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Killing two birds with one stone
Killing two birds with one stone

In securing the Above the Line (ATL) business of a client in Africa, and a major local client, Switch has a launched itself squarely into the advertising space...

By Danette Breitenbach 2 Jul 2015 14:18

Anyone for tea? Sugar? Milk? (Image: Public Domain)
The curious case of milk & popcorn in Nigeria

I never fully appreciated the phrase "We are a product of our environment" until coming to Lagos. Small, seemingly inconsequential aspects of a society have a ripple effect affecting culture as a whole...

By Ahmed Bulbulia 16 Mar 2015 07:00

Bookmarks Awards reflect a maturing industry
Bookmarks Awards reflect a maturing industry

Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important...

By Danette Breitenbach 23 Feb 2015 11:11

Engaging with connected consumers - Part 1
Engaging with connected consumers - Part 1

Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same...

By Danette Breitenbach 11 Feb 2015 06:01

Anton Ressel
Learn to say 'No'

Saying 'No' can be a liberating experience for an entrepreneur...

By Anton Ressel 9 Feb 2015 10:00

Dina Saffer-Myers
Winning advertising creative - you get what you brief

A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.

By Dina Saffer-Myers 18 Mar 2014 15:51

(Image: NASA, via Wikimedia Commons)
'Beyond Retail' for Africa

Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.

By Danette Breitenbach 17 Dec 2013 08:48

Contact engagement - The new deliverability gem
Contact engagement - The new deliverability gem

Have you ever wondered why your emails are no longer getting to the inbox, despite all your best practice efforts? Have a look at what the ISPs consider before allowing your mail to reach the inbox...

By Lindani Tshabangu 21 Nov 2013 07:38

The complexity of relativity in consumer decision making
The complexity of relativity in consumer decision making

The essence of human behaviour is relativity - humans compare - whether consciously or subconsciously. Perception is the tool which enables the brain to more efficiently create a fit between us and an environment by interpreting context in a relative way.

By Werner van Zyl 23 Oct 2013 10:49

Bezi Phiri
Africa: An advertising voyage of discovery

After a year of my boss convincing me that real opportunities are in the rest of Africa, I decided to follow him to Kenya.

By Bezi Phiri 15 Oct 2013 08:00

Oresti Patricios
#PAMRO15: The role of media audience research in emerging markets

There is a need for transparency, and to tell not just one story, but many.

By Oresti Patricios 26 Sep 2013 07:10

Chris Human
African brandcrafting: an opportunity for growth

When it comes to international surveys, African brands have some way to go in realising their full potential.

By Chris Human 13 Sep 2013 07:30

Danette Breitenbach
Africa shows its social side

Africa is the final economic frontier and marketers are actively looking to market their brands on the continent.

By Danette Breitenbach 12 Sep 2013 14:57

Danette Breitenbach
Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013 05:42

It's not just a telephone anymore
It's not just a telephone anymore

It's time to get your mobile strategy on the ball. The age of telephone marketing has evolved to sharing content via email, SMS and social media on mobile devices. Less talking, more sharing.

By Nina Joubert 15 Aug 2013 06:01

Ilan Hertz
Reasons why the consumerisation of the enterprise is no longer a question

NEWTON, US: In some ways, you could say that the consumerisation of the enterprise was inevitable. The line between personal devices and enterprise has become increasingly blurred.

By Ilan Hertz 31 Jul 2013 06:37

Danny Groner
How stock footage can enhance your video marketing

NEW YORK, US: If you aren't already doing video marketing of some sort, you should be thinking about it.

By Danny Groner 30 Jul 2013 05:38

Noëleen Bruton
Digital, traditional media go hand in hand

It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets.

By Noëleen Bruton 13 May 2013 11:27

Chemory Gunko
The anatomy of a logo

Before you sign off on that near perfect logo you've had commissioned, here are a few things to consider when making your choice.

By Chemory Gunko 6 May 2013 09:30

Donna Rachelson
Crafting your personal brand story

Often, in business or personal encounters with other people, we hear the phrase, "So, tell me a bit about yourself." Yet many of us don't have a well-packaged answer ready. And that means that we miss out on an opportunity to quickly convey all the most important things we want people to know about us. Instead, we ramble and leave out key bits of information.

By Donna Rachelson 23 Apr 2013 14:33

This is a cropped version of the infographic; the enlarged image shows the infographic in full.
Clean Slate Brands are the future

LONDON, UK: Heritage is the new baggage. The future belongs to Clean Slate Brands.

By David Mattin 22 Apr 2013 09:09

Ted Leonhardt
How to become a new business power player

SEATTLE, US: Fred is the owner of a small design firm. His work has recently become recognised for using design thinking to build brands through social media.

By Ted Leonhardt 20 Apr 2013 12:35

[SXSW 2013] A brief overview
[SXSW 2013] A brief overview

Anyone who knows anything about SXSW knows that it is a frenzied week of interactive conferences, film and music. This year it is even bigger as its the 20th anniversary of the event, which means there are over 5 000 events in the city of Austin, Texas.

By Keenan Harduth 14 Mar 2013 10:17

[SXSW 2013] How brands survive in China
[SXSW 2013] How brands survive in China

After six years of research into why businesses succeed or fail in China, Emily Chong, the acting vice president of design and marketing for Frog innovation specialists, tackles the subject of survival strategies for brands in China. The parallels and differences in marketing to South Africans were startling.

By Keenan Harduth 13 Mar 2013 10:28

The real Africa is not English, French, nor Portuguese
The real Africa is not English, French, nor Portuguese

As more and more companies line up to enter Africa, the world's second most populous continent with a rising middle class of more than 300 million, companies with language localisation strategies will enjoy early-mover advantage.

By Ian Henderson 12 Mar 2013 10:31

[2013 trends] Africa's dynamic markets
[2013 trends] Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013 13:20

[2013 trends] Out-of-the-box branding
[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013 12:33

[2013 trends] Africa poised for a great future
[2013 trends] Africa poised for a great future

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.

By Nandkishor Buty 30 Jan 2013 12:39

Jessica Davis
What is content marketing & why should you care

Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.

By Jessica Davis 15 Jan 2013 07:28

Tatenda Chiweshe
Botswana billboard buying season now open

Last week as I met with several major media buyers in Gaborone presenting Media Trace's Botswana Outsights Report for October 2012, it became clear that October and November is their critical planning and buying season for the next year.

By Tatenda Chiweshe 31 Oct 2012 11:02

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