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[Orchids & Onions] Getting it right needn't be a taxing task
[Orchids & Onions] Getting it right needn't be a taxing task

Although I am a great fan of "reality advertising" - commercials that tap into what's happening and what people are talking about - I know that, as a brand, you need to careful you don't push it too far...

By Brendan Seery 7 Jul 2015 06:00

Why is it so difficult to set objectives?
Why is it so difficult to set objectives?

I'm constantly amazed at how few businesses (agencies, clients and media) write meaningful sets of objectives. Often they don't exist at all and, perhaps of more concern, is how bad many of them are...

By Chris Brewer 6 Jul 2015 12:00

Google and content: Still dating after all these years
Google and content: Still dating after all these years

Back in the late 90s, when Dolly the sheep was being cloned and The Spice Girls were still Botox-free, Google was just a child. Because of this, its relationships with websites were simple prepubescent crushes...

By Catherine Black 6 Jul 2015 07:20

Mxolisi Justice Nzimande
Tapping into online marketing

Big corporates are having doubts about the switch from traditional, to digital marketing. This has left many corporates struggling to keep up with their loyal clients.

By Mxolisi Justice Nzimande 5 Jul 2015 10:48

Shifting attitudes towards the body
Shifting attitudes towards the body

Would you want to be a Cyborg in the near future? A Cyborg is defined as a human enhanced by technology; that is a person whose physiological functioning is aided by a mechanical or electronic device...

By Danette Breitenbach 3 Jul 2015 13:56

All South Africans are living better than before
All South Africans are living better than before

South Africans have a better lifestyle than what they had 10 years ago! Media reports fuelling the general sympathy does not even mention this fact, which should be the basis of all business strategies...

By Erik du Plessis and Neil Higgs 3 Jul 2015 12:00

Digital marketing must be a boardroom conversation
Digital marketing must be a boardroom conversation

Even among South Africa's most progressive brands, digital media and marketing have not yet taken the leading role they should in boardroom conversations...

By Natalie Bruyns 3 Jul 2015 05:49

Killing two birds with one stone
Killing two birds with one stone

In securing the Above the Line (ATL) business of a client in Africa, and a major local client, Switch has a launched itself squarely into the advertising space...

By Danette Breitenbach 2 Jul 2015 14:18

The death of the annual report... As we know it
The death of the annual report... As we know it

We all want a greener, more sustainable world, yet the process of going green still seems to instil fear in some people. Good designers, on the other hand, embrace the move towards sustainability. Not only does green thinking lead to creativity and innovation, ultimately it's good for business, which to us means happy clients...

By Sam Bainbridge 2 Jul 2015 14:00

Crisis communications in a digital era
Crisis communications in a digital era

Communication is critical to ensure that a crisis is managed effectively and contained, and that the company's reputation is protected throughout. Especially in an era of social media, where the public has many options at their disposal to either rate or slate a brand...

By Janine Hills 2 Jul 2015 14:00

Jonathan Deeb on the blurring lines between Cannes categories
Jonathan Deeb on the blurring lines between Cannes categories

Jonathan Deeb, Executive Creative Director of FCB Johannesburg, spoke to our Cannes Lions media correspondent, Ann Nurock, on his experience of being part of this year's Press Jury...

By Ann Nurock 2 Jul 2015 07:57

Top five Instagram trends for 2015
Top five Instagram trends for 2015

Since the trail-blazing millennials and too-cool-for-Facebook hipsters started the migration to Instagram five years ago, we've seen a visual content explosion...

By Desiree Gullan 1 Jul 2015 14:09

Ideas are like goldfish... easy to kill
Ideas are like goldfish... easy to kill

Ideas are truly the most beautiful things. They have such power and at the same time they are completely fragile...

By Damon Stapleton 1 Jul 2015 12:00

[NewsMaker] Michelle Vahl
[NewsMaker] Michelle Vahl

Michelle Vahl has been appointed NAB Sales Manager (Johannesburg). She oversees a team of 13 sales people across both NAB and Habari Media...

By Louise Marsland 1 Jul 2015 11:26

Marketing to the modern family: Getting real about their realities
Marketing to the modern family: Getting real about their realities

In order to understand how best we can leverage and tap into the new realities of the "Modern Family", it is important to answer the following question: What are the key trends defining families (and parenting) today?...

By Mike dos Santos 1 Jul 2015 08:51

Ok Google, how is my Big Mac made once I order it? - Quirk
Ok Google, how is my Big Mac made once I order it?

