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#NewCampaign: You have got to be Mal
#NewCampaign: You have got to be Mal

Mike Schalit, co-founder Net#work BBDO, has introduced a new 'Wear it Forward' range of t-shirts and caps with Marlboro Originals through the agency's non-profit Mal Foundation...

By Jessica Tennant 15 minutes ago

Screen grab from the ad.
#OrchidsandOnions: Thank you... for giving life

Misleading advertising will always get an Onion - and so will you, e-toll collecting agency ETC, for your dishonest and threatening campaign...

By Brendan Seery 20 hours ago

#StartupStory: Meet Bunkr, your fuel wallet
#StartupStory: Meet Bunkr, your fuel wallet

The world, in general, is going through a fuel revolution...

By Evan-Lee Courie 1 day ago

Customer experience: The marriage of marketing and technology
Customer experience: The marriage of marketing and technology

Paula Sartini, founder and CEO of BrandQuantum, delves into the new role of marketing and IT in the era of Customer Experience...

By Paula Sartini 1 day ago

The internet thinks YouTube Rewind 2018 is pretty terrible
The internet thinks YouTube Rewind 2018 is pretty terrible

Well... it's pretty safe to suggest that YouTube Rewind 2018 is controversial. The annual video published by the Google-owned service pays homage to the year that was and the moments that made it, all created by the internet's biggest personalities...

By Andy Walker 2 days ago

Feature image: screenshot, Apple Music.
Twitter thought Johnny Clegg died after tribute went viral

Legendary musician Johnny Clegg was trending on Twitter on Thursday afternoon after a tribute version of his song The Crossing was released on YouTube...

By Andy Walker 7 Dec 2018

A sneak peek into AI's weird, wacky and wonderful consumer insights
A sneak peek into AI's weird, wacky and wonderful consumer insights

Did you know that viewers of the American fantasy drama television series, Game of Thrones, are highly likely to be the same people who purchase sex toys online, particularly on a Monday?...

By Vian Chinner 7 Dec 2018

A South African's guide to moving to and making it in Malta: A mark, a yen, a buck or a pound
A South African's guide to moving to and making it in Malta: A mark, a yen, a buck or a pound

A truism set to music in the Kander & Ebb musical "Cabaret" is that money makes the world go round...

By Marcus ‘The Maltese Falcon’ Brewster 7 Dec 2018

Facebook's 2018 Year in Review
Facebook's 2018 Year in Review

Facebook has released its 2018 Year In Review, highlighting the top ways people around the world connected with their communities on Facebook...

By Sheida Neman 7 Dec 2018

TechCrunching the African Startup Battlefield with Mike Butcher
TechCrunching the African Startup Battlefield with Mike Butcher

As a writer, editor, interviewer, moderator and columnist in the tech media world, Mike Butcher covers everything - from the smallest tech startups to the largest tech giants...

By Evan-Lee Courie 7 Dec 2018

These were South Africa's hottest Twitter hashtags in 2018
These were South Africa's hottest Twitter hashtags in 2018

When people weren't tweeting about South Africa's political issues, health issues, state issues, or sport, they were tweeting about soapies...

By Andy Walker 6 Dec 2018

CSR as a PR strategy for enhancing business-community relations
CSR as a PR strategy for enhancing business-community relations

CSR has evolved over the past few years as more and more organisations take a larger role in actively participating in social and community projects...

By Leago Monareng 6 Dec 2018

Photo by Pixabay on .
So, how's the pitch going?

My first big pitch. I had a pitch jacket that made me look like a featured extra from Miami Vice. I was sh!tting myself and had a fixed smile on my face in the futile attempt to appear professional...

By Damon Stapleton 5 Dec 2018

Advice for a 24-hour pocket mobile plan
Advice for a 24-hour pocket mobile plan

Imagine you had only 24 hours to put together a passable mobile marketing plan. What mobile tactics would you prioritise over a day because they are such non-negotiables?...

By Mike Laws 5 Dec 2018

India's #MeToo movement reveals link between scandals and stocks
India's #MeToo movement reveals link between scandals and stocks

India's nascent anti-harassment movement is a fitting example of the link between scandals and bear markets...

By Mark Galasiewski 5 Dec 2018

Screen grabs from this week's Orchids-winning ads.
#OrchidsandOnions - Nando's, Chicken Licken have lots to crow about

In this world of fake news, purveyors of information need to be extra careful. So Onions to Vend and Red Ribbon for a misleading Black Friday ad.

