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James Hurford
The secret of all great success and achievement

Self-confidence. Without it, you can't achieve anything. With it, you can achieve everything. To overcome any obstacle, or to achieve any goal and to become successful - you have to believe in yourself...

By James Hurford 5 Feb 2016 14:48

10 start-up decisions you'll never regret
10 start-up decisions you'll never regret

The 2014 Global Entrepreneurship Monitor (GEM) survey reported a startlingly low entrepreneurial activity in the face of high unemployment rate...

By Thabiso Thantsha 5 Feb 2016 11:38

Seven questions to answer before launching your PPC campaign
Seven questions to answer before launching your PPC campaign

Imagine a world where big companies and small companies compete for the same clientele; where your budget is no longer an obstacle to success and your brand can have exposure all over the globe...

By Gert Hattingh 5 Feb 2016 10:09

© Nagy-Bagoly Ilona – 123RF.com
The collapse of the next industrial revolution

Now that all the brilliance of the mighty popular World Economic Forum 2016 in Davos, themed as The Fourth Industrial Revolution, has been fully captured, streamed and indexed, it's time to find a revolt.

By Naseem Javed 5 Feb 2016 10:04

Ashley Knight
Three ways to use Instagram hashtags

If Instagram's your jam, but you're pretty much lost in the dark and find yourself hazarding a huge guess on how to use those hashtags effectively to grow your company's following, you're in luck...

By Ashley Knight 5 Feb 2016 08:00

© Dolphfyn – 123RF.com
Digital media: What's going to be big in 2016?

So here we are - 2016, with yet another year under our belts. 2015 held some interesting developments in the digital space...

By Richard Lord 4 Feb 2016 15:00

Moving into the 21st Century
Moving into the 21st Century

This year there's a streamlining of the PRISM Awards, not only in terms of categories, but also in terms of entries and judges with the implementation of a new online registration submission system...

By Danette Breitenbach 4 Feb 2016 14:58

#DesignMonth: Fashion forward with Leah Misika
#DesignMonth: Fashion forward with Leah Misika

Leah Misika is the founder and managing director of La Mode Fashion. She's a design creative whose love for fashion and background in retail management makes for a well-balanced integration of disciplines...

By Beverley Klein 4 Feb 2016 09:35

©Aliaksandr Mazurkevich via 123RF
Making sense of data in communication

Every company, irrespective of size, industry, and geographic location, needs data to remain competitive. But given the amount of sources at our disposal, finding relevance in a sea of bits and bytes is not without its challenges...

By Jaco Pienaar 4 Feb 2016 07:21

Your brand's biggest asset - every single brand has one
Your brand's biggest asset - every single brand has one

In a frenzy to remain competitive or gain some sort of competitive edge, brands tend to lose sight of their biggest asset...

By Bogosi Motshegwa 3 Feb 2016 14:00

Mike dos Santos
Marketing to LGBT consumers: Overcoming exclusion in pursuit of the "Pink Rand."

As societal acceptance and support of the rights of LGBT (Lesbian, Gay, Bisexual and Transgender) people continue to accelerate worldwide, we are also seeing an upsurge in the interest being shown by marketers...

By Mike dos Santos 3 Feb 2016 13:38

Five tricks digital content producers can't live without
Five tricks digital content producers can't live without

It is not always necessary to reinvent the wheel. One must, however, be constantly willing to interrogate if it is serving its purpose and can't be improved upon; and if so how...

By Phindiwe Nkosi 3 Feb 2016 12:28

© mj007 – 123RF.com
You want to go viral, do you?

Every content provider and marketing guru desperately wants to attain the holy grail of digital content - to go viral and take their place in the internet hall of fame...

By Sophie Baker 3 Feb 2016 12:00

Don't be a sheep... © Dalibor Sevaljevic – 123RF.com
Advertising. Don't believe the hype

"I believe that truth only has one face: that of a violent contradiction." Georges Bataille...

By Damon Stapleton 3 Feb 2016 12:00

©Shannon Fagan via 123RF
Missed opportunities for SA car brands on social media

What's the point of being on social media as a business? Well obviously, it's because your customers are there. But there's more to it than that...

By Nick Paul 3 Feb 2016 09:20

[BizTrends 2016] The critical South African consumer
[BizTrends 2016] The critical South African consumer

There is a growing confidence among South African consumers that they no longer have to compromise even with limited funds...

