Marketing & Media contributor articles

Latest showcases

More showcases...

Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Translation as cost or opportunity - lessons from the journeys of others
Translation as cost or opportunity - lessons from the journeys of others

When companies expand into new markets, the decision whether to translate their product interface, support literature or marketing depends on a complex mix of factors...

By Ian Henderson 27 Nov 2014 14:48

Val Bourdos Nichas
Leadership skills should remain fine-tuned

Educating management or leadership is an ongoing process that requires formal interventions as well as valuable development through mere experience and years of trial and error...

By Val Bourdos Nichas 27 Nov 2014 14:09

AdFocus Awards 2014: Twice as nice for Joe Public
AdFocus Awards 2014: Twice as nice for Joe Public

The AdFocus Awards took place on 26 November 2014 at the The Fifth Room in Rivonia, Johannesburg, with Joe Public walking away with two big awards...

By Danette Breitenbach 27 Nov 2014 10:43

Ivanna Granelli
Cloud computing brings agility to corporate learning environment

Cloud computing and mobile business solutions are clearing the way for companies to be more agile and efficient in the way that they use technology to support their training efforts...

By Ivanna Granelli 27 Nov 2014 10:18

Douglas Kruger
Growing talent? Just add Myelin

In game-changing books like Malcolm Gladwell's Outliers, Geoff Colvin's Talent is Overrated, and Daniel Coyle's The Talent Code, the mechanics of talent are broken down to a few simple things. (Video)...

By Douglas Kruger 27 Nov 2014 07:46

Stephen Sandmann
Digital marketing's SEO: What is it and how does it impact businesses of all sizes?

SEO or Search Engine Optimisation is all about making the most of the global phenomenon, which is the Google search engine...

By Stephen Sandmann 27 Nov 2014 05:13

[NewsMaker] Melissa Attree
[NewsMaker] Melissa Attree

Ogilvy & Mather Cape Town's new director of content strategy and digital marketing expert, Melissa Attree, took up her new position this week at the agency...

By Louise Marsland 26 Nov 2014 13:04

Tiffany Markman
Communication lessons from The Steve & Nancy Saga: A Sorbet Story

Let me first admit two things: 1.) I'm a groomer. Big time. I polish. I wax. I whiten and straighten and tweak; 2.) I do a fair chunk of this at Sorbet salons, making me what they call a 'guest'...

By Tiffany Markman 26 Nov 2014 12:58

Donna Rachelson
Marketing for entrepreneurs: start here

Many entrepreneurs that I speak to tell me they know they need to market their business, but they just don't have the time, or they don't know where to start. While I understand that marketing can seem intimidating, it presents huge opportunities...

By Donna Rachelson, Issued by Branding and Marketing YOU 26 Nov 2014 12:43

Deirdre Elphick-Moore
Building accountability

I think Coca Cola's 2020 Vision sums up nicely what accountability is all about: "If it is to be, it's up to me". In the words of Ghandi, "be the change you want to see in the world"...

By Deirdre Elphick-Moore 26 Nov 2014 07:31

Integration - the one truism that should underpin all businesses
Integration - the one truism that should underpin all businesses

With the explosion and exponential growth of marketing technology, businesses are spending billions to acquire the tools and capabilities to better connect with and service their customers...

By Scott Cundill 25 Nov 2014 15:13

Steven Murray
How to grow an audience and influence them

Creating an online profile is easy, but cultivating a trusted online presence is hard work. It is not as simple as creating a blog and hoping someone will read it, or signing up to Twitter and gaining a few followers...

By Steven Murray 25 Nov 2014 14:44

Chris Midgley
What makes a great client service person?

Chris Midgley, Strategist with Blast Brand Catalysts, considers the characteristics that make a great client service person and what traits should be considered when hiring...

By Chris Midgley, Issued by Blast Brand Catalysts 25 Nov 2014 11:21

Celebrating 20 years of living in Levi's locally
Celebrating 20 years of living in Levi's locally

How better to celebrate 20 years of building a legendary brand in South Africa than transforming an old Cape Town factory/warehouse into a San Francisco streetscape, taking guests way-back-when to the very beginning of the Levi's brand in 1853?

