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(c) Anton Balazh -
#In2SummitSA: The African era of communications

The Holmes Report's 2017 In2 Innovation Summit took place at the Maslow Hotel in Sandton today, 29 March. Opening the event, Tim Sutton, chairman, EMEA and Asia-Pacific at Weber Shandwick, facilitated a panel discussion on ‘The African Era'...

By Jessica Tennant 21 minutes ago

Emevil © –
Through the looking glass: Consumers on Instagram

The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.

By Izzy Pugh 4 hours ago

(c) dvarg -
The book publishing industry – marketers, here's one chapter you need to read

The recent South Africa mission to Davos-Switzerland with its theme: 'South Africa is open for business', got me thinking. What happens then when with the best marketing strategy and a good product, you still have your target market not coming to engage despite your ‘open for business' sign with its entire neon glow?

By Thamsanqa Malinga 8 hours ago

Boris Dzhingarov
Six ways to give your content marketing a more competitive edge

It's hard to get noticed on search engines and social media if your blog posts don't spark attention or reach the right audience. Without a solid content marketing strategy, your SEO is toast...

By Boris Dzhingarov, Issued by Monetary Library 1 day ago

Screengrabs from the ad.
[Orchids & Onions] Ensure you don't end up like a headless chicken... or spoil your grammar

Thank goodness that in the 22 years we've lived in our house, we've never had a burst geyser and its resulting flood...

By Brendan Seery 1 day ago

(c) georgejmclittle -
10 ways publishers can increase and sustain website visitors

After almost a decade in the marketing and publishing industry, Greg Mason shares the common mistakes publishers make and how they can sustainably grow their audience...

By Greg Mason 1 day ago

Red Bull TV releases Waves for Water documentary
Red Bull TV releases Waves for Water documentary

On World Water Day 2017, Red Bull TV released a new feature-length documentary that captures the story of former pro surfer Jon Rose and his mission to bring clean water access to those in need...

By Sindy Peters 2 days ago

Boris Dzhingarov
Six simple tips to improve conversions rates in digital marketing

Naive entrepreneurs often mistakenly believe that all they have to do to reach their internet marketing goals is drive enough targeted traffic to their websites...

By Boris Dzhingarov, Issued by Monetary Library 2 days ago

Dervish37 © –
A little less conversation, a little more action

Why an integrated data platform is the key to aligning marketing, sales and service...

By Michael Bornheim 24 Mar 2017

Despite sounding zen, living in our own bubbles or echo chambers isn't ideal. Image © Nikki Zalewski –
The view from in here: A lesson from 2016

I was in Cannes last year when Brexit happened. In a matter of hours, the lazily hedonistic mood of the festivities transformed into an all-pervasive haze of stunned denial...

By Fran Luckin 24 Mar 2017

Image: Tetue via Flickr (CC 2.0, edited)
TweetDeck might not be free for much longer

Struggling to nail down a reliable revenue stream while controlling its often-irate user base, Twitter may soon charge you to use some elements of its currently free service TweetDeck...

By Andy Walker 24 Mar 2017

Jade Kirkel
#BrandManagerMonth: How Sorbet's Jade Kirkel sells a feeling

Here, Jade Kirkel, brand manager of Sorbet Group, and daughter of founder Ian Fuhr, shares her perspective on working for your dad, being a mother of three and staying in the job market, and why to stop trying to make everything balance all the time...

By Jessica Tennant 24 Mar 2017

Content testing process.
How to test your content effectively

Great content that works is a real asset to any organisation. ..

By Kate Kenyon 23 Mar 2017

What your business can learn from the #NerdNation
What your business can learn from the #NerdNation

They wear black hoodies, live in California, write code and give quirky and inspiring TED Talks. Some build annoyingly addictive social media networks and have movies made about them...

By Gary Willmott 23 Mar 2017

Screengrabs from the ad.
Orchids & Onions: 21st Century spin: Sowing the seeds of a “good news” story

One of the phrases I hate most in a marketing, and media context is: content generation. It's so soul-less. What's wrong with “story telling”? Too analogue for you...

