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Digital gives marketers a sporting chance
Digital gives marketers a sporting chance

At any one time, there is a sporting event happening with vast audiences engaged in the action and conversation, we pretty much know when and where our audiences will be focusing their attention...

By Deseré Orrill 1 day ago

Virtual reality meets cause marketing
Virtual reality meets cause marketing

It's expected that virtual reality will be an $80bn market by 2025. The list of businesses coming on board with VR is long and impressive...

By Sheila McGillivray 1 day ago

Suzelle at her best...
Five tips brands can learn from Suzelle DIY

Suzelle DIY's YouTube Channel is a local sensation. For those who have not yet discovered this local gem, the channel is a bitesize do-it-yourself web series following the (fictional) life of Somerset West local Suzelle and her best friend Marianne. Despite its comedic appeal, it's also makes a great case study of how to make an engaging and highly watchable YouTube series...

By Meagan Elston 1 day ago

Elsa Gouws
Company values: Ditch the clichés, embrace the meaningful

In an age of high competitive intensity and a tough economic climate, companies are struggling to drive brand differentiation and attract top talent...

By Elsa Gouws, Issued by Yellowwood Future Architects 1 day ago

Boris Dzhingarov
How to engage customers in a technologically-veiled marketplace

While some would argue that today's world is more personalised than ever - thanks to new technologies and the ubiquitous access to social media platforms - the truth is that our society is becoming less and less engaged...

By Boris Dzhingarov, Issued by Monetary Library 2 days ago

#WomensMonth: Putting your clients first
#WomensMonth: Putting your clients first

Blowtorch Advertising were recently appointed as the lead creative agency for Accordian Investments, distributors for Tata vehicles...

By Beverley Klein 2 days ago

Josephine Buys
Celebrating women at the Loeries

There was a strong line-up of talented and accomplished female speakers at the DStv Seminar of Creativity and women featured prominently in the Loeries judges and award-winners...

By Josephine Buys, Issued by IAB South Africa 2 days ago

#WomensMonth: Advertising changes its view on women
#WomensMonth: Advertising changes its view on women

In the last year, we've seen moments of advertising brilliance indicating the industry is finally moving towards a new way of portraying women. One that is more representative of the way they see themselves...

By Emma Carpenter 2 days ago

Lessons from Rio 2016 - technology versus human spirit
Lessons from Rio 2016 - technology versus human spirit

It's over. After two weeks of intense Olympic madness, the Rio games are over and I'm left catching my breath and dissecting what happened...

By Lee Naik 3 days ago

Wilson at the PRISA Conference
Of doers and criticisers

"You get two types of people in the workplace, those that get stuck in and 'do' and those that sit on the sidelines, observe and then critique what has been done"...

By James Wilson 3 days ago

123RF
The lofty view keeps us grounded in mobile fundamentals

With mobile marketing so focused on the usual metrics so integral to campaigns, sometimes it's worthwhile to take a step back and focus on the bigger picture...

By Mike Laws 3 days ago

Linda Reddy
#WomensMonth: overcoming our own barriers with Linda Reddy

Linda Reddy joined Tsogo Sun 18 years ago. Starting at Garden Court South Beach in Durban, she worked her way up from reception to general management - gaining exposure to every aspect of running a hotel...

By Cari Van Wyk 3 days ago

#WomensMonth: Be bold, be heard!
#WomensMonth: Be bold, be heard!

Tania Pehl is a journalist and photographer who was the MC of the Black Filmmakers Film Festival held during Open Design week 2016...

By Beverley Klein 3 days ago

#WomensMonth: empowering women for the sake of food security
#WomensMonth: empowering women for the sake of food security

A dialogue on the empowerment of women through water use security, land use security and knowledge generation for improved household food security and sustainable rural livelihoods...

By Cari Van Wyk 3 days ago

Guidelines for crafting a website privacy policy
Guidelines for crafting a website privacy policy

Nowadays, people have become very cautious when it comes to sharing personal information online. This is why a privacy policy is very important for any website or blog...

By Charles Mburugu 3 days ago

The dark side of digital
The dark side of digital

It's their 'world in their hands', an existence driven by instant access to information, laced with a plethora of social connections...

By Antoinette Pombo 24 Aug 2016

How to determine if your business systems are working - before they go wrong
How to determine if your business systems are working - before they go wrong

The importance of reliable systems in a business cannot be underestimated, something I was reminded of the day I lost a week of work and three years' worth of financial records, after a hard drive failed...

