Marketing & Media contributor articles

Latest showcases

More showcases...


Ian Henderson
Not love, but the right business model will bring us together

With all the successes of the Internet and globalisation, the dream was once for a global village of freely communicating, distance-trading world citizens...

By Ian Henderson 27 Feb 2015 15:22

Chris Midgley
Digital. Different? Yes, but mostly no.

Chris Midgley, Strategist with Blast Brand Catalysts, on what is really different in the new digital age...

By Chris Midgley, Issued by Blast Brand Catalysts 27 Feb 2015 11:41

[Design Indaba 2015] Reinventing the wheel and other stories
[Design Indaba 2015] Reinventing the wheel and other stories

As the 20th annual Design Indaba Conference gets underway at Cape Town's CTICC, Terry Levin unpacks some of the infinitely inspiring insights presented by the world's leading global thinkers, doers and change-makers.

By Terry Levin 27 Feb 2015 10:15

Martin Walshaw
Time to dump passwords for good?

It's conceivable that one day biometrics may replace passwords completely, across many different services...

By Martin Walshaw 27 Feb 2015 06:20

Sid Peimer
Five beliefs about strategy execution that are just plain wrong

At the conclusion of strategy sessions we identify objectives and allocate responsibilities with timelines. It's all very clear. But...

By Sid Peimer 26 Feb 2015 06:17

Amanda Sevasti
Hiring for social media

A social media manager is not a glorified typist. They are at the coal face of your brand, talking to your consumers every day, representing your organisation far more often and more loudly than your CEO's interview on 702. But what do you look out for and what do you need?...

By Amanda Sevasti, Issued by NATIVE VML 25 Feb 2015 13:29

[NewsMaker] Dylan McLean
[NewsMaker] Dylan McLean

Joe Public has appointed Dylan McLean as executive creative director and managing partner of their new Johannesburg-based digital offering, Connect Joe Public...

By Louise Marsland 25 Feb 2015 06:48

A new approach to increasing profit
A new approach to increasing profit

Conventional businesses over simplify their definition of profit as the difference between sales and expenses. With this approach, there are only three variables that can be manoeuvred or improved to influence profitability...

By Harry Welby-Cooke 24 Feb 2015 15:03

James White
How to create a landing page that converts

Whether you're trying to sell a new product or you want to convince customers to stick around and get to know your company and services better, there's a lot to consider when constructing the perfect landing page...

By James White 24 Feb 2015 14:54

Why your small business should be making use of SEO
Why your small business should be making use of SEO

Sophie Baker of Biz4Afrika speaks to Casson Media, experts in search engine optimisation (SEO) and web design, to get their tips on how your small business can and should make use of SEO...

By Sophie Baker 24 Feb 2015 08:00

[Design Indaba 2015] FilmFest '15 on the fringe of unusualness
[Design Indaba 2015] FilmFest '15 on the fringe of unusualness

We asked PR, Marketing and Communications Manager of Design Indaba Megan Wolstenholme to elaborate on the diverse line-up and share some insights into film as part of this multifaceted platform...

By Jessica Taylor 23 Feb 2015 14:16

Bookmarks Awards reflect a maturing industry
Bookmarks Awards reflect a maturing industry

Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important...

By Danette Breitenbach 23 Feb 2015 11:11

Rick Joubert
African mobile operators are missing an opportunity

The mobile medium has moved beyond hype and early adoption and is touching the mainstream consciousness in advertising and media...

By Rick Joubert, Issued by Mobile Marketing Association 23 Feb 2015 10:35

Bizcommunity congratulates RYSMI graduates
Bizcommunity congratulates RYSMI graduates

On Friday, 20 February 2015, industry guests were invited to view the fruits of the R&Y Springboard Marketing Institute (RYSMI)...

By Terry Levin 23 Feb 2015 08:59

Online video news: what works, what doesn't and what the future holds
Online video news: what works, what doesn't and what the future holds

South Africans are connecting to the internet - more so every day. But online no longer means just computers - it's tablets, mobiles and any device that has an internet connection...

