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Petro Kuprynenko © –
A new measurement paradigm that is ideal for ad testing

One of the difficulties of advertising research is to determine the dimensions to measure.

By mike broom 7 hours ago

(c) Kheng Ho Toh -
Marketing leadership in the new world

A brand is a symbol of the organisation, but reputation is the overall trust and appreciation that observers feel for the organisation. Marketers focus on the identity and brand of an organisation, but externally the image of the organisation is the perception of observers...

By Danette Breitenbach 8 hours ago

Glen Bosman
Motion picture's digital revolution

Today, filmmaking has little to do with film. Digital technology has advanced so much that we can shoot quality video on our phones and share it on social media in seconds...

By Glen Bosman, Issued by CPA 11 hours ago

Josh Partridge, director for EMEA, LatAm and Canada at Shazam.
#CannesLions2017: The rise of real-time updates with Shazam

Music featured strongly at Cannes Lions 2017. I chatted to Josh Partridge, director for EMEA, LatAm and Canada at Shazam, live in Cannes...

By Ann Nurock 13 hours ago

Banking the win of simple business innovation
Banking the win of simple business innovation

Are you using the power of digital to make things worse?

By Douglas Kruger 1 day ago

Facebook Africa's new forward-looking office space
Facebook Africa's new forward-looking office space

Nunu Ntshingila, the regional director of Facebook Africa, recently gave some members of the media a tour of its new office in Johannesburg...

By Jessica Tennant 1 day ago

King James the Second wins Allan Gray account
King James the Second wins Allan Gray account

Allan Gray today announced its appointment of King James the Second (II) shortly after leaving its current agency, Ogilvy & Mather Cape Town...

By Jessica Tennant 2 days ago

Chris Moerdyk
Crisis communications is a very specialised business

I was having a chat a few weeks ago to Neeran Naidoo, CEO of Hewers Communications, with whom I have worked on and off for many years on various projects, mostly involving crisis communication...

By Chris Moerdyk, Issued by Chris Moerdyk 2 days ago

(c) Yael Weiss -
Outsurance's Father's Day debacle is a wake-up call for business to understand social issues

A few Mother's Days ago Bic insulted women, then there was Helen Zille, Rivers Church, Spur Steakranches, Chris Hart and Penny Sparrow. Last week it was Outsurance's Father's Day ad. The list of social media disasters goes on and on...

By Walter Pike 2 days ago

Boris Dzhingarov
Successfully branding your blog - A necessity in the modern marketing world

The brand you have for your business is your image. This is how people will perceive you. Your blog needs to be properly branded so that you can survive in the modern marketing world...

By Boris Dzhingarov, Issued by Monetary Library 2 days ago

Arthur Sadoun, Publicis Groupe's new CEO.
Publicis Groupe shifts spend on award shows, other events to AI initiative

Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival...

By Jessica Tennant 2 days ago

#CannesLions2017: Striving for real brand purpose
#CannesLions2017: Striving for real brand purpose

A subject very close to my heart is that of purpose-driven brands. One just has to look at companies like Unilever to know that ‘purpose leads to purchase'. However, finding a real brand purpose is not easy...

By Ann Nurock 2 days ago

#SocialMediaBlackout pressures network providers to lower data costs
#SocialMediaBlackout pressures network providers to lower data costs

NEWSWATCH: Today, Wednesday, 21 June 2017, South Africans are encouraged to join the #SocialMediaBlackout campaign...

By Ilse van den Berg 2 days ago

The power of personalisation in customer service
The power of personalisation in customer service

Recently I came across a radio interview with a “personal branding specialist”. Addressing the listeners, the guest spoke of the importance of clearly defining who you are...

By Wynand Smit 3 days ago

Hill's The Underdog Project in Cape Town
#OrchidsandOnions: There's no monopoly on capital doing good

When a brand does good for the society in which it exists, it can have powerful positive effects not only on its image, but also on sales...

