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© Tracy Fox –
[Orchids & Onions] The 'Poster Vigilante' will leave this billboard alone

I have a handy weapon, which I call "The Equaliser", which has enabled me to become a poster vigilante...

By Brendan Seery 6 Oct 2015 12:00

©bizoon via 123RF
No company is untouchable anymore

I really thought that the recent banking crisis which has caused misery for billions of people around the world was the pinnacle of corporate stupidity...

By Aki Kalliatakis 6 Oct 2015 11:16

©nobilior via 123RF
On special... yeah right!

When I am alerted by a friend or an advertisement about a "special" at a supermarket (and it is really special), I make the effort to pop into the store to make a "bargain" purchase...

By Rolf Akermann 6 Oct 2015 09:01

©prykhodov via 123RF
How to optimise Twitter for SEO

A few years back, the question was whether to go for search marketing or social media marketing. People did not understand how social data could be used for SEO purposes...

By Charles Mburugu 5 Oct 2015 13:02

© Kurhan –
Two things they forgot to tell you about your media plan

If you were to ask most junior media planners what "MPX" and "APX" are, they'd either look blank or suggest "radio stations perhaps?" These terms are solid, basic, research protocols...

By Chris Brewer 5 Oct 2015 12:00

Verashni Pillay
EXCLUSIVE: Verashni Pillay new M&G Editor-in-Chief

The Mail & Guardian has appointed seasoned journalist, editor and digital strategist Verashni Pillay as its new Editor-in-Chief...

By Louise Marsland 5 Oct 2015 10:00

Daniel Munslow talking at IPRA
The evolution of business communication

The traditional role of public relations continues to evolve in a dynamic and constantly changing landscape. Today, PR is a key function of an organisation's reputation management strategy...

By Daniel Munslow 2 Oct 2015 14:00

©kasto via 123RF
Your speech - brilliant or boring

We've all had that moment, whether at a wedding, presentation, conference or the boss's announcement, when our heart sinks at the mention of the word 'speech'...

By Marion Scher 2 Oct 2015 13:11

[TrendTalk] The Pope, The Donald and memes
[TrendTalk] The Pope, The Donald and memes

In societal terms, memes are a cultural construct for the transmission of ideas. Social media has distilled memes down to a way of slaughtering holy cows and popularising a central theme or ideas...

By Louise Marsland 2 Oct 2015 11:11

© Scott Griessel via 123RF
How to save your business from difficult customers

No business has the right to brazenly and publicly offend customers just because of their religion, nationality, or skin colour. There are always consequences to your business with this extreme behaviour...

By Aki Kalliatakis 2 Oct 2015 10:50

Winning in Africa's consumer market

Africa holds much promise, but also many pitfalls. To succeed on the continent, brands must learn from the failures and successes of others...

By Amelia Richards 1 Oct 2015 12:07

© Rangizzz –
Strong brands, discounted remuneration

In the preface of his book, 4D Branding, Thomas Gad, founder of makes the following claim: Today, brands are not the preserve of the marketing department...

By Johnny Johnson 1 Oct 2015 12:00

©Robert Churchill via 123RF
Social media marketing and the multicultural audience

Our increasing reliance on digital media has eradicated geographical boundaries, allowing millions of people to communicate, share ideas and access a wealth of information...

By Ian Henderson 1 Oct 2015 10:03

© Picsfive –
Politics of communication

Growing up with a British father, Sky News was as much a fixture of my childhood as builders' tea and beans on toast...

By Mike Silver 30 Sep 2015 12:00

©michael spring via 123RF
People buy newspapers and magazines for news stories, not advertising

Over the years, advertising has lost its psychological influence and subliminal power. These days, consumers and the public in general value the information they find in respectable media sources...

By Nicolas Pompigne-Mognard 30 Sep 2015 11:49

[NewsMaker] Selvan Naidoo
[NewsMaker] Selvan Naidoo

Selvan Naidoo has been appointed CEO of Marketing2theMax, a marketing solutions company. He previously held senior positions in sales and marketing...

