Marketing & Media contributor articles

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Creativity needs insights as much as your brand needs creativity
Creativity needs insights as much as your brand needs creativity

Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide, famously said that "Creativity is the logical conclusion to brilliant thinking". What he didn't say is: "Brilliant thinking is the logical conclusion to brilliant insights". But he should have...

By Velia Duncan 3 Sep 2015 14:00

Why you didn't even get an interview
Why you didn't even get an interview

Just recently I was involved in helping a client recruit a media liaison person for their organisation, an NGO involved in mental health. We gave very clear specifications in the advertisement and received literally hundreds of replies. Where to start...

By Marion Scher 3 Sep 2015 12:07

Sponsorship is more than just a badge on a Springbok jersey
Sponsorship is more than just a badge on a Springbok jersey

More than a century ago a cynical fellow called John Wanamaker bemoaned the fact that while he knew that half the money he spent on advertising was wasted, he couldn't work out which half...

By Chris Moerdyk 3 Sep 2015 11:08

The new era of influence
The new era of influence

Public relations has changed and agencies that do not change with it may find themselves surviving only in text books...

By Joanna Oosthuizen 3 Sep 2015 08:00

The 'so what' marketing analysis on the growth of mobile in South Africa
The 'so what' marketing analysis on the growth of mobile in South Africa

It's an obvious truth that South African mobile penetration is at an all-time high, but many still question what mobile can do for their brand - here are four pointers...

By Ben Evans 2 Sep 2015 14:00

This JMPD officer is on her way to becoming a viral star
This JMPD officer is on her way to becoming a viral star

When Clive Naidoo was pulled over by the Johannesburg Metro Police Department (JMPD) and started filming, he would probably never have guessed that he'd turn one of the officers into a viral star.

By Stuart Thomas 2 Sep 2015 13:20

Service with a smile: how a simple gesture could influence customer decision-making
Service with a smile: how a simple gesture could influence customer decision-making

It's often easy to be in a state of negativity bias; simply reading the news can often be disheartening. However, there is great business sense in turning that frown upside down...

By Brandon Bester 2 Sep 2015 12:00

[NewsMaker] Claude Hanan
[NewsMaker] Claude Hanan

Claude Hanan is the co-founder of Superbalist.com along with Luke Jedeiken. Superbalist, formerly Citymob, is an online shopping style destination which was acquired by Takealot.com a year ago...

By Louise Marsland 2 Sep 2015 09:35

Staying power: Going a few more rounds as independents
Staying power: Going a few more rounds as independents

A couple of months back I wrote an article on independent agencies and the temptation to cash in and get out...

By Mike Silver 2 Sep 2015 08:00

[Orchids & Onions] Emirates scores, FlySafair takes a flyer
[Orchids & Onions] Emirates scores, FlySafair takes a flyer

It's an airline-related set of musings this week...

By Brendan Seery 1 Sep 2015 14:00

A glimpse of the SA social media landscape in 2015
A glimpse of the SA social media landscape in 2015

The annual Social Media Landscape Report, compiled by Fuseware and World Wide Worx, is being released in under two weeks and contains some highly impactful findings on social media usage in South Africa...

By Michal Wronski 1 Sep 2015 13:00

How to use video conferencing for marketing
How to use video conferencing for marketing

In today's business world, video conferencing is becoming an increasingly popular way of staying connected. As technology becomes cheaper and easier to use, many companies are finding video conferencing to be a very efficient method for communicating...

By Charles Mburugu 1 Sep 2015 09:09

Is advertising inflationary?
Is advertising inflationary?

If 'cost-push' inflation is the act of progressively increasing the general level of prices brought about by an autonomous increase in costs then, yes, advertising is inflationary...

By Chris Brewer 31 Aug 2015 13:03

Five things about CMS websites you only learn the hard way
Five things about CMS websites you only learn the hard way

Content managed system or CMS websites like Wordpress and Joomla have become very popular over the last few years. This makes perfect sense...

By Chemory Gunko 31 Aug 2015 12:17

Sophie Baker
How to write a memorable mission statement

All too often, company mission statements make a bad impression. They're sometimes vague, long and rambling, or perhaps they are overly generic and uninspired...

By Sophie Baker 31 Aug 2015 11:27

[#WomenInBiz] Humble beginnings and happy endings w/ Zyda Rylands
[#WomenInBiz] Humble beginnings and happy endings w/ Zyda Rylands

Growing up as a tailor's daughter in the midst of apartheid, Zyda Rylands, now the MD of Woolworths Food, is proof of the pudding that workforce diversity is what drives the competitive advantage of one of the leading retailers in South Africa...

