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An enterprise driven Omni-channel strategy must empower the mobile workforce
An enterprise driven Omni-channel strategy must empower the mobile workforce

More and more South African companies across industries are talking about building omni-channel strategies and infrastructures to give customers a consistent experience at every brand touch point...

By Lynette Hundermark 24 May 2015 14:30

SMG reports back on the Festival of Media
SMG reports back on the Festival of Media

I was fortunate to attend this year's Festival of Media in Rome. The Festival is dedicated to all those who deal with media from a global perspective: an opportunity for the participants to share ideas and projects with top managers and most influential people in the industry...

By Lia Smit 22 May 2015 13:45

The truth behind 'the human truth' when extending brand identity
The truth behind 'the human truth' when extending brand identity

"We need to be understood. We want to belong. We long to feel special. We crave more control over our lives. We dream of reaching our potential." These five human truths underlie Starwood Hotels & Resorts' brand-stakeholder relationship approach...

By Marthinus Van Loggerenberg 22 May 2015 13:30

Unpacking brand activation for FMCGs
Unpacking brand activation for FMCGs

Changes in the power dynamics along the path-to-purchase have introduced a new world order in which customers reign and love flaunting their freedom...

By Joseph Neusu 22 May 2015 13:19

Bonnie Ramaila
Political parties are big brands

The other day I had a rude awakening around brands and corporate identity. I wore a red beret, no, it did not have Economic Freedom Fighters (EFF) or African National Congress (ANC) logo on it - it was just plain...

By Bonnie Ramaila 22 May 2015 08:46

Marrying new-age and traditional marketing skills
Marrying new-age and traditional marketing skills

The principles of marketing have fundamentally changed over the last decade and we continue to see the change year on year...

By Farren Roper 22 May 2015 06:00

Empowering women, one brand at a time
Empowering women, one brand at a time

Women are everywhere. No surprise right? They do, after all, make up 50% of the world's population. Smart brands are getting in on the conversation, but several are missing the mark...

By Leslie Pascaud 21 May 2015 14:00

I'm not a communication strategist - I am a consumer advocate
I'm not a communication strategist - I am a consumer advocate

We, as communication strategists, often get drowned by our own jargon, statistics, consumer mapping and landscapes that we forget the very essence of being an effective communication strategist...

By Mogorosi Mashilo 21 May 2015 11:05

Word-of-mouth marketing is dead
Word-of-mouth marketing is dead

I love 'word-of-mouth' marketing. Or I did, right up until it died. I loved it because it provoked a wonderful sense of privilege to be 'in the know'...

By Tim Wyatt-Gunning 21 May 2015 10:45

Naspers newspaper titles moving into 24.com makes sense
Naspers newspaper titles moving into 24.com makes sense

There has not been much media coverage outside of Naspers with regard to the decision to move all their newspaper titles onto the News24 and Netwerk24 platforms...

By Chris Moerdyk 20 May 2015 14:58

The world changed at midnight - marketing, too
The world changed at midnight - marketing, too

The business of marketing is the business of spreading ideas. We may want to spread the idea that people should trust in us, to believe in us...

By Walter Pike 20 May 2015 14:00

[Orchids & Onions] When the going gets tough, winners show that value and flair endure
[Orchids & Onions] When the going gets tough, winners show that value and flair endure

Retail advertising is sometimes regarded as the toilet bowl of the industry - it's not stylish, but everyone needs it...

By Brendan Seery 20 May 2015 14:00

Rolf Akermann
Marketers united!?

The briefing by SAARF last week was interesting, as it revealed how other western countries do industry research. But I left the meeting, yet again, with a heavy heart...

By Rolf Akermann 20 May 2015 13:24

Five reasons why we use social media
Five reasons why we use social media

We would all agree that social media platforms are here to stay and it have become a less expensive way to communicate with our friends who are broad and local...

By Mxolisi Justice Nzimande 20 May 2015 09:48

[NewsMaker] Shauna Carter
[NewsMaker] Shauna Carter

Shauna Carter has just taken up the position of National Sales Director for MaxAxion. Carter is the former regional head of sales at Mxit. She joined Mxit in 2008 as account manager...

