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Maintaining focus amidst social media clutter
Maintaining focus amidst social media clutter

Social media usage amongst millennials is a given, if you don't embrace it you fall behind - fast! It is also becoming a very necessary marketing option for South African business to engage their market and build their brand in the digital space...

By Ronel Gerber 30 Jul 2015 14:00

Why now is the time to make that new product
Why now is the time to make that new product

If you're contemplating a move into e-commerce, then you should know that it's a great time to get into the market...

By James White 29 Jul 2015 14:00

Defining your audience is vital for effective marketing
Defining your audience is vital for effective marketing

Communication of any kind is a dynamic process. Even the most solid marketing strategy cannot do its work if the receiver doesn't understand or appreciate your messaging...

By Roxana Bouwer 29 Jul 2015 12:30

Jessica Taylor
[CEM Africa Summit] Shiny happy customers

Key to customer experience management is understanding the customer as an individual, but first you have to know your customer service staff, not as the call centre, but as internal and external customers. And then learning how to make them happy and, ultimately, your other customers too...

By Jessica Taylor 29 Jul 2015 11:30

The rural problem
The rural problem

At 1.2 million square kilometres, SA is nearly as big as all of Western Europe. Texas is the largest state in the USA (excluding Alaska, which does not count)...

By Erik du Plessis and Neil Higgs 29 Jul 2015 06:00

[Content Marketing] Getting the definition right
[Content Marketing] Getting the definition right

There are so many buzzwords bandied about for content marketing, that it is no wonder clients are still battling to understand how it differs from advertising and editorial content.

By Louise Marsland 29 Jul 2015 05:28

Bartering as a way to increase your business
Bartering as a way to increase your business

Smart business managers always think about bartering and it is a shame to notice that many still do not understand why this is something that has to be considered...

By Boris Dzhingarov 28 Jul 2015 14:01

[Orchids & Onions] Made in SA Chev ad drives point home
[Orchids & Onions] Made in SA Chev ad drives point home

Hooray! A car ad for real people, real, South Africans... and entirely produced in this country. Well done to Chevrolet...

By Brendan Seery 28 Jul 2015 14:00

Cape Town restaurant shows the world how to deal with racist online reviews
Cape Town restaurant shows the world how to deal with racist online reviews

Online reviews can be a tricky business, especially in the restaurant trade. Things can get very messy, very quickly...

By Stuart Thomas 28 Jul 2015 08:00

[Content Marketing] Is content marketing replacing traditional news media?
[Content Marketing] Is content marketing replacing traditional news media?

The pressure that traditional news media finds itself under is clear from the amount of publications, both newspapers and magazines, that are closing down on an almost monthly basis...

By Riaan Wolmarans 28 Jul 2015 06:37

The competitive offensive
The competitive offensive

There's nothing complicated about developing a competitive strategy - like anything else in advertising and marketing (and in life in general for that matter), it's all in the planning...

By Chris Brewer 27 Jul 2015 14:00

David Blyth
Five ways to approach marketing in Africa differently

With sluggish economic growth and low morale leading to reduced spending among consumers in many markets across the world, businesses are looking for opportunities for expansion in high growth African markets...

By David Blyth, Issued by Yellowwood Future Architects 27 Jul 2015 10:16

[Content Marketing] New trend: brand newsrooms
[Content Marketing] New trend: brand newsrooms

An interesting media and communications development in recent years is the establishment of newsrooms within advertising agencies and brands to deliver news, branded content and amplify social media campaigns...

By Louise Marsland 27 Jul 2015 06:36

The future of media monitoring is brand intelligence
The future of media monitoring is brand intelligence

Decades ago, media monitoring mostly consisted of a simple clippings service that delivered news clippings to clients and PR firms on a regular basis...

By Michal Wronski 27 Jul 2015 06:00

The IAS - Bringing marketers together
The IAS - Bringing marketers together

Not many people know of the IAS, but they should, as it helps marketers and agencies connect, says MD Johanna McDowell...

