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    Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024
    A clear and confident shift in marketing technology as CMOs embrace AI
    Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant
    Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

    1 Jun 2023

    Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce
    Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

    24 Apr 2023

    Multinationals seek local presence in Africa
    Multinationals seek local presence in Africa

    27 Sep 2017

    Publishers share greatest threats, fears for 2018 media industry
    Publishers share greatest threats, fears for 2018 media industry

    21 Sep 2017

    Luca Bertolli ©
    #Pamro2017: Why most quantitative research is inefficient and wasteful

      6 Sep 2017

    elwynn ©
    #Pamro2017: How the affluent engage with international media brands

      30 Aug 2017

    Wavebreak Media Ltd. © –
    #Pamro2017: Rethinking TV audience measurement in Africa

      30 Aug 2017

    #Pamro2017: The reason African Lions is a critical research study for Africa
    #Pamro2017: The reason African Lions is a critical research study for Africa

      29 Aug 2017

    Kui Kariuki
    #Pamro2017: The challenges in changing media consumption habits

      28 Aug 2017

    Children gathered in Niger. Credit: BBC.
    How will Africa cope with its rising population challenges?

    16 Aug 2017

    Boost your brand through rapid response
    Boost your brand through rapid response

    14 Aug 2017

    Three African markets worst affected by spam calls
    Three African markets worst affected by spam calls

    2 Aug 2017

    Analytics is critical, but data is being left out
    Analytics is critical, but data is being left out

      27 Jul 2017

    How brands can fight the negative impact of fake news
    How brands can fight the negative impact of fake news

      25 Jul 2017

    Data/ © rawpixel via
    African data is not “user-friendly”

    24 Jul 2017

    Sub-Saharan middle class: R1.3tn per month and growing
    Sub-Saharan middle class: R1.3tn per month and growing

    Ipsos  22 May 2017

    Marketers need to deliver creative that makes a lasting impression and focus less on functional messages
    Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

    Kantar  16 May 2017

    Centres of excellence transform Africa
    Centres of excellence transform Africa

    7 Apr 2017

    Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.
    Research calls for new approach to youth strategies in Africa

    23 Feb 2017

    Ekaterina Ryakina © –
    Customer centricity and collaboration for all

      16 Feb 2017

    Consumer insights agency raises seed capital
    Consumer insights agency raises seed capital

    16 Feb 2017

    Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown
    Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

    Kantar  10 Jan 2017

    Insights2020: Connecting the dots
    Insights2020: Connecting the dots

    , Kantar  5 Dec 2016

    Bulawayo, Zimbabwe. Image by 123RF
    ZAMPS reflects changes in Zimbabwean lifestyles

    16 Sep 2016

    ECA Monthly stats report
    ECA launches monthly Africa economic and social data

    6 Sep 2016

    AIMS students
    Research funding for African scientists for climate change solutions

    5 Sep 2016

    Professor Ernest Aryeetey
    Trans-continental university research strengthened

    1 Aug 2016

    Dr Ameenah Gurib-Fakim, President of Mauritius and vice chairperson and trustee of Planet Earth Institute and Dr Alvaro Sobrhinho, chairman of the Planet Earth Institute (Source: Planet Earth Institute).
    Investment in African researchers

    27 Jul 2016

    GeoPoll appoints head of Africa sales team
    GeoPoll appoints head of Africa sales team

    7 Jul 2016

    Harmonising media research across Africa
    Harmonising media research across Africa

      27 Jun 2016

    Image by 123RF
    Youth employment trends in East Africa

    21 Jun 2016

    Image by 123RF
    Unlocking telecoms investment in Africa

    20 Jun 2016

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    Multinationals seek local presence in Africa
    Multinationals seek local presence in Africa

    27 Sep 2017

    Publishers share greatest threats, fears for 2018 media industry
    Publishers share greatest threats, fears for 2018 media industry

    21 Sep 2017

    Luca Bertolli ©
    #Pamro2017: Why most quantitative research is inefficient and wasteful

     6 Sep 2017

    elwynn ©
    #Pamro2017: How the affluent engage with international media brands

     30 Aug 2017

    Wavebreak Media Ltd. © –
    #Pamro2017: Rethinking TV audience measurement in Africa

     30 Aug 2017

    #Pamro2017: The reason African Lions is a critical research study for Africa
    #Pamro2017: The reason African Lions is a critical research study for Africa

     29 Aug 2017

    Kui Kariuki
    #Pamro2017: The challenges in changing media consumption habits

     28 Aug 2017

    Children gathered in Niger. Credit: BBC.
    How will Africa cope with its rising population challenges?

