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Stop marketing your brand!
Stop marketing your brand!

The concept of content marketing is not original, but when you put the word "online" in front of it, it becomes a whole new animal...

By Helen McIntee 5 May 2015 14:20

Activism in the age of social media
Activism in the age of social media

Social media activism has its perks, but a displaced mother of three from Zimbabwe is neither going to eat blogs nor the ranting scribbles trending all over our newsfeeds...

By Rebone Masemola 5 May 2015 13:41

© Dingming Zhang – 123RF.com
© Dingming Zhang – [[www.123rf.com 123RF.com]]
[Orchids & Onions] Courage and humour rev the engine for consumers

One of the trickiest things for a brand to do is to change its offering radically and then market it. Ask Coca-Cola about the New Coke fiasco in the 1980s...

By Brendan Seery 5 May 2015 06:00

© everythingpossible – 123RF.com
© everythingpossible – [[www.123rf.com 123RF.com]]
Mobile and tech - What should be on the marketer's radar

Jonathan Hall, President Consulting: North America, at Added Value, highlights the latest in everything from artificial intelligence to wearables, from big data to storytelling, and what brand owners can learn from the worlds of mobile and tech.

By Jonathan Hall 4 May 2015 13:29

Mobile motivation is sweeping Africa
Mobile motivation is sweeping Africa

As the world celebrates Worker's Day to commemorate trade unions and labour movements, the mobile industry in Africa is expanding to fulfil the continent's growing needs for mobile solutions and create more opportunities for its workforce...

By Amr Shady 4 May 2015 11:02

© Shao-Chun Wang – 123RF.com
© Shao-Chun Wang – [[www.123rf.com 123RF.com]]
Getting into the advertising business

Advertising is not a nine to five job - at least, it's not if you want to be highly successful and reap the rich rewards that go with taking the boardroom hot seat...

By Chris Brewer 4 May 2015 07:44

[TrendTalk] Great ads in play
[TrendTalk] Great ads in play

This has been such an interesting year for advertising already as branded content, social advertising and storytelling take the lead in branding, resulting in new advertising concepts and ideas...

By Louise Marsland 4 May 2015 06:54

Antoinette Pombo
Youth marketers, here's why traditional advertising doesn't cut it anymore...

If you still believe that paying hundreds of thousands of rands for billboard advertising is getting the job done, do the following experiment...

By Antoinette Pombo 1 May 2015 10:33

Marcus Brewster
How to spell G-O-L-D in public relations

Receiving a gold PRISM Award made me analyse what alchemical ingredients go into a Gold campaign, and led me to the following spelling guide of how to make PR magic...

By Marcus Brewster 30 Apr 2015 15:32

Top tips for women in tech
Top tips for women in tech

As a woman with more than 17 years of work experience in the challenging and constantly evolving tech industry, I have had my fair share of learning experiences over time...

By Lynette Hundermark 30 Apr 2015 09:18

A screenshot from the Prudential ad
A screenshot from the Prudential ad
[Orchids & Onions] Simple ad has power to change minds

It certainly wasn't planned that way, but the launch of the new TV ad for Prudential came at an appropriate time this week as the country was continuing to reel from the wave of brutal xenophobia...

By Brendan Seery 29 Apr 2015 06:00

The internet and the earthquake: how the web reacted to Nepal's killer shock
The internet and the earthquake: how the web reacted to Nepal's killer shock

Perhaps the most remarkable thing about the earthquake that struck Nepal over the weekend is how quickly we received the information...

By Stuart Thomas 28 Apr 2015 14:00

Chris Moerdyk
It's 'battening the hatches and don't spend money' time again

It is a phenomenon that occurs as regular as clockwork and would be quite amusing if it wasn't quite so serious...

By Chris Moerdyk 28 Apr 2015 07:21

What does new age photography do for memory and history?
What does new age photography do for memory and history?

After sitting in on a session on Instagram and the art of photography I was left wondering about how the form has developed over the years, whether it's still an artistic form of social expression...

