19 Mar 2012

Marketing & Media | South Africa

 
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Today we've launched our Biz reader survey, to which the first 1000 readers to respond will each receive a one-month subscription to iPad-only daily magazine iMaverick. Read more about the reader research here and take the survey here. We thank you in advance for your time and feedback.

On the industry news side: Herman Manson profiles Acceleration Media and Di Charton; intrepid Bizbloggers Karin Botta and Uno de Waal of trigger/isobar blogged voraciously from SxSW last week; and the new Brand South Africa country marketing slogan has been continuing to inspire new comments and opinions.

Sparring in the boxing ring we have Chris Vick again, Ferial Haffajee (editor of City Press) and Peter Bruce (editor of Business Day); and Yusuf Abramjee (of Primedia Broadcasting and Lead SA) and Raymond Joseph (journalist, journalism trainer and media consultant). Red Bull also had its wings clipped over its "Jesus" ad; and the fight against the Protection of Information Bill in its current format continues.

In terms of new this-and-that, Brendan Cooper is returning as FHM editor; Elton Ollerhead joined Mediamark as MD today; 5FM has announced who is replacing Sasha Martinengo; Good Hope FM has decided not to mess with its lineup much; Grazia South Africa will launch on 18 May; and The Jupiter Drawing Room (Johannesburg) has lost the Edcon Group Cellular TTL account to Promise.

Don't forget: winter is coming
Simone Puterman (@SimoneBiz)
Managing editor

PS Welcome to, Bluegrass Digital and Brandsrock, which have just opened press offices on Bizcommunity Marketing & Media South Africa!

Responses to this column welcomed in our editor's column archive. Please send all South African marketing and media news to marketingnews@bizcommunity.com, opinion pieces to contributors-marketing@bizcommunity.com and international news to internationalnews@bizcommunity.com. For more on how to contribute to Biz, go here. Also follow @Bizcommunity on Twitter and join us on Facebook.

Today's top stories


Editorial news

Marketing & Media


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Cinema


Last of National Theatre Live season at end March
The last production of Cinema Nouveau's National Theatre Live, Shakespeare's The Comedy of Errors, will screen at selected Cinema Nouveau theatres on 24-25 March and 28-29 March 2012. It is a 136-minute show, including host introduction and a 20-minute intermission. Read more >>

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Digital

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Listen before you jump into social, says Diane Charton
[Herman Manson: @marklives] Acceleration Media is an old hand at the digital media game. It was launched as a specialist online media company more than 12 years ago, at a point in time when everybody was talking about the potential of online media but when advertisers were not nearly as invested in the medium as they are today. Read more >>

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Events & Conferencing


Marketing Indaba returns to Cape Town in May
Following its initial success in 2011, the Marketing Indaba offering an expo and conference, returns to Cape Town at the CTICC from 9-10 May 2012. Under the theme, 'Inspire, Inform, Focus and Connect', the conference offers 16 speakers in a focused programme of updated industry information. Read more >>

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Magazines


Brendan Cooper returns as FHM editor
Brendan Cooper is returning as editor of FHM South Africa, Media24 announced this morning, Monday, 19 March 2012. Cooper, who was previously editor and editorial director of the title 2002-2007, replaces Hagen Engler, who had been editor since November 2007. Read more >>

Official launch for Grazia announces publication date
Media24 officially launched the South African publication of Grazia, a fashion and news weekly magazine, late last week. It confirmed that the first issue will hit South African stores on 18 May 2012. Read more >>

Media


New MD joins Mediamark today
Elton Ollerhead starts as MD of Mediamark today, 19 March 2012. He was the digital and publications media sales director at dunnhumby, UK, which specialises in personalising the world's experience of retailers and brands and best known for being key to the creation of Tesco Clubcard. Read more >>

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Online Media

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Radio


Minor lineup changes for Good Hope
Good Hope FM has announced that it has decided to retain its "already strong" lineup and only implement minor changes to the on-air team from 1 April 2012: some new weekend shows will be introduced to keep the station's sound fresh, though familiar, to its audience. Read more >>


