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SOUTH AFRICA
Good communication equals good business

[Candace McDonald] Priority has been placed on effective communication since the development of the information age. Good communication skills contribute to renowned business techniques, which is why it is important to stay ahead of vast amounts of information.

Posted 18 hours ago | Like
SOUTH AFRICA
The radio natives are restless

[Travis Bussiahn] Marissa Mayer is a businessperson I admire greatly. I feel she has a mixed media mindset that sees her understanding that traditional media is as important as new media and I like what she had to say about advertising in the mobile space. (Yes! This article is about radio).

Posted 18 hours ago | Like (2)
SOUTH AFRICA
Employees: Untapped brand ambassadors

[Mike Taberner] Great brands have many things in common: visionary leaders, great marketing strategies, excellent products and a great understanding of their competitive landscape. They also have a focus on including their employees in their marketing efforts.

Posted 21 hours ago | Like
SOUTH AFRICA
Safeguarding the brand you've built

[Natasha McClymont] 'A brand is built in a lifetime, and crushed in an instant.' So goes the paraphrasing of the famous quote by businessman extraordinaire, Warren Buffet. This year alone has witnessed several brands losing their credibility in the eyes of supporters and customers.

Posted 20 hours ago | Like
SOUTH AFRICA
DIY marketing dos and don'ts

[Chemory Gunko] Lately we've all found ourselves cutting cost-corners and taking on tasks that we know should actually be handed over to the professionals. So, if you have to delve into the world of DIY marketing, here's what you really should look out for.

Posted 19 hours ago | Like
SOUTH AFRICA
[Online presence 2] Get socialising online

[Luke McKend] Social networks have become an integral part of any business - if your customers are talking about you, why not join in the conversation? (video)

Posted 1 day ago | Like
SOUTH AFRICA
What's in a name?

[Anton Ressel] Have you ever stopped to consider how much impact the name of your organisation has on its success?

Posted 1 day ago | Like
SOUTH AFRICA
Reddy, steady... Stop

[Rod Baker] NEWSWATCH: The press ombudsman has dismissed Durban tycoon Vivian Reddy's complaint against the Mail & Guardian newspaper in its entirety, the newspaper reports, and Icasa is in the spotlight for all the wrong reasons, reports BD Live. On a sad note, SABC television and radio presenter Vuyo Mbuli has died, reports Times Live.

Posted 1 day ago | Like
SOUTH AFRICA
Trends in branded broadcast content

[Sara Butchart] It's a real art to create relevant, meaningful and entertaining broadcast content which has a comfortable space for clients to be integrated. It's an inversion of the classic marketing approach where the brand leads and the story follows.

Posted 3 days ago | Like
SOUTH AFRICA
Information bill a small victory for SA's citizens

[Anton Harber] We need to learn to celebrate the big victories, and not dwell on the small defeats. The Protection of State Information Bill currently awaiting President Jacob Zuma's signature is a victory for organised citizens' power.

Posted 4 days ago | Like
SOUTH AFRICA
M&G editor resigns, off to New Delhi

[Rod Baker] NEWSWATCH: Mail & Guardian's editor-in-chief, Nic Dawes, has resigned to take up a post at the Hindustan Times in New Delhi, the newspaper reports.

Posted 4 days ago | Like (1)
SOUTH AFRICA
Twitter: The (career) carnage continues

[Sandra Roberts] Ex-spokesperson for the Hawks McIntosh Polela is the latest to be felled in a spate of twitter-induced career suicides (or at least setbacks), demonstrating that the balance between communicating quickly and communicating carefully can be difficult for communicators.

Posted 4 days ago | Like (2)
SOUTH AFRICA
SABC3 sex slip-up

[Rod Baker] NEWSWATCH: SABC3 has landed in hot water for not placing the correct age restriction on the All My Children soapie, reports IOL, and Lisa Hiemer, writing in journalism.co.za, reports on a new study that shows surprisingly strong investigative journalism in independent local papers in three provinces.

Posted 4 days ago | Like (1)
SOUTH AFRICA
Five tips for successful exhibiting

[Justin Hawes] Exhibiting can be daunting, especially because it can be one of the more costly marketing options for your business. To make sure you manage the process properly, and see ROI, I recommend you follow five simple steps.

Posted 5 days ago | Like
SOUTH AFRICA
How to deal with delays, kill queues

[Aki Kalliatakis] The single most-cited source of frustration for customers is delays and long queues. Your company needs to take this seriously because when customers are kept waiting patience turns to frustration very quickly - and they then start looking for other things that have gone wrong.

Posted 5 days ago | Like (1)
SOUTH AFRICA
What to look for in a BI service provider

[Sean Paine] With business intelligence (BI) being top of mind for enterprises at the moment, this industry is likely to attract a series of newcomers and fly-by-night businesses.

Posted 6 days ago | Like (2)
SOUTH AFRICA
Value of segmentation models in marketing

[Amanda Cromhout] Sounds easy doesn't it? But how do you start such a strategy? Do you even know who your most profitable customers are?

Posted 6 days ago | Like (3)
SOUTH AFRICA
Guptagag

[Rod Baker] NEWSWATCH: The Gupta family isn't going to talk to the media until the report on its guests landing at Waterkloof is finalised, reports Mail & Guardian, and BD Live reports the DA is urging Zuma not to sign the secrecy bill. The ConCourt has reserved judgment on media's access to the Krejcir hearing, reports Mail & Guardian, and IOL reports that a Sun reporter has been charged in the UK hacking probe.

Posted 6 days ago | Like (1)
SOUTH AFRICA
Why metal is precious

[Jonathan Stilwell] Why are most agency creatives so obsessed with metal? Why do we covet these birds, lions, pencils, medals and cubes so much? To many of our client services friends, they may as well be bookends or doorstops.

Posted 7 days ago | Like (2)
SOUTH AFRICA
Worldwide dotcom re-evaluations

[Naseem Javed] The digital world is passing through the eye of the needle and domain name expansion is forcing all kinds on adjustments and re-alignments to cope with name identity survival.

Posted 7 days ago | Like

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