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#DesignIndaba2018: Seeing the world through a grain of sand
#DesignIndaba2018: Seeing the world through a grain of sand

The moment designer Lonny van Ryswyck took her shoes off on the Design Indaba stage, she opened many eyes to see the same thing in a different way. Isn't that was design is really about?

By Jessica Tennant 2 days ago

A South African's guide to moving to and making it in Malta: The secret language of doors
A South African's guide to moving to and making it in Malta: The secret language of doors

To understand something about living in Malta, you need a little architectural history. Actually you need a lot of architectural history, but I'll go gently...

By Marcus ‘The Maltese Falcon’ Brewster 2 days ago

Location-based marketing, what is it and how to take advantage of this trend?
Location-based marketing, what is it and how to take advantage of this trend?

Location-based marketing has been around for a few years now and has been a much hyped-up trend especially with the advent of apps, but what is it exactly?...

By Lynette Hundermark 2 days ago

Aleksandra Gosiewski
#DesignIndaba2018: The next generation of fashion is biology

New York-based Fashion Institute of Technology graduate and biomaterials research company AlgiKnit co-founder and COO Aleksandra Gosiewski gave a thought-provoking presentation at Design Indaba on Wednesday on why they, at AlgiKnit, believe that biology is the future of fashion and their revolutionary work in their search for a sustainable product...

By Jessica Tennant 2 days ago

Dr William Mapham.
Image © Christopher Larson/Scott Gorman.
#Designindaba2018: SA's crowd-sourced solution for a global problem

Dr William Mapham, an ophthalmologist hailing from the Eastern Cape, who conceived the Vula app, whilst working at the Vula Emehlo Eye Clinic in rural Swaziland and experiencing first-hand the difficulties faced by rural health workers in need of specialist advice, spoke on Day 2 of Design Indaba and received a standing ovation...

By Sue Disler 3 days ago

Images provided by Danilo Acquisto.
Why brands should focus on community building over the eye-balls approach

Danilo Acquisto writes that brands should build a YouTube presence now, to begin producing content that is relevant and consumable and to avoid the shotgun approach of gaining eyeballs alone...

By Danilo Acquisto 3 days ago

Johanna McDowell. Image provided.
Marketers to take digital in-house at unprecedented rate

Johanna McDowell writes that in 2018 more and more marketers will handle more and more digital marketing in-house...

By Johanna McDowell 3 days ago

History has a way of repeating itself, even in PR
History has a way of repeating itself, even in PR

Khangelani Dziba writes that there's currently a shift taking place that's influencing how we do marketing and PR...

By Khangelani Dziba 3 days ago

Rob and Sam Paddock, co-founders of GetSmarter | Photographer: Terry Levin
#DesignIndaba2018: Getting smarter at partnering by design

Brothers and co-founders (or 'partners by design' as they call themselves) Sam and Rob Paddock, CEO and chief of strategic partnerships at GetSmarter addressed Design Indaba delegates yesterday on how partnering at the student level as well as the employee and executive level has not only increased their course completion rate but resulted in the turnaround of the business...

By Jessica Tennant 3 days ago

Boris Dzhingarov
Four reasons to use social media as your focus group

With increasing connectivity through social media, focus groups are arguably no longer essential. Instead, you can gauge reactions from a target demographic directly on social media...

By Boris Dzhingarov, Issued by Monetary Library 3 days ago

G&G Digital launches breakthrough photography and videography services
G&G Digital launches breakthrough photography and videography services

G&G Digital has officially launched photography and videographic services that break through the noise and hit the creative and strategic mark for clients...

By Desiree Gullan, Issued by G&G Digital 3 days ago

on Design Indaba set she built at Artscape, Cape Town South Africa by .
#DesignIndaba2018: Speaking in colours

While admiring the work of Edel Rodriguez and Morag Myerscough at Design Indaba 2018, Terry Levin contemplates if perhaps the value of any graphic design may be determined by how effective it is in influencing a desired outcome, provoking a specific mental or emotional response in the viewer...

By Terry Levin 3 days ago

Zach Lieberman, artist and educator - creative coder.
#DesignIndaba2018: Zach Lieberman's magical world

Academic, rockstar or DJ? This was one of the questions Sue Disler had for artist and educator - creative coder, Zachery Lieberman in her interview with him on Day 1 of Design Indaba 2018...

By Sue Disler 21 Feb 2018

Sunu Gonera. Filmaker. Storyteller.
#DesignIndaba2018: 'This is Africa's moment'

The Design Indaba stage was a cathartic moment for the first speaker of day one, Zimbabwean-born filmmaker, Sunu Gonera, who told Bizcommunity.com that it was a "coming of age moment" for him to tell his own story to his peers and have it well received...

By Louise Marsland 21 Feb 2018

Is the methodology getting in the way?
Is the methodology getting in the way?

In a job of mining meaningful insights that truly grow brands, a certain level of intimacy in connecting with consumers is required...