By Louise Marsland 20 May 2015 07:41

The state of digital in South Africa
The state of digital in South Africa

New media! That is how many people still refer to digital...

By Richard Lord 20 May 2015 06:00

Andy Reid
10 business lessons for brand success

When I first brought Vespas to South Africa, turning that admiration into sales proved to be a challenging journey. Only by completely transforming my business strategy, was I able to turn admirers to loyal riders...

By Andy Reid 19 May 2015 15:11

The increasingly relevant role of the flagship
The increasingly relevant role of the flagship

Long live the flagship store! The PSFK Manifesto to 'Reinvent the Store' (Retail Report 2015) affirms that the role of the store has not diminished as a result of the emergence of e-commerce...

By Adrian Morris 19 May 2015 14:00

The changing face of the pitch process
The changing face of the pitch process

The new business pitch is the way agencies win most of their business, and it is the job of a selection company to help reduce long lead times, long pitch lists, layers of consensus needed to select a partner...

By Johanna McDowell 19 May 2015 12:46

Bookmarks beginning to rival Loeries
Bookmarks beginning to rival Loeries

The newly revamped Bookmark Awards, a platform for digital and internet advertising, made an impact in two important ways this year...

By Tony Koenderman 18 May 2015 14:00

A relook into the term 'Glocal'
A relook into the term 'Glocal'

The term "Glocal" has been a buzz word in the marketing world for some time. A combination of the words "Global" and "Local", it is used to describe global brands entering new markets...

By Mogorosi Mashilo 18 May 2015 13:49

What's that hairy, smelly thing in the corner?
What's that hairy, smelly thing in the corner?

Oh that - that's our Creative Director! This week, we find out all about the money and responsibility juggling that come part and parcel with embarking on a career in the advertising industry...

By Chris Brewer 18 May 2015 12:00

Mobile technology: Bridging the African digital divide
Mobile technology: Bridging the African digital divide

Handicapped by economic constraints, millions of unprivileged people in the developing world continue to be deprived of sufficient access to communication technology...

By Sara El-Khalili 18 May 2015 11:26

Jarred Cinman
Media buying in a digital age: A primer

Media, I've realised, is an area of marketing which few people even in the industry really understand. Beyond the industry - in the so-called "general public" - media strategy, planning and buying are career choices as exotic as being a particle physicist...

By Jarred Cinman, Issued by NATIVE VML 18 May 2015 10:57

Candice Winterboer
Spot a good online scribe, before they're brilliant!

What experience and/or talent should an employer look for when hiring an online copywriter? Think personality characteristics, qualifications and experience...

By Candice Winterboer 15 May 2015 14:39

M&C Saatchi heads AdReview Creative Leaderboard
M&C Saatchi heads AdReview Creative Leaderboard

M&C Saatchi Abel came bursting out of the blocks to take the early lead in May in the 2015 Creative Championship, winning 168 points at The One Show, an American-based global competition, and the local Ads of the Month...

By Tony Koenderman 15 May 2015 14:00

Ray Meiring
Ingredients for a winning pitch book

A lot goes into winning a pitch. From getting the fundamentals right to sheer chemistry, you never know what could sway a decision in your favour...

By Ray Meiring 15 May 2015 13:53

© Vadym Zaitsev – 123RF.com
© Vadym Zaitsev – [[www.123rf.com 123RF.com]]
The predictability of government communicators

Let's face it: Ranting and raving, however injured one might feel, tends to switch people off. All the more so if you hold a position in government...

By Janine Lazarus 15 May 2015 13:07

The future of digital marketing in South Africa
The future of digital marketing in South Africa

Brands not clearly focused on digital marketing will quickly find themselves becoming irrelevant - all promise and no delivery, no demonstration, no entertainment, no conversation...

By Ben Evans 15 May 2015 12:00

Madelein van der Watt
Getting to grips with the complexities of employment contracts

An effective, flexible and understandable employment contract is the basis of a good employee-employer relationship. Let's look at the basics of creating a sound employment contract...

By Madelein van der Watt 15 May 2015 09:51

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