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[TrendTalk] Content is key to 'winning' Twitter
[TrendTalk] Content is key to 'winning' Twitter

We know from a personal perspective that to get more followers on social media we have to be active daily, post cool stuff, be authentic and be engaged. But is it the same for brands?...

By Louise Marsland 20 Feb 2015 10:38

Doug Mayne
[Trends 2015] It's not all about the money

Malls are crazy places where anything can happen. Most importantly, the bulk of this country's retail spending takes place in this environment...

By Doug Mayne 6 Feb 2015 08:54

[Trends 2015] The power of the crowd
[Trends 2015] The power of the crowd

BMi market research chief executive officer, Gareth Pearson, outlines his consumer brand trends in brief, which will shape 2015...

By Gareth Pearson 4 Feb 2015 10:56

Gaby de Abreu
[Trends 2015] The rise of 'me'

In brand communication, 'knowing your target market' will cease to be about drawing an average every-man in outline, but will rather be about speaking to every individual customer who comes into contact with your products...

By Gaby de Abreu 3 Feb 2015 07:23

George Golding
[Trends 2015] Your customers hold the power

2015 will continue to be all about the customer, for brands...

By George Golding 29 Jan 2015 09:03

Hansie Smit
SA Trendwatch 2015

Alarming trend news from the US is that Mom jeans are set to make a comeback in 2015. For the fashion unconscious, Mom jeans are high-wasted, ankle-length jean pants worn by Moms everywhere...

By Hansie Smit 29 Jan 2015 07:16

Yegs Ramiah
[Trends 2015] Changing consumer behaviour

Brands need to help consumers make better choices by focussing on the real issues consumers face, ahead of the bottom line and marketing plans...

By Yegs Ramiah 24 Jan 2015 09:00

[Trends 2015] The year of transformation
[Trends 2015] The year of transformation

The pressure is on the local advertising industry in 2015 with the implementation of the new Triple BEE codes, warns Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa...

By Abey Mokgwatsane 20 Jan 2015 08:20

Sid Peimer
[Trends 2015] Avoiding 'Infobesity' and harnessing opportunity

When asked if I have a crystal ball, my response would be: "No, it's just the way I walk." Predictions may not make us walk funny, but we certainly need to know where we're going...

By Sid Peimer 20 Jan 2015 08:00

Mike Sharman
[Trends 2015] Online influencers are the billboards of 2015

Influencer marketing, Africa and reaching the Millennials in the hidden, dark spaces they inhabit online, means brands need to enhance their cult status to win over Generation Z.

By Mike Sharman 19 Jan 2015 09:24

[Trends 2015] Your 2015: The consumer, content and collaboration
[Trends 2015] Your 2015: The consumer, content and collaboration

It's all about me, you and what we want. Now. No waiting around. This is the year the consumer and content will dominate and brands learn the meaning of true collaboration...

By Louise Marsland 16 Jan 2015 15:05

Dion Chang
[Trends 2015] Business and consumer trends for 2015

Social activism and the underpinning of digital solutions to major market innovation will characterise this year, according to renowned South African trend analyst, Dion Chang...

By Dion Chang 16 Jan 2015 13:00

Sid Peimer
Brand loyalty - a thing of the past for technology brands?

This year's Consumer Electronics Show will feature everything from biometric socks and other 'wearables' to 3D printers, drones, robotics, virtual reality and TVs where the clarity is best described as 'breath-taking'. However...

By Sid Peimer 8 Jan 2015 07:21

Sustainable future: Eco-friendly retail stores
Sustainable future: Eco-friendly retail stores

Climate change has propelled us to move towards a greener and more sustainable future. It has created an environment that makes it possible to be green and still run a profitable business...

By Stephen Sandmann 29 Dec 2014 12:10

Kirsty Sharman
Silly season social marketing insights

It's obvious that the brick and mortar world is racing away on the festive season bandwagon already, but what are the trends in online marketing around the silly season?...

By Kirsty Sharman 28 Nov 2014 08:19

Lynette Hundermark
How retail can rule 2015

There are just over 37 million adults in South Africa today and, if you want to reach them, there's no better way than to use mobile technology...

