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Stephen Sandmann
Social media optimisation - what you need to know

South Africa's top brands invest heavily in social media. Research conducted by Fuseware and World Wide Worx this year revealed...

By Stephen Sandmann 22 Aug 2014 10:48

Honing PR skills in the construction industry
Honing PR skills in the construction industry

The marketing of the construction industry varies from other industries in major ways. Where some companies can focus exclusively on inbound marketing and digital strategies, marketing and PR for the...

By James White 22 Aug 2014 09:09

Anton Harber
SA must put pressure on Swaziland to open society

I think SA should recall its ambassador to Swaziland and threaten to close our borders with the country. I am not joking. We need to put more pressure on our...

By Anton Harber 22 Aug 2014 06:21

Louise Marsland
Millennials are moving the market

Is it fair to say that marketers and brands don't understand the youth market and need to work a lot harder to collaborate on the right content? Or...

By Louise Marsland 22 Aug 2014 06:08

Chemory Gunko
There's no such thing as a 10-page website

Come to think of it, there's no such thing as a 1-page website... or for that matter a R1000 website either. I do marketing for a living and the...

By Chemory Gunko 21 Aug 2014 08:25

Harry Herber
Are we on the same planet?

I compare what I believe is incomparable: the United States with South Africa. I have just returned from the United States. Doom and gloom? Not so much. When you've...

By Harry Herber 21 Aug 2014 07:34

[NewsMaker:] Evans Manyonga
[NewsMaker:] Evans Manyonga

There's a new editor in town to take note of as he'll be heading up one of the most important business magazines in the world here in South Africa...

By Louise Marsland 20 Aug 2014 10:54

Advertising industry must support local musicians
Advertising industry must support local musicians

I am dreaming of a day when the music and the advertising industries would consistently work together like hand in glove. In the early 80s, most adverts' musical scores...

By Bonnie Ramaila 20 Aug 2014 06:52

Warren Harding
Make a difference

Purpose Driven Marketing is not a new term, but it's one I hear more and more. In one week, and I heard it or said it no fewer than nine times...

By Warren Harding 19 Aug 2014 10:33

Creating revenue off news and entertainment
Creating revenue off news and entertainment

A revolutionary change in the media and entertainment industry is happening on the back of ubiquitous internet access, mass social media uptake and high global mobile penetration, with today's consumer...

By Shane Radford 19 Aug 2014 09:31

Anton Harber
A saga in three chapters

This is a tale in three chapters of behind-the-scenes newsroom intrigue and backstabbing...

By Anton Harber 18 Aug 2014 05:35

Sid Peimer
Ten things a good map can teach you about strategy

There are copious definitions of strategy from numerous pundits in the field - some definitions reminiscent of everything and the kitchen sink...

By Sid Peimer 18 Aug 2014 05:31

Matthew Arnold
Pulling insights from under the hood of Facebook

Facebook marketing has grown dramatically in recent years and provides the ability for advertisers to get really great returns when managed correctly...

By Matthew Arnold 17 Aug 2014 13:19

Michael Wood
Managers from developing markets make better global business leaders

"Are you a terrorist or a spy?" I was asked. Intuitively I smiled, maybe I shouldn't have, but I have found a smile can diffuse a situation and honestly I did find the question a little funny...

By Michael Wood, Issued by Aperio 15 Aug 2014 10:35

Danette Breitenbach
Making waves

The Times Media Group (TMG) has been expanding its broadcast footprint locally and across the continent, adding to its other content mediums. More recently it invested in a state-of-the-art...

By Danette Breitenbach 15 Aug 2014 07:00

Chris Moerdyk
The awesome power of an apology

It is a window of opportunity that has opened up for perhaps just a few years but it is going to take the mass media, marketing strategists, ad agencies, and...

By Chris Moerdyk 15 Aug 2014 06:45

Amplifying social media for brands
Amplifying social media for brands

Social media amplifies the conversation and feelings around any subject, be it personal or a brand. Think of the collective sadness felt the world over when Robin Williams died...

By Louise Marsland 15 Aug 2014 06:00

Anton Harber
Propaganda war is now in the hands of the people

Israel rests on its military strength. There is no doubting its ability to exercise its superiority over Gaza, but it is losing the social media war...

By Anton Harber 15 Aug 2014 05:51

Traditional media can claim back its edge with innovation
Traditional media can claim back its edge with innovation

IBM believes that traditional media and entertainment companies that move fast to embrace and monetise digital channels stand to win back their audiences and their advertising revenue, despite...

By Shane Radford 14 Aug 2014 07:02

Danette Breitenbach
Going back to her roots

Gail Curtis, founder and partner of The Old Shanghai Firecracker Factory, and a long-standing director of the ACA, says she does not want to run an advertising agency...

By Danette Breitenbach 14 Aug 2014 06:35

Sid Peimer
The five faux pas of new business pitching

When pitching for new business, we tend to act differently. It is quite acceptable to 'be on your best behaviour' when starting a new relationship, but...

By Sid Peimer 14 Aug 2014 05:47

Michael Wood
To acquire or not to acquire in Africa

While the opportunities in Africa are immense, entrance into the continent and its many markets can be a complex, frustrating and risky proposition...

By Michael Wood, Issued by Aperio 13 Aug 2014 10:33

Jarred Cinman
Going tribal: How small and big are beautiful

No business is ever finished. The perfect way of working today becomes riddled with problems tomorrow. The day after that it's the old way your dad used to work...

By Jarred Cinman, Issued by NATIVE VML 13 Aug 2014 10:18

South African consumer rights under threat
South African consumer rights under threat

The prohibition of alcohol advertising and raising the age limit for alcohol sales to 21 is an infringement of consumers' rights to choose their own lifestyle...

By Danette Breitenbach 13 Aug 2014 08:03

Louise Marsland
[NewsMaker:] Lauren Woolf

Ogilvy & Mather South Africa recently appointed a Chief Marketing and Talent Officer - Lauren Woolf - and she intends building lifelong fans of the agency with her talent search...

By Louise Marsland 12 Aug 2014 15:41

Boost business with localised, translated mobile ads
Boost business with localised, translated mobile ads

As Chinese looks set to overtake English in 2015 as the biggest language on the internet with Spanish, Portuguese, Arabic and Russian making rapid inroads, translating your ads...

By Fran├žoise Henderson 12 Aug 2014 09:47

PR 2014 - suffocating or liberating?
PR 2014 - suffocating or liberating?

Ask any public relations consultant or internal PR person and they will show you how much PR has changed in the past 15 years. But...

By Ulaysha Sukhu 12 Aug 2014 08:34

Candace McDonald
Millennials Rising: The Next Generation

The millennial generation are those born between 1980 and 2000. Are they the people who will take us into the new century and new millennium?

By Candace McDonald 12 Aug 2014 07:55

Su-Mari Du Bruyn
Stronger together

The very nature of human beings echoes diversity. Diversity is really just differences amongst people on various aspects...

By Su-Mari Du Bruyn 12 Aug 2014 07:38

Louise Marsland
How brands hack life

A big trend that has emerged in the past few years in marketing is for brands to reach out to their 'real' consumers...

By Louise Marsland 11 Aug 2014 06:03

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