By Brendan Seery 3 days ago

Clare Bowen
Clare Bowen from Radiocentre sees radio differently

In an exclusive interview between sessions, Bowen and I discussed why creativity and effectiveness go hand in hand and why radio is still very much an effective medium for advertising when done well...

By Jessica Tennant 3 days ago

Clare Bowen
Clare Bowen from Radiocentre sees radio differently

In an exclusive interview between sessions, Bowen and I discussed why creativity and effectiveness go hand in hand and why radio is still very much an effective medium for advertising when done well...

By Jessica Tennant 3 days ago

Desiree Gullan
How digital killed the TV star

It's official: digital advertising has overtaken TV advertising revenue (IAB Internet Advertising Revenue Report, 2016). As a medium, digital advertising has grown at supersonic speed. Here's what the latest statistics reveal...

By Desiree Gullan, Issued by G&G Digital 3 days ago

Boris Dzhingarov
SEO/online marketing

SEO incorporates both the technical and creative elements that are required to improve rankings, driving traffic and increasing awareness on a particular product or piece in search engines...

By Boris Dzhingarov, Issued by Monetary Library 3 days ago

Kasto © –
Do you learn anything at conferences?

I've always thought that conferences and seminars were a little ho-hum. However, I went to one recently and I have to admit that I really did learn a lot...

By Chris Brewer 19 Jun 2017

Three key learnings from the Stellenbosch Business Tourism Indaba
Three key learnings from the Stellenbosch Business Tourism Indaba

Hosted by Stellenbosch 360 and in partnership with Wesgro and the South African National Convention Bureau, the first ever Business Tourism Indaba was held at Hofmeyer Hall in Stellenbosch...

By Ruth Cooper 19 Jun 2017

#Newsmaker: Sue Napier returns to advertising, her happy place
#Newsmaker: Sue Napier returns to advertising, her happy place

The Hardy Boys has its lucky hands on Sue Napier, who also believes a little bit of luck has had a role to play in her achievements to date. This combined with her upbringing and the people and experiences that have helped shape who she is today, and having a supportive family that motivate her to do the hard yards...

By Jessica Tennant 19 Jun 2017

The Grand Prix for Good-winning work.
#CannesLions2017: Mandi Fine on awarding work that truly changes people's lives

I chatted to Mandi Fine, CEO of F/NE and juror for the Cannes Lions Pharma Lions as part of Lions Health, live in Cannes, France...

By Ann Nurock 19 Jun 2017

#StartupStory: Flexpay
#StartupStory: Flexpay

In the #StartupStory spotlight this week is Flexpay: a product created in response to the high demand in the market for purchasing goods via piecemeal payments...

By Ilse van den Berg 19 Jun 2017

ximagination © –
Bringing precision and elaboration into ad testing

In the 40 years I have worked in marketing research, the elephant in the room has been using focus groups to ‘evaluate', ‘investigate', ‘dipstick', ‘research', ‘copy test' or any other of the politically correct terms for ad testing...

By mike broom 16 Jun 2017

Ammentorp © –
Harnessing the skills of the future

Whitney Houston perhaps summed it up best when she crooned about the children being our future...

By Sharon Piehl 16 Jun 2017

Micro influencers: a sweet opportunity
Micro influencers: a sweet opportunity

Paid advertising is not trusted and ad blocking is only growing. Even bloggers are failing when it comes to communicating and engaging with consumers, as trust between brands and consumers continues to fall. But there is a new kid on the block and he is eager to engage; enter the influencer...

By Danette Breitenbach 15 Jun 2017

AlphaSpirit © –
The changing face of digital agencies - adapt or die

Over the past two decades, the digital world has undergone a rapid evolution - from marketing mix newcomer, to a mandatory (yet not fully understood) element of brand communications...

By Tom Fels 15 Jun 2017

How to network your way to the top
How to network your way to the top

One of the most important skills that anyone can learn is the art of networking, which involves building interpersonal relationships with people who can help further your career and introduce you to new opportunities...

By Boris Dzhingarov, Issued by Monetary Library 14 Jun 2017

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