By Lynette Hundermark 26 Nov 2014 11:36

The intersection between online and offline retail
The intersection between online and offline retail

While the lines between online and offline retail have become blurred and call for a more holistic view, there was once a time when many believed that online retail would destroy its brick-and-mortar counterpart...

By Danette Breitenbach 4 Nov 2014 11:45

Embracing m-commerce
Embracing m-commerce

Okay, so it doesn't exactly flow off the tongue, but it is certainly worthy of attention: m-commerce (mobile commerce) is the next generation of e-commerce...

By Robyn Hazekamp 23 Oct 2014 11:39

Creating shopper chemistry for brands
Creating shopper chemistry for brands

Macy's in New York City calls itself the world's largest store. Not only is this not true, but no-one cares because in the new world of retail and shoppers, choice is not a differentiator...

By Danette Breitenbach 22 Oct 2014 09:43

John Harvey
Checking your cell... for a car

South Africans are following global trends when it comes to buying cars online, including younger motorists increasingly using their cellphones to browse for the most suitable vehicle.

By John Harvey 3 Jul 2014 09:02

Local is the new luxury
Local is the new luxury

In light of Cape Town as World Design Capital 2014, we thought we'd talk trends, the booming quality of local design, and the role ecommerce plays in South Africa, with fashion editor and trend forecaster Zakirah Rabaney of online fashion retailer, Zando.co.za.

By Jessica Taylor 27 Mar 2014 14:49

[2014 trends] Fashionably late
[2014 trends] Fashionably late

The most recent International Monetary Fund regional economic outlook for sub-Saharan Africa projects an accelerated GDP growth of 6% in 2014 from around 5% in 2013.

By Nick Schilperoort 7 Feb 2014 08:28

[2014 trends] A roller-coaster of a year
[2014 trends] A roller-coaster of a year

2014 is a going to be a roller-coaster of a year. There are huge opportunities for brand growth across the continent, the chance to showcase local design to global audiences...

By David Blyth 6 Feb 2014 05:33

[2014 trends] Delivering value in a dynamic retail environment
[2014 trends] Delivering value in a dynamic retail environment

The South African retail landscape has undergone massive change and is becoming increasingly dynamic with the influx of new local and well-known international brands.

By Brett Kaplan 4 Feb 2014 08:20

[2014 trends] The cash-strapped consumer
[2014 trends] The cash-strapped consumer

I believe this will be one of the biggest trends to shape the marketing landscape in 2014...

By Mike Taberner 3 Feb 2014 06:27

[2014 trends] 12 broad (but cherry-picked) trends
[2014 trends] 12 broad (but cherry-picked) trends

Our selection of trends is broad - but cherry-picked - to give you a sense of what the trends are, across a wide variety of industries.

By Dion Chang and Raleen Bagg 29 Jan 2014 09:26

[2014 trends] Sustainable event practices to grow in 2014 and beyond
[2014 trends] Sustainable event practices to grow in 2014 and beyond

I think that because events like exhibitions, mall activations, etc, engage all of the senses, they represent the marketing medium that will champion sustainable growth and development in 2014 and beyond.

By Justin Hawes 23 Jan 2014 07:03

[2014 trends] Mall and retail trends for 2014
[2014 trends] Mall and retail trends for 2014

I think that overall it's going to be a tough year for retailers, but those that truly embrace technology, focus on staff, their knowledge and deliver an authentic, world class experience could edge ahead of competitors.

By Doug Mayne 22 Jan 2014 06:22

2013 was the year of the digital customer
2013 was the year of the digital customer

2013 was another banner year for self-service in South Africa. We have seen the online market grow in leaps and bounds, with more and more people using their tablets, smartphones and PCs to do everyday transactions rather than standing in queues and waiting on hold for call centre agents.

By Kevin Meltzer 17 Jan 2014 14:00

[2014 trends] Business trends for online retailers
[2014 trends] Business trends for online retailers

Having been a senior role-player in the e-commerce space for 13 years, these are some of my industry trend predictions for 2014.

By Gary Hadfield 17 Jan 2014 06:13

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