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The mobile landscape - looking at 2017 and what e-retailers could expect
The mobile landscape - looking at 2017 and what e-retailers could expect

Truth be told, we've been waiting for quite some time for the inevitable 'mobile boom' all the trend analysts, commentators and everyone in-between has been telling us about for the last six years...

By Graham Du Plessis 23 hours ago

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How to deliver the only exceptional value shoppers want these December holidays

The highly competitive December holiday marketing has no place for the pliant and weak marketers. It is a war room affair...

By Bandile Ndzishe 1 day ago

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It takes two to (really) tango

The coming together of SEO and PR is essential for digital marketers. As digital PR becomes increasingly important for brands, it's vital to understand the entwined relationship of SEO and PR...

By Desiree Gullan 1 day ago

The Russell Hobbs Rush.
Russell Hobbs Rush: Make a dash for it!

By the time December sneaks up on us, the average consumer is on the verge of Festive Fatigue. Branded content becomes white noise, and shelf liners and POS collateral of all shapes and sizes morphs into a solitary red blur of a fat man in a suit with a jolly grin, sans differentiation...

By Mike Sharman 1 day ago

Five customer referral mistakes to avoid
Five customer referral mistakes to avoid

One of the most effective ways of getting new customers is through referrals. Getting constant referrals from your clients and customers can increase brand awareness, create trust and boost your profits significantly...

By Charles Mburugu 1 day ago

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Social media sentiment shows why customer expectations matter

Brands that fail to meet customers' high expectations may see their market share slide. Marketing is a multi-billion rand exercise in setting expectations...

By JP Kloppers 2 days ago

Mirko Vitali © –
How to do impossible things

It has been an interesting week. The world may run out of Guinness. As I write this Ireland have just beaten the All Blacks 40 - 29 in Chicago. It is the first time they have done this in 111 years. To continue the surreal sporting theme, Andy Murray, has become the number one tennis player in the world...

By Damon Stapleton 2 days ago

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Business 2020: It's not about you, it's about them

If 2016 taught us anything it is that it is essential to fully understand who your customers - or target audiences - are. The shock Brexit and USA election outcomes are both cases in point...

By Julia Ahlfeldt 2 days ago

Screengrabs from the ad.
[Orchids & Onions] Festive DStv ad gets the feet tapping

I know there are plenty of DStv subscribers who like to whinge about the rising costs and question whether they are getting their money's worth - but, for me, the broadcaster still manages to put together some great "house ads"...

By Brendan Seery 3 days ago

Emirates Twitter Page Leveraging off Jennifer Aniston brand association
When fame is no longer enough: Brand ambassadors in the age of social media

Starting in the 1940s and '50s, celebrity endorsements began changing the marketing landscape. Soap, shampoo, suntan lotion: Ronald Reagan himself endorsed a brand of cigarettes...

By JP Kloppers 5 Dec 2016

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Is Doom doomed?

Sitting with a group of friends over a bottle of Pinotage, an inevitable discussion of the 'Prophet of Doom' emerged. The majority of the guys in this discussion were of the opinion that Doom as a brand actually benefited by scoring free publicity...

By Jimmy Tembo 5 Dec 2016

Hanohiki © –
The swing of pernicious media influence

I'm getting seriously worried about the changing media in South Africa (and throughout the world, for that matter)...

By Chris Brewer 5 Dec 2016

Becoming more human-focused in your problem-solving
Becoming more human-focused in your problem-solving

I am more convinced than ever that the best problem-solvers are those who are passionate about people and keep people at the core of solutions. They have the passion for finding the best solution to enhance people's lives or the environment...

By Helna Brown 2 Dec 2016

Boris Dzhingarov
Secure the social media accounts of your business

Social media privacy is not a term that resonates only with personal internet profiles and should be taken seriously by companies that decide to take their marketing into the online world...

By Boris Dzhingarov, Issued by Monetary Library 1 Dec 2016

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Mobile has friends in all the right places

Now that South Africa has become the 17th international market to feature its very own edition of the current global media superstar - the Huffington Post...

