Marketing & Media contributor articles



Ayanda Dlamini
How ICT and skills will sustain each other in developing Africa

ICTs can develop skills, which in turn can develop the ICT sector, in a 'benefit cycle' that can propel Africa into the mainstream knowledge economy, but more effort is needed to get this wheel rolling...

By Ayanda Dlamini 31 Jan 2015 11:23

Mastering marketing in a multiscreen world
Mastering marketing in a multiscreen world

As consumers' media habits shift from evening primetime to 'always-on' screen time, marketers need to rethink how they interact with their customers...

By Ian Drummond 30 Jan 2015 14:16

John French
Employee engagement equals business results

'Employee engagement' is the buzzword we are hearing more and more about in today's corporate world...

By John French 30 Jan 2015 14:14

[TrendTalk] The trends game at the Super Bowl
[TrendTalk] The trends game at the Super Bowl

It's the greatest American sporting event this weekend: the Super Bowl. But the advertising is trending more than the football - it's among the most expensive 30 seconds in the world...

By Louise Marsland 30 Jan 2015 08:07

Wayne Naidoo
[Trends 2015] Power to the have-nots

As conventional models of reaching consumers become radically undermined, initially by mobile, the very notion of what a consumer is will change...

By Wayne Naidoo 30 Jan 2015 07:52

Henk Swanepoel
[Trends 2015] Full adoption of mobile marketing in Africa

The impact of the mobile phone is one of the most important changes to have taken place in Africa in the last century. It has changed people, societies, communities and relationships...

By Henk Swanepoel 30 Jan 2015 07:15

[Trends 2015] e-Sports outstrips mainstream sports
[Trends 2015] e-Sports outstrips mainstream sports

While big data, content marketing and the cloud are up there in his trends for 2015 too, Vincent Maher, chief innovation officer at Kagiso Media, has also highlighted the growth of e-Sports...

By Vincent Maher 30 Jan 2015 06:36

Marketing to millenials
Marketing to millenials

Around 10 million South Africans are aged between 18 and 33. These are the millennials, also known as Generation Y, and if you aren't factoring them into your marketing strategies already, you'd better hop to it...

By Nicholas Barenblatt 30 Jan 2015 06:20

Douglas Kruger
Want to be an industry expert? Make this one principle your entire business model

Some goals require what seems like contradictory behaviour. Becoming a venerated thought-leader in your industry is one of them...

By Douglas Kruger 29 Jan 2015 14:14

Garren Coetzee
Look at the legs on that strategy

The term "strategy" in day-to-day advertising, is thrown around as loosely as "booty" is in modern day hip-hop. And even though both are constantly being referred to, no one can truly pinpoint what a good one looks like...

By Garren Coetzee 29 Jan 2015 14:05

George Golding
[Trends 2015] Your customers hold the power

2015 will continue to be all about the customer, for brands...

By George Golding 29 Jan 2015 09:03

Melissa Attree
[Trends 2015] Brands vs Publishers

We need to start making better long-term decisions when it comes to building communities with real social business and CRM strategies...

By Melissa Attree 29 Jan 2015 08:00

Hansie Smit
[Trends 2015] SA Trendwatch 2015

Alarming trend news from the US is that Mom jeans are set to make a comeback in 2015. For the fashion unconscious, Mom jeans are high-wasted, ankle-length jean pants worn by Moms everywhere...

By Hansie Smit 29 Jan 2015 07:16

Sid Peimer
How do you know your strategy is any good?

The 1958 French film Les Almants (The Lovers), about a woman involved in adultery, was a hit in France, but when it crossed the Atlantic to the US...

By Sid Peimer 29 Jan 2015 06:43

Chris Moerdyk
Let's encourage Zuma to bash whites

I am all in favour of President Jacob Zuma continuing his sniping campaign against whites and blaming everything on apartheid...

By Chris Moerdyk 29 Jan 2015 06:35

[NewsMaker] Laurian Ovens
[NewsMaker] Laurian Ovens

Well-loved South African brand, Peppadew, has launched a range of product innovation in the past year. Peppadew brand manager, Laurian Ovens, talks about the brand's move from pickles-only into other food categories...

