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Facebook news feed changes - What now for brands?

Facebook's new newsfeed can mean trouble for brands. Here's what to do to win in the post-news feed update framework...

By Joseph Neusu 11 hours ago

Screengrabs from the ad.
#OrchidsandOnions: Men are more of a risk - true story. Windhoek Lager ad - untrue story.

First for Women has always been a company focused on its product - providing insurance packages tailored especially for women. This acknowledges that there are gender differences when it comes to underwriting risks. Some men might not like that, but it is the reality: Men are more of a risk, when it comes to insurance, because, generally, they are less cautious than women...

By Brendan Seery 11 hours ago

All images © –
Here's how to upload photos to Instagram from your PC

From multiple account support to Stories, Instagram's team has been hard at work over the years. In saying so, there is one big feature they haven't implemented yet - and I'm not talking about the return of a chronological timeline...

By Hadlee Simons 14 hours ago

Mad Men TV show © AMC
The ad industry needs diversity to thrive

For ad campaigns to be culturally relevant, agencies must reflect our society...

By Qingqile Mdlulwa 1 day ago

Media freedom, a personal freedom
Media freedom, a personal freedom

Media freedom is a right of all South Africans and not a limited mandate of editors and journalists...

By Danette Breitenbach 1 day ago

Partech Ventures launches $70m Africa VC fund
Partech Ventures launches $70m Africa VC fund

Partech Ventures has announced the launch of its Partech Africa fund, which has secured over €57 million ($70 million) toward its target size of €100 million ($122 million)...

By Tom Jackson 1 day ago

Space for one more
Space for one more

Dirk Visser uses the paradox of the Grand Hotel to help make the concept of infinity more relatable and explains how it relates to the world of digital marketing...

By Dirk Visser 1 day ago

Image screenshot via  © –
Donald Trump unveils his 2017 Fake News Awards winners

The GOP website just couldn't keep up with the traffic its latest blog post demanded...

By Andy Walker 1 day ago

Dolgachov © –
Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

By Megan Bowman 19 Jan 2018

The village of Zejtun lies in the south of the island of Malta | Mark Leach
A South African's guide to moving to and making it in Malta: The culture of connection

Valletta, the baroque cityscape on the island fortress of Malta, is making global headlines this month - indeed this year - as it assumes the mantle of European Capital of Culture 2018. Last year, after having fallen in love with this little corner of the Mediterranean, I relocated to the archipelago for a sabbatical to take a front row seat for the programme of the next 12 months...

By Marcus ‘The Maltese Falcon’ Brewster 19 Jan 2018

WhatsApp launches business app
WhatsApp launches business app

NEWSWATCH: WhatsApp has launched WhatsApp Business - a free-to-download Android app for small businesses which allows them to chat with users...

By Ilse van den Berg 19 Jan 2018

(c) maksym yemelyanov -
In-the-moment-marketing: The lucrative hunting grounds for hoteliers

Let's face it. Traditional marketing methods are increasingly becoming obsolete at the speed of the internet revolution. On the other hand, smart technologies are creating immense opportunities that hotel brands can leverage for more cost-efficient guest acquisition...

By Joseph Neusu 19 Jan 2018

Gwen Watkins
Grasping readers in tune with your vision

Readers resonate better with language that attracts their attention and makes an impact...

By Gwen Watkins, Issued by Freelancers Writing Services 18 Jan 2018

Kenya's Nailab selects 15 startups for Make-IT accelerator
Kenya's Nailab selects 15 startups for Make-IT accelerator

Nailab has announced the 15 startups that will take part in its Make-IT accelerator programme, designed to strengthen entrepreneurs' skills for scaling their businesses...

By Tom Jackson 18 Jan 2018

(c) Vadim Ginzburg -
What the Zuck? How to adjust your digital marketing strategy after Facebook's announcement

The shockwaves of Mark Zuckerberg's recent announcement regarding the impending change to Facebook's algorithm reverberated across the world...

