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Truworths Mother's Day advert - Image via Truworths
Dear Truworths, this is what mothers really want

A controversial Mother's Day ad has moms defining 'motherhood' for the advertising industry and telling us what they really want...

By Louise Marsland 10 hours ago

©My Make OU via 123RF
Five ways innovation can accelerate in a world without money

What would happen to creativity and innovation if we could wave a magic wand and make budgetary limitations go away? Here's how innovation can accelerate in a world without money...

By Chemory Gunko 1 day ago

New Instagram feature to help brands
New Instagram feature to help brands

The next logical step for Instagram was to make profiles for brands - which is exactly what they've done. Coming to a newsfeed near you soon, Instagram is rolling out an update to business profiles...

By Beverley Klein 1 day ago

123RF
Even low-income consumers have inspirations

The fact that some people are in the lower income bracket doesn't mean that we need to only sell entry-level products to him or her...

By Candice Simon 1 day ago

Brand love: What makes it real?
Brand love: What makes it real?

Consumer loyalty in South Africa is on the decline, particularly because for Generation Y (18-34) brand commitment has never really been a drive to purchase...

By Sheila McGillivray 1 day ago

[Orchids & Onions] Zara advert drives the message home
[Orchids & Onions] Zara advert drives the message home

Frozen images continue to have the power to arrest and fascinate. Don't believe me? Go to The Louvre in Paris and see if you can get near the Mona Lisa...

By Brendan Seery 2 days ago

Boaty McBoatface.
Leicester City, meet Boaty McBoatface

My friend and kindred blog spirit, Rich Siegel, writes a fantastic blog called RoundSeventeen. Recently he told me a story about pitching an idea...

By Damon Stapleton 2 days ago

© Andrey Armyagov – 123RF.com
Is your brand a cowboy or a Stepford wife?

Common sense (and lots of research) tells us that people's inner psychology is not driven by their biological gender, but rather by the family, cultural and social structures that have helped to form their unique personalities...

By Jason Ray 2 days ago

© АндÑ?ей РадÑ?енко – 123RF.com
The amazing Obz waitress tip campaign

Every now and then, I come across a campaign that makes me sit up and take notice. A campaign that prompts me to say "wow" and then ask: why did it work? And, yes, wonder how we could replicate that kind of success for our clients...

By Sarah Britten 2 days ago

©kantver via 123RF
New fund launched for SA mobile startups

Tech accelerator mLab Southern Africa and the Technology Innovation Agency (TIA) have launched a new fund aimed at assisting local mobile, sensor or wearable app startups in developing their concepts...

By Tom Jackson 2 days ago

Boris Dzhingarov
The use of controversy in selling more products

A strategy that is based on controversy can be incredibly effective in promoting something, ranging from e-cigs to diapers if you want to. However, it is really important that you do it right...

By Boris Dzhingarov, Issued by Monetary Library 3 days ago

© Lane Erickson – 123RF.com
AMPS is now officially dead

(Long live the Establishment Survey)...

By Chris Brewer 3 days ago

Marthinus Van Loggerenberg
Building multinational brands in Africa: a business perspective

A strong complement of global brands yearn for a juicy piece of the African pie. Nigeria, Ghana, Kenya, Ethiopia, Zambia and the DRC are feverously pursued based on their lucrative economic growth...

By Marthinus Van Loggerenberg, Issued by FCB Africa 3 days ago

Susie Dinneen
Creating scalable development with growth hacking

By combining creative tactics with strategic insights, many small tech companies with limited marketing budgets have experienced rapid growth...

By Susie Dinneen, Issued by Amorphous 3 days ago

#AfricaMonth: Van Schaik Bookstore expands into Southern Africa
#AfricaMonth: Van Schaik Bookstore expands into Southern Africa

The expansion of Van Schaik Bookstore into neighbouring countries dates back to 2006 when it opened its first store in Windhoek at the University of Namibia...

By Jessica Taylor 3 days ago

© Vladimir Yudin – 123RF.com
Where is marketing research going?

