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[OOH Focus] Creative in the sky
[OOH Focus] Creative in the sky

Focus on the top out-of-home campaigns this past year...

By Danette Breitenbach 30 Nov 2015 12:19

Ran Neu-Ner
[OOH Focus] Integration of mobile OOH ads

Out-of-home advertising faces a massive margin squeeze if it does not evolve faster in Africa. In South Africa, slow OOH mobile integration hampers the medium.

By Ran Neu-Ner 30 Nov 2015 12:13

©Konstantin Sutyagin via 123RF
[OOH Focus] Mind the gap: Why street pole advertising might be your missing marketing link

Any advertiser worth their salt knows that above-the-line (ATL) advertising and in-store promotions form an integral part of any good sales strategy...

By Steve Jourdan, Issued by ADreach 30 Nov 2015 12:11

©Ryan DeBerardinis via 123RF
[OOH Focus] Time to step up to the plate

Margie Carr, managing director of In Touch Media, gives her view on why OOH is not living up to expectations...

By Margie Carr 30 Nov 2015 12:09

©Hannu Viitanen via 123RF
[OOH Focus] Location is key to OOH future

Technology and mobile is driving the real change in the advertising, media and communications industry, including out-of-home...

By Craig Page-Lee 30 Nov 2015 12:06

[OOH Focus] OOH measuring up
[OOH Focus] OOH measuring up

By 2019, the out-of-home industry in South Africa will be worth R5.1bn. This will make SA the 16th largest OOH market globally...

By Danette Breitenbach 30 Nov 2015 12:05

Image via Pixabay
[OOH Focus] Out of home on steroids

A high 79% of consumers have taken action after seeing an out-of-home (OOH) advertisement, with 62% doing so after seeing a digital out-of-home (DOOH) advertisement...

By Danette Breitenbach 30 Nov 2015 12:02

©radub85 via 123RF
[OOH Focus] Global OOH trends

The biggest out-of-home trend in 2016 is digital out of home (DOOH). PricewaterhouseCoopers also predicts the industry will continue to show steady growth...

By Danette Breitenbach 30 Nov 2015 12:01

Andrew Welch, Y&R Cape Town; Sean Donovan, OpenCo; and Jason Levin, HDI.
AdFocus Awards 2015 winners' insights

Last week, the South African advertising industry descended on Rivonia for the most coveted title of the year - The Financial Mail's Annual AdFocus awards, which was a celebration of their outstanding performance...

By Ann Nurock 30 Nov 2015 12:00

© Tono Balaguer –
Word-of-mouth advertising

Having looked at the media planning side of advertising over the past few weeks, I thought I'd end the year by examining various kinds of media, but then thought better of it...

By Chris Brewer 30 Nov 2015 12:00

© Andriy Popov –
How to go from a service provider to a trusted advisor

One of the biggest mind shifts when it comes to managing relationships with customers as a business to business (B2B) company is that the rules of customer engagement have changed...

By Farren Roper 27 Nov 2015 14:00

Winding down 2015: A good time to look forward?
Winding down 2015: A good time to look forward?

Many of us are approaching December with great excitement! We see the upcoming holiday season as a great time to relax! We have, after all, earned a well-deserved break...

By Mike Taberner 27 Nov 2015 13:57

If you've got it, flaunt it!
If you've got it, flaunt it!

In the early days of marketing/advertising, brands had unique intrinsics that differentiated them from the competition. A strong USP that set them apart was the foundation of the brand's marketing. Not anymore...

By Rolf Akermann 27 Nov 2015 13:30

© Jan Novak –
[Relentlessly Relevant] 7. To innovate, train yourself to think: 'That's awesome! Now imagine if ...'

Keen to innovate in your business? Here's a simple approach, based on how quickly human knowledge is advancing...

By Douglas Kruger 27 Nov 2015 12:00

Crisis management in the digital world
Crisis management in the digital world

Whether you are reading about the Volkswagen emissions scandal, # [insertgrievancehere] mustfall, or another link bait headline by Donald Trump, it becomes clear that crisis communication has changed irrevocably in the age of digital...

