Your approach to social media channels is crucial, and should be constantly monitored and tweaked according to your market's response. If you're looking for some fail-safe social media tips, you've come to the right place.
By Gareth Slaven 19 Apr 2014 08:19
In the first part of this column, I outlined how you can put in place an advanced infrastructure to track and report on the customer's journey across your organisation's digital touchpoints.
By Johan Walters 18 Apr 2014 07:39
With 2014 well underway, it is an ideal time to look ahead to some of the trends guiding digital marketing in 2014.
By Yaron Assabi 17 Apr 2014 14:00
If you are in charge of planning an important corporate conference, you want to make sure that your company shines in all its glory. Whether the event lasts for just several hours, a standard business day, or spans several days, you want it to go smoothly.
By Peter Davidson 17 Apr 2014 10:06
A shopping centre is more than just bricks and mortar; it is a reflection of the evolution of consumers. Therefore, how a shopping centre's design reflects the values of its consumers plays an important role in its success.
By Danette Breitenbach 17 Apr 2014 07:58
Government service delivery is once again in the headlines, with ongoing protests in some areas highlighting the desperation of those living in poorer areas for access to improved services.
By Gerald Naidoo 17 Apr 2014 06:09
There is a place in South Africa that is truly democratic. Young, old, black, white, rich, poor, rural and urban all congregate around it at least one Friday night a month. It is a choice they willingly and happily make, despite long queues.
By Amanda Sevasti 16 Apr 2014 14:28
Selling can be a wonderful and rewarding profession if it's conducted ethically, professionally and with integrity and many successful businesses today rely one hundred percent on having a proficient sales team.
By Grant Newton 16 Apr 2014 13:40
Own Your Industry - How to Position Yourself as an Expert, by Douglas Kruger, is claimed to be the first book published on our continent on the topic of becoming an industry expert by design. It launched in SA this April, and will be available as an e-book by May. (video)
By Douglas Kruger 16 Apr 2014 08:28
The township is no longer a foreign land far away and its story is no longer one of the haves and have-nots. Townships are rocking and they have been for a while, but not everyone has cottoned on yet.
By Danette Breitenbach 16 Apr 2014 06:46
A media chronology: 'Any form of discrimination with regard to a country or a person on grounds of race, religion, politics, gender or otherwise is incompatible with belonging to the Olympic Movement.' - Article 6 of the Fundamental Principles of Olympism.
By Ed Herbst 15 Apr 2014 08:42
In the wake of household name magazine, FHM, closing down this week, it's gotten me thinking... how is it that such a strong print publication has seen its demise over a short six-year period?
By Nicolle Harding, Issued by Mobile Marketing Association 14 Apr 2014 12:57
So you're a medium-term tweep, huh? You don't need another one of those silly etiquette lessons. Or a guide to the strictures of RTing...
By Tiffany Markman 14 Apr 2014 07:44
Are we all equal in the media? That's the question to ask as we mark 20 years since the Rwandan genocide.
By Anton Harber 11 Apr 2014 10:05
Africa is the story, actually the big story is Africa*. This was the message from Malcolm Horne, of Broll at the fourth South African Council of Shopping Centres (SACSC) annual research conference.
By Danette Breitenbach 11 Apr 2014 09:35
We are all branded whether we like it or not, and if you don't take responsibility for branding and marketing yourself, others will do it for you.
By Donna Rachelson 11 Apr 2014 08:01
Future media models are all about reading - grasping the attention of the bored consumer - and being innovative with digital. But, it is predicted that 80 to 90% of publishers will still fail to innovate.
By Louise Marsland 11 Apr 2014 07:15
Consider again the extraordinary achievements of Thamsanqa Dyantyi, the world's worst sign-language interpreter.
By Françoise Henderson 11 Apr 2014 06:57
We speak about good bosses and bad bosses all the time... okay, no wait, we actually only speak about bad bosses all the time.
By Chemory Gunko 11 Apr 2014 05:20
Until recently, no other outdoor advertising media business model has benefitted the consumer and their community directly such as community-centric mural outdoor advertising.
By Banele Rewo 10 Apr 2014 09:25
Social media marketing is important for SEO, because positive social signals associated with your website may mean that Google interprets the site as being popular.
By Stephen Sandmann 9 Apr 2014 16:12
So many articles were written last year, making reference to the fact that loyalty doesn't pay. So many radio interviews, one of which I was part of, on Bruce Whitfield's Money Show, were questioning whether loyalty pays.
By Amanda Cromhout 9 Apr 2014 06:07
As user engagement increasingly becomes the holy grail of social and digital marketing, gamification and understanding what motivates people is integral. The runaway success of addictive games like Flappy Bird and Candy Crush are prime examples of human-based design at work.
By Desiree Gullan, Issued by Gullan&Gullan 8 Apr 2014 09:10
It's critical to report on event management in order to determine what's working and what's not. This will ensure that any future events don't suffer from past mistakes, and that they'll benefit from useful lessons learned.
By Terry Sutherland 8 Apr 2014 07:12
Western Cape police commissioner Lieutenant-General Arno Lamoer has apologised for the lack of service in Khayelitsha. But did the SABC carry the report?
By Ed Herbst 8 Apr 2014 06:34
In the last few years, content marketing has become a hot topic for brands wanting to fight for their share of audience in the digital realm.
By Athar Naser 8 Apr 2014 06:34
The 2014 PRISM Awards' guest speaker, and a judge this year, Jeremy Maggs, says 'PR is at the centre of the communication mix today and an effective part of the communication mix.'
By Danette Breitenbach 7 Apr 2014 10:08
If you have figured out an effective way to manage your company's big data, then make way for some serious innovation. But be warned, big data can be problematic.
By Nick Durrant 6 Apr 2014 10:56
Business intelligence as we understood it in the past is dead. Today's businesses need to utilise and understand complex data for business intelligence and to ensure they are competitive, but do not have the tools to do so.
By Danette Breitenbach 4 Apr 2014 15:54
We all know that one of the best ways brands can engage consumers is to tap into popular culture, but to also have the courage to relinquish control and let the idea run - now that is brilliant strategy and why Samsung nailed it with that now-famous Oscars selfie.
By Louise Marsland 4 Apr 2014 07:25
