BizTrends 2017

Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

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Changing newsrooms, changing strategy

Current PR training still incorporates media liaison as a topic, but how is that carried out in the existing media climate, where publications are fluidly crossing from print to digital...

By Teresa Jenkins, Issued by Litha Communications 2 Nov 2015

The age of smart PR is imminent

Dinosaurs roamed the earth in 1986 when I first entered the world of PR. My first job was as Promotions Manager in the music business and I arrived in the industry right at the tail end of the telex machine...

By Marcus Brewster 30 Oct 2015

The new role of the PR professional

If you, like me, are in the PR and communications industry, you'll know that it's virtually impossible to remain out of touch with anybody beyond an hour or two...

By Chirene Campbell 30 Oct 2015

Does your PR campaign fit into your customer's pocket?

The PR industry is in a battle for consumers' attention. Earlier in 2015, Time magazine reported that the average human attention span now sits at eight seconds, down from 12 seconds in 2000.

By Andre Fourie 29 Oct 2015

Who really safeguards a company's reputation?

Let's take a step back to good old reputation management - the cornerstone principle of safeguarding a company's good name. In the past, it was a function almost exclusively dedicated to the corporate affairs teams...

By Daniel Munslow 29 Oct 2015

Current media view on PR

Six editors and senior journalists were polled to find out their views on current working relationships with the public relations industry, as well as what their needs are in a leaner, under-resourced media industry...

By Louise Marsland 28 Oct 2015

Tips for crafting a PR career

Since we've pegged PR as a top career choice, we asked top communications professionals what advice they would give young public relations professionals entering the industry...

By Louise Marsland 28 Oct 2015

Global communications trends

Changes in the media landscape have dramatically altered the practice of public relations and media relations. Finding and reporting the news is very different today...

By Louise Marsland 27 Oct 2015

Crisis management in times of scandal Contributing Editor, Louise Marsland, asked leading reputation management executive, Janine Hills, the CEO of Vuma Reputation Management, for comment on the crisis management process...

By Janine Hills 27 Oct 2015

PR: the job for the decade

This is the time for PR to shine. There has never been a more challenging space, nor a time when public relations skills in earned media are critical in the content revolution sweeping the marketing communications industry globally...

By Louise Marsland 26 Oct 2015

The 'truth' about PR - IPRA report back

Integrity and trust were the key themes that dominated the International Public Relations Association (IPRA) world congress held in Johannesburg last month...

By Ingrid Lotze 26 Oct 2015


#OneShow2017: John Mescall's judging pick of the day

“A lot of advertising tries to manufacture emotion, you watch it and think ‘oh I should be feeling sad now, or uplifted', but in this one, you actually do.” That's how John Mescall, global ECD at McCann New York and One Show film juror describes the entry that was a delight for him to watch.

11 hours ago

Through the looking glass: Consumers on Instagram

The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.

By Izzy Pugh 12 hours ago

Bertelsmann bets on digital media, global expansion

German media and publishing group Bertelsmann on Tuesday presented ambitious objectives for 2020, as its bets on digital and international expansion paid off with a second one-billion-euro annual profit in 2016.

12 hours ago

Live sports broadcasting in US braces for disruption

NEW YORK - The business of live sports, seen as perhaps the last great firewall for traditional US broadcasters, is facing deepening challenges in the era of mobile and live streaming options.

2 days ago

Twitter eyes paid 'premium' service for power users

WASHINGTON - Twitter has begun surveying members on a paid subscription service that would give frequent users more tools for using the social network for marketing, journalism and other fields.

2 days ago

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