    16 Aug 2017

    Boost your brand through rapid response
    Boost your brand through rapid response

    14 Aug 2017

    Three African markets worst affected by spam calls
    Three African markets worst affected by spam calls

    2 Aug 2017

    Analytics is critical, but data is being left out
    Analytics is critical, but data is being left out

     27 Jul 2017

    How brands can fight the negative impact of fake news
    How brands can fight the negative impact of fake news

     25 Jul 2017

    Data/ © rawpixel via
    African data is not “user-friendly”

    24 Jul 2017

    Sub-Saharan middle class: R1.3tn per month and growing
    Sub-Saharan middle class: R1.3tn per month and growing

     22 May 2017

    Marketers need to deliver creative that makes a lasting impression and focus less on functional messages
    Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

     16 May 2017

    Centres of excellence transform Africa
    Centres of excellence transform Africa

    7 Apr 2017

    Ugandan youth researcher Sarah Bafumda (right) shares information from the research with Hamidah Nyanzi, a respondent in the study.
    Research calls for new approach to youth strategies in Africa

    23 Feb 2017

    Ekaterina Ryakina © –
    Customer centricity and collaboration for all

     16 Feb 2017

    Consumer insights agency raises seed capital
    Consumer insights agency raises seed capital

    16 Feb 2017

    Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown
    Brands get ready - Gen Z are growing up and ready to challenge says Kantar Millward Brown

     10 Jan 2017

    Insights2020: Connecting the dots
    Insights2020: Connecting the dots

    ,  5 Dec 2016

    Bulawayo, Zimbabwe. Image by 123RF
    ZAMPS reflects changes in Zimbabwean lifestyles

    16 Sep 2016

    ECA Monthly stats report
    ECA launches monthly Africa economic and social data

    6 Sep 2016

    AIMS students
    Research funding for African scientists for climate change solutions

    5 Sep 2016

    Professor Ernest Aryeetey
    Trans-continental university research strengthened

    1 Aug 2016

    Dr Ameenah Gurib-Fakim, President of Mauritius and vice chairperson and trustee of Planet Earth Institute and Dr Alvaro Sobrhinho, chairman of the Planet Earth Institute (Source: Planet Earth Institute).
    Investment in African researchers

    27 Jul 2016

    GeoPoll appoints head of Africa sales team
    GeoPoll appoints head of Africa sales team

    7 Jul 2016

    Harmonising media research across Africa
    Harmonising media research across Africa

     27 Jun 2016

    Image by 123RF
    Youth employment trends in East Africa

    21 Jun 2016

    Image by 123RF
    Unlocking telecoms investment in Africa

    20 Jun 2016

    Independent TV audience measurement for Africa
    Independent TV audience measurement for Africa

     9 Jun 2016

    Image by 123RF
    Why it's time African researchers stopped working in silos

     26 May 2016

    BrandsEye launches 360 media monitoring solution
    BrandsEye launches 360 media monitoring solution

    22 May 2016

    When the going gets tough, the tough do more research
    When the going gets tough, the tough do more research

    22 May 2016

    Image by 123RF
    #TRENDING: Will a robot take your job?

     16 May 2016

    The six Africa youth trends you can't ignore
    The six Africa youth trends you can't ignore

    11 May 2016

    Effective Measure expands into Africa
    Effective Measure expands into Africa

    9 May 2016

    What makes great advertising?
    What makes great advertising?

     29 Apr 2016

    Deloitte releases African Powers of Retailing report
    Deloitte releases African Powers of Retailing report

    4 Nov 2015

    African markets emerge on global retail development index
    African markets emerge on global retail development index

    3 Jun 2015

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