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OOH measurement currency should bring even more growth
OOH measurement currency should bring even more growth

The launch of South Africa's first measurement currency for out of home advertising is just around the corner. What does this mean for the industry? Here's how the introduction of similar currencies has impacted on the industry in other countries...

By Terry Murphy 1 day ago

Marco Golz
Confessions of a content manager: Talent retention and the art of letting go

When you manage a dedicated team that has heavy demands placed on it month after month, and working overtime becomes a way of life, you tend to grow close...

By Marco Golz, Issued by National Positions South Africa 1 day ago

Don't be a Christmas tree!
Don't be a Christmas tree!

Dear PUNKtuator. I love punctuation. I want to tattoo a few marks on my skin - that's real love, usually reserved for the sweethearts and mums of sailors and bikers. And I think there are a lot of very good reasons for you to love it and embrace it in all your copy as well...

By Sarah Heuer 2 days ago

© Buzzfuss – 123RF.com
Lessons from Lemonade for content marketers

Beyoncé broke the internet... AGAIN. What was her strategy? Visual content. What was the content? She told a story. A story that had people worldwide engaged and glued to their screens (TV, computer monitors and mobile devices). Every content marketer's dream...

By Tokiso Molefe 2 days ago

#HappinessMatters: Designing a purpose-driven internal brand
#HappinessMatters: Designing a purpose-driven internal brand

In motivating his argument on how to design a successful internal brand, Kirby Gordon, VP of Sales and Distribution for FlySafair, referred to career analyst Dan Pink's three elements that drive employees: autonomy, mastery and purpose.

By Sindy Peters 2 days ago

Cruises International says it with architecture.
[Orchids & Onions] Salute Ford for keeping wheels turning

What is the strongest attribute of a successful global brand? Longevity. The longer you go on, the better you get - as long as you realise you have to care for and nurture your brand and its icons...

By Brendan Seery 26 Apr 2016

© Sergey Khakimullin – 123RF.com
Industry 4.0: SA gets digital

In South Africa, a surge is expected in digital in five years' time, with the current level of digitisation and integration expected to rise from 27% to 64%...

By Danette Breitenbach 26 Apr 2016

© Piotr Stryjewski – 123RF.com
What I know for sure about podcasts

Earlier in the year, I wrote a piece for BizTrends 2016, titled 'The push for podcasts in 2016', where I looked at why I thought podcasts would be popping up more in 2016, what makes them so popular for listeners and why brands need to think about them...

By Warren Harding 26 Apr 2016

Boris Dzhingarov
Five digital marketing tips for B2B companies

Before launching an online marketing campaign or a social media campaign, make sure you really understand your target audience...

By Boris Dzhingarov, Issued by Monetary Library 25 Apr 2016

Image credit: © Netflix and Eli Pariser
What House of Cards teaches marketers about echo-chambers and filter bubbles

In a recent episode of Netflix's House of Cards, Kevin Spacey's character accuses the Republican opposition leader of manipulating a search-engine to ensure that voters would be conditioned to vote Republican...

By Luke Turnbull 25 Apr 2016

And now my watch begins...
And now my watch begins...

#GameofThrones is trending globally, so if you are a fan and haven't seen the show yet, stay off the internet!

By Louise Marsland 25 Apr 2016

123RF
Mobile is the closest brands can get to SA consumers

The title of my article is borrowed from a quote in the Mobile Rocks AMPS report for 2013...

By Joseph Neusu 22 Apr 2016

©ldprod via 123RF
Tips for successful webinar marketing

Webinars are powerful marketing channels that can significantly boost the conversion rate of any business. Research has shown that many people make buying decisions after attending webinars...

By Charles Mburugu 22 Apr 2016

#TRENDING: Winter is coming... and you know nothing
#TRENDING: Winter is coming... and you know nothing

Game of Thrones viewing parties expected worldwide, as anticipation mounts for season 6 premiere this weekend...

By Louise Marsland 21 Apr 2016

Boris Dzhingarov
How to attract attention to your business

Good marketing can be achieved via advertising and in some cases across multiple channels which are relevant to your market...

