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Dear SA radio stations
Dear SA radio stations

I've been working in radio for 26 years and I love the medium today as much as I did when I first stumbled across it back in 1990...

By Simon Parkinson 3 hours ago

Screengrab from the ad
[Orchids & Onions] Investec gets an 'A' for helping to make a difference

The marketing gurus tell us that, as consumers drown in a tsunami of commercial messaging, they are going to want to connect (and therefore possibly do business with) those brands which genuinely try to make a difference to a community, a city or a country...

By Brendan Seery 4 hours ago

Authenticity: The essence of personal branding
Authenticity: The essence of personal branding

"To thine own self be true" said Polonius to his son Laertes. Steve Jobs reiterated similar words, though phrased differently, he said, "Your time is limited, so don't waste it living someone else's life...

By Nkgadimeng Ramela 5 hours ago

David Blyth
Marketing to SA's youth: Seven ways to fly or fail

Gone are the days of children being seen and not heard. Today's youth have a voice and they are not scared to use it. The problem, at times, is that we're not yet listening. We should be...

By David Blyth, Issued by Yellowwood Future Architects 5 hours ago

The power of an idea - beyond the channel-first world
The power of an idea - beyond the channel-first world

Message adaptation and an idea concept are completely different disciplines. The reality is that most marketers live in a channel-first world...

By Candice Simon 7 hours ago

Industry 4.0 drives the need for smart digital enterprises
Industry 4.0 drives the need for smart digital enterprises

The Fourth Industrial Revolution will affect the very essence of our human existence, including how businesses operate and how customers interact with businesses. This revolution, also called Industry 4.0...

By Paul Fick 10 hours ago

Media strategists need a mindset change
Media strategists need a mindset change

The world is changing before our very eyes, yet too often as a media strategist you remain doing what you have always done...

By Ingrid von Stein 10 hours ago

Simon Andys
#AfricaMonth: Adopting a new mentality to small-scale farming

It's necessary for smallholder farmers in Africa to innovate and form partnerships with organisations that can help them do so. In this, the farmers of Nakuru county has...

By Cari Van Wyk 1 day ago

Catterbox
#TRENDING: Best new products this year

I think I've discovered my Best New Product of the Year for 2016 already: a cat collar that makes your cat 'talk' back...

By Louise Marsland 1 day ago

Benchmarking fees
Benchmarking fees

Answering how long a piece of string is seems simpler than knowing the average hourly rate for public relations by a consultancy...

By Brian Berkman 1 day ago

Making technology work for brands
Making technology work for brands

Brands need to find ways to add usefulness in their customers' lives beyond their product...

By Danette Breitenbach 1 day ago

Heidi Myers
Seven habits of highly successful brands

Brands that stand the test of time have very particular behaviours and characteristics that make them timeless. They evolve as their audience does and build on their success. They have also stared failure in the face and overcome some not-so-proud moments...

By Heidi Myers, Issued by Meltwater 1 day ago

The brief
The brief

It is not possible to emphasise just how vitally important this document is...

By Chris Brewer 1 day ago

Ruan Oosthuizen
#Africa Month: Marrying money and media campaigns

The problem nowadays is that technology has created a netherworld, where the clearly defined borders between industries have become irreparably blurred... In a good way...

By Nicci Botha 2 days ago

Influencer marketing: Why you should care!
Influencer marketing: Why you should care!

Influencer marketing is one of the most powerful ways to share your brand's message, by using people who your audience already trust: individuals with immense personal reach and reader engagement...

By Chiara Di Rago 20 May 2016

Ryan Wallace with Anthea Myburgh (Fleewinter) and Charlotte April Harris (Charlotte Travel Limited).
#AfricaMonth: Authentic African stories and why we should tell them

We spoke to Ryan Wallace, event director for We Are Africa, about the importance of telling authentic African stories and how this will influence tourism and growth in Africa...

By Cari Van Wyk 20 May 2016

Zubair Timol
Social media for entrepreneurs - top tips for establishing a solid, positive online presence

According to World Wide Worx and Fuseware's South African Social Media Landscape 2016 study, a quarter of all South Africans - 13 million people - now use Facebook...

By Zubair Timol, Issued by Meltwater 20 May 2016

How commercial is 90% local?
How commercial is 90% local?

It is Thursday afternoon, the first day of playing 90% local music on 18 of SABC's radio stations. I'm driving home and listening to Metro FM...

By Rose Setshoge 20 May 2016

Social media - there are always two sides of the same coin
Social media - there are always two sides of the same coin

We have all witnessed those annoyingly cute couples on Facebook. They are the ones constantly pouring their hearts out to each other via status updates and wall posts...

By AIMEÉ SERRÃO 20 May 2016

#InTouch2016: Survival strategy for the digital future
#InTouch2016: Survival strategy for the digital future

The key problem in business is that while technology changes, business processes don't...

By Lauren Hartzenberg 20 May 2016

Chris Garbutt © –
[One Show 2016] TBWA's top tactics

I met with Chris Garbutt, global creative president of TBWA, to talk about the success of TBWA SA at the One Show Awards held in New York City last week..

By Ann Nurock 20 May 2016

#AfricaMonth: Building real awareness of the situation in Africa
#AfricaMonth: Building real awareness of the situation in Africa

With more and more of Africa's fauna and flora under threat, many of the stories that came out of We Are Africa was the importance of conservation...

By Cari Van Wyk 19 May 2016

Tweets encourage double amputee teen to walk again
Tweets encourage double amputee teen to walk again

From no legs to running a mile of The Ultimate Human Race...

By Mike Sharman 19 May 2016

IT is less important than you think
IT is less important than you think

The chatter around digital transformation is steadily increasing and in almost all cases IT is regarded as super critical for moving forward. While a more effective use of information technologies...

By Mark Geschke 19 May 2016

Anna Qvennerstedt © –
[One Show 2016] Throw away titles

Instead of the current focus on creative titles, agencies should create an environment for ideas to thrive. - Anna Qvennerstedt...

By Ann Nurock 19 May 2016

Elephant Pepper camp
#AfricaMonth: A new wave of safari travel

African safaris have always been notoriously exclusive and complicated to plan and book, and often the only people losing out are travellers themselves...

By Paul Steyn 19 May 2016

Redefining work and spaces
Redefining work and spaces

Technology has made things previously thought impossible now possible, but whilst technology advances have demonstrated sustained gains in productivity, technology growth has not been proportional...

By Danette Breitenbach 18 May 2016

Liz Hart, MD, Infrastructure Africa
Infrastructure Africa to focus on regional opportunities

Infrastructure Africa will this year showcase some of Africa's mega projects...

By Sindy Peters 18 May 2016

Thomas Kolster, founder, Goodvertising Agency
#SBCT16: What value does advertising bring to your life?

Thomas Kolster is the founder of the Copenhagen-based Goodvertising Agency. Through Goodvertising, he is challenging the way we do business and advertising.

By Sindy Peters 18 May 2016

Brand identity - The Big Brand Theory
Brand identity - The Big Brand Theory

Brand is where it all begins...

By Bogosi Motshegwa 18 May 2016

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