By Ilse van den Berg 25 Nov 2014 11:11

Rolf Akermann
Our industry needs a "Hellopeter"

Do you remember the days when there were plenty of functions where clients, agencies, freelancers, production houses and the media got together and picked up on all the "skinner"?...

By Rolf Akermann 25 Nov 2014 10:27

#OutofOffice is where great brands are built
#OutofOffice is where great brands are built

Out of Office is no longer just an automatic reply, but a new talk series that features inspirational, informative and high-profile speakers in unusual spaces...

By Jessica Taylor 25 Nov 2014 08:58

Brent Lees
Internet of Things - when problems can be hidden in a billion places

The promise of the Internet of Things era is that all things can be connected and so all things can be efficiently tracked and controlled...

By Brent Lees 24 Nov 2014 14:07

Desiree Gullan
The value of social interactions - decoded

In South Africa, brand pages on social networks are undergoing an evolution. What began as me-too mania is now slowly becoming a far more nuanced and strategic understanding...

By Desiree Gullan, Issued by Gullan&Gullan 24 Nov 2014 12:02

Bonnie Ramaila
Is CSI a farce or impactful?

Where is the difference if it's not sustainable and soon forgotten?

By Bonnie Ramaila 24 Nov 2014 10:15

Interruptive marketing is dead - Gloo
Interruptive marketing is dead

Marketing directors and CMOs have experienced a decade of rapid change, thanks in part to the explosion of digital media and digital technology...

By Pete Case, Issued by Gloo 24 Nov 2014 09:54

James Hurford
How to have more impact

The more prepared your speech, the more impact it will have...

By James Hurford 22 Nov 2014 11:08

Three areas of User Experience Design you need to get right
Three areas of User Experience Design you need to get right

User Experience Design (UXD) is defined as the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use and pleasure provided in the interaction between the customer and the product...

By Matthew Arnold 21 Nov 2014 15:45

Radio rocks more than ever
Radio rocks more than ever

Much like Mark Twain's death, rumours of radio's demise have been much exaggerated. In fact, the reality is that despite the fragmentation of the existing medium, and the growth of new media in other areas...

By Lizette Anderson 21 Nov 2014 14:00

Anton Harber
MPs more free in the street than in Parliament

I can stand in the street and call someone a thief. I can even call the president a thief. But I can't do it in Parliament. Something is topsy-turvy here...

By Anton Harber 21 Nov 2014 09:39

Louise Marsland
[TrendTalk] Is social media all hype?

OMW! Could it be true - is social media all just hype of its own making?

By Louise Marsland 21 Nov 2014 09:21

Dean Oelschig
The best brands solve the simplest problems

What would a "thought leadership" article be without an Einstein quote, so here it goes; "If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions"...

By Dean Oelschig 20 Nov 2014 15:10

Seven ways small businesses can use technology to boost sales
Seven ways small businesses can use technology to boost sales

Small business owners are always looking for an edge to help them maximise their profits. One way to do that is by using technology to your company's full advantage...

By James White 20 Nov 2014 14:07

The future of television
The future of television

Television entertains us, informs us, inspires us and accompanies us everywhere we go. It is a fundamental part of almost everyone's lives in one way or another...

By Deborah Usher 20 Nov 2014 08:45

Marion Scher
Snake oil or genius?

I recently spoke to the Association of Dietetics South Africa on dealing with the media - a hot topic for them these days with all the controversy around Banting and the LCHF diet... And of course, dare I say it, Professor Tim Noakes...

By Marion Scher 20 Nov 2014 06:50

Jeff Osborne
Car dealerships' ad spending "misaligned with customers"

The process of buying a car has changed drastically over the last few years - most significantly, self-educated customers have made a decision long before they enter a physical dealership...

By Jeff Osborne 20 Nov 2014 06:45

Next >