Chairman of Weber Shandwick, Jack Leslie, tells Bizcommunity.Africa what it will take to attract multi-national investment to Africa, the final frontier for growth and expansion for business at a pan-African level...
Louise Marsland 3 days ago
Bizcommunity.com's 18 trends for 2018 from BizTrends2018 trend analyst, curator and editor, Louise Marsland...
Louise Marsland 10 Apr 2018
"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."
Cari Coetzee 5 Apr 2018
Why do brands need Twitter if there are hundreds of channels that already clutter our days? Shae Leigh explores the reasons why Twitter is still very relevant...
Shae Leigh 22 Mar 2018
Storytelling in branding is not a new concept. It is something that brands have mastered and failed at, left impressions and created legacies through. The best campaigns have been identified through their storytelling and connecting with their consumers...
Romi Adler 12 Mar 2018
Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...
Jessica Tennant 5 Mar 2018
If you have not seen it, global is fast looking at Africa more and more as a place of innovation...
Khangelani Dziba 28 Feb 2018
Johanna McDowell writes that in 2018 more and more marketers will handle more and more digital marketing in-house...
Johanna McDowell 22 Feb 2018
Digital marketing services have exploded over the past decade. You may be embracing the change, attempting to evade it, or perhaps you're just exhausted by it, but the next tranche of advancements may bring some relief...
Adam Howatson 19 Feb 2018
Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...
Wynand Smit 13 Feb 2018
The global chief marketing officer for Patrón Spirits International, Lee Applbaum, talks about how to deliver creative and beautiful marketing...
Louise Marsland 8 Feb 2018
Time to dismantle the traditional advertising complex and implement initiatives that drive exponential growth...
Gil Sperling 7 Feb 2018
In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve...
Paula Sartini 6 Feb 2018
When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...
Sandra Steenkamp 5 Feb 2018
iWayAfrica Uganda, appointed Godfrey Sserwamukoko as managing director and board member last year, amid significant growth in the local market and an increased uptake of communication services in Uganda...
Louise Marsland 24 Jan 2018
In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair...
Natalia Rosa 16 Jan 2018
This year is going to continue to be a tough journey for all businesses as they grapple for market share and growth during a difficult economy...
Janine Lloyd 15 Jan 2018
With the largest 'youth bulge' in the world, the future of Africa is young, dynamic, determined. No one can afford to ignore the youth in Africa and the local and global business community needs to prepare for the ever-connected, younger generations...
Nicola Cooper 10 Jan 2018
The economy in which we're operating post-2007 needs to be rethought as an evolution of a zero-sum game. Innovation is what breaks the zero-sum model for companies...
Mathew Weiss 8 Jan 2018
Cisco released a report late 2017 which, if its predictions are to be believed, adds fuel to marketers angling for increased budget for video creation...
Gil Sperling 8 Jan 2018
The world of advertising and creativity has come under great scrutiny in recent years. The rise of consumer activism has caused ordinary people throughout the world to question the integrity of brands as well as corporations at large...
Amanda Dlamini 8 Jan 2018
When the yachts contesting the Volvo Ocean Race (VOR) left Cape Town bound for Melbourne, Australia, Matt Preschern, EVP and CMO of HCL Technologies, the tech partner of the VOR in Cape Town, shared his five most important trends in marketing today...
Matt Preschern 8 Jan 2018
What a year it's been! But enough people have written about that, so I'd rather look at a few of the consequences we'll feel in 2018. Which, to my surprise, are mostly positive. I've highlighted four of the best...
Chrisna Basson 8 Jan 2018
Before we can start talking about any trends, marketers need to be aware of the fact that mobile starts with an understanding of how fiercely personal this device is, it has become more of an appendage than a device...
Lynette Hundermark 8 Jan 2018
Natasha Omokhodion-Banda is the new managing director of the Lusaka, Zambia, office of Ninety9cents (99c), responsible for growing the agency further into Africa. She is our #AfricaAchiever this month...
Louise Marsland 27 Nov 2017
Anatoly Roytman, managing director of Accenture Interactive and Global lead for EALA (Europe, Africa, Middle East and Latin America), is our #MeettheMarketer this month on Bizcommunity.africa. He believes Accenture Interactive is building the "agency of the future"...
Louise Marsland 13 Nov 2017
How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...
Louise Marsland 7 Nov 2017
There is a need for more collaboration from all the different parts that make up brand communications....
Khangelani Dziba 6 Nov 2017
Some agencies are finally beginning to understand the importance of being "fully integrated." So why this need for integration?...
Jeanette Grove 26 Oct 2017
Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result...
Mike Freedman 19 Sep 2017