 | #AfricaLeads: Africa is one of the most fertile regions for growth across industries Chijioke Dozie, Carbon CEO and co-founder. |
 | west brook commented on Celebrity branding in Nigeriaplenty of jobs in medical coding, get your degree in medical coding and get a job in medical billing. it is easy and i did it myself at http://bit.ly/14YX8y |
| Nigeria's Five Greatest Living Legends: lessons for brand builders: part two[Bayo Adekanmbi] You will agree with me that successful brands are not haphazard creations; they emerge from a consistent reinforcement of a point of view that secures permanent placement in the consumers' hallowed space as an ageless, borderless, and timeless influencer of choice. This by implication demands that such brands are not just functionality-driven and thrive on basic category membership but have evolved to earn an elevated space that weaves them seamlessly with the consumers' self-definition and expression. |
| Nigeria's Five Greatest Living Legends: lessons for brand builders: part one[Bayo Adekanmbi] The highly publicised Nigeria's Five Greatest Living Legends voting and final selection has come and gone, but it leaves us with so much to unearth as students of brand evolution. The whole initiative, which I consider very indigenous in context, provides us a very valid basis to substantiate our quest for local insights on how global brands will emerge from this part of the world. |
| A healthy brand is a healthy business[Bayo Adekanmbi] Brands are not inanimate products we pick off the shelf. Like man, they are living entities with extendable organic identities that exist in the hearts and minds of everyone they touch. They evolve like embryonic creatures and grow to take on human personalities that make them powerful forces that control our desires. |
 | Groundbreaking cool-drink advertisement launches in Nigeria
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| Making capital out of reality shows and their ROI
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