By Stephanie Matterson 3 Feb 2016 08:44

From trophy winner to cheapest in one year!
From trophy winner to cheapest in one year!

In 2014 a wine cellar that I have supported over the years won the Jan Smuts trophy for the best young wine across all cultivars. Two weeks prior to the announcement I had sent a mail to the CEO predicting that their wine will win awards...

By Rolf Akermann 3 Feb 2016 06:34

[Orchids & Onions] Heartening reminders that life can be sweet
[Orchids & Onions] Heartening reminders that life can be sweet

Actors, so the adage goes, are warned to avoid sharing the limelight with animals or children - because the audience will be a sucker for the "cute factor" and ignore anything and anyone else...

By Brendan Seery 2 Feb 2016 14:00

Future marketing
Future marketing

I have come to the realisation that we as humans are changing the way we react to marketing at a ridiculous pace. We expect different things from companies than we did last year...

By Zane Ford 2 Feb 2016 13:34

Bringing recruitment to NGOs in Africa
Bringing recruitment to NGOs in Africa

NGO Recruit Africa is a leading recruitment firm in the non-profit and development sector in Africa. Working with a wide range of clients, the agency aims to recruit across various sectors...

By Beverley Klein 2 Feb 2016 11:25

Meetings Africa: A collaborative affair
Meetings Africa: A collaborative affair

It is imperative for the continent's countries to work together to secure business events. Yet in 2014 out of the 124 meetings hosted as a country only 13 were association meetings from Africa...

By Danette Breitenbach 2 Feb 2016 09:40

Atiyya Karodia
Power to the hashtag

2015 saw the birth of a hashtag that would define our rhetoric long after it stopped trending. The #FeesMustFall and subsequent #ZumaMustFall and #RacismMustFall movements relied heavily on social media support...

By Atiyya Karodia, Issued by NATIVE VML 2 Feb 2016 09:15

[BizTrends 2016] Heading for a 'privacy apocalypse'
[BizTrends 2016] Heading for a 'privacy apocalypse'

Big data is all the rage, but what does that mean in real terms in 2016 and is it just the tip of the iceberg in terms of the implications for privacy protection and the unchecked harvesting of consumer experiences..?

By Anice Hassim 2 Feb 2016 08:06

© Apidech Ninkhlai– 123RF.com
How the top 10 growing brands grew (2010-2014)

With one exception, the 10 brands that gained more than 2m users between 2010 and 2014 did this by consistently gaining users each year...

By Erik du Plessis and Neil Higgs 2 Feb 2016 06:00

© Sergey Nivens – 123RF.com
Does length matter?

How long should your copy be - given that we now live in a world of 140 characters and time is now a really scarce commodity...

By Chris Brewer 1 Feb 2016 12:00

[BizTrends 2016] How ideas will spread in 2016
[BizTrends 2016] How ideas will spread in 2016

The advertising and marketing problem is one of spreading ideas. The fundamental nature of idea-spreading changes in the social era because the structure of media changes...

By Walter Pike 1 Feb 2016 11:41

[BizTrends 2016] Marketing spend under pressure
[BizTrends 2016] Marketing spend under pressure

I'd like to see a resurgence of client spend during 2016 - but I'm not anticipating it. Instead, I think that the economy will continue to be under pressure, and this will shape the way that brands and marketers behave...

By James Cloete 1 Feb 2016 10:33

[BizTrends 2016] Programmatic video is a gamechanger
[BizTrends 2016] Programmatic video is a gamechanger

The gamechanger trend for the next year is programmatic video: adding quality and high-impact awareness ads to the programmatic mix will change the perception of this channel...

By Stijn Smolders 1 Feb 2016 09:11

© Markus Mainka – 123RF.com
Top 10 social trends for 2016

At South Africa Social Media Week 2015, we predicted trends on digital platforms such as online storytelling, convergence of traditional media and social media, social psychology and growth of the image networks...

By Farren Roper 1 Feb 2016 08:00

Why it's time to prioritise video marketing in 2016
Why it's time to prioritise video marketing in 2016

Millennials of today prefer convenience and getting downright straight to the point. Time is of the essence and with an attention span of about two seconds I'd say...

By Charl Vollmer 1 Feb 2016 07:16

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