Mobile moments and human-focused problem-solving - 5 Dec 2016

[Leigh Andrews] Welcome to December! We have a number of interesting reads to ease you into the month. First up, Nirmal Nair suggests forgetting 'mobile-first' as your customer is demanding mobile-always. Nair says this is especially important as we plan for the rise of Generation Z, who is comfortable with as many as five concurrent screens, as opposed to millennials, who opt for two. read more

Beating ad-blockers and transit advertising trends - 28 Nov 2016

[Leigh Andrews] With frustration at the rising nature of targeted ads hitting us everywhere online, we've seen an abundance of ad-blocking software. That's good for the consumer, bad for the advertiser. read more

Get ready for #BizTrends2017 and our Financial Mail AdFocus Awards coverage! - 21 Nov 2016

[Leigh Andrews] The end of the year is drawing near but things certainly aren't slowing down at the Biz offices, especially as work on our annual future insights project, #BizTrends2017 is well under way. Curated by Louise Marsland, it features insight from some of the industry's best and brightest thought leaders and futurists and will begin publishing early January 2017. read more

Communications at the forefront - 14 Nov 2016

[Leigh Andrews] In her weekly Loeries feature, Leigh Andrews spoke to Y&R about their Loeries rankings. They won in nine categories and had an impressive all round haul from the Awards. read more

Why everyone is multimedia-focussed - 7 Nov 2016

[Leigh Andrews] Last week we ran our #FocusonMedia, curated by our trends editor, Louise Marsland. Now's the perfect time to catch up if you missed it, as it offers insight into all the latest media trends, including print media with broadcast elements and digital media with video - this is all one and the same these days, as everyone is multimedia-focussed. read more

King James hits the mark - 31 Oct 2016

[Leigh Andrews] The Pendoring Awards, which celebrates the best in advertising in all South African languages, announced the winners on 28 October. King James walked away with the Prestige Award for the second year in a row! Have a look at the full winners list. From advertising to social media as JP Kloppers gets technical on the algorithms that try to analyse the meaning and sentiment that drives online messages. read more

The business realities of AR and storytelling - 24 Oct 2016

[Leigh Andrews] I've finally reached the end of my #BeyondRetail2016 conference coverage, with an overview of the final panel session. In it, Bruce Whitfield asked the day's speakers about future retail trends and how continued technological advancement and disruption is set to shake up the local retail industry. Tied to this aspect of innovation, Johan Walters writes that augmented reality is no longer the exclusive domain of the CMO. read more

Business relationship betterment tips - 17 Oct 2016

[Leigh Andrews] Last week's #BeyondRetail2016 conference resulted in many important factors for marketers to consider, all linked to one important question: Can retail save the SA economy? I kick off my coverage with 'the economist's view' as shared by the first speaker of the day, Dr Azar Jammine of Econometrix. I've also brought back my weekly #Loeries2016 article as a way to find out more about those who did well in the latest Loeries rankings. Bucking the trend of putting agency creatives front and centre, first up is Left Post Production, which came out on top of both the TV, film and radio: editing company and TV, film and radio: post-production 2016 tables, as well as two names in the top ranked editor table. Broadening our scope to the social media sphere, Edmond Hlophe shares how to effectively engage on Snapchat and get your brand to 'snap, crackle and pop' on the social media platform. Lastly, in an article that's relevant to all involved in the communication sector, James Wilson writes that Stockholm Syndrome is alive and well in the PR industry. read more

Snapping to Snapchat and the cost of ‘impersonalisation’ - 10 Oct 2016

[Leigh Andrews] All eyes are on Snapchat as its parent Snap is readying a 2017 share offering. Little wonder as it has over 8 billion video views a day. read more

The digital consumer data revolution - 3 Oct 2016

[Leigh Andrews] As we're now a month closer to the end of 2016, it's more important than ever before to track what your customers say about you in the fast-moving online realm. Ismail Schuster writes about this democratisation of brand perception, highlighting the importance of providing good customer experience as the starting point in keeping sentiment positive across social platforms. Bianca Quinn-Diavastos adds that digital marketing can also drive customer acquisition for financial brands, especially as the move online offers them ways to improve efficiency and effectiveness that can prove sluggish in the offline world. read more

Brand representation and social media in the spotlight - 26 Sep 2016

[Leigh Andrews] Just like sand through the hourglass, so are the days of the SABC. Bonnie Ramaila gives us her views on the issues revolving around the public broadcaster, but it's not all on Hlaudi's shoulders. read more

Innovating online beyond click-throughs - 19 Sep 2016

[Leigh Andrews] It's all about digital innovation this week, with Andre Steenekamp writing that SA's ad industry must not regress to using outmoded digital metrics for ROI - if you're one of the agencies regressing to click-through rates as their key measure for success, best you rethink your measurement strategy as the world speeds towards doing everything online. One agency that got the memo on this is Hero, which recently won the City of Cape Town's communications and PR account. read more

A time for personal branding and communication innovation - 12 Sep 2016

[Leigh Andrews] We kick things off with a wake-up call from Jessica Edgson of Rogerwilco: It's time to recognise that marketing doesn't just apply to the company you work for - you're a brand, too. You're in luck if you're in the dark on this, as she shares some tips to enhance your personal brand online. Dora Jurd also explains how semiotics or analysing the personal meaning we ascribe to things can be used as a strategic tool for innovation, particularly in the realms of branding and consumer research. Broadening the marketing relevance of our 'innovation-centricity' content this week, I chatted to Davin Phillips, CSA director specialising in influencer marketing, to unveil the intrigue factor of this form of communication innovation, especially as media consumption patterns evolve based on the 'constantly switched on' nature of tech-savvy millennial consumers. read more

Business inspiration this #InnovationMonth - 5 Sep 2016

[Leigh Andrews] We're well into #InnovationMonth on Biz, with an overview of how businesses are getting ahead by thinking outside the box and innovating in the industry. One such agency is Flume, which is using print to push its digital offering. read more

Fiery female inspiration this #WomensMonth - 29 Aug 2016

[Leigh Andrews] As we enter the final week of #WomensMonth I looked into how Y&R's #BreaktheMould campaign is flipping the script on 'gender-specific' toys, with gender-neutral toys like Iron Chef, Ninja Fairy and Princessaurus delighting children while perplexing parents. I also found out what BBDO's two Loeries 2016 Grands Prix wins mean for African creativity from former Loeries chair and BBDO SA CEO Boniswa Pezisa; as well as the career highlights and industry inspirations of Vicki Hey, Ogilvy & Mather Cape Town's "fun to work with" brand custodian-turned-deputy MD. Pasqua Heard also shares insights into 'the ad industry from a female perspective' - that of Carmen Schaefer, a senior design and art lecturer at Red & Yellow School of Logic and Magic. That's just the tip of the iceberg! Get reading... read more

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