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Roll on, Volksie bus; but did KMPG do the right thing for its reputation?
Roll on, Volksie bus; but did KMPG do the right thing for its reputation?

My colleague Seelan was about to head off to Sun City this past weekend and take the Jeep Renegade we have as a test car ... until he discovered how little room there is in the car...

By Brendan Seery 13 hours ago

Image ©
Ideas: They are not for everyone

Narratives that don't make sense. If you have been in advertising for more than 10 minutes, you will have seen this before...

By Damon Stapleton 15 hours ago

Spring into action: Marketing now for the season ahead
Spring into action: Marketing now for the season ahead

With spring now beginning and summer just around the corner, it is time for marketers to start preparing their strategies to ramp up sales for the season ahead...

By Grant Fleming 16 hours ago

#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot
#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot

Since winning the Avon account in July, digital agency Liquorice has developed an innovative personalised video bot using Facebook Messenger to launch Avon's Mark Liquid Lip Matte product range...

By Jessica Tennant 19 hours ago

Purpose must come before profit... and before anything else too
Purpose must come before profit... and before anything else too

Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result...

By Mike Freedman 1 day ago

Jerry Mpufane
#Newsmaker: M&C Saatchi Abel's Mpufane to lead the Bookmarks 2018

M&C Saatchi Johannesburg Group chairman Jerry Mpufane succeeds John Dixon as jury president of the IAB Bookmarks Awards, which celebrates its 10th year of ‘rewarding excellence in digital and recognising the powerful impact interactive has on the overall marketing mix'...

By Jessica Tennant 1 day ago

#SACSCCongress: Nigella Lawson on the role of food in storytelling
#SACSCCongress: Nigella Lawson on the role of food in storytelling

Internationally renowned food writer and TV cook Nigella Lawson has amassed a loyal following of food lovers charmed by her no-fuss approach to cooking...

By Lauren Hartzenberg 2 days ago

(c) Sergey Rasulov -
Are TV audiences declining?

At first it's hard, if not impossible, to get a grip on TV audiences. It will remain difficult until the industry has some real and solid research to confirm whether it's one way or the other...

By Chris Brewer 2 days ago

Elke van Vledder (Philips), Meanda Mills (Overall winner, and Easter category winner), Tessa Purden (Food24), Lucy Jones (Philips).
Meanda Mills crowned as Food24's hottest new super chef

Meanda Mills from the Institute of Culinary Arts was announced as the winner of Food24's NextGen competition, an online culinary competition that set out to find a new generation of super-talented young chefs...

By Juanita Pienaar 15 Sep 2017

Taking a closer look at media monitoring, AVE and regulation - Part one
Taking a closer look at media monitoring, AVE and regulation - Part one

In this three-part series, I chat to ROI Africa MD Tonya Khoury about the ins and outs of media monitoring, how AVE fits into it all (and if it should), the need for regulation in the industry, and what this all means for Bizcommunity...

By Angie White 15 Sep 2017

The anatomy of a creative concept
The anatomy of a creative concept

The human body does not live in isolation. It is a well-oiled machine, consisting of intense streams of information relayed between muscles, veins, and nerves. Here Peter Crafford takes us through the anatomy of a creative concept...

By Peter Barnard 15 Sep 2017

Alberto Giacomazzi ©
Who killed the iPod? Staying relevant to a restless generation

Who killed the iPod? The reality is that developing technology and the marketplace dictated the change. Video did not kill the radio star, it just changed the platform preferences...

By Wynand Smit 14 Sep 2017

Stokpic via
Want to add a digit to your blogging income? Here's how

While social media and mass media is quick to position bloggers as social influencers and promote this profession to aspiring bloggers, the reality is that cutting it in the industry is downright difficult...

By Phindiwe Nkosi 14 Sep 2017

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media
On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

In a world where everyone is constantly scrolling down their screen, it's easy for brands' content to get lost in the clutter of posts on the timeline. Here's how to make content pop!...

By Babalwa Nyembezi 13 Sep 2017

Influence of procurement departments on marketers
Influence of procurement departments on marketers

Agencies working - or hoping to work - on major corporate accounts in the advertising, marketing and communications industry can no longer ignore or misunderstand procurement departments and their importance in winning both government and corporate clients...

