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Eric Edelstein
Three tips to inculcate a connected tech startup culture

Mind-set, connectedness and government support are everything when it comes to building and sustaining a far reaching tech culture set to breed innovations across the globe...

By Eric Edelstein 30 Sep 2014 11:49

Donna Rachelson
Startups, avoid these four marketing mistakes

As an entrepreneur, I network extensively with other entrepreneurs and I am always inspired by their energy, expertise and passion. Yet as a professional in the marketing industry, I often find that entrepreneurs and startups do not know how to tackle marketing effectively...

By Donna Rachelson, Issued by Branding and Marketing YOU 30 Sep 2014 11:29

Daryn Smith
How inbound marketing improves your corporate sales strategy

One of the upshots of implementing an inbound marketing strategy is that it results in a better corporate sales strategy...

By Daryn Smith 30 Sep 2014 10:53

Sid Peimer
The digital meme generation

The term 'meme' was popularised by Richard Dawkins in his book The Selfish Gene. The reason that our genes are selfish essentially boils down to survival of the fittest...

By Sid Peimer 30 Sep 2014 08:21

When brands troll brands
When brands troll brands

Today I have to thank the internet for my weekly trends column. It produced a veritable fruit salad of social media memes this week: apples and bananas specifically...

By Louise Marsland 29 Sep 2014 13:26

Don't forget about SMS
Don't forget about SMS

With the proliferation of BBM and Whatsapp, it's easy to imagine that instant messaging is overtaking SMS. But this perception can be halted due to one simple statistic...

By Charles Stretch 27 Sep 2014 07:50

Jayson O’Reilly
Protecting the mobile workforce

Not too long ago, many organisations were dismissing the bring your own device (BYOD) phenomenon as being of no consequence...

By Jayson O’Reilly 26 Sep 2014 09:27

Alun Davies
Five tips on how designers can deal with criticism

How do you avoid the anguish that comes with a client not liking the design you worked on all weekend, through the night, blew off your mates for, and made your partner mad at you after another cancelled date...?

By Alun Davies 26 Sep 2014 08:11

Fear of our dark depths keeps Farlam in shadows
Fear of our dark depths keeps Farlam in shadows

News editing is the art of deciding what is important and what is less important. Faced with a barrage of potential stories, events, people and issues to cover and huge competition for audience attention...

By Anton Harber 26 Sep 2014 07:19

Are machines seizing control of language?
Are machines seizing control of language?

Technological innovation in translation is rapid and ongoing, and recent developments have again raised the spectre of a future in where machines reign supreme...

By Ian Henderson 25 Sep 2014 14:30

James Hurford
20 tips to being a better speaker

No matter who you are or what you do, speaking well is one of the most important skills you can develop. Personal relationships, social interactions and work situations all require you to communicate to other people...

By James Hurford 25 Sep 2014 14:15

Desiree Gullan
Content curation is dead. It's time to get creative.

The latest figures released at this year's South African Social Media Landscape briefing paint a very clear picture - brands that are winning at social are winning at original content creation...

By Desiree Gullan, Issued by Gullan&Gullan 25 Sep 2014 11:57

Sandra Roberts
The one trick that hones your writing in seven ways

Q: What is the fastest way to improve my writing? A: Get another writer to be your critic. It's that simple.

By Sandra Roberts 25 Sep 2014 09:17

Matthew Arnold
Five digital myths around performance media

Digital media has been around for over 20 years, but with the rapid pace at which platforms, technology and opportunities move, you will be hard pressed to find a marketer who knows everything about digital media...

By Matthew Arnold 25 Sep 2014 08:04

Richard Firth
Developers need to gear up for a multi-device world

In 2012, Google published the results of its Multi-Screen World Study, which showed 90% of all media interactions are screen-based. More importantly, the research showed that users are learning to use multiple devices...

By Richard Firth 23 Sep 2014 15:21

Craig Utermark
Getting the most out of programmatic media buying

Programmatic media marketing is one of the most effective and exciting means for clients to get the most value for their marketing buck - provided their agencies take a client-centred approach...

By Craig Utermark 23 Sep 2014 15:00

Trust - the new commodity in business
Trust - the new commodity in business

The Edelman 2014 Trust Barometer research shows that only 17.5% of people around the globe trust their business and government leaders to tell the truth and solve social problems...