By Louise Marsland 28 Jan 2015 14:15

Chemory Gunko
Blurred lines... how the vicious internet is creating a vicious world

In our competitive, cut-throat, winner-takes-all society, it seems like everybody is out for themselves...

By Chemory Gunko 28 Jan 2015 14:09

Chris Midgley
Changing the mindset of cost-cutting to value adding

As clients continue to brief agencies to "cut costs and work within smaller budgets" (often coupled with greater demands in terms of return on investment), it's not necessarily because clients want value for their money...

By Chris Midgley, Issued by Blast Brand Catalysts 28 Jan 2015 12:34

[Trends 2015] The disruption of media models
[Trends 2015] The disruption of media models

Traditional media models are broken and new business thinking is required going forward, urges Omar Essack, group deputy CEO of Kagiso Media...

By Omar Essack 28 Jan 2015 09:20

David Blyth
[Trends 2015] Mega-trend: Overt customer obsession

The fundamentals of marketing excellence will never change. Just like the shopkeepers who earned their customers' trust before the age of branding, powerful brands are those that understand and relate to people...

By David Blyth 28 Jan 2015 08:50

Heidi Myers
[Trends 2015] The importance of social listening in 2015

Social listening is arguably the most significant technology to hit marketing since social media itself. It will be a huge trend in 2015. So, what is social listening and why does it matter?...

By Heidi Myers 28 Jan 2015 08:01

Q&A with IAB Digital Summit speaker Matthew Bull
Q&A with IAB Digital Summit speaker Matthew Bull

As part of an exclusive five-part series, Bizcommunity chats to Matthew Bull from The Bull White House in New York, international speaker at the upcoming IAB Digital Summit in Association with BBC.com...

By Matthew Bull 28 Jan 2015 07:57

[Orchids & Onions] Landy ad does it in black and white, but as for PRWorx...
[Orchids & Onions] Landy ad does it in black and white, but as for PRWorx...

In this age of information overload and fast-forward flickering YouTube, a well thought-out still image still has the power to arrest and attract. And, in a marketing context, to get across a message without the proverbial thousand words...

By Brendan Seery 27 Jan 2015 14:00

Albert van Jaarsveld
Innovation, a catalyst for development

WEF is uniquely placed to offer South Africa a chance to position itself and communicate its value proposition to international decision makers...

By Albert van Jaarsveld 27 Jan 2015 13:53

Intrapreneurship: innovating from within the corporate cubicle
Intrapreneurship: innovating from within the corporate cubicle

In today's era of digital innovation, tech-savvy start-ups can launch new services and products at lightning speed. Some examples of companies that have done just this include WhatsApp...

By Lyndi Lawson-Smith 27 Jan 2015 13:50

Rose Setshoge
B2B marketers: don't just generate leads in 2015, produce convertible ones

Believe it not, lead generation still keeps most marketers awake at night! Although this is one of the vital marketing functions, it needs collaboration with the sales team in order to be effective...

By Rose Setshoge 27 Jan 2015 13:45

Keri-Ann Stanton
[Trends 2015] Back to basics communications engagement

The core of public relations is developing meaningful, relevant, sustainable relationships with media, influencers and consumers...

By Keri-Ann Stanton 27 Jan 2015 09:00

Jaco Pienaar
[Trends 2015] What to expect from 2015

Business has now resumed at its normal frenetic pace and thoughts have turned to how the local media landscape will change in 2015...

By Jaco Pienaar 27 Jan 2015 08:46

Gil Sperling
[Trends 2015] Explosive disruption for marketing

2015 will be the year that disruption becomes explosive on the marketing and advertising landscape. Organisations that fail to adequately understand and embrace the coming trends will be surpassed in the market...

By Gil Sperling 27 Jan 2015 08:30

Pepe Marais
[Trends 2015] A purpose-filled future

The more the world feels devoid of meaning, the more people are attracted to brands that display a deeper sense of purpose...

By Pepe Marais 27 Jan 2015 08:00

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