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Latest shopper marketing trendsThe latest Shopper Marketing trends have been the focus of a special trend report on Bizcommunity this past week, ahead of the world Consumer Goods Forum summit in Cape Town next week featuring the global CEOs of leading multi-national brands and global retailers. As with most industries, retailing is also experiencing massive disruption, as empowered consumers and technological innovation intersect, meaning that retailers and brands need to work harder than ever in engaging the consumer in this overly cluttered advertising and marketing world. The good news is that the consumer wants to connect with you, as long as you add value to their lives. Adding to the challenges - and opportunity - in Africa, is the increasingly younger population, the 'Afrillennials', who have been a focus of #YouthMonth on Bizcommunity, this June. This is a tech-savvy generation who are constantly learning and should be embraced for the new ideas and attitudes that they bring into the workplace, says Richard Mulholland, Missing Link founder. Have a successful week! Louise Marsland Africa Editor: Bizcommunity.comComment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
| | [Louise Marsland] Latest shopper marketing trends and how retailers and brands need to target shoppers in this digital age, where disruption is transforming the retail landscape... read
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| | Do you find yourself asking "What would Google do?" in your endeavour to understand Afrillennials (African Millennials) in the workplace? You don't have to unless you're hiring the 1% of the 1% of the 1% of brilliant millennials around the globe... read | |
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| | | Airtel wins the Global Telecommunication Business (GTB) award for a digital backbone that is driving the mobile economy in Africa... read | |
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| Call for papers for the 17th PAMRO All Africa Media Research Conference, being held in Zimbabwe in August 2016... read | |
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| Louise Marsland Elon Musk believes we could be living in a giant computer simulation. Really. And the interwebs just overheated... read | | | Steven Cohen Why making the move to the 'cloud' saves money for businesses... read | |
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| Uber launches in Kampala, Uganda as city 462 in Uber's global network and a growing list of smart African cities to offer Uber... read | | | Louise Marsland Channels Television, Nigeria, chairman, John Momah talks to Bizcommunity.com about the challenges of standardising audience measurement... read | | | Grocery and other retailers in South Africa are still dramatically underestimating the impact that the onslaught of digital is having on the industry... read | | | Daniel Munslow Communicating across cultures has become one of the most talked about subjects for global communication professionals as they continue to face the challenges associated with communicating with large, geographically spread audiences... read | |
| | Introduction to copywriting for brandsVega School - 25 Jul 2016 to 24 Oct 2016, Johannesburg | 25 Jul 2016 to 24 Oct 2016, Durban | 25 Jul 2016 to 24 Oct 2016, Cape Town | 25 Jul 2016 to 24 Oct 2016, Pretoria | | |
| Albert Schweitzer "Do something wonderful, people may imitate it." | More quotes Submit a Quote | |
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