By Herman Cremer 1 Dec 2016

Fawlty Towers and the art of prediction
Fawlty Towers and the art of prediction

The legendary comedian John Cleese is being interviewed on the radio. He is explaining how arguably the most successful television series, Fawlty Towers, was liked by very few when it began in 1975. In fact, when the Daily Mirror reviewed the show the headline read "Long John Short on Jokes..."

By Damon Stapleton 30 Nov 2016

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Maximising consumer engagement in a brand-push war zone

The age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we are still thinking in siloes based on this behaviour...

By Claudelle Naidoo 30 Nov 2016

#EntrepreneurMonth: Dial a Nerd's Colin Thornton gets candid
#EntrepreneurMonth: Dial a Nerd's Colin Thornton gets candid

In 1998, Colin Thornton started Dial a Nerd in the garage of his parents' home, initially fixing the computers of family and friends...

By Lauren Hartzenberg 30 Nov 2016

Screengrabs from the ad.
[Orchids & Onions] Tipping a hat to the 'Nightshift'

OK, I'll admit MTN already got its foot in the door with me right at the beginning of its new TV ad: I'm a Commodores fan and I think Nightshift (their tribute to soul legend Marvin Gaye - also one of my favourites) is one of the best tracks they produced...

By Brendan Seery 29 Nov 2016

#EntrepreneurMonth: A rising star in marketing
#EntrepreneurMonth: A rising star in marketing

At the Standard Bank Tshwane Business Awards, the Young Entrepreneur of the Year award went to Lebogang Mokubela, founder of the Lemok Group...

By Beverley Klein 29 Nov 2016

Digital marketing in the Middle East: The trends that matter
Digital marketing in the Middle East: The trends that matter

While digital marketing is bigger than ever in the US and Europe, digital marketing in the Middle East is showing some interesting trends that really transform the landscape...

By Boris Dzhingarov, Issued by Monetary Library 29 Nov 2016

James Maposa
Developing a brand strategy

After crafting some form of customer strategy, you have a sound idea of how you want your company to interact with its potential customer base...

By James Maposa 29 Nov 2016

Five business branding mistakes to avoid
Five business branding mistakes to avoid

How you go about branding has the potential to either make or break your business. Here are some of the common mistakes you need to avoid at all costs...

By Charles Mburugu 29 Nov 2016

Huffington Post to empower communities
Huffington Post to empower communities

The 17th edition of the Huffington Post launched this weekend in South Africa. At the launch event in Sandton at Katy's Palace Bar, chief executive officer of The Huffington Post, Jared Grusd...

By Danette Breitenbach 28 Nov 2016

Seven reasons why CMOs should be committing to an innovation budget
Seven reasons why CMOs should be committing to an innovation budget

CMOs are always looking for new ways to differentiate their brands. Newer technologies such as AR and VR offer huge opportunity to position a brand...

By Johan Walters 28 Nov 2016

#Newsmaker: Shamendran Naidu - Executive at Transit Ads
#Newsmaker: Shamendran Naidu - Executive at Transit Ads

Shamendran Naidu has been appointed as executive at Transit Ads. He has been part of the Provantage Media Group since 2009, and has plans to take the outdoor advertising space to the next level...

By Beverley Klein 28 Nov 2016

Gen X leads on digital transformation - and Millennials reap the rewards
Gen X leads on digital transformation - and Millennials reap the rewards

As more and more businesses go digital to improve their competitiveness...

By Lenore Kerrigan 25 Nov 2016

'Yule' struggle without solid Christmas sales
'Yule' struggle without solid Christmas sales

Mid-year seems a little early for Christmas planning, but retailers hoping to put the ho-ho-ho back into yuletide sales are well advised to start early...

By Aki Kalliatakis 25 Nov 2016

How can brands overcome ad blocking software?
How can brands overcome ad blocking software?

As our lives became more digitalised there were more opportunities for brands and marketers to connect with consumers and send out advertising messages...

By Chiara Di Rago 25 Nov 2016

Kzenon © –
How to work together and survive

Back in the early nineties when the domain name registration race kicked off and corporates battled to create relatively simple brochure sites, relationships between creative agencies and developers grew and certain routines and working practices evolved...

By Greg Wolejko 24 Nov 2016

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