By Dan Calderwood 23 Feb 2015 08:00

Making its (Book)mark
Making its (Book)mark

Last week a total of 13 gold and 34 silver awarded on stage (the 44 bronze winners were announced but not called onto the stage), at the 7th Bookmarks Awards...

By Danette Breitenbach 20 Feb 2015 13:30

[TrendTalk] Content is key to 'winning' Twitter
[TrendTalk] Content is key to 'winning' Twitter

We know from a personal perspective that to get more followers on social media we have to be active daily, post cool stuff, be authentic and be engaged. But is it the same for brands?...

By Louise Marsland 20 Feb 2015 10:38

Mark Eardley
Challenges facing B2B enterprises

It's a double train smash for B2B sales and profits...

By Mark Eardley 20 Feb 2015 09:23

Four tricks to stay creative
Four tricks to stay creative

Often, creativity is the kickstart a business needs to get off the ground, or to stay ahead...

By Sophie Baker 20 Feb 2015 08:00

Why SA companies must start focusing on social media as a service channel
Why SA companies must start focusing on social media as a service channel

A growing number of consumers are turning to social media as their first point of contact when they have a question or complaint for a brand with which they do business...

By Gordon Geldenhuys 19 Feb 2015 16:00

Ryan Murphy
Don't build your own website

Let's assume for a second that you have no idea about websites and what goes into developing a website. You've decided it's either time to build a website or update your existing one...

By Ryan Murphy 19 Feb 2015 15:34

The cheese has been moved
The cheese has been moved

The mobile phone is now the most dominant mass media channel in South Africa, having overtaken desktop PCs. Reports show that over 37.2 million in the adult population in the country own a mobile phone...

By Joseph Neusu 19 Feb 2015 13:46

Chris Moerdyk
Brands, cats and the ANC all have nine lives

I was asked to comment by a few business newspapers last week about the impact on the Ocean Basket restaurant brand following a complaint that it sold some dishes using freshwater fish...

By Chris Moerdyk 19 Feb 2015 06:51

Noëleen Bruton
Marketing in tough times

In tough economic times, marketers are sometimes tempted to compromise their brands in order to drive sales or footfall - but this is a danger zone....

By Noëleen Bruton 18 Feb 2015 14:19

[Orchids & Onions] Home truths win hearts, but snake oil and puffery get thumbs down
[Orchids & Onions] Home truths win hearts, but snake oil and puffery get thumbs down

The best advertising echoes a basic human truth - and instantly connects with us because we have experienced just that situation...

By Brendan Seery 18 Feb 2015 13:37

Danette Breitenbach
[Bookmarks] The secret to digital success

Digital is a different animal to other mediums, with its own nuances and particularities. Just as some television commercials fail, so not all digital campaigns succeed, so I posed a question on the eve of the IAB Bookmark Awards...

By Danette Breitenbach 18 Feb 2015 10:01

Book Review: Things ewe never kn'ewe about South African place names
Book Review: Things ewe never kn'ewe about South African place names

Things ewe never kn'ewe about South African place names, by Ann Gadd, and reviewed by Motoring Editor Henrie Geyser, takes you from Baardskeerdersbos to Tweebuffelsmeteenskootmorsdoodgeskietfontein - and all points between...

By Henrie Geyser: motoring editor 18 Feb 2015 07:50

James Hurford
Tips to being a better speaker

Speaking well is one of the most important skills you can develop. Personal relationships, social interactions and work situations all require you to communicate to other people...

By James Hurford 18 Feb 2015 07:09

[NewsMaker] Alistair Mokoena
[NewsMaker] Alistair Mokoena

The appointment of industry heavyweight Alistair Mokoena as the managing director of Ogilvy & Mather South Africa was one of the big industry moves announced last year...

By Louise Marsland 18 Feb 2015 06:39

Gary van Zyl
Where have all the good logos gone?

Over my career, I've witnessed the agency or designer presenting a logo that 'looks nice', but when dissecting the logo into its fundamental building blocks, you find that there's not much substance to it...

By Gary van Zyl 17 Feb 2015 14:22

Next >