Conscious comparison -
Conscious comparison

As humans, we possess an innate ability to compare. This process comes naturally to us, and more often than not, we don't realise when we're subconsciously comparing. For example, what makes us choose a specific colour shirt over another? How do we determine whether the car next to us in traffic is better than the one we're driving? Chicken or beef? The way we subconsciously compare happens frequently from one moment to the next due to preconceived ideologies, our brain's filters and also what we regard as good, better or best in life. But what about conscious comparison?

Issued by 25 Sep 2015 11:51 empowers consumers to make their own choices - empowers consumers to make their own choices

Many of us rely heavily on financial brokers to make decisions for us when it comes to our financial portfolios. We trust these men and women to guide us with sound advice and to help us achieve our financial goals in the here and now, and also in the future when we retire. But in the end, what is the real cost of giving money to the middleman, and are we perhaps allowing someone else to make decisions for us that we could easily be making for ourselves?

Issued by 10 Sep 2015 13:28