Feedback

Marketing & Media contributor articles

Latest showcases

More showcases...

Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Adelaide Potgieter
The future of TV and advertising and why we should be excited

There's excitement around digital being the future of TV and it has its place in a 360° advertising campaign but brands and ad agencies must adapt...

By Adelaide Potgieter 2 Sep 2014 06:58

Kamogelo Modise
The blurred lines between online marketing and advertising

Although online marketing is a bigger umbrella in which you find online advertising, the two should not be confused as one...

By Kamogelo Modise 1 Sep 2014 14:56

Sid Peimer
The most amazing pitch in history

There are only two ways to grow your business organically. The first is to sell more to existing clients; the second is to get more clients. And the key to this organic growth is pitching.

By Sid Peimer 1 Sep 2014 06:46

Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications...

By Joseph Neusu 29 Aug 2014 14:45

Louise Marsland
What is your brand's social identity?

Does a brand need a social identity online, like a person needs a personality? Specialist social agency Cerebra seems to think so, publishing a new report on 'The Social Identity' for brands this week.

By Louise Marsland 29 Aug 2014 12:45

Danette Breitenbach
Eugene... the new face of banking radio?

Radio has long been the battlefield for banking. Over the past couple of years the banking sector, because of some guy called Steve, became even more competitive.

By Danette Breitenbach 29 Aug 2014 08:02

Road tripper's guide to farm stalls
Road tripper's guide to farm stalls

There are hundreds of farm stalls all over the country, some loved and easy to find and other gems lesser known. Well, here's a guide to help you find them.

By Henrie Geyser: motoring editor 29 Aug 2014 07:52

Anton Harber
Absurdity rules the day in justice as in headlines

Craig Williamson, who sent the bomb that killed activist Ruth First in Maputo in 1982, walks free... Pallo Jordan, who lied about having a doctorate, has withdrawn from public life...

By Anton Harber 29 Aug 2014 06:28

Amanda James
Why responsive websites are a must have

Websites are marketing tools and about enhancing user experience when users interact with your content - regardless of where or how they are viewing it.

By Amanda James 29 Aug 2014 06:03

Hilton Rose
Why your brand shouldn't act like an Arctic ground squirrel

How do you maintain a presence? How does a brand stay awake and active all year round?

By Hilton Rose 28 Aug 2014 14:42

Ian Henderson
Bilingual universities the only way to promote diversity

The language debate rages on in tertiary education. The latest from the desk of the Minister of Higher Education and Training, Blade Nzimande, is the pronouncement that South Africa no longer has (or should have) Afrikaans, Zulu or Tswana universities - only South African ones.

By Ian Henderson 28 Aug 2014 14:33

Desiree Gullan
Facebook and the game of trolls

For many brands, Facebook has become about acquiring fans, maintaining high engagement rates and, of course, doing one up on competitors to secure bragging rights...

By Desiree Gullan, Issued by Gullan&Gullan 28 Aug 2014 14:05

Catherine Milward-Bridges
How to use social media to get your next event noticed

Why not use social media to take some of the schlep out of pulling off an event? Use its "social" element to leverage relationships to ask for support, no matter how small your next event...

By Catherine Milward-Bridges 28 Aug 2014 09:58

Danette Breitenbach
Join the radio 20% Club

This year's Radio Advertising Bureau's (RAB SA) RadioWorks Conference, which took place in Cape Town and Johannesburg, focused on how radio delivers Return On Investment (ROI).

By Danette Breitenbach 28 Aug 2014 08:50

Jack Peterson
Local SEO: How to boost your social listening

If you are a local business, it's literally an orchestra that you'd have to play out to sustain your web presence...

By Jack Peterson 28 Aug 2014 07:28

Between the lines of traditional and digital channels - Gloo
Between the lines of traditional and digital channels

Every marketer knows that digital channels need to be a critical part of the marketing mix. Something that is less commonly understood however, is how to weave digital technologies and traditional channels into integrated experiences...

By Pete Case, Issued by Gloo 27 Aug 2014 11:45

[NewsMaker:] Josephine Buys
[NewsMaker:] Josephine Buys

An involved and committed digital industry is a strong industry, according to Josephine Buys, the first country manager of the IAB South Africa.

By Louise Marsland 27 Aug 2014 11:27

Chris Anderson
Big Data: Big Business or Big Brother?

There is a crazy amount of information floating around the world today, thanks to the marvel of ubiquitous data-driven technology, but it brings concerns around privacy with it.

By Chris Anderson 27 Aug 2014 10:40

Johanna McDowell
Poorly drafted contracts break the bonds of client agency relationships

Service Level Agreements between agencies and clients need to be tight... and they are complex and cannot be completed overnight.

By Johanna McDowell 27 Aug 2014 05:25

The shift towards digital video ads
The shift towards digital video ads

The idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour. With the ability to target and track ads at a low price point with online video ads...

By Estiaan Robbetze 26 Aug 2014 09:51

James Hurford
Why you need credibility to be successful

Your ideas are accepted as believable only to the degree that you are credible. If you have credibility, people will place their trust in you...

By James Hurford 26 Aug 2014 06:07

Sid Peimer
There's no such thing as a strategic plan

So what's your marketing plan, or for that matter, what's your marketing strategy?

By Sid Peimer 25 Aug 2014 05:08

Stephen Sandmann
Social media optimisation - what you need to know

South Africa's top brands invest heavily in social media. Research conducted by Fuseware and World Wide Worx this year revealed...

By Stephen Sandmann 22 Aug 2014 10:48

Honing PR skills in the construction industry
Honing PR skills in the construction industry

The marketing of the construction industry varies from other industries in major ways. Where some companies can focus exclusively on inbound marketing...

By James White 22 Aug 2014 09:09

Anton Harber
SA must put pressure on Swaziland to open society

I think SA should recall its ambassador to Swaziland and threaten to close our borders with the country. I am not joking...

By Anton Harber 22 Aug 2014 06:21

Louise Marsland
Millennials are moving the market

Is it fair to say that marketers and brands don't understand the youth market and need to work a lot harder to collaborate on the right content? Or...

By Louise Marsland 22 Aug 2014 06:08

Chemory Gunko
There's no such thing as a 10-page website

Come to think of it, there's no such thing as a 1-page website... or for that matter a R1000 website either. I do marketing for a living and the...

By Chemory Gunko 21 Aug 2014 08:25

Harry Herber
Are we on the same planet?

I compare what I believe is incomparable: the United States with South Africa. I have just returned from the United States. Doom and gloom? Not so much. When you've...

By Harry Herber 21 Aug 2014 07:34

[NewsMaker:] Evans Manyonga
[NewsMaker:] Evans Manyonga

There's a new editor in town to take note of as he'll be heading up one of the most important business magazines in the world here in South Africa the launch of Fast Company South Africa...

By Louise Marsland 20 Aug 2014 10:54

Advertising industry must support local musicians
Advertising industry must support local musicians

I am dreaming of a day when the music and the advertising industries would consistently work together like hand in glove. In the early 80s, most adverts' musical scores...

By Bonnie Ramaila 20 Aug 2014 06:52

Next >