Blogs
[SxSW 2012] Part VII: Demystifying storytelling
[trigger/isobar goes to SxSW] Karin Botta: Another prevalent theme at SXSW was content marketing - something that we are all talking about and including in most 2012 digital strategies. I went to two panels that addressed this topic in different ways: 'brands as patterns' - from a design point of view, and 'multiplatform storytelling' from a film, entertainment and marketing point of view. Read more >>



International
New edition of FIPP World Magazine Trends launched
LONDON, UK: If you need to know everything there is to know about the global magazine media market, then FIPP reckons you will need to know that the new edition of FIPP World Magazine Trends 2011/12 is now available! Read more >>

International AME Awards announces 2012 Winners
NEW YORK, US: The International AME Awards, now in its 18th year of honouring The World's Best Work in Advertising and Marketing Effectiveness, has announced the 2012 competition award winners. Read more >>

More International...


Company news

Branding


Underestimating the employment brand - Brand Alive
[Giles Shepherd] "I knew it was time to leave when I realised I could no longer look students in the eye and tell them what a great place this was to work." In his blatant, public berating of Goldman Sachs, Greg Smith has provided the most concise and eloquent description of what happens when a brand fails to deliver on its employment value proposition. Read more >>

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Digital


Get (virtually) real - Don't Forget George Events & Production
[Gavin Mills] Who can question the fact that the internet and social media have already changed our lives...? But future usage and value to humanity, are still wide open to conjecture and speculation. Read more >>

Education & Training


Workshop: Media credit trends and business rescue - CoreXalance
Agencies and media owners in Durban are invited to join CoreXalance for a breakfast workshop at the Oyster Box Hotel. The workshop will centre on trends in the media credit industry as well as business rescue - both crucial topics in these tough economic times. Read more >>

Events & Conferencing


One week left to enter the Oliver Empowerment Awards - Topco Media
As the deadline to enter this year's Oliver Empowerment Awards draws closer, Topco Media is expecting a nail-biting last-minute rush of nominations in the final week. Entries close on 26 March. Read more >>

VWV appointed by Samsung for Africa activations - VWV Group
The VWV Group's reputation of working with blue chip brands was reconfirmed when it was appointed by Cheil to produce and manage three activations for Samsung. This is a significant appointment for the Group - Samsung recently overtook Apple as the world's top-selling smartphone manufacturer. Read more >>

Designing Smart Cities - Topco Media
The Smart Cities Summit in Durban, June 6-8 will be the most future-focused event on urban planning in Africa. It is a space where public sector problems will meet innovation and solutions. Read more >>

Magazines


Finweek unpacks SA's super-rich - Media24 Weeklies
Who are South Africa's wealthy elite, what is their buying power and how are they spending their money? This question is answered this week by Finweek lifestyle editor Leani Wessels in her cover story following a successful partnership with the Southern African Luxury Association (SALA) for their initial wealth summit in Sandton. Read more >>

Amor Vittone tells heat: "Joost sees the kids at least four or five times a week" - Media24 Weeklies
Singer Amor Vittone is done fighting with her estranged husband and former Springbok captain, Joost van der Westhuizen, celebrity news magazine heat reports in the latest issue. Read more >>

Printing


Offset vs. digital, make sure you know the difference says Colourtone Aries - Colourtone Aries
There is still some confusion when it comes to understanding the advantages and disadvantages of digital printing against traditional offset lithography. Colourtone Aries, printing and packaging powerhouse in the Western Cape, advises that it is essential to make the right decision before opting for either. Read more >>

Production


Golden Planes finds the lighter side of office life with new Nashua TV campaign - Golden Planes
The newly released Nashua television campaign stresses the value of time and money - and quite aptly, members of the Golden Planes production team found themselves in a situation where their respect for the notion was put to the test. Read more >>

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Research

Southern African Marketing Research Association

Energy drinks enjoy increasing popularity among young South Africans - Analytix BI
According to the latest Analytix Business Intelligence Report titled "South Africa Brand Report: Consumers of Energy Drinks", personal consumption of energy drinks shows an increasing trend and is especially appealing to younger South Africans. Read more >>



Ornico new ad showcase
TelevisionRadio  
  
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Galleries
94.5Kfm broadcasts to SA listeners from LA

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567 CapeTalk, BP Express present Moonstruck 2012

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Kfm at the J&B Met

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Government
Gauteng e-tolls necessary - Zuma
President Jacob Zuma says the implementation of the e-tolling system on Gauteng's main freeways is necessary for the economic development of South Africa. Read more >>

Traffic officials to be out in full force this Easter
Traffic officials will be out in full force across the country to ensure that the high accident rate normally associated with the Easter long Weekend is minimised. Read more >>

More Government news...


