[Sara Butchart] Oh how I love my PVR! After years of being in the advertising and communications business, my husband and I delight in zapping the rubbish ads and moving on to what we really want to watch - the programme! It's a global trend which is resulting in more and more interest being placed on AFP's (Advertiser Funded Programmes) with some really interesting results.
18 May 2013 08:04
[Sandra Roberts] Ex-spokesperson for the Hawks McIntosh Polela is the latest to be felled in a spate of twitter-induced career suicides (or at least setbacks), demonstrating that the balance between communicating quickly and communicating carefully can be difficult for communicators.
17 May 2013 09:59
[Anton Harber] We need to learn to celebrate the big victories, and not dwell on the small defeats. The Protection of State Information Bill currently awaiting President Jacob Zuma's signature is a victory for organised citizens' power.
17 May 2013 07:52
[Justin Hawes] Exhibiting can be daunting, especially because it can be one of the more costly marketing options for your business. To make sure you manage the process properly, and see ROI, I recommend you follow five simple steps.
16 May 2013 09:16
[Catherine Milward-Bridges] Business is about maintaining and growing a healthy bottom line. Satisfied customers are what make that bottom line possible. The missing piece in this puzzle is the motivated employees.
16 May 2013 08:52
[Aki Kalliatakis] The single most-cited source of frustration for customers is delays and long queues. Your company needs to take this seriously because when customers are kept waiting patience turns to frustration very quickly - and they then start looking for other things that have gone wrong.
16 May 2013 07:10
[Sean Paine] With business intelligence (BI) being top of mind for enterprises at the moment, this industry is likely to attract a series of newcomers and fly-by-night businesses.
15 May 2013 09:49
[Amanda Cromhout] Sounds easy doesn't it? But how do you start such a strategy? Do you even know who your most profitable customers are?
15 May 2013 08:05
[Jonathan Stilwell] Why are most agency creatives so obsessed with metal? Why do we covet these birds, lions, pencils, medals and cubes so much? To many of our client services friends, they may as well be bookends or doorstops.
14 May 2013 11:29
[Naseem Javed] The digital world is passing through the eye of the needle and domain name expansion is forcing all kinds on adjustments and re-alignments to cope with name identity survival.
14 May 2013 07:20
[Noëleen Bruton] It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets.
13 May 2013 11:27
[Siddharth Bawa] By revisiting your marketing strategy and using a digital communications platform, you will not only avoid the extraneous costs of traditional media, but also yield the ROI companies expect.
13 May 2013 10:43
[Douglas Kruger] Talent can be reduced to an equation with four major elements. The first and most important of these elements is 'yearning.' To become talented at something, anything, you have to dearly
want to! When we yearn, we find ways around any obstacle; we overcome any hindrance. (video)
13 May 2013 10:12
[Luke McKend] It's been inspiring to see many businesses utilising the web to market their goods and services by taking advantage of a host of online tools, and even more inspiring to see how these business are benefitting from increased revenue and exposure, both locally and internationally.
13 May 2013 09:18
[Ann Druce] There's no question that social media is gaining momentum as a business tool in South Africa, with LinkedIn undoubtedly still the most popular networking option for individuals. But while membership has increased, not everybody's actually using it.
11 May 2013 07:34
[Wayne Harrison] The process we follow when dating and sussing out a potential partner is quite similar to how we decide which brands understand us, suit our lifestyle and could be compatible in the long term. This process can be broken into four stages: flirting, dating, commitment, and sharing.
10 May 2013 12:02
[Tom Manners] Scarcely two weeks ago, the Industrial Development Corporation issued an official announcement that not only portrayed the PC industry as a sector in absolute free-fall but also blamed Microsoft's perceived failure to get Windows 8 off the ground as the reason for the decline.
10 May 2013 11:35
[Marion Scher] This week saw one of those 'classic' stories in the South African media. It was a sad tale of a question paper set for Grade 7 pupils by the Mpumalanga Department of Education's Nkangala District.
10 May 2013 08:47
[Evert Lombaert] Troll Disclaimer: This is not going to be a Bieber-bashing piece... Anyone who has a remote understanding of social media should have some degree of respect for Justin Bieber. Originally finding an audience on YouTube, he was then picked up and promoted into the mainstream, where his Facebook and Twitter presence grew to gargantuan proportions.
9 May 2013 08:46
[Daryn Smith] Putting thought into your content strategy before jumping into content marketing is very important. Without doing this you will run the huge risk of content marketing just becoming a short lived and costly fad within your marketing strategy.
9 May 2013 08:13
[Craig Page-Lee] South Africa is definitely not lagging behind in understanding the value of bus shelters or other transport nodes as an advertising medium, but in most instances, the design and construction of these elements is rather rudimentary and unrefined and the use of these elements varies significantly from city to city or region to region.
9 May 2013 06:15
[Bonnie Ramaila] I have never understood why companies should have those closing and opening billboards before, during and after a TV programme, until I saw 1st for Women's sponsorship of the M-Net series, 'Revenge'.
8 May 2013 10:26
[Travis Bussiahn] "Content". There's that word again. Next to "big data", "innovative" and "digital strategist" it should vie for the most used and misunderstood buzz term of the year. (video)
8 May 2013 07:30
[Harry Herber] There's one thing in short supply in the media industry for sure. What, you say? Talent? OK, then, there are two things in short supply. Let's talk about the second one - cash.
7 May 2013 11:32
[Tamlyn McPherson] In
part 1 of this series, we looked at how to conceptualise a successful idea that leads to a successful solution. In this article I will touch on some of my previous points, and also explore how basing an idea on insight can make all the difference.
7 May 2013 11:05
[Monika D'Agostino] From a very early age on I was fascinated by fairy tales and stories. Storytelling is essential in a consultative sales environment. It helps you connect with your prospects and it is a great way to add value rather than pushing a feature.
7 May 2013 06:59
[Chris Moerdyk] So, South African Airways (SAA) has just borrowed R1,5 billion from two banks to keep alive while it "waits for government to accept its turnaround strategy."
7 May 2013 06:49
[Mark Wright] Many marketers consider it a leading way of promoting their services and the most cost effective form of advertising. Regardless of your view on the subject, content marketing is something you ignore at your own peril.
6 May 2013 11:40
[Chemory Gunko] Before you sign off on that near perfect logo you've had commissioned, here are a few things to consider when making your choice.
6 May 2013 09:30
[Charles Mburugu] Since every site needs to be hosted on a server, web hosting can be a very lucrative business venture. However, most people who would like to get into web hosting lack the time or money needed to set up and maintain their own server. Reseller hosting is the perfect solution for this problem.
5 May 2013 06:16
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