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Winking at girls in the dark... © АÑ?Ñ?ем ХаÑ?сÑ?ов –
Writing good advertising copy (Part 4)

Last week we covered using simple language, humour, how not to 'knock copy', as well as being honest and credible...

By Chris Brewer 7 hours ago

#YouthMonth: The creation of a connected Geekulcha
#YouthMonth: The creation of a connected Geekulcha

It was the era of mig33, Nokia 3310s and the much-loved Snake mobile game that ignited Geekulcha founder Mixo Ngoveni's love affair with technology...

By Lauren Hartzenberg 10 hours ago

Carter Murray
#CannesLions2016: The importance of agency culture

Live from the Cannes Lions Festival of Creativity, Ann Nurock spoke with FCB Worldwide CEO Carter Murray, about the group's showing at this year's awards. He focused on culture particularly and pointed out that it's much more than a byproduct or a corporate word...

By Ann Nurock 12 hours ago

Dalai Lama - Getty Images
#MannesInCannes: Half-time catch up

I come up for air/ the jury is pissed/ there's a favourite...

By Tseliso Rangaka 3 days ago

Droga and Plank
#CannesLions2016: From underdogs to game changers

When David Droga, possibly the most creatively awarded person in the world takes to the stage, people listen. When accompanied by Kevin Plank, founder and CEO of his client Under Armour at the Cannes Lions Festival of Creativity, people positively flocked to hear their story...

By Ann Nurock 3 days ago

Navigating the complexity of the agency environment and performance
Navigating the complexity of the agency environment and performance

Those of us working today all have some type of stress in our jobs and those in PR, marketing and communications know all too well the toll it can take on productivity if left unmanaged...

By Janine Lloyd 3 days ago

#YouthMonth: Apps taking the youth by storm [Infographic]
#YouthMonth: Apps taking the youth by storm [Infographic]

Facebook, Twitter and Instagram are the apps everyone knows, but there are some apps out there that are more appealing to the youth today...

By Beverley Klein 3 days ago

Image via NATIVE VML
And the knee bone's connected to the ankle bone

What makes a successful campaign might be an age-old question in the advertising world, but it is as relevant today as it is was a decade ago...

By Danette Breitenbach 3 days ago

Extreme innovation meets behavioural economics
Extreme innovation meets behavioural economics

If the best innovation is designed to meet real needs, nowhere are the opportunities more pressing than in humanitarian aid. Here's how the type and amplitude of innovation can have implications well beyond philanthropy...

By Leslie Pascaud 23 Jun 2016

Jury member Claire Waring (SapientNitro Asia) tests out NYT VR
Cannes About Town: And the winner is...

Last night, we awarded an exceptional piece of work, The New York Times VR app, a Cannes Lions Grand Prix in Mobile...

By Emma Carpenter 23 Jun 2016

Boris Dzhingarov
Learning to engage your clients more effectively

With all the technology available to businesses and individuals these days, it's even easier to engage your clients. You just need to have the motivation to get on your tech and do it...

By Boris Dzhingarov, Issued by Monetary Library 23 Jun 2016

Four social amplification tools to turn employees into social advocacy ninjas
Four social amplification tools to turn employees into social advocacy ninjas

Social is all about networking, and social marketing is rarely successful when you don't focus on connecting with your audience...

By Jessica Davis 23 Jun 2016

#YouthMonth: Q&A with Palesa Mokubung
#YouthMonth: Q&A with Palesa Mokubung

Award-winning designer and creator of Afro-chic fashion label Mantsho, Palesa Mokubung chats to us for #YouthMonth about her newly opened store, as well as fashion and youth culture in SA.

By Ruth Cooper 23 Jun 2016

72andSunny's Jarvis, Cole and Boiler.
"Why you don't need an innovation department to foster innovation."

If ever there was a title for a talk that didn't live up to its name it was this one by 72andSunny...

By Ann Nurock 23 Jun 2016

#YouthMonth: Creating the largest digital transport marketplace in Africa
#YouthMonth: Creating the largest digital transport marketplace in Africa

As we are celebrating the success of South Africa's youth, I asked Rion Henning, starter-upper, founder and managing director of BidShip, the Uber of logistics, to tell us about his journey to success...

