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Chris Moerdyk
SA media group buys Irish and Australian newspapers

Sekunjalo Media, owners of South Africa's Independent News and Media, has purchased a majority shareholding in its former holding company, Independent News and Media in Ireland...

By Chris Moerdyk 1 Apr 2015 07:36

Douglas Kruger
[Death to PowerPoint!] Part 3: Creative replacements for slides

Sometimes it's not the smoking that you miss. It's the act of playing with the cigarette...

By Douglas Kruger 1 Apr 2015 05:29

[Orchids & Onions] Justify it with real figures for it all to add up
[Orchids & Onions] Justify it with real figures for it all to add up

I often get breathlessly excited news releases from digital agencies puffing out their chests about some clever campaign. What is often absent from these announcements is figures...

By Brendan Seery 31 Mar 2015 14:00

The digital era, the driving force behind customer-everything
The digital era, the driving force behind customer-everything

The brand-centric approach of yesterday is quickly being replaced by customer-driven everything...

By Nir Tenzer 31 Mar 2015 08:00

Richard Firth
Harnessing workflow and mobility

The need for connectivity, anywhere and at any time, has driven the need for organisations of all sizes to look for ways to automate business processes and ensure seamless and measured communication...

By Richard Firth 30 Mar 2015 14:20

Do we measure up?
Do we measure up?

The debate around the effectiveness of AVE for PR practitioners is nothing new...

By Jaco Pienaar 30 Mar 2015 13:50

Why global retail success means going very local
Why global retail success means going very local

It's now possible to build a personal connection with each shopper rather than compete for their wallets based purely on price. But, the real challenge is how to establish a personal connection with foreign audiences...

By Françoise Henderson 30 Mar 2015 11:28

How much is an idea worth?
How much is an idea worth?

Charlie Piccirillo is reputed to have been sitting around his Madison Avenue office one day in New York, when the announcement came through that petrol prices were being significantly increased...

By Chris Brewer 30 Mar 2015 08:50

James White
Publicity stunts for marketing

There's an old saying that suggests there's no such thing as bad publicity for companies. While there's a grain of truth in the adage, it's always preferable to get good publicity...

By James White 27 Mar 2015 14:53

Nafisa Akabor
The top five on-the-go admin apps

Working in a corporate environment means being productive on-the-go. Whether a meeting, brainstorm, or ticking off tasks from a to-do list, you'd do well to make use of productivity tools available for your device...

By Nafisa Akabor 27 Mar 2015 14:31

Gordon Geldenhuys
To be successful in social media, brands must look from the customers' perspective

Over the past decade, the consumer landscape has shifted as customers have become more empowered to find and share information about the brands they interact with every day.

By Gordon Geldenhuys 27 Mar 2015 13:50

Gordon Cook
Let us encourage brand activism

How decent, healthy and authentic are our brands? Are we sufficiently activistic about those which are dishonest or even harmful?...

By Gordon Cook 27 Mar 2015 13:34

[TrendTalk] Would your consumers eat bugs?
[TrendTalk] Would your consumers eat bugs?

Savvy marketers know just how to tug on consumers' heartstrings to build brand loyalty to effect sales. But you need to alsi know how to leverage their guilt, grab the attention of the new hipsters, and work with bacteria and bugs...

By Louise Marsland 27 Mar 2015 12:41

Charlie Wannell
2014's mad media mix

Looking back on 2014, it's clear that we are living in an era of converged media where the consumer has a voice, content lives on dozens of scattered platforms, and traditional media is having to move at a lightning pace...

By Charlie Wannell 27 Mar 2015 08:18

[NewsMaker] Kim Kullmann
[NewsMaker] Kim Kullmann

Kim Kullmann has been appointed business director of Saints Branding at the Cape Town studio with responsibility for operations, strategy and key client management...

By Louise Marsland 26 Mar 2015 13:45

Smart data at the heart of pro-social brands
Smart data at the heart of pro-social brands

'Big data' and 'social good' may be the yin and yang of tomorrow's most successful brands. Both are recognised as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing...

By Leslie Pascaud 26 Mar 2015 12:30

Mogorosi Mashilo
[The Human Truth behind the Trend] Part 2: A deeper look into what an insight is - the brand truth

In recapping part 1 of my 2-part discussion about unlocking the human truth behind the trend, we must always remember that consumers are actually human beings...

By Mogorosi Mashilo 26 Mar 2015 05:32

Misconceptions about marketing "in Africa"
Misconceptions about marketing "in Africa"

With some of the fast-growing economies in the world on our doorstep and growth sluggish at home, more and more South African brands are getting serious about expanding "into Africa"...

By Al Mackay 25 Mar 2015 10:59

[Orchids & Onions] Being a pain is one way to stand out
[Orchids & Onions] Being a pain is one way to stand out

Radio has always been a difficult medium through which to convey an advertising or marketing message...

By Brendan Seery 25 Mar 2015 08:00

Mogorosi Mashilo
[The Human Truth behind the Trend] Part 1: The importance of consumer insights

First and foremost, it is imperative to understand what an insight is and not confuse it with an observation or a trend...

By Mogorosi Mashilo 25 Mar 2015 05:27

Martin Slabbert-Capper
When last did you bully someone?

Justine Sacco. Does that name ring a bell? Nope, didn't think so....

By Martin Slabbert-Capper 24 Mar 2015 14:08

Aligning creativity and business
Aligning creativity and business

Advertising and media agencies cannot afford to be static in the rapidly changing environment in which we live and work...

By Danette Breitenbach 24 Mar 2015 14:07

Kim Gentle
Is our online shopping on the ball?

In South Africa, first world and third world often blend into each other without anyone noticing, especially in the form of technology...

By Kim Gentle, Issued by Grey 24 Mar 2015 10:05

[TrendTalk] 2015 is defined by disruption
[TrendTalk] 2015 is defined by disruption

World-changing ideas and technologies are defining 2015 as a momentous year - from the beginnings of real Artificial Intelligence emerging out of the Big Data revolution...

By Louise Marsland 23 Mar 2015 14:31

How to create a logo for your business
How to create a logo for your business

Your budding business will need a logo if you want to become visible to potential clients, but because logos are such a crucial aspect of your business, there are a lot of things to consider...

By Sophie Baker 23 Mar 2015 14:00

[Orchids & Onions] Warning: 50 shades of pirate parts
[Orchids & Onions] Warning: 50 shades of pirate parts

Toyota has a rock-solid reputation for reliability and quality and, because of this and because the brand's marketing in this country has a unique, local flavour, it is successful in the sales charts...

By Brendan Seery 23 Mar 2015 11:09

The elephant in the SAARF boardroom
The elephant in the SAARF boardroom

I remember, very well, the agony of SAARF Council meetings...

By Chris Brewer 23 Mar 2015 07:59

Jessica Davis
Copywriting essentials for B2C marketing

Before you learn about the essential copywriting techniques for B2C marketing, you need to know the exact difference between B2B and B2C marketing...

By Jessica Davis 20 Mar 2015 14:58

Doug de Villiers
Give your name a voice

When your brand communicates, what does it sound like? This tone of voice question isn't just critical for collateral, ads, and other touchpoints; it is, in fact, an often overlooked key to naming...

By Doug de Villiers, Issued by Interbrand Sampson De Villiers 20 Mar 2015 09:32

No communication = death to CRM
No communication = death to CRM

Let's face it, CRM is now a buzzword and the space has become cluttered and somewhat over-traded. For CRM to make it to the plateau of productivity, it needs to be properly integrated into customer communication...

By Scott Cundill 19 Mar 2015 14:00

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