The key to any sustainability programme is just that - that it is sustainable; and has a long term view of sustainability or the company's long term survival, says Peter Cowan, Unilever chairman...
Peter Cowan 4 Aug 2016
There is no trade-off between business and sustainability...
4 Aug 2016
It's time for the world to embrace for-good marketing to make the world a better place, says Michael Baretta, a socially conscious marketing proponent...
Michael Baretta 2 Aug 2016
The roll-out of Africa's Sustainable Development Goals (SDGs) aims to end poverty and put sustainability and growth at its core, says Abey Tau, of Samsung...
Abey Tau 1 Aug 2016
“A lot of advertising tries to manufacture emotion, you watch it and think ‘oh I should be feeling sad now, or uplifted', but in this one, you actually do.” That's how John Mescall, global ECD at McCann New York and One Show film juror describes the entry that was a delight for him to watch.
11 hours ago
The first digital photograph dates back to 1957. Today, more pictures are taken every two minutes than throughout the whole of the 1800s. And the vast majority of those are by people recording their lives and experiences, not brands or organisations.
Izzy Pugh 12 hours ago
German media and publishing group Bertelsmann on Tuesday presented ambitious objectives for 2020, as its bets on digital and international expansion paid off with a second one-billion-euro annual profit in 2016.
12 hours ago
NEW YORK - The business of live sports, seen as perhaps the last great firewall for traditional US broadcasters, is facing deepening challenges in the era of mobile and live streaming options.
2 days ago
WASHINGTON - Twitter has begun surveying members on a paid subscription service that would give frequent users more tools for using the social network for marketing, journalism and other fields.
2 days ago