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Banyana Banyana beat Burkina Faso to reach Wafcon quarterfinals

Banyana Banyana beat Burkina Faso to reach Wafcon quarterfinals

SA Rugby and Nike launch limited-edition jersey for Rugby's Greatest Rivalry Tour

SA Rugby and Nike launch limited-edition jersey for Rugby's Greatest Rivalry Tour

Temba Bavuma joins Skechers as brand ambassador in South Africa

From ‘iDiski’, DStv Diski Challenge to the World Cup: The rise of Mbekezeli Mbokazi

From ‘iDiski’, DStv Diski Challenge to the World Cup: The rise of Mbekezeli MbokaziMultiChoice

Three Nations, One Heartbeat: Cricket World Cup 2027 reveals host cities

Three Nations, One Heartbeat: Cricket World Cup 2027 reveals host cities

SA Rugby and Nike launch limited-edition jersey for Rugby's Greatest Rivalry Tour

SA Rugby and Nike launch limited-edition jersey for Rugby's Greatest Rivalry Tour

1 day

Temba Bavuma joins Skechers as brand ambassador in South Africa

1 day

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Three Nations, One Heartbeat: Cricket World Cup 2027 reveals host cities

Three Nations, One Heartbeat: Cricket World Cup 2027 reveals host cities

31 Jul 2026

Lucky Star backs Major League DJz's purpose-led running campaign

Lucky Star backs Major League DJz's purpose-led running campaign

31 Jul 2026

From ‘iDiski’, DStv Diski Challenge to the World Cup: The rise of Mbekezeli Mbokazi

From ‘iDiski’, DStv Diski Challenge to the World Cup: The rise of Mbekezeli Mbokazi

MultiChoice 31 Jul 2026

Bafana Bafana's send-off at Standard Bank's headquarters in Rosebank, Johannesburg, on 27 May 2026 (Image supplied)

A sports sponsorship evolution... from a logo to being part of the conversation

Dominique Baxewanos, Chabi Setsubi and Kavish Harisanker 30 Jul 2026

Champions crowned as DStv Schools Netball Challenge head to the United Kingdom

Champions crowned as DStv Schools Netball Challenge head to the United Kingdom

MultiChoice 28 Jul 2026

World Sports Betting expands Club Privé with a reward that puts member wellbeing first

World Sports Betting expands Club Privé with a reward that puts member wellbeing first

World Sports Betting 27 Jul 2026

Rosebank Mall launches The Urban Playground to boost experiential retail

Rosebank Mall launches The Urban Playground to boost experiential retail

24 Jul 2026

Puma launches Mamelodi Sundowns’ two-star kit for 2026/27 season

Puma launches Mamelodi Sundowns’ two-star kit for 2026/27 season

23 Jul 2026

Hisense SA backs youth football with Hands on the Future campaign

Hisense SA backs youth football with Hands on the Future campaign

23 Jul 2026

The Coca-Cola Fan Can Be a Bo campaign returns for 2026 — Fans stay with the team, walk the tunnel and experience match day alongside the Springboks (image supplied)

Live like a Springbok for a day with the Coca-Cola Fan Can Be a Bok campaign

22 Jul 2026

Reebok SA's Return to Sport captures The Sharks in renewed deal

Reebok SA's Return to Sport captures The Sharks in renewed deal

21 Jul 2026

Ntswembu, Namanje celebrates Banyana Banyana’s journey ahead of Wafcon 2026

Ntswembu, Namanje celebrates Banyana Banyana’s journey ahead of Wafcon 2026

20 Jul 2026

Source:

Lamine Yamal and his little bro gave Spain the kind of PR money can't buy

Karabo Ledwaba 20 Jul 2026

Bafana Bafana’s Thapelo Maseko, with teammates, celebrating scoring their first goal in the Fifa World Cup 2026 match against South Korea at the Estadio Monterrey in Monterrey, Mexico. Image credit: Reuters/Eloisa Sanchez

Racism at the World Cup is an ugly reality. How to understand where it comes from

Christian Ungruhe 17 Jul 2026

Wine joins Rugby's Greatest Rivalry

Wine joins Rugby's Greatest Rivalry

Heineken Beverages 17 Jul 2026

Adidas launches official Fifa World Cup 2026 Final match ball in SA

Adidas launches official Fifa World Cup 2026 Final match ball in SA

16 Jul 2026

Castle Double Malt named title partner of Springboks-All Blacks rivalry

Castle Double Malt named title partner of Springboks-All Blacks rivalry

15 Jul 2026

Banyana Banyana is sponsored by Sasol. Source: Sasol.

Sasol taps Openfield to boost impact of sports sponsorships

14 Jul 2026

We've been measuring football success wrong

We've been measuring football success wrong

SAB Corporate Fifa World Cup Campaign 13 Jul 2026

Heineken helped South African fans beat World Cup beer prices with the return of Bar De Change

Heineken helped South African fans beat World Cup beer prices with the return of Bar De Change

MSL Group 13 Jul 2026

France's Kylian Mbappé celebrates scoring their first goal in the round-of-16 Fifa World Cup match between Paraguay and France. Image credit: Reuters/Kyle Ross

How Messi, Mbappé and Haaland use their brains (as well as feet) to gain a psychological edge at the World Cup

Eric Zillmer 10 Jul 2026

TotalEnergies recruits Lucas Radebe as its Good Energies Coach aka brand ambassador

9 Jul 2026

Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition

Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition

9 Jul 2026

Oakley backs the Boks with new SA Rugby partnership

Oakley backs the Boks with new SA Rugby partnership

8 Jul 2026

Vukile’s Diski FanFest returns for a second year

Vukile’s Diski FanFest returns for a second year

Catchwords 7 Jul 2026

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Intellectual property and contract law: Lessons from Fifa's clean stadium rule

Herman Blignaut 6 Jul 2026

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Lego and McDonald’s tap into collectable culture to win the 2026 Fifa World Cup

Maroefah Smith 2 Jul 2026

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