By Jaco Pienaar 27 Nov 2015 07:55

Let’s Colour the World Initiative by Dulux
When emotions drive brand purpose

A brand purpose is more than a brand's promise. It helps to answer the question « why » from the employees' point of view ("Why are we here?") and from the consumers' point of view ("Why is this brand here?")...

By Dora Jurd 26 Nov 2015 12:00

©Aleksey Boldin via 123RF
SEO and video marketing take user intent up a level

It's official now in ways we could never have imagined, it's the end of 2015 and mobile has finally obliterated desktop search, and although we saw that coming we could not have prepared for the new video trend...

By Dee Stephens 26 Nov 2015 08:24

[NewsMaker] Justin Bonello
[NewsMaker] Justin Bonello

Justin Bonello, Cooked in Africa Films creative director and partner, is celebrating, along with executive producer and managing partner, Peter Gird, the success of the company's Ultimate Braai Master series...

By Louise Marsland 26 Nov 2015 07:23

An introduction to e-commerce integrations for social media
An introduction to e-commerce integrations for social media

Here, Matt Zajechowsk provides an overview of integrated shopping on Pinterest, Instagram, YouTube, Facebook and Twitter...

By Matt Zajechowsk 26 Nov 2015 07:00

© Apidech Ninkhlai –
How markets grew

Markets grow by more people buying products, or people become heavier users, or both. Markets decline for the opposite reasons...

By Erik du Plessis and Neil Higgs 26 Nov 2015 06:00

Programmatic buying unpacked
Programmatic buying unpacked

Programmatic buying is a buzzword that is taking the industry by storm. There is a lot of confusion around this topic and it's often seen as very technical and complicated...

By Graeme Stiles 25 Nov 2015 14:08

Just pause - Blast Brand Catalysts
Just pause

Chris Midgley, strategist with Blast Brand Catalysts, reflects on what brands have to do to connect emotionally in the never-ending busy-ness.

By Chris Midgley, Issued by Blast Brand Catalysts 25 Nov 2015 11:40

The science of baking
The science of baking

The act of buying a new brand is not revolutionary. It is not a huge event in people's lives. It is not the road to Damascus. It is more akin to a little nudge, give it a go type of thing...

By Danette Breitenbach 25 Nov 2015 10:48

Design thinking
Design thinking: Trend or revolution?

With the increasing notoriety of designer practices since the 1970s, the term "design thinking" was born in the early 2000s and became a mysterious, sacred tool for innovation...

By Amandine Robin 24 Nov 2015 14:00

© Igor Yaruta –
[Orchids & Onions] A great idea, but common sense took a holiday

The first Orchid this week goes to the Western Cape government and its office of consumer protection. But at the same time, they get an Onion. Let me explain...

By Brendan Seery 24 Nov 2015 14:00

Kevin Lourens
Data-driven marketing and sales

Marketing and sales are the genesis of organisational growth and success and while noble and necessary, as disciplines, they are not without their detractors...

By Kevin Lourens, Issued by NATIVE VML 24 Nov 2015 07:40

© Stocksnapper –
Media score cards - so wrong

Last week I discussed media planning bias and it appears to have hit a few raw nerves, judging from the emails and phone calls I received...

By Chris Brewer 23 Nov 2015 12:00

©dotshock via 123RF
Killing competition through brand relevance

When it comes to marketing your brand or company to the youth there's nothing wrong with setting objectives such as attaining the cool factor, however achieving the cool factor shouldn't be the "be-all and end-all"...

By Veli Dlamini 23 Nov 2015 08:43

© Elnur Amikishiyev –
[Relentlessly Relevant] 6. Your brain needs sticky notes

Innovation, and the art of capturing ideas on the fly...

By Douglas Kruger 20 Nov 2015 12:00

[TrendTalk] Dear Santa, I want...
[TrendTalk] Dear Santa, I want...

There are 34 sleeps until Christmas according to this Santa website and Bizcommunity has scoured the interwebs to bring you the most distinctive, trendiest Christmas gifts on offer this season...

By Louise Marsland 20 Nov 2015 09:51

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