Turned out Joe Public United, in partnership with clients Clover & FutureLife, created the extensive one-week integrated experiential launch campaign that got everyone tweeting (using #UFOSA and #jozilanding) to grab consumers' attention for their latest on-the-go snack called Smart Drink.
Pareto Limited announced its newly established property management company, Mowana Properties to manage R30bn of its own directly-held property assets as well as that of the Public Investment Corporation. While multi-asset emerging market investor, Actis is acquiring a substantial minority stake of R760m ($54m) in Food Lover's Market.
Other retailers making headlines: Truworths announced its acquisition of UK footwear retailer Office Retail Group; Edcon has won approval to extend the due dates of its bank debt totaling approximately R7.9bn; and Totalsports Women launched in South Africa at Cavendish Square in Cape Town on Wednesday.