By Johanna McDowell 13 Sep 2017

Screengrab from the video.
How to make a Neo-Nazi sad

When the tragedy of Charlottesville was only a couple of days old, I came across something from all that sadness that made me smile...

By Damon Stapleton 13 Sep 2017

Bobby Amm
An industry compromised by in-house production companies

An ad agency's in-house production company (IHPC) can be a tempting choice when looking for a commercial producer. With the ‘lower costs' and the convenience of a single supplier, most business people would consider it...

By Bobby Amm, Issued by CPA 13 Sep 2017

Gwen Watkins
Heads up

Effective headlines captivate audiences, essential as attention span is now around 15 secs (think billboard). Media websites want click-through, print media want purchasers - all depend on great headlines...

By Gwen Watkins, Issued by Freelancers Writing Services 12 Sep 2017

#InnovationMonth: A different take on communications
#InnovationMonth: A different take on communications

ByDesign Communications is celebrating its first year of business this month and has already won a few awards, including being named the SABRE EMEA Best New PR Consultancy in 2017...

By Jessica Tennant 12 Sep 2017

Charlie Stewart
Voice-based search: Act now to be heard

Think your current SEO tactics are enough to get you organic search traffic? With voice search gaining traction, the game is about to change...

By Charlie Stewart, Issued by Rogerwilco 12 Sep 2017

Messe Frankfurt takes the reins of SA textile, footwear and apparel shows
Messe Frankfurt takes the reins of SA textile, footwear and apparel shows

Messe Frankfurt has acquired Africa's largest textile, footwear and apparel shows...

By Lauren Hartzenberg 11 Sep 2017

Mitigate market disruption by maximising customer experience
Mitigate market disruption by maximising customer experience

As industries across the board find themselves having to transform to keep up with a digital economy, customer experience (CX) is playing a significant role in providing businesses with opportunities for innovation and sustainability...

By Julia Ahlfeldt 11 Sep 2017

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion
#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

Bizcommunity Africa's #AfricaAchiever is Nonye Mpho Omotola, business director of Vuma Reputation Management's new Africa division, established to drive expansion on the continent...

By Louise Marsland 11 Sep 2017

rawpixel ©
Why do some brands still shy away from giving consumers experiences?

Khangelani Dziba writes that brands giving consumers experiences as a way of marketing their brands, building brand love and affinity is definitely one that needs to start dominating the discourse of most marketers...

By Khangelani Dziba 8 Sep 2017

Share of pocket: brand adaption for the mass market
Share of pocket: brand adaption for the mass market

According to trendwatching.com, Africa is changing. While westernisation dominated the 90s, today the African millennial wants local products by local companies...

By Estee Cockcroft, Issued by Boomtown 8 Sep 2017

kasto ©
Out of sight, out of mind

Are there ways to break through content overload? Are there techniques for chunking what you've seen and heard in training, into manageable, usable pieces? Here are eight tips for getting more out of training or conference sessions...

By Tiffany Markman 7 Sep 2017

Olena Kachmar ©
What on-site freelancers bring to the party

Freelancers might not be part of the family, but like well-paid mercenaries they'll keep their heads down to deliver work of the highest standard to ensure they're called back to freelance another (half) day...

By JS Smit 7 Sep 2017

Boris Dzhingarov
Successful web marketing, wherever you're based

Though we might fall into pre-web thinking from time to time, you've got to learn about and embrace the web tactics of today to realise that there's nothing holding you back but you...

By Boris Dzhingarov, Issued by Monetary Library 7 Sep 2017

langstrup ©
How to achieve true inter-agency collaboration

For every familiar digital marketing problem, there is a familiar answer: collaboration...

By Kirsty Barkhuizen 6 Sep 2017

The truth about cats and dogs (in the film industry)
The truth about cats and dogs (in the film industry)

The cliché that filming with animals is a challenge came sharply into focus at the end of July, with the passing of the new Performing Animals Protection Amendment Act 4 of 2016 (PAPA)...

By Bobby Amm, Issued by CPA 6 Sep 2017

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