By Brendan Seery 4 Dec 2018

Gray Hofmeyr on tragedy and comedy in Leon Schuster's Frank And Fearless
Gray Hofmeyr on tragedy and comedy in Leon Schuster's Frank And Fearless

Gray Hofmeyr, South Africa's celebrated writer, director and producer of feature films and television dramas is back in action as director and co-writer of Leon Schuster's Frank And Fearless...

By Daniel Dercksen 4 Dec 2018

Image credit: lightwise via .
Big banks don't cry - but new research shows maybe they should

Though the finance sector has upped the ante on digital innovation, it's still battling to create authentic emotional connections with consumers...

By James Wilson 3 Dec 2018

Image credit: rawpixel via .
Does influencer marketing offer a financial return on investment?

With the conclusion of both SA Fashion Week and Africa Fashion week, Sinesipho Maninjwa asks if influencer marketing really does offer a financial return on investment...

By Sinesipho Maninjwa 3 Dec 2018

Clayton Morar, founder of Clayton Morar Media.
#EntrepreneurMonth: Forget the naysayers, run your own race

Former journalist turned publicist, Clayton Morar founded his agency in 2012. Here, he shares more about the challenges he encountered getting his PR business off the ground and dispenses several tips to help aspiring entrepreneurs...

By Juanita Pienaar 3 Dec 2018

Meet the Maker: Simone Musgrave
Meet the Maker: Simone Musgrave

I was recently offered the opportunity to attend the official launch of the Musgrave Gin Pink Fridays at the Maslow Hotel where I got to sit down and have a drink with the creator herself, Simone Musgrave...

By Samantha Snedorf 30 Nov 2018

The death knell for advertising value equivalency as a PR metric?
The death knell for advertising value equivalency as a PR metric?

It's time to revise our evaluation methodologies. If one of the world's leading professional body has declared its intention to send it into exile is perhaps an indication that it's time to move on from using AVE as a PR metric. ...

By Leago Monareng 30 Nov 2018

#NewCampaign: What does 'home' mean to you?
#NewCampaign: What does 'home' mean to you?

Jawitz Properties' new integrated social media campaign, #RealLifeRealEstate features Lucas Radebe in tackling the emotionally-compelling story of what makes a house a home...

By Jessica Tennant 30 Nov 2018

How do you calculate the ROI of influencer marketing? (Infographic)
How do you calculate the ROI of influencer marketing? (Infographic)

Did you know that 86% of marketers are still unsure how compensation of influencers is calculated, and 38% can't tell if a particular campaign drives sales or not?

By Brian Mechem 29 Nov 2018

#EntrepreneurMonth: Environ's Dr Des, a skin care innovator for the ages
#EntrepreneurMonth: Environ's Dr Des, a skin care innovator for the ages

The Environ Skin Care success story is far from over. The almost 30-year-old homegrown brand has been named the Top Medical Skin Care Company in the 2018 Aesthetic Everything Awards...

By Lauren Hartzenberg 29 Nov 2018

#Newsmaker: ACA CEO Mathe Okaba
#Newsmaker: ACA CEO Mathe Okaba

Following Mathe Okaba's appointment as CEO of the Association for Communication and Advertising (ACA) a few months back, we thought we'd find out how she's getting on in her new position...

By Jessica Tennant 29 Nov 2018

#StartupStory: Double Apex Media
#StartupStory: Double Apex Media

Sudhir "Banzai" Matai, founder and managing editor of Double Apex Media, previous associate editor at Car Magazine, tells us how his online store for motoring-themed T-shirts turned into an automotive media portal...

By Jessica Tennant 29 Nov 2018

#EntrepreneurMonth: Truman & Orange dares to disrupt the drinks business
#EntrepreneurMonth: Truman & Orange dares to disrupt the drinks business

Rowan Leibbrandt, founder of premium drinks company Truman & Orange, travels the world in search of high quality, interesting boutique liquor brands to introduce to the local market...

By Lauren Hartzenberg 28 Nov 2018

Image ©
There's a reason they say a picture is worth a thousand words

Years ago, I was asked by a client to write some ads. There was a catch. He wanted me to write ads about nothing...

By Damon Stapleton 28 Nov 2018

#StartJLM: The roadmap to the fully autonomous vehicle
#StartJLM: The roadmap to the fully autonomous vehicle

As part of Start JLM 2018, Nimrod Dor, director APAC & Africa: Mobileye Aftermarket Division, provided an overview about Mobileye and its roadmap towards the autonomous vehicle...

By Jessica Tennant 28 Nov 2018

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