[Bonnie Ramaila] It took me a while to make up my mind about Vodacom's 'Surf for Free' ads - it wasn't until I read a 'gossip and chart' report received via some SMS info service, to which my cellphone-geek daughter subscribed me. I don't normally pay attention to the gossip bit, but it turns out that I share the same sentiments as Sir Elton John, but regarding our ad industry lately. [video]
5 Nov 2010 13:54
BRUSSELS, BELGIUM: The European Publishers Council (EPC*) has succeeded in getting its idea for 21st century copyright management accepted as one of just seven "Big Ideas" sought by the European Commission to forward its Digital Agenda strategy.
5 Nov 2010 11:43
LONDON, UK: Is time ticking for the watch? One in seven Brits claim they have no reason to wear one.
5 Nov 2010 11:30
CHICAGO, US: Consumer demand for sustainable food and drink continues to grow, and companies are increasing the supply, as Mintel Global New Products Database (GNPD) has tracked more than 13 000 new sustainable food and drink products since 2005. While 84% of consumers say they regularly buy green or sustainable food and drink, some are unaware of what the claims actually mean.
5 Nov 2010 11:24
LONDON, UK: comScore, Inc. this week released an overview of the UK online display advertising market for Q3 2010, which showed strong gains compared to Q3 2009.
5 Nov 2010 11:18Inter Press Service (IPS) Africa, with support from the UNIFEM Southern Africa regional office, will host the second Women in Politics Training of Trainers workshop in Flic en Flac, Mauritius from 9-12 November 2010.
5 Nov 2010 10:00
NEW YORK, US: North America's largest companies are expecting a slow economic recovery without a second recession, according to the Deloitte CFO Signals quarterly survey, which tracks the thinking and actions of chief financial officers representing many of North America's largest and most influential companies.
4 Nov 2010 11:01
LONDON, UK: With the launch of the
i, the UK sees its first new quality daily in 25 years. Does this signal a resurgence in print - and how are media buyers reacting to this new arrival? Rebecca Ironside* comments.
4 Nov 2010 10:55
RESTON, US: comScore, Inc. yesterday, 3 November 2010, released data from the
comScore MobiLens service, reporting key trends in the US mobile phone industry during the three month average period ending September 2010.
4 Nov 2010 10:50CANCÚN, MEXICO: With more than 500 million people on Facebook and an estimated 18 million on Twitter it's clear that social media cannot be ignored. Hence, a major conference of public relations professionals in Cancún, Mexico this month will focus on how PROs can make use of social media for the benefit of their clients. Agencies are going as far to set up "boot camps" for clients to introduce them to the benefits of social media campaigns.
4 Nov 2010 09:52
The World Association of Newspapers and News Publishers (WAN-IFRA) has released its
World Digital Media Trends 2010, forecasting a rise in digital market share of 10% in entertainment and marketing spend by 2013 based on a 2008 share of 20% against traditional media.
4 Nov 2010 08:45
LONDON, UK: comScore, Inc, a leader in measuring the digital world, today released a ranking of top Financial Information/Advice Sites in the UK based on September 2010 data from its comScore Media Metrix service. Nearly 10 million internet users turned to the web for financial advice, spending an average of 15 minutes on sites in the category during the month.
3 Nov 2010 12:29
SINGAPORE: Over 90% of optical retailers across six Asian markets are optimistic that the industry will continue to do well, if not better next year.
3 Nov 2010 11:19