By Cari Van Wyk 22 Jun 2016

Musa Kalenga
Transformational leadership for an inclusive and diverse digital industry

More people on the planet own mobile phones than toothbrushes. These levels of mobile technology adoption have created the ability for people that were previously "excluded" to be part and parcel of local and global business...

By Musa Kalenga, Issued by IAB South Africa 22 Jun 2016

A beginner's guide to digital transformation
A beginner's guide to digital transformation

Not a day goes by that leaders of mid-sized businesses are not bombarded in one way or another by the increasingly urgent need...

By Mark Geschke 22 Jun 2016

Roles of sales critical in customer-centric environment
Roles of sales critical in customer-centric environment

The role of sales is underestimated, as it has had to evolve dramatically, because of the connected world we live in, and adapt to the new customer that this has bred...

By Quinton Pienaar 22 Jun 2016

#YouthMonth: From humble beginnings to the cover of Forbes Africa
#YouthMonth: From humble beginnings to the cover of Forbes Africa

Not many 28 year olds have achieved what Obinwanne Okeke has, includings gracing the cover of one of the world's most influential business journals.

By Nicci Botha 22 Jun 2016

#CannesLions2016: Creative collaboration in the mobile world
#CannesLions2016: Creative collaboration in the mobile world

Ann Nurock at Cannes spoke with Nicola Mendelsohn, Facebook VP of Europe, Middle East and Africa, about the need for creative collaboration, especially in the mobile world...

By Ann Nurock 22 Jun 2016

Eliot Chisango
#YouthMonth: Africa's uniqueness lies within her natural resources - Eliot Chisango

It was during his internship with the P.E.A.C.E Foundation that Eliot Chisango's interest in recycling was piqued...

By Sindy Peters 22 Jun 2016

You're probably wasting your time creating content
You're probably wasting your time creating content

When your consumers start selling your brand for you, pat yourself on the back. Getting to that point is no easy feat. It'll never happen without a meaningful brand-audience connection...

By Nicole Samakosky 22 Jun 2016

Screengrabs from the ad - they're all 'Pam'.
[Orchids & Onions] Real people. Real estate. A great ad combination...

The decision whether to use real people connected with a brand or to pay actors or voice artists is often a difficult one to make...

By Brendan Seery 21 Jun 2016

#CannesLions2016: Airbnb's 'connected disruption' model
#CannesLions2016: Airbnb's 'connected disruption' model

Brian Chesky cofounder and CEO of Airbnb, kicked off his keynote presentation at the Cannes Lions Festival of Creativity with the following rather staggering quote: "Tonight in Cannes, 5,100 people are staying at Airbnb and 1.3million people are staying in an Airbnb somewhere in the world..."

By Ann Nurock 21 Jun 2016

Cannes About Town: Grand Prix
Cannes About Town: Grand Prix

Today we select the Mobile Cannes Lions Grand Prix. It's going to be a long day and night as the jury has to reach a consensus before we leave the room...

By Emma Carpenter 21 Jun 2016

The user experience
The user experience

We've been focused on the user experience since we began our business, streamlining and simplifying, with the aim of creating a seamless mobile interaction...

By Andre Trollip 21 Jun 2016

#YouthMonth: Meeting of the Minds celebrates Africa's entrepreneurs
#YouthMonth: Meeting of the Minds celebrates Africa's entrepreneurs

Ndosi Strategies' first annual Meeting of the Minds: South Africa's Enterprising Next Generation event will take place on Saturday, 25 June at the Farm SoHo in New York City...

By Sindy Peters 21 Jun 2016

VW Mass transit
What Primedia Outdoor got from FEPE

The OOH industry is in the midst of a sea-change - that much was apparent at this year's FEPE conference in Barcelona...

By Terry Murphy 21 Jun 2016

Image via
#CannesLions2016: Badger and Winters - Women are not objects

In 2011 Madonna Badger, a successful advertising executive lost her three daughters and mother in an Xmas house fire. "I lost everything, but thankfully I did not lose my mind." She says seven years later...

By Ann Nurock 20 Jun 2016

#CannesLions2016: Redefining promotions
#CannesLions2016: Redefining promotions

Eoin Welsh, chief creative officer at Havas, was part of the Promotion & Activations jury at Cannes Lions 2016. He spoke with Ann Nurock about the quality of work and how South African agencies can improve in this area...

By Ann Nurock 20 Jun 2016

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