By Harry Welby-Cooke 24 Aug 2016

Bridget Harpur
#Loeries2016: The power of partnerships in brand building

I spent some time with Bridget Harpur, brand manager of brand marketing for Volkswagen SA during Loeries® Creative Week™ Durban to discuss the importance of trust and partnerships in building great brands...

By Ann Nurock 24 Aug 2016

#WomensMonth: Blazing a trail for women in production
#WomensMonth: Blazing a trail for women in production

Meet Faith Lelaka, unit head of VWSA's paint shop, and the first black woman to be appointed at this level in the production environment...

By Lauren Hartzenberg 24 Aug 2016

[Orchids & Onions] DStv gets a gold for its top Olympics coverage
[Orchids & Onions] DStv gets a gold for its top Olympics coverage

It wasn't old Wayde van Niekerk's triumph that had me glued to DStv over the past fortnight - I have rediscovered the fascinating, multifaceted world of international sport and have been watching events I never would normally dream on wasting time on - gymnastics, archery, shooting, even the lesser attractive field events like women's discus...

By Brendan Seery 23 Aug 2016

#WomensMonth: There is no glass ceiling if you keep building
#WomensMonth: There is no glass ceiling if you keep building

Taryn Copeman is the director of strategy at Mark1, a digital media company. Coming from a creative and publishing background, Copeman brings 12 years of experience into her role...

By Beverley Klein 23 Aug 2016

#WomensMonth: Healing hands...and feet
#WomensMonth: Healing hands...and feet

When she's not caring for her patients or teaching future doctors, Dr Karin Baatjes is running to raise funds for prostheses for breast cancer survivors...

By Nicci Botha 23 Aug 2016

Athi Myoli
#WomensMonth: Women significantly under-represented in construction

Athi Myoli is the director of the Women in Construction Awards, an event that recognises excellence within the African construction, cement and concrete industry...

By Sindy Peters 23 Aug 2016

Ian Fuhr
Sorbet's Ian Fuhr hits the nail on the head when it comes to brand loyalty

With over 265,000 loyalty members to date, Sorbet Group's CEO Ian Fuhr recently shared insights on the subject of developing brand loyalty at Business of Design in Johannesburg...

By Jessica Tennant 23 Aug 2016

Credit:
CEOs invigorate your marketing teams to achieve your 2017 marketing objectives

A recent study from Stein IAS, in partnership with the Chief Executive Group, revealed that CEOs have evolved their expectations for marketing. But they don't think their CMOs are evolving with them...

By Bandile Ndzishe 22 Aug 2016

Marian Cramers
The future of social media analytics

With image-based social networks on the rise, the latest being Instagram, Pinterest and more recently Snapchat, businesses are increasingly adopting social media analytics tools to gain insights from social data to drive strategy...

By Jessica Tennant 22 Aug 2016

#WomensMonth Newsmaker: Abongile Kolisi from Pernod Ricard
#WomensMonth Newsmaker: Abongile Kolisi from Pernod Ricard

Abongile Kolisi has been appointed as the brand ambassador for Chivas Regal at Pernod Ricard. Prior to her new role, she spent three years at SA Breweries in sales...

By Beverley Klein 22 Aug 2016

#Loeries2016: Thanking creativity!
#Loeries2016: Thanking creativity!

The second night of the Loeries Awards provided accolades for the big categories such as TV and Radio, with FoxP2, Ogilvy & Mather and Network BBDO featuring strongly...

By Beverley Klein 21 Aug 2016

#Loeries2016: Ntshingila inducted into the Creative Hall of Fame
#Loeries2016: Ntshingila inducted into the Creative Hall of Fame

Nunu Ntshingila, head of Facebook Africa, has just notched up another success on her career belt, with the announcement at the Loerie Awards that she's being inducted into the Creative Hall of Fame...

By Ann Nurock 21 Aug 2016

From left: Nicci Botha, Bizcommunity group editor; Bev Klein, Bizcommunity marketing and media editor; Laura Jordan-Bambach, creative partner Mr President, London UK; Susan Credle, global chief creative officer, FCB, NY; Pasqua Heard, Bizcommunity editorial assistant; Lauren Hartzenberg, Bizcommunity group editor. Image credit © Terry Levin
#WomensMonth: A celebration of women at the 2016 Loeries

As South Africans rejoice the 800m victory of home girl Caster Semenya at the Rio Olympics last night, 20 August 2016, a bunch of trailblazing women have been celebrated at Loeries Creative Week Durban...

By Terry Levin 21 Aug 2016

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