vs static OOH?[Danette Breitenbach] JCDecaux OneWorld launched AM4DOOH, a research project which exposed 500 people in four European markets to a digital virtual city's adverting... | |
SOUTH AFRICA Shifting global media spend patterns© Tobias Moore via Unsplash.com. | |
SOUTH AFRICA What's up in the world of digital OOH in SA?© Shao-Chun Wang via 123RF.com. | |
SOUTH AFRICA The 2018 state of OOH - Dentsu[Donald Mokgale] An outlook on the state of OOH, digital OOH development and trends in 2018... |