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Josephine Buys
Traditional publishing and digital advertising: A crossroads and a new frontier

At a time when traditional methods of publishing are undergoing rapid change, audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape...

By Josephine Buys, Issued by IAB South Africa 1 day ago

Employees: credible spokespeople and sources, how to leverage this trust
Employees: credible spokespeople and sources, how to leverage this trust

Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them. The rules of engagement with consumers have changed...

By Deirdre Elphick-Moore 2 days ago

Unpacking social media video marketing
Unpacking social media video marketing

Video rocks! Just check how the introduction of MTV on 1 August 1981 turned the music industry into a multi-billion dollar empire...

By Joseph Neusu 2 days ago

It's a brand new world for print
It's a brand new world for print

Video, native advertising, mobile apps - these were some of the main talking points yesterday at the first day of the Media24 Lifestyle Summit...

By Beverley Klein 2 days ago

Are the dinosaurs dead, dad?
Are the dinosaurs dead, dad?

The other day I attended a PR pitch where the client team numbered three (including me) and the PR agency marched in with 11 people. Only two people had a speaking role, the rest just nodded sagely. It reminded me of the bad old days...

By Jason Ray 3 days ago

Five reasons why every business needs a company blog
Five reasons why every business needs a company blog

Because of its ease of use, the internet is a highly competitive place. Many businesses are turning to company blogs as one way to rise the ranks of search and beyond...

By Boris Dzhingarov, Issued by Monetary Library 3 days ago

To vape or not to vape
To vape or not to vape

The World Health Organisation (WHO) is predicting that this century alone, a billion lives will be lost to smoking. A Billion Lives is a documentary film that examines vaping and e-cigarettes as a healthy alternative to smoking...

By Danette Breitenbach 3 days ago

123RF
PR agencies can be the new SEO agencies of the 2016 digital revolution

Long gone are the days when companies would put Search Engine Optimisation (SEO) consultants on large retainers to increase both their website hits and Google presence...

By Christopher Smith 3 days ago

#InnovationMonth: The creative conscience
#InnovationMonth: The creative conscience

In today's world of ever-shrinking resources and ever-mounting constraints, we need creativity more than ever before. - David H. Cropley...

By Lara-Anne Derbyshire 21 Sep 2016

Image credit: Brand Finance
SA's Top 50 Valuable Brands in 2016: What constitutes brand value?

On Thursday, 15 September 2016, Brand Finance, together with Brand South Africa, announced South Africa's top 50 most valuable corporate brands for 2016...

By Bandile Ndzishe 21 Sep 2016

How free-2-play is driving digital entrepreneurship and innovation
How free-2-play is driving digital entrepreneurship and innovation

When it comes to the cutthroat world of selling consumer products and services, anything peddled 'for free' is often sneered at...

By Jason Ried 21 Sep 2016

The People of Prestige
The People of Prestige

Here's how you take the intangible aspects of a B2B success story and translate it into an inspirational narrative that can ignite passion internally - from your workforce - as well as externally with clients who have 'price' at the forefront of a purchase consideration...

By Mike Sharman 20 Sep 2016

Screengrabs from the ad
[Orchids & Onions] Kudos to RMB founders for leading the way

The interaction with their audience strikes the right chord...

By Brendan Seery 20 Sep 2016

#InnovationMonth: Social-TV spotlights stories that inspire hope
#InnovationMonth: Social-TV spotlights stories that inspire hope

Social-TV is an online media channel that showcases company CSI and sustainable development initiatives while highlighting charity organisations that need funding...

By Sindy Peters 20 Sep 2016

Boris Dzhingarov
Integrating scheduling and CRM

Customer relationship management (CRM) is a key part of any business plan, and most companies today rely on specialised CRM software to keep important client information organised...

By Boris Dzhingarov, Issued by Monetary Library 20 Sep 2016

Boris Dzhingarov
Three tips to ensure your company blog is an asset, not an anchor

Maybe you still remember to put up something new on your blog every week, or a couple times a month, but you haven't been paying attention to the analytics, so you're not sure your blog is doing all it should for your company anymore...