McDonald's "Know our Food Programme" demonstrates their ongoing commitment to engage openly about their practices and products. Quirk Johannesburg, McDonald's SA's digital agency, decided to put a new spin on it...

By Stephen Sandmann, Issued by Quirk 1 Jul 2015 08:48

[Orchids & Onions] Land Rover's legend has not deserted it
[Orchids & Onions] Land Rover's legend has not deserted it

Years ago, the late Anton Hammerl - then a photographer on The Sunday Independent - brought me a photo from a "rave" he'd been to at Verneukpan in the back of beyond in the Northern Cape...

By Brendan Seery 30 Jun 2015 14:00

Customer centric innovation - the heart of sustainable business growth
Customer centric innovation - the heart of sustainable business growth

Global competition and a weak economy have made growth more challenging than ever before. As products have become easily replicable and budgets slashed, companies are forced to find the next frontier of differentiation...

By John Simpson 30 Jun 2015 13:37

Damon Stapleton on the changing state of advertising
Damon Stapleton on the changing state of advertising

Having attended Cannes for 11 years now, Damon Stapleton sat down with our media correspondent at Cannes, Ann Nurock, to chat about the evolution of advertising he's witnessed...

By Ann Nurock 30 Jun 2015 11:27

© Le Moal Olivier – 123RF.com
Sustainability: a lever for growth

Sustainability is becoming more and more about business as companies realise that it can be a lever for growth...

By Danette Breitenbach 30 Jun 2015 07:30

Somewhere over the rainbow...
Somewhere over the rainbow...

The kaleidoscope of colour that greeted the US Supreme Court decision on marriage equality on Friday, was significant for many reasons, not least, as a case study for brands following key news events...

By Louise Marsland 29 Jun 2015 14:05

Mastering innovation for growth
Mastering innovation for growth

Innovation. It's a buzzword on everyone's lips; a strategic priority of many organisations; and what many consider the ultimate driver to unlocking growth. Those who get it right - the Apples, FNBs and Googles of the world - make it look easy...

By Nicole Shapiro 29 Jun 2015 14:00

Communication perception and how it takes place
Communication perception and how it takes place

There are a number of steps that our minds go through between, say, an advertising message and the purchase of a product...

By Chris Brewer 29 Jun 2015 14:00

Pepe Marais of Joe Public on lighting up the "grey" Promo & Activation category
Pepe Marais of Joe Public on lighting up the "grey" Promo & Activation category

Pepe Marais, Chief Creative Officer of Joe Public, was part of this year's Promo & Activation judging panel at Cannes Lions, where Joe Public was the only South African agency to strike it lucky by bringing home a Bronze Lion for its 'Vote SA' Cinemark experience app...

By Ann Nurock 29 Jun 2015 08:12

Geometry Global on the rising importance of the human touch in brand communication
Geometry Global on the rising importance of the human touch in brand communication

Geometry is making waves in the global brand communication scene. Their shopper market insights in particular are fascinating as they light the way for greater penetration on the continent and China's market domination...

By Ann Nurock 29 Jun 2015 07:50

Insights from the Festival of Media Global 2015
Insights from the Festival of Media Global 2015

The Festival of Media Global 2015 took place in Rome and was awash with the cream of the media crop, media network CEOs, TV conglomerate heads and procurement and media managers from large brands the world around...

By John Beale 29 Jun 2015 06:09

Rolf Akermann
Beware... Winter is coming!

As a matter of fact, winter has been coming (as in the case of "The Game of Thrones") for decades. Consumers have been demanding more clarity as to what the contents/ingredients/nutritional values are of the products they buy...

By Rolf Akermann 26 Jun 2015 14:28

When does a blogger become an influencer?
When does a blogger become an influencer?

Blogging on a significant scale, certainly in South Africa, is relatively new, generally poorly understood, ignored by many and definitely underrated in terms of its actual and potential influence in the world of mass communication.

By Kerry Botha 26 Jun 2015 13:33

[TrendTalk] Cannes, sex and Donald Trump
[TrendTalk] Cannes, sex and Donald Trump

What did we laugh at before internet cats and other memes? For a fun month-end, school holidays Friday, here's what went viral this week: no cats, but there is sex and Donald Trump, although not in the same room...

By Louise Marsland 26 Jun 2015 11:34

Shattering the glass ceiling with Glass Lions and more
Shattering the glass ceiling with Glass Lions and more

There's no denying a glass ceiling exists in when it comes to creative directors globally, with many no longer batting an eyelid when the '3% stat' is bandies about. Here's what's being done to make amends...

By Ann Nurock 26 Jun 2015 08:26

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