By Boris Dzhingarov, Issued by Monetary Library 21 Apr 2016

What consumers really want from a bottle of tomato sauce
What consumers really want from a bottle of tomato sauce

A familiar technique often used by copywriters to build a rock-solid sales argument is to answer five simple questions...

By Hansie Smit 21 Apr 2016

Jean Sébastien Decaux
Making sense of the city

JCDecaux acquired Continental Outdoor Media in June last year. At a recent function at the Maslow Hotel in Sandton, Gauteng, Jean Sébastien Decaux...

By Danette Breitenbach 21 Apr 2016

Celebrating the South African brand, as Freedom Day approaches
Celebrating the South African brand, as Freedom Day approaches

South Africa will commemorate the 22nd anniversary of the first non-racial, all-inclusive, national election in its history on 27 April 2016. Freedom Day carries many memories and emotions for all citizens...

By Manusha Pillai 21 Apr 2016

Tips from a marketing all-rounder
Tips from a marketing all-rounder

From my experience in the industry, having been in financial services, retail, entertainment and IT, and waste management, it became increasingly important for me to develop into an all rounder within marketing...

By Saira Chinsamy 20 Apr 2016

When brands are a matter of life and death
When brands are a matter of life and death

Brands matter. Of course they do - and it's the job of most of you reading this to make sure that brands are meaningful to those who use them...

By Sarah Britten 20 Apr 2016

Use a Facebook chatbot to transform customer experience
Use a Facebook chatbot to transform customer experience

At their F8 Developers Conference this year, Facebook revealed an ambitious 10-year vision which sees them connecting the world, leveraging artificial intelligence...

By Mark Geschke 20 Apr 2016

The reluctant hero
The reluctant hero

Peter Mann, chief executive of Meropa Communications received the Lifetime Achievement Award at the Prism Awards 2016. The irony of the Award is not lost on him...

By Danette Breitenbach 20 Apr 2016

© Stills from the Isuzu ad
[Orchids & Onions] Salt-of-the-earth ad is real deal

Good advertising catch lines are works of art, in my opinion. The best of them define a brand for years, if not decades...

By Brendan Seery 19 Apr 2016

©Dmitriy Shironosov via 123RF
Shifts in strategy for 2016 and beyond (Part Two)

As organisations grow more decentralised in nature, planning will no longer happen in isolation and our strategies will need to become ever more adaptable and geared towards the present and immediate future...

By Mike dos Santos 19 Apr 2016

Zubair Timol
Combining PR and content marketing to maximise results

Creating quality content has major benefits for a brand's search engine optimisation efforts, social media engagement, and its credibility. Additionally, offering content marketing services will make the role of PR even more vital to brands...

By Zubair Timol, Issued by Meltwater 19 Apr 2016

Boris Dzhingarov
Five tips for aggressively growing your email marketing list

It's challenging to grow an email list to a size that provides a worthwhile return on investment. Unlocking the secrets behind scaling your email list may be exactly what you need to take your business to the next level...

By Boris Dzhingarov, Issued by Monetary Library 19 Apr 2016

This cat could make more money from one tweet than you do at your day job
This cat could make more money from one tweet than you do at your day job

With 320 million active users and 1 billion+ unique visitors each month, Twitter falls second only to Facebook which is the most popular social network currently...

By Chiara Di Rago 19 Apr 2016

Sadek Jake Alam
Big data and content marketing: A match made in heaven

According to an eMarketer report, total digital ad spending in the US will surpass total TV ad spending in 2017...

By Sadek Jake Alam 19 Apr 2016

© Memeburn
Snapchat hits a tipping point as most popular social network for teens

Last week, a significant tipping point was reached in the battleground that is social media with the news that upstart network Snapchat is now 'the most important social network amongst us teens', narrowly beating out Instagram for the title...

By Jeremy Daniel 18 Apr 2016

Marketing to a global audience: Four things you need to know
Marketing to a global audience: Four things you need to know

Marketing is a complex business. There's a lot of psychology involved, since you have to craft offers and promotions to entice and intrigue...

By Charles Mburugu 18 Apr 2016

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