Marketing industry news in Nigeria

The rise and rise of 'Wakanda' marketing

Uzoma Ukah,

[Uzoma Ukah] With Black Panther came a new kind of storytelling: one that celebrated cultural backgrounds and strengths...

Posted 4 years ago | Like

Traffic, religion and electricity... A glimpse into the Nigerian consumer

[Ahmed Bulbulia] With Nigeria overtaking South Africa as Africa's largest economy, many eyes are looking at this bustling nation as a source of opportunity and a key market for business growth...

Posted 9 years ago | Like

New appointments at Scanad Nigeria

[Carole Kimutai] Rufai Ladipo has been appointed as the new chief executive officer of Scanad Nigeria Limited, the newest subsidiary of marketing services group of Scangroup Limited and partly owned by WPP. Fagbohun Abiodun Mesharck has also been appointed as head of media, while Kenyan Sameer Ambegaonkar has been appointed as managing consultant. The appointments are aimed at supporting the company's growth and expansion strategy in Nigeria.

Posted 11 years ago | Like

The art of investing in Nigeria

[Issa Sikiti da Silva] Despite facing serious challenges which include, among others, organised crime, 419 scam, corruption, power issues, instability in the oil-rich Niger Delta region, Nigerian authorities believe their country's market-size coupled with endless business opportunities make an African ‘heaven' for investment.

Posted 14 years ago | Like

Which way Nigerian banks?

[Emeka Enyadike] Nigerian banks are having to face the selling and marketing challenges of post-consolidation blues.

Posted 16 years ago | Like

David Boon commented on Africa leads in experiential marketing

Why would Richard Knight - as MD of Lowe Lintas Nigeria - support or comment on something that would be VWV contrived? Perhaps he understands the bigger picture of uniting the marketing community of Africa, and of experiential marketing. You are wrong in all that you assume. The goal of the awards is to truly recognise experiential marketing, put something together for all in Africa, something that correctly evaluates and measures the effectiveness of the activation (not on creativity alone), and something that assists marketers in their understanding of how experiential marketing can and should be used in a Brands strategic plan. VWV understand this and have participated in the development of the awards as a partner. So have Exp., whose network of offices across Africa was also used to assist with the launch programme. Apart from this involvement, neither VWV or Exp will have any influence in the awards as this will be determined by a selected commitee of African marketers. If you would like to know anything more relating to the awards, please do not hesitate to contact Sylvia Newby on (011) 795 2955.