I recently read an article that explained how 41% of people between the ages of 18 to 29 are using AdBlock Plus - an application that allows people to block online adverts...
Chiara Di Rago 19 Jul 2016
The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...
Louise Marsland 20 Jun 2016
Five things you need to know about the future of the retail market in sub-Saharan Africa...
Louise Marsland 16 Jun 2016
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
Dina Saffer-Myers 18 Mar 2014
The essence of human behaviour is relativity - humans compare - whether consciously or subconsciously. Perception is the tool which enables the brain to more efficiently create a fit between us and an environment by interpreting context in a relative way.
Werner van Zyl 23 Oct 2013
There is a need for transparency, and to tell not just one story, but many.
Oresti Patricios 26 Sep 2013
NEWTON, US: In some ways, you could say that the consumerisation of the enterprise was inevitable. The line between personal devices and enterprise has become increasingly blurred.
Ilan Hertz 31 Jul 2013
NEW YORK, US: If you aren't already doing video marketing of some sort, you should be thinking about it.
Danny Groner 30 Jul 2013
Often, in business or personal encounters with other people, we hear the phrase, "So, tell me a bit about yourself." Yet many of us don't have a well-packaged answer ready. And that means that we miss out on an opportunity to quickly convey all the most important things we want people to know about us. Instead, we ramble and leave out key bits of information.
Donna Rachelson 23 Apr 2013
Anyone who knows anything about SXSW knows that it is a frenzied week of interactive conferences, film and music. This year it is even bigger as its the 20th anniversary of the event, which means there are over 5 000 events in the city of Austin, Texas.
Keenan Harduth 14 Mar 2013
After six years of research into why businesses succeed or fail in China, Emily Chong, the acting vice president of design and marketing for Frog innovation specialists, tackles the subject of survival strategies for brands in China. The parallels and differences in marketing to South Africans were startling.
Keenan Harduth 13 Mar 2013
As more and more companies line up to enter Africa, the world's second most populous continent with a rising middle class of more than 300 million, companies with language localisation strategies will enjoy early-mover advantage.
Ian Henderson 12 Mar 2013