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How social media is destroying our society

I was an early adopter of social media, but now I'm pruning my profiles...

By Chemory Gunko 30 Jul 2014 16:07

Shifting to the next phase of CRM: Marketing automation

One of the trends that has undoubtedly come to the fore over the past several years is marketing automation, which harnesses both the intelligence and convenience...

By Lauren Heap 30 Jul 2014 14:30

Lead generation tips from the coolest kids in school

After a little playground analysis, we realised that the tactics used by cool kids to make friends aren't that different from the lead generation tactics smart marketers use to find new customers...

By Graeme Wilson 30 Jul 2014 14:00

Reaching the right customer at the right time

The ability to reach the right customer with the right offer at the right time, through the right channel, would be an incredible competitive differentiator for any business...

By Gerald Naidoo 30 Jul 2014 09:04

Ask Afrika's ICON brand winner: What it takes to stay on top

The winners of the Ask Africa ICON Brand Survey were announced recently. All Gold Tomato Sauce took top spot for the second year running. I spoke to the winner...

By Danette Breitenbach 30 Jul 2014 08:15

[NewsMaker:] Kabelo Moshapalo

Kabelo Moshapalo has recently been appointed Executive Creative Director of Tequila\Johannesburg. As the new ECD, he hopes to establish a "meaningful ideas culture".

By Louise Marsland 29 Jul 2014 16:25

Stop damaging your personal brand!

You have a personal brand, whether you think about it or not. Your personal brand is what people say about you when you're not in the room. It's how your...

By Donna Rachelson, Issued by Branding and Marketing YOU 29 Jul 2014 12:08

Mobile billing goes nuts, but consumers can fight back

Notice anything funny about your cellular bill lately? If so, you may have been blind-sided by prevailing mobile data trends.

By Rob Lith 29 Jul 2014 06:55

Is your social media agency using the correct software?

The landscape of social media changes so rapidly that marketers are often left scrambling to keep up...

By Gareth Slaven 29 Jul 2014 06:21

From broadcaster to coffee shop - the new role of the digital publisher

Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media...

By Pierre Cassuto 28 Jul 2014 14:58

The quest for the 'mobi-grail': Make promises. Keep promises.

There are no magic formulas for mobile marketing. It is a rapidly developing art that continuously evolves. What works today, will not necessarily work tomorrow...

By Deseré Orrill, Issued by Ole! Media 28 Jul 2014 11:56

New CSI initiative empowers young women in marketing sector

A new initiative focusing on empowering young women entering the marketing sector with on the job skills has been launched in Gauteng.

By Danette Breitenbach 28 Jul 2014 07:11

Culture captains

There is always an interesting debate around organisational culture and what is its true value. This is indeed more prevalent when times are tough and focus is on financial pressures...

By Jane Stevenson 28 Jul 2014 06:35

SMS is a good fit for mobile marketers

Mobile instant messaging is on the rise, rapidly emerging as one of the preferred channels for communication between mobile phone users around the world...

By Jacques Swanepoel 27 Jul 2014 08:17

Excellence through e-learning

South Africa's mature domestic BPO (Business Process Outsourcing) market means that we boast a large pool of world-class expertise in the financial services, telecommunications and legal domains...

By Jacques Storm 25 Jul 2014 08:29

[Habari #Tuongee2014] The creative adult is the child who survived

Habari Media's Insights and Innovations Director, Byron John, covered the topic of creativity at this year's Habari Media Tuongee which...

By Ilse van den Berg 25 Jul 2014 08:15

Encouraging consumers to increase basket size

How many times have you walked out of a shop with everything but the one item you actually went in to buy? Or been unable to resist 'temptation aisle' at the tills, buying the snacks you didn't intend to? It's all designed that way...

By Louise Marsland 25 Jul 2014 06:38

SABC plan is antithesis of open journalism

On a recent visit here, The Guardian editor Alan Rusbridger spoke of the concept of "open journalism"...

By Anton Harber 25 Jul 2014 06:25

Why is radio advertising so damn dismal?

Some say there are only two things certain about life. I say there are three - death, taxes, and that Loerie Awards announcement, "There is no Grand Prix for radio this year..."

By Chris Moerdyk 25 Jul 2014 05:19

How speech analytics is changing the contact centre

Contact centres, like most contemporary companies, have to deal with ever increasing quantities of data, with the number call recordings, analytics and other metrics being added daily...

By Gert Swart 24 Jul 2014 14:00

Return on translation - a partnership equation

On entering new markets, the decision whether to translate your product interface (software, Web or hardware) or literature into new languages essentially comes down to the issue of return on investment (ROI).

By Françoise Henderson 24 Jul 2014 13:48

What should a modern marketing manager be able to do?

Many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally...

By Chemory Gunko 24 Jul 2014 09:47

Quality over quantity

When I first started writing, I wanted to know how I could be the best writer possible in my field. The best advice I could find was write every day.

By Marion Scher 24 Jul 2014 06:47

Actually, Hlaudi is the right man for the job...

Hlaudi Motsoeneng is absolutely the ideal man for the job as Chief Operating Officer (COO) of the SABC.

By Chris Moerdyk 24 Jul 2014 05:31

The selfie

It is tempting to dismiss selfies as a passing fad... but the selfie is important because it is not just a portrait of ourselves, but a portrait of our times as well...

By Jason Xenopoulos, Issued by NATIVE VML 23 Jul 2014 13:59

A salesman that never sleeps: the persuasive power of video

In a global marketplace where people are bombarded with a neverending stream of information from hundreds of companies every day, how do you stand out from the crowd and make sure you're understood?

By Adrian Burger 23 Jul 2014 13:00

802 words to help event planners increase their event attendance

Every single event planner wants to ensure that their events are well attended. Whether you're tasked with running an exclusive product launch or a high-profile awards evening...

By Terry Sutherland 23 Jul 2014 10:50

[Habari #Tuongee2014] Back to the future of digital

The fourth annual Habari Media Tuongee brought together the finest of the digital marketing industry to talk about the past, present and future of digital... (video)

By Ilse van den Berg 23 Jul 2014 08:18

[NewsMaker:] Joanna Oosthuizen

The future of communications is content and speed, says the new Ogilvy & Mather Public Relations National Managing Director, Joanna Oosthuizen.

By Louise Marsland 23 Jul 2014 05:44

Avoid these five common digital media mistakes

Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign...

By Matthew Arnold 22 Jul 2014 15:01

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