By Boris Dzhingarov, Issued by Monetary Library 19 Sep 2016

How in-store media can influence the purchasing decision
How in-store media can influence the purchasing decision

Marketers should be thinking of retail spaces as a plethora of communication touch points that provide multiple access points to consumers...

By Stefan Abro 16 Sep 2016

Image credit: Webfluential
Have great content but no one is noticing it?

Ideating and crafting a great piece of content is one of the most fulfilling and great achievements for any content creator...

By Thabiso Moloi 16 Sep 2016

Boris Dzhingarov
Customers need to know they're valued

Studies are constantly performed to find out what customers want out of their relationships with businesses. Answers vary on many accounts, but what the responses mostly come down to is this: Customers want to be valued...

By Boris Dzhingarov, Issued by Monetary Library 16 Sep 2016

Where did all the research go?
Where did all the research go?

In traditional agencies, research is a nucleus - it's the alpha and omega of brand strategy. It means a deep, reverberating comprehension of products or services, the people who make them and the people buy them. It means crystallising strategy and campaign to align with this understanding...

By Desiree Gullan 15 Sep 2016

PR services iceberg
The PR services iceberg

There is a misnomer that delivering public relations (PR) services is easy - that it is the cheaper alternative to advertising and that determining its value is as simple as knowing what an Advertising Value Equivalent (AVE) is...

By Dominique Pienaar 15 Sep 2016

#InnovationMonth: Begging-bowl tactic no longer optional for NPOs
#InnovationMonth: Begging-bowl tactic no longer optional for NPOs

South Africa is brimming with non-profit organisations seeking support for various noble causes...

By Sindy Peters 15 Sep 2016

#CannesLions: Time for the brave
#CannesLions: Time for the brave

Courage is most difficult to harness and deploy in advertising. These are the words of Andy Rice, who facilitated a panel at Ster-Kinekor and Cinemark's Cannes Lions Edit event, which showcased the best of Cannes 2016...

By Danette Breitenbach 15 Sep 2016

#CannesLions: The good, the diverse and the insane
#CannesLions: The good, the diverse and the insane

This year's overarching trend that came out of Cannes Lions is that of technology. However, technology on its own is nothing; it is the creative behind it that makes it meaningful in peoples' lives.

By Danette Breitenbach 15 Sep 2016

KFC Head cook, Sam Mdluli (who has been with KFC for 25 years) and J’Something
KFC's return to 'It's Finger Lickin' Good'

In 2012, KFC changed their tagline to 'So Good', but South African consumers, stubborn as they are, never stopped licking their fingers...

By Cari Van Wyk 14 Sep 2016

Why advertising to the commuter market makes good sense
Why advertising to the commuter market makes good sense

The commuter market is the country's single biggest consumer market, comprising approximately 22.6 million people and offering a valuable opportunity to advertising and media planners.

By Terry Murphy 14 Sep 2016

Technology has levelled the playing field
Technology has levelled the playing field

In today's world; there needs to be something deeper and probably less tangible that influences people's behaviour, attitude, decisions and most importantly; builds loyalty...

By Bogosi Motshegwa 14 Sep 2016

The MediaShop receiving their MOST Media Agency of the Year Award.
It's the MOST wonderful time of the year

The MediaShop Johannesburg and DStv took top honours at last night's MOST Awards, with The MediaShop taking home the MOST Full Service Media agency 2106, a category that the Media Shop has won in five previous years...

By Danette Breitenbach 14 Sep 2016

Digital marketing isn't about the tools - the customer still rules
Digital marketing isn't about the tools - the customer still rules

Most marketers and entrepreneurs make the mistake of assuming that devices, websites and apps are the main cornerstone of digital marketing instead of the customers...

By Joseph Neusu 13 Sep 2016

#InnovationMonth: Ditch the box
#InnovationMonth: Ditch the box

You've heard it before, "think outside the box." But what if we scrap the box...

By Jane Stevenson 13 Sep 2016

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