By Danette Breitenbach 23 Sep 2014 09:25

Chemory Gunko
How the internet is changing the world

Language pretty much defines everything we do - especially what we do online. What we use the internet to do is to distribute and absorb words, whether that distribution is audio, video, written or graphic designed...

By Chemory Gunko 23 Sep 2014 08:37

Greg McFarlane
Life's lessons learnt in the kitchen

I have just finished the most harrowing relationship of my life, that of me and a kitchen contractor. Some very meaningful life lessons have been reinforced during this period, which overlay beautifully with my day job...

By Greg McFarlane 23 Sep 2014 07:57

Andrew Lanning
Here's why nobody is downloading your app and how to fix this

So you've got your app, you're proud of the design, the app works on every device you've tested it on, and there seems to be no competition in the market your app is playing in. Nothing can go wrong, right?

By Andrew Lanning 23 Sep 2014 06:04

Louise Marsland
'Doing good, is good business'

Brands that do work that does 'good', will also do well in today's marketplace. This was the core message from Loeries 2014 - not only from the great talks, but it was also reflected in the work that won the top accolades...

By Louise Marsland 22 Sep 2014 13:20

Loeries 2014: "F*ck the formula" because there is no formula
Loeries 2014: "F*ck the formula" because there is no formula

With an impressive CV read out to attendees by outgoing Loeries chairman Xolisa Dyeshana, Patrick Baron, ECD of McCann Melbourne took to the stage at the DStv Seminar of Creativity on Friday, September 2014, dubbing his talk "F*ck the formula"... (video)

By Ilse van den Berg 22 Sep 2014 12:08

Loeries 2014: Taking design to the next level - Stephen Doyle
Loeries 2014: Taking design to the next level - Stephen Doyle

On Friday, 19 September, speaker Stephen Doyle took the stage to showcase some of his work, and how design doesn't have to be digital to be effective...

By Beverley Klein 22 Sep 2014 11:24

Loeries 2014: Unilever leads the shift from the African opportunity to the African challenge
Loeries 2014: Unilever leads the shift from the African opportunity to the African challenge

Unilever believes that creativity is the key to making sustainable living commonplace - its vision not only for itself as a company, but SA and the African continent as a whole...

By Jessica Taylor 22 Sep 2014 10:35

Loeries 2014: Less efficiency, more magic - PJ Pereira
Loeries 2014: Less efficiency, more magic - PJ Pereira

"Think like a marketer, behave like an entertainer, and move like a tech start-up." This is the current modus operandi for CEO and co-founder of Pereira and O'Dell, PJ Pereira...

By Sindy Peters 22 Sep 2014 09:12

Loeries 2014: Facebook's Rob Newlan shares vision of an open, connected world
Loeries 2014: Facebook's Rob Newlan shares vision of an open, connected world

Rob Newlan, Head of Europe, Middle East and Africa: Facebook Creative Shop presented a thought-provoking talk at the DStv Seminar of Creativity 2014 on an open and connected world and what this would mean for the creative industry...

By Jessica Taylor 22 Sep 2014 09:10

Loeries 2014: Yaw Nsarkoh on the Afrocentric Phenomenon
Loeries 2014: Yaw Nsarkoh on the Afrocentric Phenomenon

On Friday, 19 September 2014, Unilever Nigeria's MD, Yaw Nsarkoh, gave the DStv Seminar of Creativity attendees some advice on how to become Afrocentric on the African continent, and why...

By Ilse van den Berg 22 Sep 2014 09:00

Loeries 2014: All business Vlismas at the DStv Seminar of Creativity
Loeries 2014: All business Vlismas at the DStv Seminar of Creativity

John Vlismas, comedian and businessman was a surprise speaker at the DStv Seminar of Creativity on 19 September, held in the beautiful City Hall in Cape Town...

By Beverley Klein 22 Sep 2014 07:59

Queen of Soweto: A book in a dash
Queen of Soweto: A book in a dash

The third Book Dash, in collaboration with Rock Girl and the African Storybook Project, was the happy ending to Women's Month.

By Jessica Taylor 19 Sep 2014 15:15

Mitchell Barker
Voice Recording via VoIP

"Please note that this call may be recorded..." That message is all too familiar to anyone who has ever called a business before.

By Mitchell Barker 19 Sep 2014 15:14

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