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Kirsty Sharman
Silly season social marketing insights

It's obvious that the brick and mortar world is racing away on the festive season bandwagon already, but what are the trends in online marketing around the silly season?...

By Kirsty Sharman 28 Nov 2014 08:19

Lynette Hundermark
How retail can rule 2015

There are just over 37 million adults in South Africa today and, if you want to reach them, there's no better way than to use mobile technology...

By Lynette Hundermark 26 Nov 2014 11:36

The intersection between online and offline retail
The intersection between online and offline retail

While the lines between online and offline retail have become blurred and call for a more holistic view, there was once a time when many believed that online retail would destroy its brick-and-mortar counterpart...

By Danette Breitenbach 4 Nov 2014 11:45

Embracing m-commerce
Embracing m-commerce

Okay, so it doesn't exactly flow off the tongue, but it is certainly worthy of attention: m-commerce (mobile commerce) is the next generation of e-commerce...

By Robyn Hazekamp 23 Oct 2014 11:39

Creating shopper chemistry for brands
Creating shopper chemistry for brands

Macy's in New York City calls itself the world's largest store. Not only is this not true, but no-one cares because in the new world of retail and shoppers, choice is not a differentiator...

By Danette Breitenbach 22 Oct 2014 09:43

John Harvey
Checking your cell... for a car

South Africans are following global trends when it comes to buying cars online, including younger motorists increasingly using their cellphones to browse for the most suitable vehicle.

By John Harvey 3 Jul 2014 09:02

Local is the new luxury
Local is the new luxury

In light of Cape Town as World Design Capital 2014, we thought we'd talk trends, the booming quality of local design, and the role ecommerce plays in South Africa, with fashion editor and trend forecaster Zakirah Rabaney of online fashion retailer, Zando.co.za.

By Jessica Taylor 27 Mar 2014 14:49

[2014 trends] Fashionably late
[2014 trends] Fashionably late

The most recent International Monetary Fund regional economic outlook for sub-Saharan Africa projects an accelerated GDP growth of 6% in 2014 from around 5% in 2013.

By Nick Schilperoort 7 Feb 2014 08:28

[2014 trends] A roller-coaster of a year
[2014 trends] A roller-coaster of a year

2014 is a going to be a roller-coaster of a year. There are huge opportunities for brand growth across the continent, the chance to showcase local design to global audiences...

By David Blyth 6 Feb 2014 05:33

[2014 trends] Delivering value in a dynamic retail environment
[2014 trends] Delivering value in a dynamic retail environment

The South African retail landscape has undergone massive change and is becoming increasingly dynamic with the influx of new local and well-known international brands.

By Brett Kaplan 4 Feb 2014 08:20

[2014 trends] The cash-strapped consumer
[2014 trends] The cash-strapped consumer

I believe this will be one of the biggest trends to shape the marketing landscape in 2014...

By Mike Taberner 3 Feb 2014 06:27

[2014 trends] 12 broad (but cherry-picked) trends
[2014 trends] 12 broad (but cherry-picked) trends

Our selection of trends is broad - but cherry-picked - to give you a sense of what the trends are, across a wide variety of industries.

By Dion Chang and Raleen Bagg 29 Jan 2014 09:26

[2014 trends] Sustainable event practices to grow in 2014 and beyond
[2014 trends] Sustainable event practices to grow in 2014 and beyond

I think that because events like exhibitions, mall activations, etc, engage all of the senses, they represent the marketing medium that will champion sustainable growth and development in 2014 and beyond.

By Justin Hawes 23 Jan 2014 07:03

[2014 trends] Mall and retail trends for 2014
[2014 trends] Mall and retail trends for 2014

I think that overall it's going to be a tough year for retailers, but those that truly embrace technology, focus on staff, their knowledge and deliver an authentic, world class experience could edge ahead of competitors.

By Doug Mayne 22 Jan 2014 06:22

2013 was the year of the digital customer
2013 was the year of the digital customer

2013 was another banner year for self-service in South Africa. We have seen the online market grow in leaps and bounds, with more and more people using their tablets, smartphones and PCs to do everyday transactions rather than standing in queues and waiting on hold for call centre agents.

