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Programmatic buying unpacked
Programmatic buying unpacked

Programmatic buying is a buzzword that is taking the industry by storm. There is a lot of confusion around this topic and it's often seen as very technical and complicated...

By Graeme Stiles 25 Nov 2015 14:08

Just pause - Blast Brand Catalysts
Just pause

Chris Midgley, strategist with Blast Brand Catalysts, reflects on what brands have to do to connect emotionally in the never-ending busy-ness.

By Chris Midgley, Issued by Blast Brand Catalysts 25 Nov 2015 11:40

The science of baking
The science of baking

The act of buying a new brand is not revolutionary. It is not a huge event in people's lives. It is not the road to Damascus. It is more akin to a little nudge, give it a go type of thing...

By Danette Breitenbach 25 Nov 2015 10:48

Design thinking
Design thinking: Trend or revolution?

With the increasing notoriety of designer practices since the 1970s, the term "design thinking" was born in the early 2000s and became a mysterious, sacred tool for innovation...

By Amandine Robin 24 Nov 2015 14:00

© Igor Yaruta –
[Orchids & Onions] A great idea, but common sense took a holiday

The first Orchid this week goes to the Western Cape government and its office of consumer protection. But at the same time, they get an Onion. Let me explain...

By Brendan Seery 24 Nov 2015 14:00

Kevin Lourens
Data-driven marketing and sales

Marketing and sales are the genesis of organisational growth and success and while noble and necessary, as disciplines, they are not without their detractors...

By Kevin Lourens, Issued by NATIVE VML 24 Nov 2015 07:40

© Stocksnapper –
Media score cards - so wrong

Last week I discussed media planning bias and it appears to have hit a few raw nerves, judging from the emails and phone calls I received...

By Chris Brewer 23 Nov 2015 12:00

©dotshock via 123RF
Killing competition through brand relevance

When it comes to marketing your brand or company to the youth there's nothing wrong with setting objectives such as attaining the cool factor, however achieving the cool factor shouldn't be the "be-all and end-all"...

By Veli Dlamini 23 Nov 2015 08:43

© Elnur Amikishiyev –
[Relentlessly Relevant] 6. Your brain needs sticky notes

Innovation, and the art of capturing ideas on the fly...

By Douglas Kruger 20 Nov 2015 12:00

[TrendTalk] Dear Santa, I want...
[TrendTalk] Dear Santa, I want...

There are 34 sleeps until Christmas according to this Santa website and Bizcommunity has scoured the interwebs to bring you the most distinctive, trendiest Christmas gifts on offer this season...

By Louise Marsland 20 Nov 2015 09:51

FCB restructures to FCB Africa
FCB restructures to FCB Africa

FCB has announced that it would be restructuring its business on the continent and as a result of this FCB South Africa has been renamed FCB Africa...

By Danette Breitenbach 20 Nov 2015 08:08

How to grow brands
How to grow brands

Prof. Jenni Romaniuk will be in South Africa early next week to launch the sequel to her best-selling marketing book 'How Brands Grow'...

By Danette Breitenbach 20 Nov 2015 08:00

[NewsMaker] Ashantha Thompson
[NewsMaker] Ashantha Thompson

Ashantha Thompson has been appointed as a non-executive director to House of Brave. The former CEO of Grid Worldwide Branding and Design will assist in growing the brand internalisation, content marketing and PR divisions...

By Louise Marsland 19 Nov 2015 11:43

Six things social media marketing experts always observe
Six things social media marketing experts always observe

The social media platforms that are available in this day and era are just so many. There are the likes of Facebook, Twitter, YouTube, Google Plus, Instagram and so many others...

By David Wicks 19 Nov 2015 10:58

#prayforparis - how to turn the media tide
#prayforparis - how to turn the media tide

#prayforparis started with the best of intentions, but now focus has shifted to media's lack of coverage on other key issues and areas. So how do we turn the media tide? What can you as a person do?...

