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Between the lines of traditional and digital channels - Gloo
Between the lines of traditional and digital channels

Every marketer knows that digital channels need to be a critical part of the marketing mix. Something that is less commonly understood however, is how to weave digital technologies and traditional channels into integrated experiences...

By Pete Case, Issued by Gloo 27 Aug 2014 11:45

[NewsMaker:] Josephine Buys
[NewsMaker:] Josephine Buys

An involved and committed digital industry is a strong industry, according to Josephine Buys, the first country manager of the IAB South Africa.

By Louise Marsland 27 Aug 2014 11:27

Chris Anderson
Big Data: Big Business or Big Brother?

There is a crazy amount of information floating around the world today, thanks to the marvel of ubiquitous data-driven technology, but it brings concerns around privacy with it.

By Chris Anderson 27 Aug 2014 10:40

Johanna McDowell
Poorly drafted contracts break the bonds of client agency relationships

Service Level Agreements between agencies and clients need to be tight... and they are complex and cannot be completed overnight.

By Johanna McDowell 27 Aug 2014 05:25

The shift towards digital video ads
The shift towards digital video ads

The idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour. With the ability to target and track ads at a low price point with online video ads...

By Estiaan Robbetze 26 Aug 2014 09:51

James Hurford
Why you need credibility to be successful

Your ideas are accepted as believable only to the degree that you are credible. If you have credibility, people will place their trust in you...

By James Hurford 26 Aug 2014 06:07

Sid Peimer
There's no such thing as a strategic plan

So what's your marketing plan, or for that matter, what's your marketing strategy?

By Sid Peimer 25 Aug 2014 05:08

Stephen Sandmann
Social media optimisation - what you need to know

South Africa's top brands invest heavily in social media. Research conducted by Fuseware and World Wide Worx this year revealed...

By Stephen Sandmann 22 Aug 2014 10:48

Honing PR skills in the construction industry
Honing PR skills in the construction industry

The marketing of the construction industry varies from other industries in major ways. Where some companies can focus exclusively on inbound marketing...

By James White 22 Aug 2014 09:09

Anton Harber
SA must put pressure on Swaziland to open society

I think SA should recall its ambassador to Swaziland and threaten to close our borders with the country. I am not joking...

By Anton Harber 22 Aug 2014 06:21

Louise Marsland
Millennials are moving the market

Is it fair to say that marketers and brands don't understand the youth market and need to work a lot harder to collaborate on the right content? Or...

By Louise Marsland 22 Aug 2014 06:08

Chemory Gunko
There's no such thing as a 10-page website

Come to think of it, there's no such thing as a 1-page website... or for that matter a R1000 website either. I do marketing for a living and the...

By Chemory Gunko 21 Aug 2014 08:25

Harry Herber
Are we on the same planet?

I compare what I believe is incomparable: the United States with South Africa. I have just returned from the United States. Doom and gloom? Not so much. When you've...

By Harry Herber 21 Aug 2014 07:34

[NewsMaker:] Evans Manyonga
[NewsMaker:] Evans Manyonga

There's a new editor in town to take note of as he'll be heading up one of the most important business magazines in the world here in South Africa the launch of Fast Company South Africa...

By Louise Marsland 20 Aug 2014 10:54

Advertising industry must support local musicians
Advertising industry must support local musicians

I am dreaming of a day when the music and the advertising industries would consistently work together like hand in glove. In the early 80s, most adverts' musical scores...

By Bonnie Ramaila 20 Aug 2014 06:52

Warren Harding
Make a difference

Purpose Driven Marketing is not a new term, but it's one I hear more and more. In one week, and I heard it or said it no fewer than nine times...

By Warren Harding 19 Aug 2014 10:33

Creating revenue off news and entertainment
Creating revenue off news and entertainment

A revolutionary change in the media and entertainment industry is happening on the back of ubiquitous internet access, mass social media uptake and high global mobile penetration, with today's consumer...

By Shane Radford 19 Aug 2014 09:31

Anton Harber
A saga in three chapters

This is a tale in three chapters of behind-the-scenes newsroom intrigue and backstabbing...

By Anton Harber 18 Aug 2014 05:35

Sid Peimer
Ten things a good map can teach you about strategy

There are copious definitions of strategy from numerous pundits in the field - some definitions reminiscent of everything and the kitchen sink...

By Sid Peimer 18 Aug 2014 05:31

Matthew Arnold
Pulling insights from under the hood of Facebook

Facebook marketing has grown dramatically in recent years and provides the ability for advertisers to get really great returns when managed correctly...

By Matthew Arnold 17 Aug 2014 13:19

Michael Wood
Managers from developing markets make better global business leaders

"Are you a terrorist or a spy?" I was asked. Intuitively I smiled, maybe I shouldn't have, but I have found a smile can diffuse a situation and honestly I did find the question a little funny...

By Michael Wood, Issued by Aperio 15 Aug 2014 10:35

Danette Breitenbach
Making waves

The Times Media Group (TMG) has been expanding its broadcast footprint locally and across the continent, adding to its other content mediums. More recently it invested in a state-of-the-art...

By Danette Breitenbach 15 Aug 2014 07:00

Chris Moerdyk
The awesome power of an apology

It is a window of opportunity that has opened up for perhaps just a few years but it is going to take the mass media, marketing strategists, ad agencies, and...

By Chris Moerdyk 15 Aug 2014 06:45

Amplifying social media for brands
Amplifying social media for brands

Social media amplifies the conversation and feelings around any subject, be it personal or a brand. Think of the collective sadness felt the world over when Robin Williams died...

By Louise Marsland 15 Aug 2014 06:00

Anton Harber
Propaganda war is now in the hands of the people

Israel rests on its military strength. There is no doubting its ability to exercise its superiority over Gaza, but it is losing the social media war...

By Anton Harber 15 Aug 2014 05:51

Traditional media can claim back its edge with innovation
Traditional media can claim back its edge with innovation

IBM believes that traditional media and entertainment companies that move fast to embrace and monetise digital channels stand to win back their audiences and their advertising revenue, despite...

By Shane Radford 14 Aug 2014 07:02

Danette Breitenbach
Going back to her roots

Gail Curtis, founder and partner of The Old Shanghai Firecracker Factory, and a long-standing director of the ACA, says she does not want to run an advertising agency...

By Danette Breitenbach 14 Aug 2014 06:35

Sid Peimer
The five faux pas of new business pitching

When pitching for new business, we tend to act differently. It is quite acceptable to 'be on your best behaviour' when starting a new relationship, but...

By Sid Peimer 14 Aug 2014 05:47

Michael Wood
To acquire or not to acquire in Africa

While the opportunities in Africa are immense, entrance into the continent and its many markets can be a complex, frustrating and risky proposition...

By Michael Wood, Issued by Aperio 13 Aug 2014 10:33

Jarred Cinman
Going tribal: How small and big are beautiful

No business is ever finished. The perfect way of working today becomes riddled with problems tomorrow. The day after that it's the old way your dad used to work...

By Jarred Cinman, Issued by NATIVE VML 13 Aug 2014 10:18

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