Editor's column

Preparing for Black Friday | #MobileCommerce - 23 Jul 2018

By Lauren Hartzenberg, Retail Editor (@Biz_Retail)

Our top story this week: In preparation for one of the biggest shopping days of the year, Outdoorphoto's Graham van der Merwe reviews what retailers can learn from Black Friday 2017. While in other top news, FedEx Express shares insight into the African millennial consumer and their expectations from brands.

In highlights from our #MobileCommerce content focus:

Cape Union Mart Group's Amanda Herson on the role of mobile in delivering the right product, to the right customer, at the right time.
Useful and Beautiful's Lynette Hundermark on how to make your mobile user tap "buy now".

In other news, South African retail sales for May 2018 grew by 3% year-on-year, according to the latest Mastercard SpendingPulse report. And a Food Franchise Forum has been established to represent the majority of the household names in the casual dining and quick service restaurants sector.

Don't forget to visit our MandelaMonth special section for all news relating to Mandela Day 2018.

Until next week, enjoy!

Lauren Hartzenberg
Retail Editor: Bizcommunity.com

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