The question is provoked by the weak economy, budget cuts and greater complexity...

By mike broom 3 days ago

OOH measurement currency should bring even more growth
OOH measurement currency should bring even more growth

The launch of SA's first measurement currency for OOH advertising is just around the corner. What does this mean for the industry? Here's how the introduction of similar currencies has impacted other countries...

By Terry Murphy 29 Apr 2016

Marco Golz
Confessions of a content manager: Talent retention and the art of letting go

When you manage a dedicated team that has heavy demands placed on it month after month, and working overtime becomes a way of life, you tend to grow close...

By Marco Golz, Issued by National Positions South Africa 29 Apr 2016

Don't be a Christmas tree!
Don't be a Christmas tree!

Dear PUNKtuator. I love punctuation. I want to tattoo a few marks on my skin - that's real love, usually reserved for the sweethearts and mums of sailors and bikers. And I think there are a lot of very good reasons for you to love it and embrace it in all your copy as well...

By Sarah Heuer 28 Apr 2016

© Buzzfuss – 123RF.com
Lessons from Lemonade for content marketers

Beyoncé broke the internet... AGAIN. What was her strategy? Visual content. What was the content? She told a story. A story that had people worldwide engaged and glued to their screens (TV, computer monitors and mobile devices). Every content marketer's dream...

By Tokiso Molefe 28 Apr 2016

#HappinessMatters: Designing a purpose-driven internal brand
#HappinessMatters: Designing a purpose-driven internal brand

In motivating his argument on how to design a successful internal brand, Kirby Gordon, VP of Sales and Distribution for FlySafair, referred to career analyst Dan Pink's three elements that drive employees: autonomy, mastery and purpose.

By Sindy Peters 28 Apr 2016

Cruises International says it with architecture.
[Orchids & Onions] Salute Ford for keeping wheels turning

What is the strongest attribute of a successful global brand? Longevity. The longer you go on, the better you get - as long as you realise you have to care for and nurture your brand and its icons...

By Brendan Seery 26 Apr 2016

© Sergey Khakimullin – 123RF.com
Industry 4.0: SA gets digital

In South Africa, a surge is expected in digital in five years' time, with the current level of digitisation and integration expected to rise from 27% to 64%...

By Danette Breitenbach 26 Apr 2016

© Piotr Stryjewski – 123RF.com
What I know for sure about podcasts

Earlier in the year, I wrote a piece for BizTrends 2016, titled 'The push for podcasts in 2016', where I looked at why I thought podcasts would be popping up more in 2016, what makes them so popular for listeners and why brands need to think about them...

By Warren Harding 26 Apr 2016

Boris Dzhingarov
Five digital marketing tips for B2B companies

Before launching an online marketing campaign or a social media campaign, make sure you really understand your target audience...

By Boris Dzhingarov, Issued by Monetary Library 25 Apr 2016

Image credit: © Netflix and Eli Pariser
What House of Cards teaches marketers about echo-chambers and filter bubbles

In a recent episode of Netflix's House of Cards, Kevin Spacey's character accuses the Republican opposition leader of manipulating a search-engine to ensure that voters would be conditioned to vote Republican...

By Luke Turnbull 25 Apr 2016

And now my watch begins...
And now my watch begins...

#GameofThrones is trending globally, so if you are a fan and haven't seen the show yet, stay off the internet!

By Louise Marsland 25 Apr 2016

123RF
Mobile is the closest brands can get to SA consumers

The title of my article is borrowed from a quote in the Mobile Rocks AMPS report for 2013...

By Joseph Neusu 22 Apr 2016

©ldprod via 123RF
Tips for successful webinar marketing

Webinars are powerful marketing channels that can significantly boost the conversion rate of any business. Research has shown that many people make buying decisions after attending webinars...

By Charles Mburugu 22 Apr 2016

#TRENDING: Winter is coming... and you know nothing
#TRENDING: Winter is coming... and you know nothing

Game of Thrones viewing parties expected worldwide, as anticipation mounts for season 6 premiere this weekend...

By Louise Marsland 21 Apr 2016

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