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Stop telling people print is dead. Please!
Stop telling people print is dead. Please!

How many of you are guilty of recycling the phrase 'print is dead'?

By Chris Gregory 2 days ago

123RF
Building a team strong enough to carry a brand to success

We know that creating a strong company culture is crucial in order to hire the right employees – and then ensure they're inspired and enabled enough to help reach your business goals...

By Harry Welby-Cooke 2 days ago

Image via
What makes content marketing return ongoing results?

Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience...

By Chemory Gunko 18 Jan 2017

Local innovators crack Equal Rating challenge shortlist
Local innovators crack Equal Rating challenge shortlist

Five semi-finalists have been chosen to progress to the next phase of Mozilla's $250,000 Equal Rating Innovation Challenge...

By Lauren Hartzenberg 18 Jan 2017

Image © –
The beautiful stone in your shoe

Holidays are strange, lovely things. They creep up on you with the best of intentions. It's like a really weird neighbour who appears out of nowhere from behind a hedge only to give you some freshly baked blueberry muffins...

By Damon Stapleton 18 Jan 2017

Boris Dzhingarov
How to get your company a speaker's role

One great way to build your company's brand is to appear at conferences, events, and meetings. But how do you begin to build the kind of platform that will lift you to the position of keynote speaker?...

By Boris Dzhingarov, Issued by Monetary Library 18 Jan 2017

SA CEOs optimistic despite challenges
SA CEOs optimistic despite challenges

Skills, technology and trust are the three key areas of concern for South African CEOs according to PwC's latest CEO Survey, the 20th Annual Global CEO Survey...

By Danette Breitenbach 18 Jan 2017

Chris Moerdyk
The Ford Kuga PR debacle shows how badly social media is managed

The burning Ford Kuga issue is not only a PR nightmare but a demonstration of how badly social media is handled in South Africa...

By Chris Moerdyk, Issued by Chris Moerdyk 17 Jan 2017

MTN’s new TV ad pokes a little fun at Vodacom’s group of elderly ladies on tour © – .
[Orchids and Onions] All's fair in love and the ad business...

Nothing is truly original, so the experts say… everything has been seen, or done, once before. And true creativity is a synthesis of all that an active and alert mind absorbs from everywhere...

By Brendan Seery 17 Jan 2017

#Newsmaker: Tamsyn Friedman from CBR Marketing
#Newsmaker: Tamsyn Friedman from CBR Marketing

Tamsyn Friedman has been with CBR Marketing for the past five years and is now the group marketing manager. Her goal in her role is to make the presence of the brand stronger...

By Beverley Klein 16 Jan 2017

Design thinking and empathy generation
Design thinking and empathy generation

Empathy generation is pivotal to the design thinking process, and an essential capacity to ensure successful execution across all phases of the design thinking framework.

By Robert Bloom and Katherine Train 13 Jan 2017

123RF
Being brave and controversial in your content marketing

Content marketing differs from traditional PR in that it is educational and informative entertainment – but importantly, it is entertainment...

By Chemory Gunko 13 Jan 2017

Image ©
Congrats #SaltBae, you're 2017's first awesome meme

There were some huge stories this week on the internet. If people weren't talking about Barack Obama and Joe Biden's adorable bromance, or Donald Trump and Mike Acosta's verbal ping-pong, they were probably talking about this Turkish chef...

By Andy Walker 12 Jan 2017

Do you trust the news? Image credit: Studiostoks © –
What is happening to Western democracy, and is it all the media's fault?

It is a massive understatement to say that it is an interesting time for Western democracy...

By Jim Egan 12 Jan 2017

Andriy Popov © –
The future of advertising

I wish I had a magic wand to foresee the future and be able to plan ahead. That would be nice, wouldn't it? For me at least. But, fortunately sometimes, to predict the future, it only requires a closer look at the present and some past occurrences…

By Bogosi Motshegwa 11 Jan 2017

Bea Arthur. Image credit © – .
Defending Bea Arthur

It's hard work loving radio. Many in the industry view her as the big-boned, frumpy medium, partial to unfashionable trouser suits with elasticated waists. Essentially, she's Bea Arthur and you will be judged harshly for subscribing to her fan club.