By Beverley Klein 24 Jul 2015 13:52

[TrendTalk] These brands are the BOSS of Twitter
[TrendTalk] These brands are the BOSS of Twitter

You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media...

By Louise Marsland 24 Jul 2015 10:46

Bringing #TheFutureByDesign to the present
Bringing #TheFutureByDesign to the present

Last week, #TheFutureByDesign magazine was launched at the MTN Solution Space at the UCT Graduate School of Business in Cape Town. Hosted by the hilarious comedian and advertiser Mum-Z, the night was set for a quirky and insightful event...

By Beverley Klein 24 Jul 2015 10:22

The emperor in clothes
The emperor in clothes

It is anarchy out there with many brands and companies reviewing their media at present, in particular brands such as Unilever and Coca-Cola. This is because they are seeking assurances...

By Danette Breitenbach 24 Jul 2015 09:40

A stranger to your selfie
A stranger to your selfie

No, this is not about how men who take frequent selfies are more narcissistic and psychopathic (they apparently are, though)...

By John Laurence 24 Jul 2015 08:04

[Content Marketing] How brands achieve reach and relevance
[Content Marketing] How brands achieve reach and relevance

The evolution of content marketing is leading to a key shift in brand behaviour, as brands become content creators. It is both a challenge to traditional media and traditional advertising...

By Louise Marsland 24 Jul 2015 06:58

Bryan Ndlovu
For marketers or anybody thinking about a new role and challenges

As I journey through life, I have engaged with young marketers looking for new career challenges...

By Bryan Ndlovu 23 Jul 2015 13:34

Craig Hannabus
The human brand, who are we fooling?

The age of the human brand is upon us. It is no longer enough to sell reliable products of a high quality. A brand needs to be so much more than that...

By Craig Hannabus, Issued by NATIVE VML 23 Jul 2015 09:08

[Content Marketing] Content marketing spend increases globally
[Content Marketing] Content marketing spend increases globally

The Content Marketing Institute reports that 77% of B2C marketers and 86% of B2B marketers surveyed globally are using content marketing in 2015...

By Louise Marsland 23 Jul 2015 08:21

Chris Moerdyk
Great marketing advice for people too scared to start their own business

At last I have found a marketing book written specifically for would-be entrepreneurs and all those people who really want to start their own businesses but are just too terrified to take the plunge.

By Chris Moerdyk 22 Jul 2015 15:07

Future APEX award predictions: More agencies, more recognition
Future APEX award predictions: More agencies, more recognition

Ann Nurock, our APEX awards media correspondent on the ground, spoke to ACA board member and the APEX Awards chairperson Gareth Leck about what it takes to win an APEX award...

By Ann Nurock 22 Jul 2015 14:06

A Grand Prix award dedicated to Jenna Lowe
A Grand Prix award dedicated to Jenna Lowe

I had the honour of interviewing the proud and emotional Kirk Gainsford, ECD Lowe + Partners CT, on the agency's Apex Grand Prix for their Organ Donor Campaign "Get me to 21"...

By Ann Nurock 22 Jul 2015 12:38

The Cannes evolution
The Cannes evolution

This year Cannes presented nothing new, instead what we saw was an evolution of what we saw last year...

By Danette Breitenbach 21 Jul 2015 14:05

How do you boil a frog?
How do you boil a frog?

According to the classic anecdote - Very slowly...

By John Laurence 21 Jul 2015 14:00

The benefit of bringing a bursary component into effectiveness awards
The benefit of bringing a bursary component into effectiveness awards

I spoke to ACA CEO, Odette Van der Haar, about making APEX more than just the awards, but also growing as a brand with a purpose...

By Ann Nurock 21 Jul 2015 08:59

[Content Marketing] Content marketing trends
[Content Marketing] Content marketing trends

The lines are blurring between what is branded content, embedded content, public relations and native advertising. What is clear is that since advertising agencies 'discovered' content about 18 months ago...

By Louise Marsland 21 Jul 2015 06:20

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