By Shelley Finch 17 Jan 2018

Picture taken at Yayoi Kusama exhibition © – .
Maybe we should try 'fun' this year

Last year was a very serious year. People were very serious. They were serious about where advertising is going...

By Damon Stapleton 17 Jan 2018

(c) Denis Ismagilov -
How corporate SA can transition towards customer centricity and embrace the global paradigm

If your company is not thinking about embracing the global paradigm towards customer centricity, you should spend your remaining profits building a time machine to review the moments that lead to your demise...

By Matthew Westaway 17 Jan 2018

Nic Simmonds
Take a shot and keep up, or die

Its goal to become the best advertising and communications agency in Africa in the next five years may sound crazy, but considering the last five years, Nic Simmonds, Clockwork Media's executive director, believes they have a shot...

By Danette Breitenbach 17 Jan 2018

Screengrab from the ad.
#OrchidsandOnions: Lesbians at the dinner table? Who cares? We're more worried about our taxpayer cash being squandered

I just wonder if South Africans are not more liberal and "let and let live" than a lot of people - and advertising agencies - give them credit for...

By Brendan Seery 17 Jan 2018

The who, what and why of the Ugandan Knuckles meme
The who, what and why of the Ugandan Knuckles meme

The internet is an odd and confusing place, and the gaming world's latest meme is solid proof of this...

By Andy Walker 16 Jan 2018

What travel marketers need to know about Facebook's News Feed change
What travel marketers need to know about Facebook's News Feed change

In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair...

By Natalia Rosa 16 Jan 2018

Boris Dzhingarov
Understanding the role of colour in branding

Colour is one of the primary elements involved in branding, but it doesn't get nearly the attention it deserves among small businesses and startups...

By Boris Dzhingarov, Issued by Monetary Library 16 Jan 2018

Colin Cullis, product owner for Primedia Broadcasting's talk stations, 702 and CapeTalk.
#BizTrends2018: Radio trends for the year ahead - podcasts, streams and subscriptions

Here are three predictions for what will become more significant for radio broadcasters in 2018: Podcasts, streams and subscriptions...

By Colin Cullis 16 Jan 2018

10 lessons from a successful crowdfunding campaign
10 lessons from a successful crowdfunding campaign

After about 45 days of extreme effort, intense co-ordinating, crazy ideas and good luck, we managed to complete the most successful rewards-based crowdfunding campaign in South Africa to date with Sugarbird Gin...

By Rob Heyns 16 Jan 2018

Christopher Smith
Facebook announces major changes to 'pages' organic reach

Facebook will make the biggest change to the Facebook 'pages' the social platform has seen to date. Organic reach is set to decline to almost zero, making advertising for businesses essential...

By Christopher Smith, Issued by CharlesSmithAssociates/Sha-Izwe Communications 15 Jan 2018

via Flickr (CC BY 2.0)
World stands up for Haiti, Africa after Trump's "shithole" comment

US President Donald Trump has taken to Twitter to respond to reports that he referred to Africa, Haiti and El Salvador as "shitholes"...

By Andy Walker 15 Jan 2018

#BizTrends2018: Connecting travel brands in a meaningful way
#BizTrends2018: Connecting travel brands in a meaningful way

Travel marketing and PR is still evolving quite quickly - every year bringing a new tool or method into the mix. The mantra for professionals in this industry right now is integration and meaningful connections...

By Natalia Rosa 15 Jan 2018

Janine Lloyd, CEO of PR Expert.
#BizTrends2018: The low-down on 2018 PR and marketing trends

This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy...

By Janine Lloyd 15 Jan 2018

Nandi Zambodla, strategist at FCB Cape Town.
#BizTrends2018: Millennials are not a homogenous group

The biggest potential trend for 2018 could be marketers realising it is time to re-evaluate what we know to be true about millennials as a collective...

By Nandi Zambodla 12 Jan 2018

Chris Moerdyk
Finding proof that print advertising is powerful

Print isn't dead. It's not even sick. And I aim to prove it this year...

By Chris Moerdyk, Issued by Chris Moerdyk 12 Jan 2018

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