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Avoid these five common digital media mistakes

Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign...

By Matthew Arnold 22 Jul 2014 15:01

Measuring your marketing impact

While spreadsheets and dashboards are nice, actually being able to prove your marketing works is far more useful...

By Charles Stretch 22 Jul 2014 14:02

Big data, big advantages

Big data promises numerous benefits, such as competitive advantages, productivity growth, operational efficiency and innovation...

By Simon Campbell-Young 22 Jul 2014 13:05

A note on curiosity

Someone once told me that curiosity is the definitive quality of a great strategist. But is there any space for curiosity to stand as the intrinsic draw-card by which we develop a campaign strategy?

By Jessica Gregory 22 Jul 2014 09:09

It's all about ME!!!

I am writing this article to make marketers aware of what I have dubbed "The Me Generation"...

By Charles Maynard 21 Jul 2014 16:04

Time to lay these digital publishing myths to rest

Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips...

By Pierre Cassuto 21 Jul 2014 14:12

Creating the elusive single customer view

Many organisations are investing significant sums and extensive time into implementing Customer Relationship Management (CRM) systems for their purported ability to deliver improved customer relations and client retention...

By Gary Allemann 21 Jul 2014 14:00

Does your social media team know the CPA?

Companies who have client-facing staff either online or offline should ensure that every staff member has a basic working knowledge of the Consumer Protection Act...

By Gareth Cremen 21 Jul 2014 10:38

Augmented reality could rejuvenate print

As South African newspapers and magazines come under increasing pressure from digital competition, so must they look to digital innovations such as augmented reality to rejuvenate their business models.

By Diane Charton 18 Jul 2014 15:25

The future of communicating in a digital space

Mobile technology is significantly changing the way businesses interact with their customers, and to put it simply, engagement is everything...

By Laurie Sloan 18 Jul 2014 14:30

Consumer Science lands in SA

Mondelez International has opened a new Sensory Laboratory in South Africa.

By Danette Breitenbach 18 Jul 2014 13:22

Reap what ye sow

A few years ago, international trends forecaster, Li Edelkoort told a Design Indaba audience to "go farming".

By Louise Marsland 18 Jul 2014 10:18

There will be no (South) African Spring

Clem Sunter points out a number of red flags that will lead us to a ruinous state. The flags include nationalisation, gagging the media and land grabs.

By Sid Peimer 17 Jul 2014 14:20

Now is tomorrow

There we sat around a large boardroom table, salmon and scrambled egg laden croissants before us, all members of a newly assembled future-proof think tank...

By Travis Bussiahn 17 Jul 2014 14:02

A salesman that never sleeps: The persuasive power of video

In a global marketplace where people are bombarded with a neverending stream of information, how do you ensure the value of your offering stands out and is understood?

By Adrian Burger 17 Jul 2014 14:00

The Billentis Report 2014 - The salient points

Striata, a specialist in secure customer communications management is once again a sponsor of the Billentis report. This year the focus is on 'E-Invoicing/E-Billing - Key stakeholders as game changers.

By Michael Wright, Issued by Striata SA 16 Jul 2014 13:11

Six things your website should do for you

If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools...

By Chemory Gunko 16 Jul 2014 12:21

Prioritising responsive design

Responsive design isn't as hot a topic as it was earlier in 2013, but its importance for businesses and brands couldn't be more paramount than it is now...

By Greg Wright 16 Jul 2014 10:28

Staying relevant and connected with today's digitally enabled consumer

Brands that want to successfully keep up with today's digitally enabled consumer must consider investing in an always-on multi-channel strategy, which ensures that they are able to exchange information and...

By Pete Case, Issued by Gloo 15 Jul 2014 12:42

[CEM Summit] How to be great at customer service

Customer service is about people and trying to please them, but it begins with the employee, not the customer because "happy teammates equal happy customers" - Sam Sabbagh.

By Jessica Taylor 15 Jul 2014 12:33

[NewsMaker:] Alun Davies

Alun Davies is the executive creative director and a partner in Saints Branding after folding his design agency, The Design Collective, into Saints Branding.

By Louise Marsland 15 Jul 2014 10:19

Lessons from the NPA: When the past comes back to haunt you

More skeletons have fallen out of the National Prosecuting Authority's closet, throwing security flaws within government into the spotlight once again. Could this happen within your organisation?

By Jenny Reid 15 Jul 2014 07:43

Identity crisis

Nowadays, organisations not only have to be innovative and creative, but they need to understand the regulatory, legal and financial issues of doing business locally and abroad...

By Lara Magnus 15 Jul 2014 07:04

New trends reshaping the digital news business

Today's most successful digital publishers are those that build their businesses around their readers first, which in turn helps them to build quality audiences that they can sell to their advertisers.

By Pierre Cassuto 15 Jul 2014 06:11

Media and advertisers missing out by ignoring the disabled

A few years ago, I was lying in bed with one of those inner ear viruses that makes your head spin just by moving your eyes sideways or up and down. (Video)

By Chris Moerdyk 14 Jul 2014 07:52

Which do we need? More sales education or sales training?

Although there are an encouraging number of exceptions, tertiary academic institutions around the world have largely ignored sales, dismissing it as a craft or a trade, not worthy of...

By Peter Gilbert 13 Jul 2014 12:39

Cannes entries reveal a move towards design for change

As the South African representative on the Design judging panel at Cannes, this year's entries revealed a move towards design for change...(videos)

By Sulet Jansen 11 Jul 2014 13:35

Brand storytelling needs 'baddies and goodies'

Apple was named as the top storytelling brand in the UK in the 2014 Brand Storytelling Report based on consumer research, released last week...

By Louise Marsland 11 Jul 2014 12:06

A life-changing event

Not sure what to do with your weekend? You could spend it changing your life. Or so says Brian Walsh, CEO of the, and the brain - and funding and funding - behind the event, The Real Success Experience...

By Danette Breitenbach 11 Jul 2014 08:30

How to sell out your book in two months flat

As a new author, I had no understanding of what went into making books successful and, essentially, I waited for the publishers to tell me what to do. They didn't... (video)

By Douglas Kruger 11 Jul 2014 07:05

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