By Rebone Masemola 24 Apr 2015 13:25

[TrendTalk] Why influence marketing has huge impact
[TrendTalk] Why influence marketing has huge impact

Influencer marketing has seen explosive growth in the last couple of years and is becoming a dominant practice in marketing communications...

By Louise Marsland 24 Apr 2015 11:59

Five social media pitfalls that SMEs should avoid
Five social media pitfalls that SMEs should avoid

Social media is a powerful tool for the small business owner. It can help you to build customer relationships, improve your search engine optimisation, and create a buzz about your business...

By Steven Cohen 24 Apr 2015 07:10

Publish and be damned in name of patriotism
Publish and be damned in name of patriotism

After being stalked down a street, taunted and hit with a wrench, Emmanuel Sithole was cornered by his attackers, stabbed in the heart on a rubbish-strewn Alexandra street. He was from Mozambique...

By Anton Harber 24 Apr 2015 05:22

Why we should be investing in engagement
Why we should be investing in engagement

South Africa, alongside some of our BRICS partners, is globally recognised as among the most fertile grounds for new consumption of smartphones, online content and mobile applications...

By Glenn Gillis 23 Apr 2015 14:12

Putting our people first
Putting our people first

Most private sector organisations - including PR agencies - will tell industry, their employees and potential hires that 'people are our most valuable asset' and 'our people come first'...

By Nicky James 22 Apr 2015 14:57

Rolf Akermann
Get the basics right

Two experiences in one week prompted me to write this article. Great TV campaigns, CRM programmes, social media etc. will not help if one does not get the basics right...

By Rolf Akermann 22 Apr 2015 14:18

Navigating the new marketing landscape
Navigating the new marketing landscape

Consumers navigate expertly from Facebook to their blog on Tumblr, mobile banking app, Apple TV and back again...

By Eden Lanser 22 Apr 2015 14:00

Build fans, not audiences
Build fans, not audiences

Gone are the days of the passive audience that is willing to receive marketing messages at the whim of the advertiser. The new, more demanding, generation of consumers, has been exposed to so much advertising...

By Richard Firth 22 Apr 2015 13:08

Mike Sharman
#Awareness is so 2014...

It's become our obligation as an industry to be able to create a remarkable brand narrative that does more than just create awareness...

By Mike Sharman 22 Apr 2015 13:08

No 'cookie cutter' solution
No 'cookie cutter' solution

Traditional PR + Digital PR = A bold leap of faith for the survival of our industry. I don't need to preach to the converted. The role of PR is fundamentally shifting...

By Tracy Jones 22 Apr 2015 11:50

[NewsMaker] Deshnee Subramany
[NewsMaker] Deshnee Subramany

With the launch of Kagiso Digital's NOW.co.za online news portal aimed predominantly at the millennial generation, Deshnee Subramany has been appointed editor of NOW...

By Louise Marsland 22 Apr 2015 09:32

Collaboration - a game changer
Collaboration - a game changer

Comment8, a UK internal communications consultancy, hosted its third annual iCollaborate conference in London, focussing on key trends impacting practitioners...

By Daniel Munslow 22 Apr 2015 08:45

[Orchids & Onions] Rumble in Jungle ad is a knockout
[Orchids & Onions] Rumble in Jungle ad is a knockout

The buzzword in the marketing and advertising business these days is 'content'. Many of the clevers bandy it about as if they're the first to discover it...

By Brendan Seery 22 Apr 2015 08:00

Harry Welby-Cooke
Why you need to test your business idea first

If you were given the choice between launching a business built around a sleek new gadget, or starting a second-hand clothing and shoe store, what would you choose?...

By Harry Welby-Cooke 21 Apr 2015 14:38

Keri-Ann Stanton
Growing brand belief - the core of PR

Campaigns are exciting but it is SACRILEGE to build a campaign community and then not talk to them until the next campaign. We are all guilty of it...

By Keri-Ann Stanton 21 Apr 2015 14:37

Africa's development potential is about reputation
Africa's development potential is about reputation

As the bitter cold January winds swept through the alpine town of Davos this year, delegates at the 2015 World Economic Forum portrayed a warm picture of economic growth in Africa...

By Joanna Oosthuizen 21 Apr 2015 14:23

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