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The MEC for the Gauteng education department, Panyaza Lesufi, introduces the new brand ambassadors for this year's Schools’ SleepOut.
Creating conscious capital with CEO SleepOut 2017

This year, the CEO SleepOut will be the SheEO SleepOut, with only women leaders spending the night on the lawns of the Union Buildings in Pretoria, the venue for this year's event which will take place 22 June.

By Danette Breitenbach 17 hours ago

Screengrabs from the ad.
#OrchidsandOnions: Don't hide away from reality... and know the difference between thunder and lightning

The best advertising is always based on a fundamental understanding of human nature - what the people in the marketing business call “basic human truth”. If you can tap into that, you don't have to waste any time explaining or repeating - everybody gets it first time around...

By Brendan Seery 1 day ago

‘Africa is where others will look for the best in new innovation'
‘Africa is where others will look for the best in new innovation'

Between East and West: Africa's economic transformation will create a third centre of global power, according to a new ‘Afro-Optimism' series...

By Brett Parker 1 day ago

Image via
How SA's 'junk' status impacts your startup

April began with ratings agencies Standard and Poor's (S&P) and Fitch downgrading South Africa's sovereign credit rating to “junk” status, meaning both existing and new funds borrowed by South Africa will become more expensive...

By Tom Jackson 1 day ago

Rene van den Berg © –
In 10 years, magazine sales have halved

What does this mean? Well, lots of things, but it's certainly not the catastrophe many would have you believe...

By Chris Brewer 2 days ago

John Robbie was the recipient of the Lifetime Achiever Award at the Liberty Radio Awards. Image © Times Media.
Heroes of the theatre of the mind

Radio is the theatre of the mind and it is the people on the air that bring it to life every day. The 2017 Liberty Radio Awards recognised the people who have made a contribution to the medium, honouring them at a gathering of the industry's stalwarts and rising stars...

By Danette Breitenbach 2 days ago

Team Hot 91.9 FM at the Liberty Radio Awards. Image © Times Media.
Making great radio with the Liberty Radio Awards

This year's Liberty Radio Awards saw Kaya FM crowned Commercial Station of the Year, while Hot91.9 FM, which won 10 awards during the course of the evening, took top honours in Community Station of the Year...

By Danette Breitenbach 2 days ago

Mpange Chapeshamano
#Newsmaker: Mpange Chapeshamano makes an Avatar comeback

Politics aside, integrated marketing agency Avatar has done a management reshuffle with co-founder Zibusiso Mkhwanazi stepping down as CEO to take on a bigger role as group CEO of Avatar Investment Holdings and the Avatar360 Group, which owns the agency's Johannesburg and Cape Town offices...

By Jessica Tennant 2 days ago

Cognifide reports on the Adobe US Summit 2017 in Vegas
Cognifide reports on the Adobe US Summit 2017 in Vegas

In a dazzling splash of lights, big screens and booming sound, Adobe hosted over 12,000 attendees at their 2017 Summit in Las Vegas...

By Jay Smith 21 Apr 2017

Image credit: Top Girl Studio © –
Five ways for health and wellness brands to win on Instagram

A new generation of celebrities are teaching brands a great deal about how to generate content consumers engage with.

By Annabel Porter 21 Apr 2017

The opportunity that is the small screen
The opportunity that is the small screen

What's becoming clear from watching young coffee shop patrons, in particular, is that mobile technology is stepping in to fill certain voids and it's doing so at an extremely reasonable cost. ...

By Mike Laws 21 Apr 2017

Oleksandr Marynchenko © –
Digital video archiving - keeping up with today's broadcast demands

Broadcasters and video producers across the world are moving to computer-based platforms...

By Paul Divall 20 Apr 2017

Artisticco LLC © –
Grow your storytelling, grow your brand

In prehistoric times, great stories were told sitting around a campfire. In the glow of the flames storytellers would share exciting tales to impart information, to teach, to encourage and to entertain. Storytelling is an evolutionary mechanism crucial to human communication and central to our success...

By Parusha Partab 20 Apr 2017

Yulia Kireeva © –
Applying for a creative role? Here's what to do

Communications agencies are always on the lookout for fresh new talent, but there are many reasons why your CV and cover note could be stopping you getting a slice of the action...

By Emma Glover 20 Apr 2017

Qimono/375 images © –
The marketer of the future

Today's traditional media is rapidly evolving towards the marketing of the future. The ‘brandscape' has changed dramatically in a short space of time and marketers are struggling to keep pace with the new environment...