Motoring
Three steps closer to motoring heaven
[Henrie Geyser: motoring editor] BMW has taken another stride closer to premium sedan heaven with its new 3 Series launched in South Africa this week. The outgoing model was already the best driver car in its class but the latest version is an even more pleasing mix of Levi and Hugo Boss. Read more >>

More Motoring news...


Travel
Travelling? Make sure you have insurance
[Hanri Pretorius] When you're planning an overseas holiday, insurance is usually the last thing on your mind: but travelling without proper insurance can leave you and your family destitute if anything happens. Read more >>

Get hooked on fly-fishing
Leave the stresses and the strains of city life behind you and head to the majestic mountains of the Drakensberg. At ZuluWaters Game Reserve in the charming Midlands of KwaZulu-Natal, you can marvel at the wonders of the wilderness, stay in supreme luxury and unsurpassed comfort and experience exciting fly-fishing safaris in the historic Bushmans River. Read more >>

More Travel news...


BizLounge
Sublime beauty
[Justin Williams] It was a perfect late-summer's Sunday afternoon in the city and we were privileged enough to have obtained tickets to go to see the Cape Philharmonic Orchestra perform at Kirstenbosch Gardens, as part of the weekly Old Mutual Summer Concerts event. Read more >>

Top restaurants and chefs at the Taste of Cape Town
Fourteen of Cape Town's finest chefs will be showcasing their signature dishes at this year's Taste of Cape Town at the Green Point Cricket Oval from 19 to 22 April, 2012. The public can sample the best that the city has to offer, and engage in a variety of complementary events. Read more >>

A bite-sized RAMfest
[Jana van Heerden] The biggest news on the festival calendar is usually the announcement of the international acts for RAMfest. This year the change of set-up was the hot topic. The news that the three-day festival had been slashed down to a single day was greeted with abject horror in Cape Town, where it had always been a three-day event, although Bloemfontein and Port Elizabeth were thrilled to be invited to the party alongside Durban and Joburg. Then the announcement of the United Nations of international line-ups brought the focus right back to the music. Read more >>

More BizLounge news...


People on the move
  • FHM appoints Brendan Cooper - more info
  • Silverstar Casino appoints Thandekile Dlova - more info


Jobs offered

Featured jobs

Digital Account Manager - Cape Town - CBD
Digital account manager: Work for one of the best digital agencies in South Africa Read more >>


Copywriter - Linbro Park
An exciting new vacancy exists within the Servest Multi Service Group for an experienced copywriter. Read more >>

Graphic Designer - Linbro Park
An exciting new vacancy within the Servest Multi Service Group for an experienced graphic designer to work within the group's marketing department. Read more >>

Freelance Senior Packaging Finished Artist - Cape Town
My client requires the services of a Cape Town based finished artist with at least three years experience in preparing packaging design for repro and processing artwork for print. Read more >>

Producer - Johannesburg
Embassy (formerly Hotel de Ville) is looking for an experienced producer. Read more >>

Account Manager - Bryanston
Switch is looking to employ two account managers, each with experience in either of the following: 1x advertising, 1x branding/design. Must have min four years experience within the industry. Read more >>


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New events to diarise
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Quotes
"I love only two things in life - eating and writing. Nobody has ever asked me where I find the time to eat. (via Twitter)" - BigFish School


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Sponsors:
CINEMA:Ster Kinekor
DIGITAL:Apurimac Media
ONLINE MEDIA:Mediamind
OUT OF HOME:Continental Outdoor
PR & COMMUNICATIONS:The Lime Envelope
PROMOTIONS:Tradeway
RADIO:OFM
RESEARCH:SAMRA
TV:SABC 3
YOUTH MARKETING:Campus Media


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Many thanks once again to all our contributors - you all rock. Happy reading!

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Sikhumbuzo Nhlapo
Editor at Redpepper Pictures
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Aki Kalliatakis
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production for editing, camera, directing, Leadership skills for costumer care

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