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Potayto, Potarto: How this Super Bowl ad changed how I see marketing
Potayto, Potarto: How this Super Bowl ad changed how I see marketing

Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'...

By Leigh Crymble 2 days ago

(c) Ali Gokhan -
#FDTOOH: Making out of home work

The reality of out of home (OOH) is that it is much more complex than targeting consumers travelling from home to work and back, and how OOH taps into that complexity to determine its success...

By Danette Breitenbach 2 days ago

#DesignMonth: Blush (Paper Company) is the colour of a beautiful planner
#DesignMonth: Blush (Paper Company) is the colour of a beautiful planner

When asked how you are, the typical response used to be ‘Fine, thanks'. These days, it's more often than not ‘So busy!'. All the more reason for a planner to help organise your life and keep your daily schedule in check, and one that you actually would make the time to use and, better still, enjoy...

By Jessica Tennant 2 days ago

(c) Roman Fedin -
#FDTOOH: Following the breadcrumbs

The functions of out of home (OOH) touchpoints are rapidly changing, moving from driving awareness across audiences to purchasing products. OOH is at the beginning of a revolutionary change as disruptive forces, including consumer media habits, advertiser demands and technological advances, change the medium...

By Danette Breitenbach 3 days ago

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Amazon wants to take over the boardroom, silence Skype with Chime

Internet behemoth Amazon has announced a new workplace messaging and conferencing facility. Dubbed Chime, the product is billed as a “communications service that transforms online meetings with a secure, easy-to-use application that you can trust”.

By Andy Walker 15 Feb 2017

LIVE: Jacaranda FM launches its new brand positioning with a world first for radio
LIVE: Jacaranda FM launches its new brand positioning with a world first for radio

Jacaranda FM teamed up with advertising agency Halo to create a world first for radio – a live, lip sync, audiovisual campaign. This stunt marks the station's launch of a new brand positioning that promises to deliver more music you love...

By Jessica Tennant 15 Feb 2017

Great talks move mountains
Great talks move mountains

Since 2007, members of the Gamatong team have attended twelve TED events, in eleven cities, in eight countries, on five continents. It's been a thrilling journey, as you might imagine. We've taken it all in, with eyes wide open, and pen in hand...

By Ithateng Mokgoro 14 Feb 2017

Screen grabs from the ad.
[Orchids & Onions]: Head out on the highway… looking for adventure and classic ads

In the ad world, the Super Bowl weekend in America – the biggest annual sporting event in that country – is a huge deal. Brands spend tens of millions of dollars making the commercials, which will be flighted during the hours-long Super bowl spectacular. They then pay even more multiple millions to buy the air time...

By Brendan Seery 14 Feb 2017

Putting customers first
Putting customers first

Business has always been built around the customer, and recent developments are forcing companies to examine their business processes...

By Wynand Smit 14 Feb 2017

China's Weibo is now worth more than Twitter
China's Weibo is now worth more than Twitter

Twitter is just not having a good end to the decade. After disappointing Q4 2016 financial results marred the platform's active role in the US Elections, a new report now suggests that Twitter is valued less than its Chinese rival Weibo...

By Andy Walker 14 Feb 2017

Maximkabb © –
Are marketer-agency relationships losing that loving feeling?

February is the month of love, with Valentine's Day providing countless marketing communications opportunities to express those ‘loving feelings' – an appropriate time to reflect on the state of marketer–agency relationships...

By John Little 14 Feb 2017

Six business lessons in learned in 150 days
Six business lessons in learned in 150 days

So we've been in operation for about 150 days, and there have been a few lessons, many in fact, and looking back, a few things have surprised me and stand out...

By Kevin Welman 13 Feb 2017

Gorosi © –
The transformation balancing act: SA faces a tipping point

SONA 2017 highlighted two key issues that must be carefully balanced: addressing economic inequality and encouraging FDI...

By Dharmesh Nagar 13 Feb 2017

(c) Wavebreak Media Ltd -
Customer service is not a science, says Cell C CEO

A simple and common sense message that came across loud and clear at the Ask Afrika Orange Index Conference on Thursday, 9 February 2017 that seems to be the key to success in customer service was to create more real, meaningful human connections...

By Jessica Tennant 13 Feb 2017

Kruger with his latest book released with Penguin, looking at the concept of strategic rule-breaking for businesses.
SONA and strategic rule-breaking: The art of doing the unexpected for amplified results

Rules are a great idea. Except when they aren't. If you're fascinated by the idea of breaking rules, last Thursday's amazing travelling circus show, the State of the Nation Address, will have struck you as a veritable feast of chaotic delights. Wearing your proudly South African cap, your emotional reaction may have been somewhat different, but let's put national dignity aside for a second and think about the idea of strategic rule-breaking...

