Latest showcases

More showcases...
Pay as you go solar power
Pay-as-you-go solar power growth in Africa

Solar Freedom Africa is another PAYG energy startup making waves in this critical sector in Africa...

By Tom Jackson 24 Oct 2016

Image by 123RF
Africa is ripe for disruption

The Africa rising narrative is not wholly dead, says Graham Cruikshanks, TBWA\ Africa's Director of Africa Operations...

By Graham Cruikshanks 15 Aug 2016

Why YouTubers should consider collaborating with influencer marketing platforms
Why YouTubers should consider collaborating with influencer marketing platforms

I recently read an article that explained how 41% of people between the ages of 18 to 29 are using AdBlock Plus - an application that allows people to block online adverts...

By Chiara Di Rago 19 Jul 2016

Harmonising media research across Africa
Harmonising media research across Africa

Beyond Babel: harmonising media research across Africa for a more prosperous future...

By Oresti Patricios 27 Jun 2016

Image by 123RF
#TRENDING: What do an umbrella, a shark and a house plant have in common?

The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...

By Louise Marsland 20 Jun 2016

#CGFsummit: Reasons to believe in Africa
#CGFsummit: Reasons to believe in Africa

There are many reasons to invest in Africa and even more reasons to believe in Africa, international delegates were told at the Consumer Goods Forum global summit in Cape Town...

By Louise Marsland 17 Jun 2016

Image by 123RF
#CGFSummit: Future of retailing in sub-Saharan Africa

Five things you need to know about the future of the retail market in sub-Saharan Africa...

By Louise Marsland 16 Jun 2016

Killing two birds with one stone
Killing two birds with one stone

In securing the Above the Line (ATL) business of a client in Africa, and a major local client, Switch has a launched itself squarely into the advertising space...

By Danette Breitenbach 2 Jul 2015

Anyone for tea? Sugar? Milk? (Image: Public Domain)
The curious case of milk & popcorn in Nigeria

I never fully appreciated the phrase "We are a product of our environment" until coming to Lagos. Small, seemingly inconsequential aspects of a society have a ripple effect affecting culture as a whole...

By Ahmed Bulbulia 16 Mar 2015

Bookmarks Awards reflect a maturing industry
Bookmarks Awards reflect a maturing industry

Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important...

By Danette Breitenbach 23 Feb 2015

Engaging with connected consumers - Part 1
Engaging with connected consumers - Part 1

Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same...

By Danette Breitenbach 11 Feb 2015

Anton Ressel
Learn to say 'No'

Saying 'No' can be a liberating experience for an entrepreneur...

By Anton Ressel 9 Feb 2015

Dina Saffer-Myers
Winning advertising creative - you get what you brief

A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.

By Dina Saffer-Myers 18 Mar 2014

(Image: NASA, via Wikimedia Commons)
'Beyond Retail' for Africa

Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.

By Danette Breitenbach 17 Dec 2013

Contact engagement - The new deliverability gem
Contact engagement - The new deliverability gem

Have you ever wondered why your emails are no longer getting to the inbox, despite all your best practice efforts? Have a look at what the ISPs consider before allowing your mail to reach the inbox...

By Lindani Tshabangu 21 Nov 2013

The complexity of relativity in consumer decision making
The complexity of relativity in consumer decision making

The essence of human behaviour is relativity - humans compare - whether consciously or subconsciously. Perception is the tool which enables the brain to more efficiently create a fit between us and an environment by interpreting context in a relative way.

By Werner van Zyl 23 Oct 2013

Bezi Phiri
Africa: An advertising voyage of discovery

After a year of my boss convincing me that real opportunities are in the rest of Africa, I decided to follow him to Kenya.

By Bezi Phiri 15 Oct 2013

Oresti Patricios
#PAMRO15: The role of media audience research in emerging markets

There is a need for transparency, and to tell not just one story, but many.

By Oresti Patricios 26 Sep 2013

Chris Human
African brandcrafting: an opportunity for growth

When it comes to international surveys, African brands have some way to go in realising their full potential.

By Chris Human 13 Sep 2013

Danette Breitenbach
Africa shows its social side

Africa is the final economic frontier and marketers are actively looking to market their brands on the continent.

By Danette Breitenbach 12 Sep 2013

Danette Breitenbach
Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013

It's not just a telephone anymore
It's not just a telephone anymore

It's time to get your mobile strategy on the ball. The age of telephone marketing has evolved to sharing content via email, SMS and social media on mobile devices. Less talking, more sharing.

By Nina Joubert 15 Aug 2013

Ilan Hertz
Reasons why the consumerisation of the enterprise is no longer a question

NEWTON, US: In some ways, you could say that the consumerisation of the enterprise was inevitable. The line between personal devices and enterprise has become increasingly blurred.

By Ilan Hertz 31 Jul 2013

Danny Groner
How stock footage can enhance your video marketing

NEW YORK, US: If you aren't already doing video marketing of some sort, you should be thinking about it.

By Danny Groner 30 Jul 2013

Noëleen Bruton
Digital, traditional media go hand in hand

It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets.

By Noëleen Bruton 13 May 2013

Chemory Gunko
The anatomy of a logo

Before you sign off on that near perfect logo you've had commissioned, here are a few things to consider when making your choice.

By Chemory Gunko 6 May 2013

Donna Rachelson
Crafting your personal brand story

Often, in business or personal encounters with other people, we hear the phrase, "So, tell me a bit about yourself." Yet many of us don't have a well-packaged answer ready. And that means that we miss out on an opportunity to quickly convey all the most important things we want people to know about us. Instead, we ramble and leave out key bits of information.

By Donna Rachelson 23 Apr 2013

This is a cropped version of the infographic; the enlarged image shows the infographic in full.
Clean Slate Brands are the future

LONDON, UK: Heritage is the new baggage. The future belongs to Clean Slate Brands.

By David Mattin 22 Apr 2013

Ted Leonhardt
How to become a new business power player

SEATTLE, US: Fred is the owner of a small design firm. His work has recently become recognised for using design thinking to build brands through social media.

By Ted Leonhardt 20 Apr 2013

[SXSW 2013] A brief overview
[SXSW 2013] A brief overview

Anyone who knows anything about SXSW knows that it is a frenzied week of interactive conferences, film and music. This year it is even bigger as its the 20th anniversary of the event, which means there are over 5 000 events in the city of Austin, Texas.

By Keenan Harduth 14 Mar 2013

Next >