By Dr. Ludi Koekemoer 19 Apr 2017

#WTMA17: Using digital marketing to convince young Africans to travel
#WTMA17: Using digital marketing to convince young Africans to travel

"Africa's online landscape is mobile but mostly feature phone based. Travel still needs to better embrace mobile by delivering mobile and thumb ready experiences to the African youth."

By Cari Coetzee 19 Apr 2017

87% of PR executives believe the term “public relations” does not describe their future
87% of PR executives believe the term “public relations” does not describe their future

Key findings from the USC Annenberg CPR's global communications report...

By Daniel Munslow 19 Apr 2017

Kheng Ho Toh © –
Gender equality as a business imperative

A view of how seriously South African companies are taking the challenge of women being able to shape - not just fit into - the economy...

By Robyn de Villiers 19 Apr 2017

Boris Dzhingarov
Making the case for print marketing in a digital landscape

When you study the numbers and really attempt to understand what makes print such an effective medium, it quickly becomes obvious that businesses should make room for print in their marketing mixes...

By Boris Dzhingarov, Issued by Monetary Library 19 Apr 2017

Fei Wong © –
Real-time advertising can catapult newspapers to greater revenues

Publications can improve advertising revenues if they take advantage of real-time print adverts and that will help not only their ailing fortunes but the ailing fortunes of publishing printers, too...

By Vaughan Patterson 18 Apr 2017

#OrchidsandOnions: The power of a still image trumps lazy copywriting every time
#OrchidsandOnions: The power of a still image trumps lazy copywriting every time

I was having an interesting discussion last week with someone who is in the image processing business and he was lamenting the fact that there is so much video around these days - in all areas of life, not just in the marketing sector - that it is becoming like wallpaper and in danger of losing its impact...

By Brendan Seery 18 Apr 2017

Rian van Heerden
#Newsmaker: Jacaranda FM's Rian van Heerden stays put... for now

Rian van Heerden, host of the award-winning The Complimentary Breakfast on Jacaranda FM, was due to leave the station at the end of March but his listeners persuaded him to stay a while...

By Jessica Tennant 17 Apr 2017

Media: Dark art or science?
Media: Dark art or science?

Let's face it, 2017 is already tougher than 2016, which was in turn was tougher than the previous year. The advertising industry is under pressure, and media agencies are not excluded from this...

By Quinton Jones 17 Apr 2017

The new Ignite Fitness gym installation is a great example of creativity and innovation in lighting as well as the gym concept.
Creativity and innovation

Companies that have stood the test of time are those who are the most creative and innovative. Even more so in the event industry.

By Andrew Gibson 13 Apr 2017

CEO of Monash South Africa Sharad Mehra and former UK Prime Minister Tony Blair.
Reigniting Africa

A few years ago, there was a sense of hope and optimism around Africa. Today that sense has faded and so we need to work to get back to that. Despite this, Tony Blair, former Prime Minister of the United Kingdom, says he is optimistic about the continent...

By Danette Breitenbach 13 Apr 2017

Screenshot of the ad placement.
[Orchids & Onions] When the politicians help market your product... and when your website clevers damage your brand

I wonder if Mark Zuckerberg would consider a special-to-South Africa button on Facebook, which would allow the entire country to update its status...

By Brendan Seery 11 Apr 2017

(c) haryfoto -
Does leadership matter in nation brand building?

It may not be immediately apparent about why, and indeed whether, leadership matters in brand building. After all, at first glance, it may seem that a successful brand can be built through the technical application of principles of brand building and management...

By Manusha Pillai 11 Apr 2017

SouthAfricaIn3Words: one complex country, one complex hashtag
SouthAfricaIn3Words: one complex country, one complex hashtag

South Africa. Another large, populous country in Southern Africa that harbours a wealth of promise, but hasn't yet lived up to it this century...

By Andy Walker 10 Apr 2017

Today, gatekeepers make the worst brand builders
Today, gatekeepers make the worst brand builders

One of the many benefits of working for an advertising agency is that I get to experience working with numerous and diverse businesses. During my interactions one thing is very clear - to create consistency in the mind of the consumer, one needs a single, definable brand expression...

By Mike Jones 10 Apr 2017

Wayne Hull
#Newsmaker: Accenture Digital's Wayne Hull on business today and tomorrow

Wayne Hull recently assumed the role of MD and head of Accenture Digital for South Africa and Sub-Saharan Africa...

By Jessica Tennant 10 Apr 2017

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