Savvy marketers know just how to tug on consumers' heartstrings to build brand loyalty to effect sales. But you need to alsi know how to leverage their guilt, grab the attention of the new hipsters, and work with bacteria and bugs...
By Louise Marsland 27 Mar 2015 12:41
When asked if I have a crystal ball, my response would be: "No, it's just the way I walk." Predictions may not make us walk funny, but we certainly need to know where we're going...
By Sid Peimer 20 Jan 2015 08:00
Influencer marketing, Africa and reaching the Millennials in the hidden, dark spaces they inhabit online, means brands need to enhance their cult status to win over Generation Z.
By Mike Sharman 19 Jan 2015 09:24
It's all about me, you and what we want. Now. No waiting around. This is the year the consumer and content will dominate and brands learn the meaning of true collaboration...
By Louise Marsland 16 Jan 2015 15:05
Social activism and the underpinning of digital solutions to major market innovation will characterise this year, according to renowned South African trend analyst, Dion Chang...
By Dion Chang 16 Jan 2015 13:00
This year's Consumer Electronics Show will feature everything from biometric socks and other 'wearables' to 3D printers, drones, robotics, virtual reality and TVs where the clarity is best described as 'breath-taking'. However...
By Sid Peimer 8 Jan 2015 07:21
While the lines between online and offline retail have become blurred and call for a more holistic view, there was once a time when many believed that online retail would destroy its brick-and-mortar counterpart...
By Danette Breitenbach 4 Nov 2014 11:45
In light of Cape Town as World Design Capital 2014, we thought we'd talk trends, the booming quality of local design, and the role ecommerce plays in South Africa, with fashion editor and trend forecaster Zakirah Rabaney of online fashion retailer, Zando.co.za.
By Jessica Taylor 27 Mar 2014 14:49
The South African retail landscape has undergone massive change and is becoming increasingly dynamic with the influx of new local and well-known international brands.
By Brett Kaplan 4 Feb 2014 08:20
I think that because events like exhibitions, mall activations, etc, engage all of the senses, they represent the marketing medium that will champion sustainable growth and development in 2014 and beyond.
By Justin Hawes 23 Jan 2014 07:03
2013 was another banner year for self-service in South Africa. We have seen the online market grow in leaps and bounds, with more and more people using their tablets, smartphones and PCs to do everyday transactions rather than standing in queues and waiting on hold for call centre agents.
By Kevin Meltzer 17 Jan 2014 14:00