By Louise Marsland 30 Sep 2015 09:53

Why promotional branded t-shirts make good pyjamas...

The first thing that comes to mind when we think "promotional give away" is branded t-shirts. However, that branding is usually not seen outside of the bathroom or bedroom, where the consumer will usually wear it...

By Mogorosi Mashilo 30 Sep 2015 09:43

Image via Pixabay
The extent of Volkswagen's brand damage is debatable

In the coming months Volkswagen will find out to what extent its blatant cheating on emission data will damage its brand...

By Chris Moerdyk 29 Sep 2015 14:32

©Brian Jackson via 123RF
Protecting your creativity on the web

The internet is the new global market place and it would be commercial suicide not to advertise or display your wares in this space...

By Jani Cronje 29 Sep 2015 13:58

©diego cervo via 123RF
Why reputation is important when it comes to email marketing

Email marketing is an efficient and easy way for businesses or service providers to stay connected with clients. It is much easier to reach your target audience via email...

By Charles Mburugu 29 Sep 2015 13:09

© Nicola Del Mutolo –
[Orchids & Onions] Slick campaign gives new impetus to home-grown tourism

The campaign for Tourism Month, executed this month by SA Tourism, could not have come at a better time for the tourism industry, beset as it is with dropping visitor numbers because of the new visa regulations...

By Brendan Seery 29 Sep 2015 12:00

©Peter Bernik via 123RF
Strategies used by popular brands to make email more personalised

With more and more brands ushering towards unique email marketing strategies, building a strong customer base is more important than ever before. The urge can only be satisfied with more personalised email marketing efforts...

By Prashant Sengar 29 Sep 2015 10:25

© Andriy Popov –
Product strategy

We've previously covered how to calculate budgets, the various research techniques and how basic research is conducted. So far, so good...

By Chris Brewer 28 Sep 2015 12:00

Marion Marais
Sustainable tourism in SA

Travel is the most shared experience on social media and with close to 13 million active Facebook users in SA, there is great potential for destination marketers to promote sustainability projects through storytelling online...

By Marion Marais, Issued by Boomtown 28 Sep 2015 10:38

©alphaspirit via 123RF
From reach to resolution: A social customer service story

Over the past couple years, social customer service globally has gone from being the focus of a small number of highly innovative companies to a widely accepted requirement of doing business...

By Andrew Felbert 28 Sep 2015 06:26

Five tips to making engaging corporate video
Five tips to making engaging corporate video

Often the idea of making a corporate video conjures up visions of an enormous budget, hours of pre-production, ever-shifting shooting schedules and numerous changes in the edit suite...

By Kelly McGillivray 25 Sep 2015 14:40

Goodbye, brand!
Goodbye, brand!

We all know that marketing works. We work hard at launching a product (brand extensions) to induce trial and then to convert the consumer to become loyal...

By Rolf Akermann 25 Sep 2015 14:11

Image via Lycs Architecture
[TrendTalk] Mirror, mirror on the wall

One of the best things about living in this fast-changing new digital-enabled time of ours is the incredible new products being invented. One of my favourites is an intelligent mirror that can diagnose what's wrong with you...

By Louise Marsland 25 Sep 2015 12:50

© Alexander Mitrofanov –
[Relentlessly Relevant] 4. The sexiest phrase in innovation, and how you can use it

If ever there were a contest to find the sexiest phrase in the lingo of innovation, I would propose the term 'adjacent possible' for the crown...

By Douglas Kruger 25 Sep 2015 12:00

Image via Pixabay
The humble text message: Perfectly designed for mobile marketing

Mobile technology continues to find great acceptance in South Africa with the country now an impressive number six in the world when it comes to adoption of the mobile web...

By Mike Laws 25 Sep 2015 09:39

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