Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...
Adam Howatson 11 Aug 2017
Businesses that succeed in the digital age will be those that drive digital transformation from the top as a strategic imperative...
Richard Mullins 10 Aug 2017
Here are five of the most useful and impactful tactics that will help marketers and brands get the most out of influencer collaborations...
Cara Shepherd 8 Aug 2017
In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.
Shae Leigh 28 Jul 2017
SONA 2017 highlighted two key issues that must be carefully balanced: addressing economic inequality and encouraging FDI...
Dharmesh Nagar 13 Feb 2017
I recently read an article that explained how 41% of people between the ages of 18 to 29 are using AdBlock Plus - an application that allows people to block online adverts...
Chiara Di Rago 19 Jul 2016
The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...
Louise Marsland 20 Jun 2016
Five things you need to know about the future of the retail market in sub-Saharan Africa...
Louise Marsland 16 Jun 2016
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
Dina Saffer-Myers 18 Mar 2014
The essence of human behaviour is relativity - humans compare - whether consciously or subconsciously. Perception is the tool which enables the brain to more efficiently create a fit between us and an environment by interpreting context in a relative way.
Werner van Zyl 23 Oct 2013
There is a need for transparency, and to tell not just one story, but many.
Oresti Patricios 26 Sep 2013
NEWTON, US: In some ways, you could say that the consumerisation of the enterprise was inevitable. The line between personal devices and enterprise has become increasingly blurred.
Ilan Hertz 31 Jul 2013