By Jessica Taylor 31 Aug 2015 11:20

Marketing is great, when it makes financial sense
Marketing is great, when it makes financial sense

I am a marketer, as oppose to a financial guy. So I know that I will never be a CFO in my life, but I have come to understand in my experience of working with global businesses, that marketing combined with financial numbers produces great efforts in delivering work...

By Bryan Ndlovu 28 Aug 2015 13:43

How to build an effective newsletter signup page
How to build an effective newsletter signup page

One of the most effective ways of connecting with your customers and prospects online is by creating a newsletter. Engaging with them on a regular basis will help you build strong relationships, and subsequently enhance your sales...

By Charles Mburugu 28 Aug 2015 13:08

[TrendTalk] Death. Streamed live
[TrendTalk] Death. Streamed live

In this ultra-connected, real time world, death was streamed live this week in two significant game changing events: via Periscope from the Bangkok bomb blast by an eyewitness; and by the murderer who killed two journalists live on breakfast TV in the US...

By Louise Marsland 28 Aug 2015 11:52

Aloha, not goodbye
Aloha, not goodbye

"I am starting again and I love it," says Ken Varejes, commenting on the recent announcement that he is leaving Primedia Unlimited to pursue other opportunities within the media and marketing industry...

By Danette Breitenbach 28 Aug 2015 11:04

David Blyth
Business growth across Africa depends on more relevant business action and communication

When looking to grow in African markets, many business owners have a vague understanding of how truly diverse and complex the continent really is...

By David Blyth, Issued by Yellowwood Future Architects 28 Aug 2015 08:08

[Digital Marketing] The next digital generation
[Digital Marketing] The next digital generation

Digital experts are starting to warn of a skills shortage in digital marketing implementation and strategy in South Africa due to the speed with which the local industry has evolved...

By Louise Marsland 28 Aug 2015 07:00

Don't let the touch screen replace the personal touch
Don't let the touch screen replace the personal touch

In this always-connected world where anyone is just a click of a button away, too many of us are concentrating on the button instead of the customer...

By Scott Cundill 28 Aug 2015 06:31

[#WomenInBiz]: Changing gears with Denise van Huyssteen
[#WomenInBiz]: Changing gears with Denise van Huyssteen

The automotive industry has traditionally been dominated by males, but Denise van Huyssteen, Communications Manager for GM Africa, hasn't let that stop her...

By Evan-Lee Courie 27 Aug 2015 13:25

The craft of customer experience (CX) design
The craft of customer experience (CX) design

To an outsider who does not understand the work it may look like we draw lots of pictures, talk too much, ask people invasive repetitive questions and then play back the answers...

By Chantel Botha 27 Aug 2015 12:22

[SA Innovation Summit] Reimagining the future
[SA Innovation Summit] Reimagining the future

"It ain't about us, it's about creating a space for our children to flourish. We have a responsibility to the future," says Gavin Mageni, Head of the SABS Design Institute...

By Nicci Botha 27 Aug 2015 11:29

Accountability is key to marketing in a recession
Accountability is key to marketing in a recession

In the 1800s, John Wanamaker, a US businessman considered to be a proponent of advertising and a pioneer in marketing, said, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half"...

By Noƫleen Bruton 27 Aug 2015 11:07

[SA Innovation Summit] Emerging companies insights: Where do we stand?
[SA Innovation Summit] Emerging companies insights: Where do we stand?

In a good news, bad news scenario, people would rather hear the bad news first. And in the case of emerging entrepreneurial businesses in South Africa, local is not so lekker, say Maija de Riijk-Uys and Alexandra Fraser of PwC Accelerator and Silicon Cape respectively...

By Nicci Botha 27 Aug 2015 09:13

Journalists and the Protection of Personal Information Act (POPI)
Journalists and the Protection of Personal Information Act (POPI)

How will journalistic activities be regulated by the Protection of Personal Information Act (POPI) when it comes into force?...

By Danie Strachan 27 Aug 2015 09:08

[Digital Marketing] Three challenges with digital and how to solve them
[Digital Marketing] Three challenges with digital and how to solve them

"Digital" is an essential requirement for anyone wanting to do business with connected consumers. The problem is that "digital" means a lot of different things to a lot of different people...

By Dale Imerman, Issued by The Jupiter Drawing Room (Cape Town) 27 Aug 2015 07:37

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