By Chemory Gunko 19 Nov 2015 09:50

Choosing the right partner for your brand
Choosing the right partner for your brand

We learn most of what we know about love from the trial and error of our formative adolescent years, with a few lessons from the example set (or lack thereof) by those around us...

By Brendan Powell 18 Nov 2015 12:52

©prykhodov via 123RF
When SEO is bad for your business

Do you want more traffic? Then you must have heard the much valued advice that Search Engine Optimization (SEO) is one of the main ways you can attract "free" traffic to your website...

By Adegboye Adeniyi 18 Nov 2015 11:14

Image via 123RF
[MRMW 2015] Engaging with a digital-first generation

During the second day of the MRMW conference in Cape Town, the focus was on millennials and some of the research being done to conduct the trends on social media...

By Beverley Klein 18 Nov 2015 09:34

A screenshot from the Liberty ad, showing how world events affect your investments
[Orchids & Onions] Liberty shows its Agile hand with Titan ad

In uncertain times, so conventional economic wisdom goes, the smart money flees into gold...

By Brendan Seery 17 Nov 2015 12:00

Free Basics: Establishing connectivity for everyone
Free Basics: Establishing connectivity for everyone

Facebook's free internet service, Free Basics, has announced a new partnership with the Praekelt Foundation - establishing free start-up incubators for countries with limited access to the internet...

By Beverley Klein 17 Nov 2015 11:24

© Cathy Yeulet –
Media planning bias

There's nothing seriously wrong or unusual about planning bias. Everyone has their favourites - remember that one particular schoolteacher...?

By Chris Brewer 16 Nov 2015 12:00

[TrendTalk] Social solidarity in times of tragedy
[TrendTalk] Social solidarity in times of tragedy

The tragic events of the past few days, both in Paris and Beirut, have fuelled a debate about whose lives matter most on social media. Mainstream media has come in for this kind of criticism many times...

By Louise Marsland 16 Nov 2015 10:40

© Kritchanut –
Marketers are the new CEOs

There is a new role being assigned to top marketers in business: the role of the Chief Experience Officer (CEO)...

By Farren Roper 16 Nov 2015 10:00

© Cathy Yeulet –
Why playing it straight and true always wins

With the newspaper industry taking a double-hit from the expansion of digital publishing and the 2008 recession, publishers are scrambling to keep the business alive...

By Sipho Hlongwane 13 Nov 2015 14:00

© Andrey Kiselev –
[Relentlessly Relevant] 5. Warning - don't innovate here!

Semi-sacred cows and levers to leave alone...

By Douglas Kruger 13 Nov 2015 12:00

All the winners: Assegai Awards sharpens its spear
All the winners: Assegai Awards sharpens its spear

This year the South African Direct Marketing Association (DMASA) Assegai Awards were in top form. Not only were there more entries then last year, but the entries were all top notch according to the judges...

By Danette Breitenbach 13 Nov 2015 09:45

Don't post memes in the midst of a media storm
Don't post memes in the midst of a media storm

To brands who see fit to post memes on their social media pages when their customers' confidence is crumbling around them - stop that...

By Russell Jarvis 13 Nov 2015 08:51

Banele Rewo
Let's celebrate brands that insult Africans

When it comes to Africa, Africans and the African market everything marketing related should be implemented with a blanket approach...

By Banele Rewo 13 Nov 2015 08:49

How to get your media release ignored
How to get your media release ignored

In the last week two particular releases have crossed my desk (as we used to say in the old days) which were more than a page and beyond wordy. Good old-fashioned solid text...

By Marion Scher 12 Nov 2015 13:48

Jason Xenopoulos
The evolution of storytelling from Aristotle to artificial intelligence

Storytelling is the organising principle of reality. The world around us is made of atoms - protons, neutrons and electrons - but it is with storytelling that we give them their shape and their meaning...

By Jason Xenopoulos, Issued by NATIVE VML 12 Nov 2015 10:47

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