By Jenny Glover 11 Jan 2017

#BizTrends2017: Embracing a changing digital world in 2017
#BizTrends2017: Embracing a changing digital world in 2017

Even though the past year has seen the strengthening of several 'traditional' technology trends such as cloud computing, big data, and predictive analytics...

By Natassia Badenhorst 11 Jan 2017

Khuthalani Khumalo
No regrets, just lessons learnt

As 2016 has come to a close and we're in 2017, I have been thinking about what I've learnt this past year, because the woman I am today is not the same woman who started the year 2016...

By Khuthalani Khumalo 11 Jan 2017

#BizTrends2017: The shift from the experience economy to the transformation economy
#BizTrends2017: The shift from the experience economy to the transformation economy

The world is in a silent revolution. Global consciousness is growing. Passion for mindless luxury is waning. Consumers are increasingly mindful of not only what their chosen product gives them, but how it makes them feel...

By Claudia Roth 11 Jan 2017

#BizTrends2017: Top five mobile trends to help you plan for 2017
#BizTrends2017: Top five mobile trends to help you plan for 2017

This is not another "year of the mobile" trends piece - that ship sailed five years ago. If you do not have a mobile presence then you really should not be playing in the digital space...

By Lynette Hundermark 10 Jan 2017

Image by 123RF
#BizTrends2017: The trends that will affect all business

Trend forecaster and design thinker, Dave Nemeth, lists the smörgåsbord of trends that will have an effect on almost all business...

By Dave Nemeth 10 Jan 2017

Gnomes, playing us the sad song of their people. Gina Sanders © –
Where have all the papers gone?

One thing about newspapers during the holidays is, why are they so thin - with fewer editions...

By Chris Brewer 9 Jan 2017

Sugar wars: Coke faces first salvo in US false advertising lawsuit
Sugar wars: Coke faces first salvo in US false advertising lawsuit

Coca-Cola's claims that their SSBs are not linked to obesity, diabetes and cardiovascular disease will be tested in a lawsuit...

By Sharon Snell 9 Jan 2017

Boris Dzhingarov
Get more revenue for your business by featuring celebrity video chats

Since celebrities have their own fan base, giving the fans an opportunity to chat with them through your business can definitely be advantageous for you...

By Boris Dzhingarov, Issued by Monetary Library 5 Jan 2017

Pixabay
So we've created a world of consumers... now what?

The relentless marketing and advertising drives of the last century have landed us in the midst of a world of consumers driven by instant gratification - and to be fair, advertising is completely to blame...

By Chemory Gunko 5 Jan 2017

Retail sales growth expected to underperform economic growth
Retail sales growth expected to underperform economic growth

This year could prove to be a tough year for retailers, with real retail sales growth expected to underperform economic growth...

By John Loos 5 Jan 2017

It all comes down to content
It all comes down to content

2017 is going to be the year of content as king, whether it's mobile or digital, and this is certainly the case for broadcasters with multi-platform offerings...

By Beverley Klein 28 Dec 2016

The journey to obtaining your business' effort-return equilibrium
The journey to obtaining your business' effort-return equilibrium

For most entrepreneurs, starting a new business is like an uphill skate. You dig your deepest, grit your teeth, flex all of your propulsion muscles and give your sled the biggest push your body can make...

By James Maposa 22 Dec 2016

Image ©
Webfluential: influencer firm to shutter agency operations

Influencer marketing company Webfluential has confirmed that it will be shutting down its local agency operations, Memeburn has learnt...

By Hadlee Simons 21 Dec 2016

Nine ways to scale your sales team
Nine ways to scale your sales team

Thinking about hiring some new salespeople for your growing company? When your business begins to expand, there comes a time when you need to increase your sales team. There are a lot of factors to consider...

By James White 21 Dec 2016

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