Marketing contributor articles

Latest showcases

More showcases...
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013 05:42

Airtel splashes K1.1m in SMS promotion

Airtel Malawi has reportedly spent K1.1 million in the ongoing 'Yabooka SMS Promotion'. In the third draw, expected to reach a grand finale in October, a lucky subscriber will cart home a grand prize of K5 million.

By Gregory Gondwe 21 Aug 2012 12:33

Malawi's companies to maximize phone usage

Companies and organisations in Malawi that use CDMA (Code Division Multiple Access) and any other phone telecommunication have a new product on the market after Teleservice Traders Limited (TT), unveiled a product, which uses wired and wireless technology, called Private Automatic Branch Exchange (PABX) - Music/Advert on Hold system.

By Gregory Gondwe 14 Aug 2012 15:31

Cartoonists protest as MISA announces new awards

Cartoonists and online publishers have cried foul after the Malawi chapter of the Media Institute of Southern Africa (MISA-Malawi) announced the inclusion of five more categories for the 2012 NAMISA Annual Media Awards. The media groups said MISA-Malawi should not have left them out because they are also at the heart of media products worldwide.

By Gregory Gondwe 7 Mar 2012 11:41

Media conditions in Malawi worsens in 2011 - MISA

The Malawi Chapter of the Media Institute of Southern Africa (MISA-Malawi) has said 2011 saw Malawi's media environment deteriorate to the worst as observed from 2009.

By Gregory Gondwe 6 Jan 2012 11:31

Airtel Malawi partners with Samsung for promotion

Airtel Malawi has partnered with Samsung in a multi-million kwacha promotion where it will award cash prizes, mobile communication gadgets, including handsets and tablets to its subscribers.

By Gregory Gondwe 8 Dec 2011 10:43

SA, Africa's most valuable nation brand

South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.

By Issa Sikiti da Silva 25 May 2011 13:45

[Indaba 2011] SA looks to Africa to boost tourism revenues

South Africa, the continent's largest economy and ranked 32nd globally in business tourism, is aggressively marketing its African portfolio to boost tourism numbers and revenues amid a steady increase in spend and visitors coming from Africa, in particular Angola, Zimbabwe and Nigeria.

By Issa Sikiti da Silva 9 May 2011 12:52

[Indaba 2011] SADC countries reiterate unity, shared vision for tourism growth

SADC countries, home to about 280 million people, contribute a modest 2% to the global tourism market despite boasting amazing tourist destinations and having 'solid' marketing strategies in place. RETOSA, a permanent SADC body tasked to develop tourism in the region through effective marketing, met in Durban, South Africa, during the 2011 Tourism Indaba to plot the way forward in removing barriers hampering tourism growth and development in the region.

By Issa Sikiti da Silva 9 May 2011 11:29

Do corporate CEOs understand the importance of SEO?

The problem that we face in South African commerce right now is that very few top CEOs know what SEO, or what SEM marketing entails. Some might say, "well that's because it's not important, and how can it result in sales?" Hmmm, this attitude would make you look foolish in front of a company (competitor) that has grasped the potential which Google, Yahoo and other search engines present.

By Shaune Jordaan 1 Mar 2011 11:24

Google Instant is great news for SEO

Google Instant search is annoying for some, and useful to others. One fact does remain - it runs on the same search engine and the search results are exactly the same. The difference it brings is in how the user reacts to the results they see.

By Shaune Jordaan 22 Feb 2011 12:12

Malawi: MTL faces competition

Malawi Telecommunications Limited (MTL), which has enjoyed sole operation as a fixed telephone service provider, is now in for stiff competition with the second fixed telephone operator, Access Communication, rolling out its operations. In order to outdo its competitor, MTL impressed at the just ended technology fair in Blantyre that was organised by the Malawi Confederation Chamber of Commerce (MCCCI).

By Gregory Gondwe 10 Nov 2010 10:50

The art of investing in Nigeria

Despite facing serious challenges which include, among others, organised crime, 419 scam, corruption, power issues, instability in the oil-rich Niger Delta region, Nigerian authorities believe their country's market-size coupled with endless business opportunities make an African ‘heaven' for investment.

By Issa Sikiti da Silva 18 Sep 2009 09:51

Why invest in Malawi - the warm heart of Africa

Ranked Africa's second most peaceful and stable nation after Botswana, Southern Africa's Malawi is a relatively poor nation but a ‘golden mine' flooded with untapped economic opportunities waiting to be explored and exploited by potential investors. Not even the global recession could manage to shake the modest but well-organised economy of this ‘overlooked' but magical country.

By Issa Sikiti da Silva 31 Aug 2009 11:03

Malawi's Mutharika sticks to his guns on currency devaluation

Malawi is now ranked world second from Qatar as the fastest growing economy. To achieve this it has, to an extent, been deaf to some of the dictates from the Bretton Wood Institutions; the World Bank and the International Monetary Fund (IMF).

By Gregory Gondwe 15 Jun 2009 11:55

Malawi's AGOA exports tumble

Malawi's exports to the US through the African Growth and Opportunity Act (AGOA) have fallen for the last two years and government has said it will jack up its actions to improve the situation.

By Gregory Gondwe 10 Jun 2009 12:53

Malawi to identify seven wonders for tourism industry

Malawi is set to identify seven amazing wonders that will be used to promote its tourism industry, according to Access Communication Limited, a company which is developing the concept.

By Gregory Gondwe 5 Jun 2009 14:36

Next >