By Brendan Seery 22 Mar 2017

Image © The Observatory International.
In search of the agency model of the future

From the get go, one thing we can be certain of is that, like today, we will have multiple agency models going forward – some of which will not be agency-driven...

By John Little 22 Mar 2017

Should Kia Picanto tow onto Lamborghini?
Should Kia Picanto tow onto Lamborghini?

Q: Social listening simplified and amplified: How often does it happen that a brand gets to observe what people are actually saying about their brand...

By Bogosi Motshegwa 22 Mar 2017

How direct are you?
How direct are you?

When I mention direct marketing, do you cringe and think of all those offers you receive overflowing in your postbox? Although this form of direct marketing does have a place, I'm talking about direct marketing with a bit more impact, that's far more memorable...

By Andrew MacKenzie 20 Mar 2017

Askhat Gromov © –
The king is dead, long live the king!

Well, the AMPS funeral is over and several concerned bodies are making progress on instituting something with which to replace it...

By Chris Brewer 20 Mar 2017

Boris Dzhingarov
How new companies should treat customer service

When you're running a large company or one with a long history of performance, customer service often means preserving a reputation that already exists. With a new business, you'll need to build a reputation from scratch...

By Boris Dzhingarov, Issued by Monetary Library 20 Mar 2017

Defining reputation in Africa
Defining reputation in Africa

By next year the African Reputation Index (AFI) should have a country or countries from Africa to add to the data set…

By Danette Breitenbach 20 Mar 2017

Boris Dzhingarov
Social media marketing: What can we expect for 2017?

Social media marketing is an ever-changing field, and it has moved far beyond the days when posting links on Digg counted as social media marketing...

By Boris Dzhingarov, Issued by Monetary Library 17 Mar 2017

#SeamlessAfrica: A masterclass in millennial engagement and retention
#SeamlessAfrica: A masterclass in millennial engagement and retention

Millennials are known to be tech-savvy, socially engaged, have zero tolerance for delays and are always on the go...

By Lauren Hartzenberg 17 Mar 2017

Big winner of the night Ogilvy, on stage for their best digital agency award.
All the 2017 IAB Bookmark Award winners!

Ogilvy was recognised as the best agency, with the KFC brand, one of its clients, recognised as the brand of the year at the IAB Bookmark Awards 2017, held at The Galleria in Sandton...

By Danette Breitenbach 16 Mar 2017

#IABDigitalSummit2017: The art of knowing me - moving towards personalisation
#IABDigitalSummit2017: The art of knowing me - moving towards personalisation

The scene is being set for an era where personalisation is back in customer service...

By Danette Breitenbach 16 Mar 2017

#PRISMAwards2017: It's a celebration
#PRISMAwards2017: It's a celebration

A PRISM Award is about the wow factor; not business as usual. This year the Awards, which recognise the public relations (PR) industry and its work, celebrate its 20th year. The aim is to get 300 entries – a far cry from the five in its inaugural year...

By Danette Breitenbach 16 Mar 2017

African Reputation Index defines corporate reputation
African Reputation Index defines corporate reputation

While 80% of people will not buy from a company with a damaged reputation, the good reputation of a company brings with it benefits such as allowing it to charge a premium for its products...

By Danette Breitenbach 16 Mar 2017

Picture:
Google Family Link lets you monitor kids' mobile usage

Apple's Family Sharing functionality has been one of the better features for parents, allowing them to approve family members' purchases and more. Now, Google has stepped things up in a big way thanks to the Family Link app...

By Hadlee Simons 16 Mar 2017

Sexpo 2017
Make sex great again

Sex: whether it's taboo, whispered about behind closed doors, joked about or discussed in the doctor's office, it's an integral part of being human...

By Mike Sharman 16 Mar 2017

The trouble with branding things African
The trouble with branding things African

I have often heard people describe products and services coming out of our continent as African, such as African attire, African cuisine, African print and so on...

By James Maposa 15 Mar 2017

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