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Charlie Stewart
How quality content can seal the B2B deal

This is a summary of a talk I recently gave at The Marketing Indaba 2016 in Cape Town on 25 May...

By Charlie Stewart 2 days ago

#AfricaMonth: Tracing brand success across Africa and beyond
#AfricaMonth: Tracing brand success across Africa and beyond

Television entertainment brand, TRACE, celebrates 13 years of being on air, and now has a strong youth following through its many channels and events...

By Beverley Klein 2 days ago

#AfricaMonth: GoMyWay on the benefits of ridesharing
#AfricaMonth: GoMyWay on the benefits of ridesharing

We know that efficient public transport remains a bugbear in many Africa countries; but we also know that challenges tend to be the greatest drivers of innovation. Nigerian ride sharing platform GoMyWay...

By Lauren Hartzenberg 2 days ago

Chris Moerdyk
The marketing game is moving fast

Marketing is moving so fast its transition is like playing a five-day cricket test and then going straight into the Indian Premier League 20-over circus with dancing girls and fireworks...

By Chris Moerdyk, Issued by Chris Moerdyk 2 days ago

#AfricaMonth: Tech as a tool for cultural evangelism
#AfricaMonth: Tech as a tool for cultural evangelism

Observing that children in his community displayed a disinterest in their African culture, Adebayo Adegbembo - along with his team at Genii Games - created the Asa brand...

By Lauren Hartzenberg 3 days ago

How programmatic buying can affect your bottom line
How programmatic buying can affect your bottom line

Programmatic buying is a relatively new concept in South Africa and it uses highly advanced technology - both of which can make it seem intimidating...

By Paula Raubenheimer 3 days ago

#AfricaMonth: Integrated transport systems key to successfully operating in Africa
#AfricaMonth: Integrated transport systems key to successfully operating in Africa

With a growing logistics network between SADC countries, it's important to keep mind of the requirements to operate successfully in a diverse and often challenging African environment...

By Cari Van Wyk 3 days ago

The digital trends that are shaping leading brands' marketing plans
The digital trends that are shaping leading brands' marketing plans

Thanks to cheaper smartphones and the rise of high-speed fibre connectivity, the internet is a truly mainstream technology that reaches South Africans from every walk of life...

By Bianca Quinn-Diavastos 26 May 2016

123RF
Successfully measuring OOH with the OMC

Measurement has always been tricky when it comes to OOH. How would advertisers know if their ad has been seen, and by how many people...?

By Beverley Klein 25 May 2016

Howard Russell
#AfricaMonth: See the Africa of what was rather than what is

Though most Safari experiences have been commercialised at this point due to their popularity, there are still a few destinations that can offer travellers a taste of the untouched wild...

By Cari Van Wyk 25 May 2016

Kayoola Solar Bus
#AfricaMonth: Driving Ugandan vehicle manufacturing

Kiira Motors Corporation is a presidential initiative for automotive manufacturing in Uganda. The company has three successful vehicle prototypes under its belt, including Africa's first solar bus...

By Lauren Hartzenberg 25 May 2016

Five major social media benefits for your business
Five major social media benefits for your business

Entrepreneurs have come to rely on social media marketing practices as well as social media management tools in order to promote their products and services...

By AIMEÉ SERRÃO 25 May 2016

The Chewbacca mask and the power of social media in retail
The Chewbacca mask and the power of social media in retail

Social media can be retail brand building - and sales - gold. Just look at the case of the Chewbacca mask that Candace Payne bought from Kohl's last week...

By Sarah Britten 25 May 2016

Dear SA radio stations
Dear SA radio stations

I've been working in radio for 26 years and I love the medium today as much as I did when I first stumbled across it back in 1990...

By Simon Parkinson 24 May 2016

Screengrab from the ad
[Orchids & Onions] Investec gets an 'A' for helping to make a difference

The marketing gurus tell us that, as consumers drown in a tsunami of commercial messaging, they are going to want to connect (and therefore possibly do business with) those brands which genuinely try to make a difference to a community, a city or a country...