By Mpho Mpofu 21 Feb 2018

Sliced bread. © Pixabay.
The crossover between human sciences and marketing

Historically, academia and marketing have remained distinctly separate domains. But over time, marketing as a commercial discipline has increasingly made use of human sciences such as psychology, sociology and anthropology to inform market research and strategy...

By Claire Denham-Dyson 21 Feb 2018

Screengrabs from the ads.
#OrchidsandOnions: Real appeal for real people is how Kia's Sportage rolls... but who let Sanral's strange Valentine's Day road map out in public?

Advertising has sometimes been described as the art of enticing people into buying things they don't need and they can't afford. In the car business, especially, it is often dreams which are being sold... sadly, those sort of dreams which can get people into big financial trouble eventually...

By Brendan Seery 20 Feb 2018

#Newsmaker: Esther Hoogstad steers Spree's customer journey
#Newsmaker: Esther Hoogstad steers Spree's customer journey

Newly appointed as head of customer interaction and marketing at Spree, Esther Hoogstad will be taking charge of the online retailer's end to end customer experience...

By Lauren Hartzenberg 20 Feb 2018

Li Edelkoort | Photographer:
The Goddesses of the past and present (Part 2)

This a continuation of Dutch trend forecaster Li Edelkoort's presentation at Lisof, on her latest trend book, Goddesses for spring/summer 2019...

By Jessica Tennant 20 Feb 2018

The Goddesses of the past and present (Part 1)
The Goddesses of the past and present (Part 1)

Dutch trend forecaster Lidewij Edelkoort presented her latest trend books for 2019, namely Goddesses (trends S/S 2019), On Safari (activewear S/S 2019) and Spiritual House (home and lifestyle 2019), as part of Design Indaba 2018 at Lisof in Johannesburg yesterday...

By Jessica Tennant 20 Feb 2018

Viral video success in 2018
Viral video success in 2018

Jon Ratcliffe writes about why he believes that the best way to communicate marketing messages today is through data-driven social video on Facebook, YouTube and Instagram...

By Jon Ratcliffe 20 Feb 2018

Design Indaba's global graduates. Image credit:  Design Indaba website.
Ten global graduates at Design Indaba

Kicking off on Wednesday, 21 February - Friday, 23 February, the 23rd edition of the Design Indaba will see ten global graduates presenting projects that speak to the water crisis, the power of sound, social entrepreneurship and so much more...

By Juanita Pienaar 20 Feb 2018

The next step in your marketing? You're probably already using it
The next step in your marketing? You're probably already using it

Digital marketing services have exploded over the past decade. You may be embracing the change, attempting to evade it, or perhaps you're just exhausted by it, but the next tranche of advancements may bring some relief...

By Adam Howatson 19 Feb 2018

Splash, Department of Water and Sanitation mascot. © screenshot, @DWS_RSA via Twitter.
South Africa's #SaveWater mascot Splash is scarier than the drought

While the City of Cape Town is using apps, Twitter campaigns and Mmusi Maimane's bucket delegation skills to remind South Africans to save water, the nation's Department of Water and Sanitation is taking a - ahem - different approach...

By Andy Walker 19 Feb 2018

Fort Review launches second edition, a video series
Fort Review launches second edition, a video series

Last week marked the launch of Fort Review's second edition, this time in the form of a thought-provoking nine-part video series covering everything from black excellence to erotic capital...

By Jessica Tennant 16 Feb 2018

A South African's guide to moving to and making it in Malta: A Karnival of optimism
A South African's guide to moving to and making it in Malta: A Karnival of optimism

There has been plenty to celebrate in Malta this month. We learned the island's GDP growth is predicted to be the highest in Europe and secondly, it's Karnival time!

By Marcus ‘The Maltese Falcon’ Brewster 16 Feb 2018

Supplied
The king is dead! #LongLiveTheKing

I found myself this week justifying the inclusion of television in a launch campaign. Someone check the moon, first Zuma resigns, and now this!

By Quinton Jones 16 Feb 2018

#IMC2018: The science of how brands grow
#IMC2018: The science of how brands grow

A popular track at this year's IMC Conference was that of creative and big idea creation, and a talk that really struck a cord, so to speak, was BBDO South Africa's CEO Boniswa Pezisa's on the power of breakthrough creativity and the role it plays in triggering emotions to communicate effectively...

By Jessica Tennant 16 Feb 2018

Beth Wade, VML Global CMO.
Native VML's new journey: Conducting the orchestra

As Native VML moves into a new era, the changes in the agency are not only organic; it is about a new business model that adds value and brings the customer into the brand's ecosystem. It is a new form of integration...

By Danette Breitenbach 15 Feb 2018

Jarred Cinman, chief creative officer for VML, EMEA will be taking over as CEO of VML South Africa.
Native VML's new journey: The 3,000

With the official announcement of the integration of Y&R and Native VML comes a number of changes in Native VML's management...

By Danette Breitenbach 15 Feb 2018

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