By Kevin Meltzer 17 Jan 2014 14:00

[2014 trends] Business trends for online retailers
[2014 trends] Business trends for online retailers

Having been a senior role-player in the e-commerce space for 13 years, these are some of my industry trend predictions for 2014.

By Gary Hadfield 17 Jan 2014 06:13

Danette Breitenbach
The future is personalised engagement

Given the pervasiveness of mobiles in South Africa, one would expect it to influence the retail sector greatly. However this is not the case says Jesse Green of Perk, a company that works with retailers to engage shoppers on their mobiles while in-store.

By Danette Breitenbach 16 Jan 2014 07:38

[2014 trends] Waka waka (this time for Africa)
[2014 trends] Waka waka (this time for Africa)

It wasn't too long ago that Shakira was singing to thousands at the FNB Stadium for the 2010 Soccer World Cup: "Waka waka (this time for Africa). Your time to shine. Don't wait in line. Y vamos por todo."

By Gisèle Wertheim Aymés 15 Jan 2014 07:09

[2014 trends] The face of retail is about to change
[2014 trends] The face of retail is about to change

With consumers searching for shopping experiences and not merely driven by products and pricing, the face of retail is about to change drastically over the next few years. Here are just some of the trends we will start seeing from 2014.

By Dave Nemeth 15 Jan 2014 06:19

Raising an empowered financial savvy consumer
Raising an empowered financial savvy consumer

Since the global recession, spending behaviour has gone through various transitions, the consumer has become more and more budget savvy. Could it be that desperate times do indeed call for desperate measures?

By Tralone Khoza 10 Dec 2013 11:40

Emerging markets into the future
Emerging markets into the future

Emerging markets is the now and the future. 70% of the world's internet population is in emerging markets and the adspend is starting to move to these markets.

By Danette Breitenbach 18 Nov 2013 12:05

Kate Stubbs
Logistics needs to match digitally empowered customers

The rise in e-commerce and its associated challenges and opportunities is spurring the need for innovation in the way businesses and their supply chains need to operate, with the emergence of digitally empowered consumers.

By Kate Stubbs 10 Oct 2013 10:30

Bruce von Maltitz
High tech vs high touch: why your tech is only as good as the person implementing it

Nigel Clarke, an IT manager from the UK, made a few headlines earlier this year when he drew up a comprehensive call centre menu map - a project called "Please Press 1".

By Bruce von Maltitz 29 Jul 2013 12:04

Liza Bright
Considerations when facing FMCG challenges

As consumers face an on-going struggle in this volatile economic environment, new findings from the Neilsen report have identified the top five major factors on grocery purchases: price, transportation costs, health, enhanced nutrition and package labelling. This is why an offering of a wide selection of quality, cost-effective, value-orientated products is important.

By Liza Bright 20 Feb 2013 10:54

[2013 trends] Africa's dynamic markets
[2013 trends] Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013 13:20

[2013 trends] Out-of-the-box branding
[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013 12:33

[2013 trends] SA's youth trend-o-meter
[2013 trends] SA's youth trend-o-meter

Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.

By HDI Youth Marketeers Team 31 Jan 2013 11:30

Bevan Ducasse
The mobile retail revolution

The 2012 African Mobile Factbook (Blycroft Publishing) revealed a few interesting revelations. We know that commerce in Africa is steadily becoming dependent on mobile. Some analysts are even predicting that Africa will become the world's first post-PC region of the world, with countries such as Botswana, Gabon and South Africa having a mobile penetration of more than 100%. And with mobile being such a pervasive, sophisticated, and personal device, comes new and exciting opportunities.

By Bevan Ducasse 31 Jan 2013 05:43

[2013 trends] Africa poised for a great future
[2013 trends] Africa poised for a great future

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.

By Nandkishor Buty 30 Jan 2013 12:39

[2013 trends] It's all Hype(r)
[2013 trends] It's all Hype(r)

Colloquially, the word hyper is often used to convey over-the-top or excessive behaviour - as in "those blue Smarties made my child/dog/girlfriend really hyper". Additionally, over the last three or four decades, it has also come to mean linked. For the purposes of trend prediction, I will go out on a limb and predict that, from 2013, hyper will replace mega, uber and even inter as an urban prefix of choice.

By Terry Levin 30 Jan 2013 11:30

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