By Brendan Seery 24 May 2016

Authenticity: The essence of personal branding
Authenticity: The essence of personal branding

"To thine own self be true" said Polonius to his son Laertes. Steve Jobs reiterated similar words, though phrased differently, he said, "Your time is limited, so don't waste it living someone else's life...

By Nkgadimeng Ramela 24 May 2016

David Blyth
Marketing to SA's youth: Seven ways to fly or fail

Gone are the days of children being seen and not heard. Today's youth have a voice and they are not scared to use it. The problem, at times, is that we're not yet listening. We should be...

By David Blyth, Issued by Yellowwood Future Architects 24 May 2016

The power of an idea - beyond the channel-first world
The power of an idea - beyond the channel-first world

Message adaptation and an idea concept are completely different disciplines. The reality is that most marketers live in a channel-first world...

By Candice Simon 24 May 2016

Industry 4.0 drives the need for smart digital enterprises
Industry 4.0 drives the need for smart digital enterprises

The Fourth Industrial Revolution will affect the very essence of our human existence, including how businesses operate and how customers interact with businesses. This revolution, also called Industry 4.0...

By Paul Fick 24 May 2016

Media strategists need a mindset change
Media strategists need a mindset change

The world is changing before our very eyes, yet too often as a media strategist you remain doing what you have always done...

By Ingrid von Stein 24 May 2016

Simon Andys
#AfricaMonth: Adopting a new mentality to small-scale farming

It's necessary for smallholder farmers in Africa to innovate and form partnerships with organisations that can help them do so. In this, the farmers of Nakuru county has...

By Cari Van Wyk 23 May 2016

Catterbox
#TRENDING: Best new products this year

I think I've discovered my Best New Product of the Year for 2016 already: a cat collar that makes your cat 'talk' back...

By Louise Marsland 23 May 2016

Benchmarking fees
Benchmarking fees

Answering how long a piece of string is seems simpler than knowing the average hourly rate for public relations by a consultancy...

By Brian Berkman 23 May 2016

Making technology work for brands
Making technology work for brands

Brands need to find ways to add usefulness in their customers' lives beyond their product...

By Danette Breitenbach 23 May 2016

Heidi Myers
Seven habits of highly successful brands

Brands that stand the test of time have very particular behaviours and characteristics that make them timeless. They evolve as their audience does and build on their success. They have also stared failure in the face and overcome some not-so-proud moments...

By Heidi Myers, Issued by Meltwater 23 May 2016

The brief
The brief

It is not possible to emphasise just how vitally important this document is...

By Chris Brewer 23 May 2016

Ruan Oosthuizen
#Africa Month: Marrying money and media campaigns

The problem nowadays is that technology has created a netherworld, where the clearly defined borders between industries have become irreparably blurred... In a good way...

By Nicci Botha 22 May 2016

Influencer marketing: Why you should care!
Influencer marketing: Why you should care!

Influencer marketing is one of the most powerful ways to share your brand's message, by using people who your audience already trust: individuals with immense personal reach and reader engagement...

By Chiara Di Rago 20 May 2016

Ryan Wallace with Anthea Myburgh (Fleewinter) and Charlotte April Harris (Charlotte Travel Limited).
#AfricaMonth: Authentic African stories and why we should tell them

We spoke to Ryan Wallace, event director for We Are Africa, about the importance of telling authentic African stories and how this will influence tourism and growth in Africa...

By Cari Van Wyk 20 May 2016

Zubair Timol
Social media for entrepreneurs - top tips for establishing a solid, positive online presence

According to World Wide Worx and Fuseware's South African Social Media Landscape 2016 study, a quarter of all South Africans - 13 million people - now use Facebook...

By Zubair Timol, Issued by Meltwater 20 May 2016

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