By Douglas Kruger 13 Feb 2017

Ambiente: Feedback from Frankfurt
Ambiente: Feedback from Frankfurt

Ambiente is one of the leading trade fairs showcasing design across dining, giving and living…

By Dave Nemeth 13 Feb 2017

Dotshock © –
Brands nudge their way towards goodness

Economics has long been based on the assumption that as humans we make rational, purposefully thought out decisions that are in our best interest...

By Leslie Pascaud 9 Feb 2017

Yegor Larin © –
ABC: Members up but print down

The ABC 4th Quarter 2016 results, released via webinar for the first time, show that the total number of products and titles reported on for the ABC 4th quarter 2016 has increased to 982 from 854 in 2015...

By Danette Breitenbach 9 Feb 2017

Are you ignoring any of these old but effective marketing strategies?
Are you ignoring any of these old but effective marketing strategies?

Social media, push notifications and TV commercials may have taken over as the major marketing tools in the digital age, but some of the old-school marketing methods can still be effective...

By Boris Dzhingarov, Issued by Monetary Library 9 Feb 2017

Bespoke textbooks offer printers respite from the revenue-eliminating e-book model
Bespoke textbooks offer printers respite from the revenue-eliminating e-book model

Publishers have made their bread and butter off textbooks for longer than students have endured on microwave noodles and crackers...

By Vaughan Patterson 8 Feb 2017

(c) rawpixel -
Marketers will be required to implement stringent measures to effectively manage media costs

A major cause for concern is brewing in the South African media, advertising and communication industry. A trend that was recently blown wide open in the United States by the American Association of Advertisers (ANA) is also taking place on our shores on a seemingly widespread scale...

By Johanna McDowell 8 Feb 2017

Enterline © –
The great comfort of bad Super Bowl ads

Quick, name your top 10 Super Bowl ads from this year. I know, it's a struggle. I am asking you to remember 10 out of a 100 or so ads whose sole purpose is to be memorable...

By Damon Stapleton 8 Feb 2017

Screengrabs from the ad.
[Orchids & Onions]: Here's a Big Bang Theory: Use just one credit card…

Without wanting to sound sexist, have you noticed that women will watch movies over and over… and over again! And, woe betide the mere male who tries to wrest the remote control from She Who Will Watch Notting Hill For The 17th Time…

By Brendan Seery 7 Feb 2017

Boris Dzhingarov
Overview of the most popular demand-side platforms

Real-time bidding and demand-side platforms (DSP) have become a focus of interest, and this is pretty much natural since more than 30% of total ads are going through demand-side platforms...

By Boris Dzhingarov, Issued by Monetary Library 7 Feb 2017

Lady Gaga rocks the Super Bowl half time show - @forbes
#TRENDING: Brand activism ruled Super Bowl 2017

We are entering a new era of brand activism as brands step up to speak out against political decisions they feel are morally wrong…

By Louise Marsland 6 Feb 2017

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Snapchat IPO: 6 more things you should know

Snap Inc's IPO filing was made public overnight, revealing a variety of details surrounding Snapchat‘s operations...

By Hadlee Simons 6 Feb 2017

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Facebook's fake news tools coming to France ahead of elections

According to a report, Facebook will implement fake news checking systems in France ahead of the country's elections...

By Andy Walker 6 Feb 2017

#Newsmaker: Amy Meyer from CBR Marketing
#Newsmaker: Amy Meyer from CBR Marketing

Amy Meyer heads up the content and strategy team at CBR Marketing. She hopes to bring something new to the South African media and content landscape...

By Beverley Klein 6 Feb 2017

Gajus © –
What's your number?

I once heard a marketing consultant advise a moaning supermarket owner, who felt he just had to cut costs dramatically. He said: “Turn your lights off – that will reduce your overheads by a massive percentage. Of course, you'll have no customers, but that's the (very) short-term solution...”

By Chris Brewer 6 Feb 2017

Snapchat IPO: The key figures revealed
Snapchat IPO: The key figures revealed

Snap Inc. filed a confidential initial public offering (IPO) with the Securities and Exchange Commission last year, leaving many to wonder about the details. But now, the house of Snapchat has raised the curtain on aspects of the deal...

By Hadlee Simons 3 Feb 2017

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