Marketing beyond the norm - 20 Feb 2017

[Leigh Andrews] Leigh Crymble gets into the ‘Potayto, Potarto' debate by explaining how Cards Against Humanity's ‘Advertisement'-emblazoned potato Super Bowl ad changed how she sees marketing. It's proof you can get a point across without any fancy panning, zooming, audio, subtitles, call to action or even branding. This ties into Danette Breitenbach's feedback from Posterscope's Future Defining Themes of OOH Conference, held at the Venue Green Park in Sandton. read more

Designing for VR and local flavour - 13 Feb 2017

[Leigh Andrews] It may be the month of love but we're revving our engines for all things design-centric this week, with Dave Nemeth providing feedback from Ambiente 2017, currently taking place in Frankfurt. He's noticed fine attention to detail as well as age-old traditions of manufacturing. First up on the local news front: DHS Media has obtained the publishing rights to BBC Top Gear Magazine South Africa. read more

Celebrating digital innovation - 6 Feb 2017

[Leigh Andrews] Welcome to February! It's #DesignMonth on Biz, so expect a good few weeks of content around this always relevant theme. We kick off with congratulations for Havas Johannesburg's CCO Eoin Welsh, who joins the New York Festivals' 2017 grand jury. The awards honour the world's finest creative advertising, with the gala event taking place mid-May this year. Shifting the focus back to our shores, IAB SA has announced its Diamond partnership with digital innovator Accenture Interactive for the third annual IAB Digital Summit, taking place on 16 March in Sandton. read more

All for accessible, inclusive creativity - 30 Jan 2017

[Leigh Andrews] This week we're all about enhancing your creativity. First up, Pasqua Heard finds out how Umuzi, creative academy and agency based in Johannesburg, will be expanding to Cape Town this year as it continues its mission to make South Africa's creative industry more accessible and inclusive. MD Gilbert Pooley and creative director Odendaal Esterhuyse share how agencies can contribute to diversity in the industry and what it takes to be recruited by Umuzi. read more

Rethinking advertising - 23 Jan 2017

[Leigh Andrews] If you're not yet into the swing of things, we have industry-relevant thought leadership to get you on the right track. First up is Daryn Mason, an Oracle CX evangelist, who explains why machine learning might be the saviour of advertising, as it brings greater nuance to the way consumers manage content and how brands distribute it. He says the technology is turning ad blockers from all-or-nothing sorting programs into sophisticated ‘content brokers' that scrutinise adverts for relevance based on each customer's needs. Sticking to the topic of ‘learning', I chatted to two of the AAA School's lecturers Charles Maggs and Mandy Speechly, on the students' 2016 #LoeriesRankings and wins. read more

From Instagram Stories to design thinking - 16 Jan 2017

[Leigh Andrews] As January gains momentum, so does our coverage of all the latest happenings in the creative industry. First up, Anne Dolischek delves into the debate surrounding Snapchat and Instagram Stories as marketing platforms, the latter of which has since grown to more than 150 million daily users in just five months. read more

#BizTrends2017 is alive and kicking! - 9 Jan 2017

[Leigh Andrews] 2017 is off with a bang, and we have ample good business reads on hand to ease you into the new work year. Key among these, you'll find inspiration and predictions from some of the industry's most respected and revered BizTrends thought leaders, innovators and trend specialists. read more

#BestofBiz 2016: Marketing & Media - 12 Dec 2016

[Leigh Andrews] What a year it's been! With the work year winding down for most and plans full steam ahead for 2017, now's the perfect time to scroll back through what made industry headlines in 2016. We've listed our most-read marketing and media stories, as well as our most popular contributors, most-viewed press offices, most-read new business wins and most-read new appointments of the year. Keeping that forward focus, we find out more about another of #DesignIndaba2017's anticipated international speakers: Olafur Eliasson. read more

Mobile moments and human-focused problem-solving - 5 Dec 2016

[Leigh Andrews] Welcome to December! We have a number of interesting reads to ease you into the month. First up, Nirmal Nair suggests forgetting 'mobile-first' as your customer is demanding mobile-always. Nair says this is especially important as we plan for the rise of Generation Z, who is comfortable with as many as five concurrent screens, as opposed to millennials, who opt for two. read more

Beating ad-blockers and transit advertising trends - 28 Nov 2016

[Leigh Andrews] With frustration at the rising nature of targeted ads hitting us everywhere online, we've seen an abundance of ad-blocking software. That's good for the consumer, bad for the advertiser. read more

Get ready for #BizTrends2017 and our Financial Mail AdFocus Awards coverage! - 21 Nov 2016

[Leigh Andrews] The end of the year is drawing near but things certainly aren't slowing down at the Biz offices, especially as work on our annual future insights project, #BizTrends2017 is well under way. Curated by Louise Marsland, it features insight from some of the industry's best and brightest thought leaders and futurists and will begin publishing early January 2017. read more

Communications at the forefront - 14 Nov 2016

[Leigh Andrews] In her weekly Loeries feature, Leigh Andrews spoke to Y&R about their Loeries rankings. They won in nine categories and had an impressive all round haul from the Awards. read more

Why everyone is multimedia-focussed - 7 Nov 2016

[Leigh Andrews] Last week we ran our #FocusonMedia, curated by our trends editor, Louise Marsland. Now's the perfect time to catch up if you missed it, as it offers insight into all the latest media trends, including print media with broadcast elements and digital media with video - this is all one and the same these days, as everyone is multimedia-focussed. read more

King James hits the mark - 31 Oct 2016

[Leigh Andrews] The Pendoring Awards, which celebrates the best in advertising in all South African languages, announced the winners on 28 October. King James walked away with the Prestige Award for the second year in a row! Have a look at the full winners list. From advertising to social media as JP Kloppers gets technical on the algorithms that try to analyse the meaning and sentiment that drives online messages. read more

The business realities of AR and storytelling - 24 Oct 2016

[Leigh Andrews] I've finally reached the end of my #BeyondRetail2016 conference coverage, with an overview of the final panel session. In it, Bruce Whitfield asked the day's speakers about future retail trends and how continued technological advancement and disruption is set to shake up the local retail industry. Tied to this aspect of innovation, Johan Walters writes that augmented reality is no longer the exclusive domain of the CMO. read more

Next >