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WPP Africa Academy: When the sum is greater than the whole
WPP Africa Academy: When the sum is greater than the whole

The creative economy is important as service industries lead the economy, and also support the wider economy in terms of progress and growth...

By Danette Breitenbach 27 minutes ago

[BizTrends 2016] The new agency talent directive
[BizTrends 2016] The new agency talent directive

An integration of skills and business-focussed execution is what Alistair Mokoena, Managing Director of Ogilvy & Mather Johannesburg, expects in 2016.

By Alistair Mokoena 1 hour ago

[BizTrends 2016] Producing content at the speed of culture
[BizTrends 2016] Producing content at the speed of culture

When one talks about trends it is important to look at who can deliver on them... how to implement these trends, says Pete Case, chief creative officer, Ogilvy & Mather South Africa...

By Pete Case 17 hours ago

[BizTrends 2016] Age of analytics
[BizTrends 2016] Age of analytics

This is the age of analytics where data is a core brand value and if it moves, it needs to be measured, says Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa...

By Abey Mokgwatsane 20 hours ago

Heidi Myers
Let's talk ice cream - Brand attachment vs brand loyalty

When it comes to brand buzzwords, you've probably heard them all: brand engagement, brand development and brand loyalty, but have you heard of brand attachment? And, how is it any different from brand loyalty?...

By Heidi Myers, Issued by Meltwater 20 hours ago

Deal or no deal - It's pretty simple
Deal or no deal - It's pretty simple

They say - whoever "they" are - that a brand is what the consumer says it is, not what the brand says it is. I believe "they" are correct, who wouldn't..?

By Seth Whitehead 23 hours ago

Wearables in the workplace
Wearables in the workplace

Wearable tech is a huge trend and everyone is talking about it, but have you thought of what it means for the workplace...

By Danette Breitenbach 1 day ago

© Dmitriy Denysov – 123RF.com
Why personalising audiences increases profitability

By the end of 2016, global IP traffic will pass the zettabyte threshold, equating to more than 80 exabytes per month - nearly one billion gigabytes...

By Rivky Grauman 2 days ago

© Micha Rosenwirth – 123RF.com
[Orchids & Onions] Lewis has it down pat, but minister should buckle up

Just because someone is a personality doesn't necessarily mean they will come across well in a TV commercial endorsing your brand...

By Brendan Seery 2 days ago

#DesignMonth: From the air with flair
#DesignMonth: From the air with flair

Design is all about seeing something ordinary and making it extraordinary, and that's just what the guys at Sky Decor do. They transform old and abandoned aircraft parts and turn them into beautiful furniture displays...

By Beverley Klein 2 days ago

The #JetLoveYourself campaign
Jet flies again

In 2012, after much research, we at Trend Forward presented the future of marketing trend presentation to a small group of around 50 individuals across a broad sector of industries, including advertising, retail, marketing and few photographers...

By Dave Nemeth 2 days ago

Apidech Ninkhlai– 123RF.com
Super growth brands - Do brands change advertisements too often?

It is often said that brands change their advertisements before they have worn out...

By Erik du Plessis and Neil Higgs 3 days ago

Lighting can make or break an event
Lighting the way

There's more to lighting than meets the eye - discover why lighting is vital for events...

By David Limbert 3 days ago

#Trending: Brands that won the Super Bowl
#Trending: Brands that won the Super Bowl

Which multi-million dollar advert won Super Bowl Sunday and what trended on social media, is as important these days, as which team won the actual football game...

By Louise Marsland 3 days ago

© Delmas Lehman – 123RF.com
Top copywriting rules

Last week I wrote about how long the copy in your advertisement should be, but over and above this you might want to remember the following top copywriting rules...

By Chris Brewer 3 days ago

Boris Dzhingarov
The Maker Movement and patenting concerns

It's the golden age of invention, thanks to the new Maker Movement, 3D printing and the ease of prototyping. That's good news for inventors...

By Boris Dzhingarov, Issued by Monetary Library 3 days ago

Tips for effective newsjacking in social media marketing
Tips for effective newsjacking in social media marketing

With the proliferation of social media sites, social media marketing practices and social media management tools have become an integrated part of everyday life...

By AIMEÉ SERRÃO 3 days ago

Revealed: the big CFO miscalculation
Revealed: the big CFO miscalculation

Chief financial officers are not generally known for making miscalculations, but they are currently in danger of making a big one... with huge ramifications for their future prospects...

By Auguste Coetzer 8 Feb 2016

Where to for display?
Where to for display?

It's a question I have begun to see more often, certainly from a South African context, and it got me thinking, has the banner ad had its days in the sun..?

By Graham Du Plessis 8 Feb 2016

James Hurford
The secret of all great success and achievement

Self-confidence. Without it, you can't achieve anything. With it, you can achieve everything. To overcome any obstacle, or to achieve any goal and to become successful - you have to believe in yourself...

By James Hurford 5 Feb 2016

10 start-up decisions you'll never regret
10 start-up decisions you'll never regret

The 2014 Global Entrepreneurship Monitor (GEM) survey reported a startlingly low entrepreneurial activity in the face of high unemployment rate...

By Thabiso Thantsha 5 Feb 2016

Seven questions to answer before launching your PPC campaign
Seven questions to answer before launching your PPC campaign

Imagine a world where big companies and small companies compete for the same clientele; where your budget is no longer an obstacle to success and your brand can have exposure all over the globe...

By Gert Hattingh 5 Feb 2016

© Nagy-Bagoly Ilona – 123RF.com
The collapse of the next industrial revolution

Now that all the brilliance of the mighty popular World Economic Forum 2016 in Davos, themed as The Fourth Industrial Revolution, has been fully captured, streamed and indexed, it's time to find a revolt.

By Naseem Javed 5 Feb 2016

Social marketing
Social marketing

It is a type of internet marketing that uses various social media networks so that it can archive branding goals and marketing connection. It involves social sharing of videos, content and images for the purpose of marketing...

By Eric Kyalo 5 Feb 2016

Ashley Knight
Three ways to use Instagram hashtags

If Instagram's your jam, but you're pretty much lost in the dark and find yourself hazarding a huge guess on how to use those hashtags effectively to grow your company's following, you're in luck...

By Ashley Knight 5 Feb 2016

© Dolphfyn – 123RF.com
Digital media: What's going to be big in 2016?

So here we are - 2016, with yet another year under our belts. 2015 held some interesting developments in the digital space...

By Richard Lord 4 Feb 2016

Moving into the 21st Century
Moving into the 21st Century

This year there's a streamlining of the PRISM Awards, not only in terms of categories, but also in terms of entries and judges with the implementation of a new online registration submission system...

By Danette Breitenbach 4 Feb 2016

#DesignMonth: Fashion forward with Leah Misika
#DesignMonth: Fashion forward with Leah Misika

Leah Misika is the founder and managing director of La Mode Fashion. She's a design creative whose love for fashion and background in retail management makes for a well-balanced integration of disciplines...

By Beverley Klein 4 Feb 2016

©Aliaksandr Mazurkevich via 123RF
Making sense of data in communication

Every company, irrespective of size, industry, and geographic location, needs data to remain competitive. But given the amount of sources at our disposal, finding relevance in a sea of bits and bytes is not without its challenges...

By Jaco Pienaar 4 Feb 2016

Your brand's biggest asset - every single brand has one
Your brand's biggest asset - every single brand has one

In a frenzy to remain competitive or gain some sort of competitive edge, brands tend to lose sight of their biggest asset...

By Bogosi Motshegwa 3 Feb 2016

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